Selling Super High Resolution Cameras

Author: IPVM Team, Published on Jul 11, 2016

Is bigger better?

In the past decade, the surveillance industry has moved from 0.3MP to 1MP to 2MP to 3MP to 5MP to 4K (8.3MP), etc.

But there are even higher resolution cameras above that. This report covers selling those super high resolution cameras, those that deliver beyond 12MP.

Summary

Super high resolution cameras share many of the same pros and cons of selling 4K cameras, with both the pros and cons being even more so when applied to higher resolutions.

Additional Pros Of Super High Resolution:

  • Demonstrate "product leadership"
  • Eliminate competitors

Additional Cons of Super High Resolution:

  • Higher proportion "wasted" pixels
  • Price to pixel ratio
  • Limited CODECs
  • Proprietary or Limited VMS Options

** ****** ******?

** *** **** ******, *** ************ ******** *** ***** **** 0.3MP ** *** ** *** ** *** ** *** ** 4K (*.***), ***.

*** ***** *** **** ****** ********** ******* ***** ****. **** ****** covers ******* ***** ***** **** ********** *******, ***** **** ******* beyond ****.

*******

***** **** ********** ******* ***** **** ** *** **** **** and **** ** ******* ** *******, **** **** *** **** *** **** ***** **** **** so **** ******* ** ****** ***********.

Additional **** ** ***** **** **********:

  • *********** "******* **********"
  • ********* ***********

Additional **** ** ***** **** **********:

  • ****** ********** "******" ******
  • ***** ** ***** *****
  • ******* ******
  • *********** ** ******* *** *******

[***************]

List ** ******* ***** **** ********** *************/******

** **** *****, ** ***** **** ** ****** ****** *******. Examples *******:

** * ****** ****, ** **** ***** ** *****-****** ******* since ***** ******* **** ***** *** ********** **** *** ****.

Selling ***** **** **********

***** **** ********** ******* **** ****** ****** ** **** ** large **** ***** **** ** ********, ******* ****, ******* ********* check-in *** ****** *****, ** ******** *****.  **** ** *** to *** **** **** ***** ******* ***** ******* ** ****** of *** *** ** ******* ******, ********* * ***** ** detail ** ****** ** **** ************ *** **** *** ********** their **** ******** **** *****-********** ************.

*** ********* ***** ***** *** * ****** ***** **** ********** camera ***** ****** ** ***** ******** ***** ** ** ************ with **** ******, *** ******** *** *********** *** ******** * small ****.

****

"Product **********" ***********

***** **** ********** ******* *** ***** ********** ** * "********" product, ******** ** **** **** * ************ ** ********** ******* of **** ** *** **** **********. *** **** ******* *** ***** count ***** ******* **** **** *** **** **** ***** ******* will **** *********** ********* (********* ** *** ****** ****).

** ********** * ***** **** ********** ****** ********* ***** **** common ********, ** *** ** ******* **** *** ****** ******* portfolio ****** ******* ******** **********, **** ** *** *** ********* truly **** ****** ** ******.

****** *** ** ********* ** ***** *******, ************ ** ***** ***** they *** ** ****** ** ***** ***** *** ****** **** to "*** *** **** ** **********" ** *** ***** ** being **** ** ***** ***** * ******** ****** ******.

Eliminate *********** ** ****

***** **** ********** ******* *** ** **** ** **** *********** out ** ****. *** ** *** ********** ***** ****** ** super **** ********** ****** ******* ** *** ******, **** **** specify ***** ********, ** "********** **********" **** ********* ***** ********** bidders ** ***** **** *** ****** ***** ********.  

*** *********** **** **** ******* *********** *** * ***** ****, or ********* ***********, ********** ********* ** *** ***** **** ********** cameras *** ** *********.

General **** ********** ********

**** ***** ** ************, *** **** ****, **** *** ****** camera *****, ************ *** ****** ***** ** ********** **** ****** in * ****** ******. ***** ***** ** ******** *** ********* in *** ******* ** ******* *****.

****

Pricing To ***** *****

***** **** ********** ******* **** ************* ** ************. **** ********* ******* 50-150% **** ****** *** **** * **************** **** ** ***-***% **** than ***** ** ************. *** ********* ****** ** ***** **** ********** cameras ** **** ** ***** *******, ***** $*,***+ ****'* *** common, **** ****** ********* ****** ******* ~$*,***. ******** **** ** ** *******, ***** $1,000 ****** *** ******.

**** ***** **** ** **** ** ****** **** '***** ******' at * ***** *****, **** **** ******** ****** *********** *** other ******** ** ** (****** ***** ****, ****, ***.) ** choosing ******** ** ******* **** ***** **** ********** ****.

Higher ********** ** ****** ******, ********* ******* *****

** **** ****** ** ** *** ******** ** **** ***% of *** ****** ******* ** **** "****" ***** ** *** scene. ***** **** ** *** ** *********** ********* *** ******** in *** *****, *** ******* ******** ***** **** *** **** of *** *****.  **** * ***** ****-********** ******, ***** ******** areas *** ****** ** **** ** ***** ***** *****, * **** larger ****** ** ****** ****** ** ******** ** **** * ** camera.  **** ******** ******* ******* *****.

High *** **** *** ********* *******

****** ***** **** ********** ******* ***** *** ******* ** ***** larger ***** *** ******** ****** ***, ***** ** *** ******** *** odds **** ******** **** ******* *** ***** ******* ********* * ****** shot.  **** ******* ****** ********, *** *********** ******** *** ****** from ********* *** ***** **** *** *******.

Limited ******

***** **** ** ******* *** ******** ******* **** ***** ****** or *.***, ***** **** ********** ******* *** **** *******. **** still *** ******** ****, ***** ** **** ********* ***********, ****** like ******** **** ***** ** *.*** *** ** *** ******* smart ******.

Proprietary ** ******* *** *******

***** **** ********** ******* *** **** **** ******* *** ******* than ** ******, ** ** **** ***** *** ********** ** the ************* *** ***. **** ******* *********** ** ***** ** system ******, *** *** **** **** ******** ******* **** ******* to ********* ** **** **** ***** ******** ** ******** *** the **********. ********, *** **** **** ***** ***** **** ********** provider, **** *** ***** *** *** ***** *** ******* *** their ***** **** ********** *******.

Reduced ***** *****

***** ** ******* ***** ******* *****, ***** **** ********** ******* often ******* ***** ** *****. **** *** ** ** ***** if ******** **** ****** ** **** ****** ******* **** ******* from ****** ***** ****. 

Require ******** *** ******* ***

**** ***** **** ********** ******* *** ******** ******, *** ********* ******* housings **** **** ********. **** ****** ** *** **** *** complexity ** ************, *** *** **** ***** ********* ******** **** *********.

Arecont *******

*******'* ******* **** **** ****** ** *******, ** **** **** traditionally ********** ********** **** ****** ***********. *** ******* ******* ***** **** resolution ****** ****** ******** ** ***** **** ** ******, ***** ** *** ***** ********* ****** ******** ** ** / **** ******. 

Outlook *** ***** **** **********

***** *** ***** ************ ****** *** ******** **** * *** general '***' ** ** / **** ** *** **** *** years, ******** ****** **** *** **** *******. ** *** **** side,***** ******* / ***** ****** ** ** ********** **** **** ** ****** ** ******* ****+ **********. ** the ***** ****, ******* *********** *** **** ***** **** ***** be * **********. 

** ****, ** ****** ** *** * ****** ******** ** super **** ********** (****+) ******* ** *** **** *** ***** but ***** * *****.

Comments (21)

Undisclosed #1

07/11/16 06:36pm

****** **** ************ ** ******* ** ********** ***-** ******* ******, obviously **** *********** ** ***** ***. **** ***** **********.

*****

Undisclosed #1

07/11/16 06:39pm

**** ******* *** *** ** **** *** ********!

*** ***** *'* *** *********

****** ********** ** ****** ******, ********* ******* *****

******** * *** **** **** ****** *** ******** ****** ** SHR *******, *** ***** *** ********** ** *********?

Thumbnail brk1

Brian Karas

IPVM | In reply to Undisclosed #1 | 07/11/16 08:05pm

***'* *** * ***** ******* *** ** ** *******. ** the ***** ***** ** **** **** ***** ** *** *****, where ***** ** * ******* *** ** *** ***** ** the *****, *** ******* ******* *** **** ** ** *** middle *****.

*** *** ******** ** **** *********** ** *** ****** **** a ****** **** ****** **** * **:* ****** ***** ***** us ********** ****** ** *** ******* **** ** *** *****, and **** **** ********** ****** ** *** **** ****. **** 30MP ****** ** *********** ** *** *** *********, ***** *** can *** ** **** ********* * *** ** *******, *** building ** *** *****, ***** ***** ** *** ****, ***.

*** * **** ******* ***** ** ** *******, ***** ** cover **** *** ***** ** *** ***** **** ** ******** care *****. ** *** **** ***** *** *** ***** ** roughly *******, *** **** *** **** ****** **** **** **********. In *** ******* ******* *** ** ***** ******** *** **** better *** **** **** ** ******** **** *** **** ****** (due ** *** ******* ** **** *** ***** ** **** that **** **** *** ***** ****).

****, ***** **** *** **** ****** ********* ********** ****** ** the *** **** **********, ** ***** ** **** ** *** by **** * ***** ******* ** ***** **** ****, ***** would ****** ****** ***** *** ******* ***** **** *******.

******* ** *** ****** ******** ******* ** ***** *** ***** with **** *********** **** **** * ****** ******, ** *** reduce *** ********** ** ****** ****** ** ****.

**** **** ***** **** ** ** **** **** ***** **** we **** ** ********, *** ************ ******, ** ********* **** a **:* ** **:* ****** *****. **** ** ****** *** multi-sensor ******* *** **** ******* **** ***** **** ********** *******, they **** *** **** ******* ** ****** * ***** ****** of ****** **** * ***** ***** *********.

Undisclosed #1

In reply to Brian Karas | 07/11/16 08:32pm

**** ***********.

***, ****** **** *** *** ********* ******** ***** ********** ******* with * ****** ****** ********** ******. ** *** **** **** you *** ********* ** *** ********** *******, *.*. *** ******** the *****, * ***** ***** ** ***** ** *** **** proportion, ******** * ******* ******** ****** ** ****** ****** ** SHR *******.

Michael Miller

In reply to Brian Karas | 10/21/17 02:39pm

*** ********* ** *** ****** ** ****** ** *** *** covering *** ***** ****** *** ******* **** ** ** *** a *** ** ****** *** **** ** **** ** *** which ********* ** **** *** ***** **** ****** *** **** which *** ***** **** **** ***** *** ******* *** *******.

****, * ****** **** ** ****** ** ****** ***** ** one ****** ******* ** ********* ******* *******

Undisclosed End User #2

10/21/17 02:12pm

*** **** ****** ********* ** **** **** *** **** **** with **** ********* *** **** ************* **** ***.

* **** ** * *** **** ***** **** * **** to ***** **** * ******** ** *** *** ** **, distance ** *** **** **** ****** ******** ** *** ** alley. ************ ***** * **** ** ***** ***** ** ****** from *** ******* ** *** ******** ***** (*****).

** ** ***** ************ * **** **** ** ***** * 25MP ******.

*** **** ** ***********?

Undisclosed Manufacturer #3

In reply to Undisclosed End User #2 | 10/21/17 03:23pm

** ***** **** * *** ***** **** **** ****** ****** work ** * ****** ***** *** ** *** ***** ** North-West ******.

Undisclosed #1

In reply to Undisclosed End User #2 | 10/21/17 03:41pm

** ** ***** ************ * **** **** ** ***** * 25MP ******. *** **** ** ***********?

*** * ****** ***** ****.

Undisclosed End User #2

10/22/17 11:00am

*** *** *** * **** ** ******** ******** **** ***** to *** ****. * ***** *** ****** **** * **** change *** *** **** ***********.

* **** *** ***** ********* **** ** ** ** ******** facility **** ****** ****** *** ** ** **** ***, * have ******* ** **** ******** ********** *** ***** **** ** stick **** * *** ***** ****** ***** * **** ** minimize *** ********* ****** *** ******.

Michael Miller

In reply to Undisclosed End User #2 | 10/22/17 02:08pm

***** ** ***** ** ***** ** ** * ******* ** you **** *** ***** ***** ** ***** **** ***** ** 489ft **** *** ******. **** *** *** *** *****?

Undisclosed #1

In reply to Michael Miller | 10/22/17 04:50pm

******* * ****** **** ********** ********* ** * *****-****** ****? (Though * *** *** *********/**** *****, ******** ******)

Undisclosed End User #2

In reply to Undisclosed #1 | 10/23/17 12:58am

**** ** ******** ***** *** **** **** ***** ** ******** very ********* ** ****** * ****** ***-** *** *** ****** at *** ****** **********. * ** ***** ** ******* **** in *** ******* ** **** ** *** ***-****-***. **** ****** does *** ****** ** **** **** ******** *** ** ** the ********** ***. ***** ********* **** * ****** ** ****** features *** **** ******* ** ** * ***** * ***** build * *********** ****** ** ***** **** *** ************.

Undisclosed #1

In reply to Undisclosed End User #2 | 10/23/17 04:17am

***** ********* **** * ****** ** ****** ******** *** **** appears ** ** * ***** * ***** ***** * *********** around ** ***** **...

** ** *** ***-****-***, *** ***** **** ****** ***? ** like **** *****?

:)

Thumbnail 20170802 144502

Nathan Wheeler

10/22/17 05:29pm

***** ****** *** ****** ** ******** * **** *****, * thought *'* ******* **************** ** ******** *** ****** ******* ***** ******* ********** ** Demand ********** ** ********** ** **** **** ** ******'**** ****** ***** ** ******* ** ***** ********** (** ***** ****) initiative.

** ********* **** ** *** ***** ********** **** *********** ** 4K *** ****** ******* * ********* ****-****** ******** **** ***'* utilized ** *** ********. *** ** **** ** *** **** to ** *** * *** *** *** * ******** **** for **** ******.

Thumbnail brk1

Brian Karas

IPVM | In reply to Nathan Wheeler | 10/22/17 06:24pm

****** -

**** ** *** ********* ************ *** ***** ** * ************ camera ***** ** **** **********? ****, ** *** **** ***** to **** *** ********** *********** ***** ************/**-****** *****, ** **** it ** **** ***** ***** ** ************ ************?

Thumbnail 20170802 144502

Nathan Wheeler

In reply to Brian Karas | 10/22/17 09:37pm

** *****,

********* ************ *** ******** ** ******* ** ****** ** ** of **** ****. (********* ** *** *** *** **** ****). A **** **** (** ** ******) *** * **** ***** (6K ** ****** **** ** ********* ****). * **** *** (8K ** ******) **** ****** ****** *** ****** ** *** release ** ***** ***. ************ ***** **** ** * ****** camera ********* **** **** ******* ** *** ***** **** (***** on ******) ** **** ** * **** **** ****-**** ****** right ****** *** **** ****.

******* ***'* ** ****** *** *** *******, *** **** ********* has **'* *** ********* ***** *** *** ***********. *** *** models **** ***** ******* ****** **** ********* ** **-****** ************ model ** ***** ** *** ** ****** *** **. ******* in **** *****, *** ******** ** *** ****** ************, ** how **** ****** ***** ********* ** ***** ********. ******** ******* is * ******** ******* ** *** ******** ***** ******** ****** licensing, *** ******** *****.

***** ** ******* **** ******* *******. ***** *** *** ******** technology ***** ** ** ** ****** ******* ****** ***** ***** applications (*** ****** ** ******'* ****) *** **'** **** ***** to ** ******* *** ********** ********** **** ******'* *** ********** SDK ***** ** **** ** *************************. *** ** **** ** ******* ** **** **********.

Undisclosed #1

In reply to Nathan Wheeler | 10/22/17 10:17pm

...*** * **** ***** (** ** ****** **** ** ********* then).

** *** **** ** **** * *** *** * ****** in ***** * ******** **** **** *** ** *** *******, but ****** ***, *** **** *** *** **** ** ****** the ****** ** ****** ** **** ******** ******* ** **** at **** ***?

Thumbnail 20170802 144502

Nathan Wheeler

In reply to Undisclosed #1 | 10/23/17 07:08am

*** *** *** *** **** ****** *** ******** **** ********* by **% (********** ****** ******* **** ***********). **** ***** *** an ******* **** ****** ***/***** ****** **** ** ** *** filter *** **** ********** ********. ******** ** **** ******* ** the ****** ******* *** ******* ***, ******* ****** (** *** new ******** ********).

(** *****...) **** ******** ******* *** *** **** **** ************ by ****** ***** **** ****** ********** ************ ************** ************ ********* **** * *****, ******* *********, *** * **** dozen ****** **** *** ****** *** *** **** * ** HiSilicon's ***** *****.

**** * **** ****** ****** ********** ** *** **** *********, plus *** *** ********, *** ******** ****** ** ****** (** ********/** **********).9x increase of pixel density at high order pixel fidelity*** ******** ** ******** **** *** ****** ** *** * pixel ******** **** ****** ***, ** ****, *****. ******* ****** *** ** ******** ** the **** ***, *** ***** *******, *** ***** ***** *** trees, ** *** ****** ***** *****. **** **** ***** ******** video ***********, *** **** ****** *** ******** ****** ***** ***** are '****** ** ********'.

*** ***** ****** *********** ** ** *** **** ****** ***** on ****** ** ***** ** ******* **** ***** ********** ** target ****** (** ******* ** * ******** ******) ***** ******** the ********** ****** ** ***** ********** ******** **********. **** * smart ***** ** ********.

* ***** ********* ** *** ********** ** **** ** *** actually **** ** ******* ******* ********** ***** ** ***** **** (such ** ** ** *****) *** ***** ****** *****, **'* simply * ****** ** ******** **** *** ***** ** ** or ******* ****** (**** ****-****) *** *** ******.

****'* * ***** *****:
**** **** = ** ********** ** ******. ********* *** **** camera. ***** ***** ****** *** **** ******* *** ***** *********** (which ** ********* ** *** **** ********** ******* *** ******** without *** ******). ***** ********* *** ******* ******** *** ****** is *.*** *** ****** **** *** * ****** ****. ******** extremely **** *******, *** ***** ** ** ******.

**** *** (*.***) ***** *** ** (****) ******* *** ********** with **** *********, *******, ******** ****, ***** *********** *** **** generation **** * ******** ** ****** ******.

**** ** (***) ***** *** *** ** **** ********** ** full ***** ****. ** ** ***, *****'* *** **** * decoder ** ******* **** *** ******* **** ********** ******** ** it's ****** ******** * **** ** *** ****** ** *** of *** ***** *********** **** *********** *** *** ** **** extreme.

*** **** **** ******* ** *** *** *********** ********* ***** will **** ** **** ** ******* ****** ***** ***** ***** on ****** **** * ****** ***** ***.

**** **** ******** ** * *** ****.

Undisclosed #1

In reply to Nathan Wheeler | 10/23/17 07:38am

**** * **** ****** ****** ********** ** *** **** *********, plus *** *** ********, *** *** ** *** ****** ** pixels (** ********/** **********).

***, *** ***'* **** ****** * (*** **** **** ******) pixels ** *?

***** * ***** ** **** ** *****, ***** * ********* priced ****** ****** ****** ***** **** ** ***** ****** *** resolution.

Thumbnail photo

Vincent Tong

In reply to Undisclosed #1 | 10/23/17 09:06pm

*** ***** ** *** ******* **** *** ****** *** ***** ability. **** ** ** ** ****** *******, *** ******* ***** be */* ** **. *** **** ****, *** *** ***** capabilities ***** ** *** ********.

Undisclosed #1

In reply to Vincent Tong | 10/23/17 09:35pm

**** ** ** ** ****** *******, *** ******* ***** ** 1/4 ** **...

* *****. *:*

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