Selling Reprints is Unethical

Author: John Honovich, Published on Aug 06, 2012

One of the ugliest yet least known elements of the media business is publications selling article reprints to companies covered in those articles. Needless to say, companies only buy reprints of articles that are favorable to them, creating a nasty incentive for publications to repeat manufacturer spin and refrain from criticizing subjects of their articles.

The choices are plentiful and laughable. Here's what SecurityInfoWatch offers:

  • Custom reprints in print form
  • Electronic reprints licensed for marketing
  • Postcards (not kidding)
  • Posters and Plaques (also not kidding)

It makes a mockery of independent journalism but it sure is profitable. While readers pay nothing, manufacturers routinely pay thousands to use favorable 'articles' in marketing campaigns.

One of the silliest defenses for this is that no money exchanges hands up front, meaning that it is not a straight commissioned piece. Indeed, it is more of a pay per performance structure where the 'journalist' is motivated to deliver favorable coverage to maximize reprint purchases.

Obviously, IPVM never sells any reprints. More importantly, we have a strict policy barring manufacturers from using any IPVM post for promotion.

Comments : PRO Members only. Login. or Join.

Related Reports on Trade Show

'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Strong ISC West 2018, Says Manufacturers, GSX / ASIS Expected Weaker on Apr 17, 2018
Manufacturers say ISC West 2018 was strong, continuing the trend we have seen in 2017 results and 2016 results. However, those same 100...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
ISC West Bans Booth Babes on Mar 22, 2018
Booth babes, goodbye. Technically, ISC West banned them 2 years ago with a 'staffing attire' requirement but it looks like ISC West is going to...
Top ISC West 2018 Booth Moves on Jan 23, 2018
ISC West spending frequently signals market expansion and trend shifts. In 2016, the surge of Chinese exhibitors underscored the race to the...
CES 2018 Show Final Report on Jan 12, 2018
This is IPVM's final edition of our 2018 CES show report. Below are already numerous images and commentary, with more coming tomorrow.   CES is...
ASIS Dumps 'ASIS' For Show, Now GSX on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'. This is a classic marketing mistake. For a show struggling...
CPSE 2017 Highlights on Nov 01, 2017
CPSE 2017, the largest security-oriented exhibition, held in China, has wrapped up. Inside we cover some top trends from the show,...
Deceptive ASIS Attendance on Oct 06, 2017
ASIS is being deceptive with its conference reporting, effectively inflating the event's real actual attendance. What they try, but struggle to...
The 3 Most Outstanding Security Manufacturers (OSPAs) Make No Sense on Sep 08, 2017
The Outstanding Security Manufacturer finalists (US edition) are here: And if you are wondering, "How did those 3 get chosen?" then you are...

Most Recent Industry Reports

Favorite Access Control Manufacturers 2018 on Apr 26, 2018
150+ Integrators told IPVM "What is your favorite access control management software/system? Why? Unlike the 2016 access favorites where a group...
Last Day Save $50 - May 2018 Camera Course on Apr 26, 2018
Today is the last day to save $50 on early registration. Register now (save $50) for the Spring 2018 Camera Course This is the only independent...
Hikvision DarkfighterX Vs Darkfighter PTZ Tested on Apr 26, 2018
Hikvision has focused on improving low-light performance for PTZs, an area that has traditionally been a problem, even more so than fixed cameras,...
Digifort VMS Profile on Apr 25, 2018
Digifort, a Brazilian company, has a strong presense in their home country. In a crowded and mature Enterprise VMS market, will they be able to...
Death Of A Dummy Camera Manufacturer on Apr 25, 2018
5 years ago, IPVM gathered insights from a dummy camera manufacturer, who was then the top selling dummy camera provider on Amazon and 3rd in all...
Hikvision Critical Cloud Vulnerability Disclosed on Apr 25, 2018
Security researchers Vangelis Stykas and George Lavdanis discovered a vulnerability in Hikvision's HikConnect cloud service that: just by...
The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
DMP Adds Ring Video Doorbell Integration on Apr 24, 2018
Video doorbells have become one of the hottest items for security systems. After several years with no doorbell, DMP has announced integration with...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam) on Apr 23, 2018
In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact