One of the ugliest yet least known elements of the media business is publications selling article reprints to companies covered in those articles. Needless to say, companies only buy reprints of articles that are favorable to them, creating a nasty incentive for publications to repeat manufacturer spin and refrain from criticizing subjects of their articles.
The choices are plentiful and laughable. Here's what SecurityInfoWatch offers:
- Custom reprints in print form
- Electronic reprints licensed for marketing
- Postcards (not kidding)
- Posters and Plaques (also not kidding)
It makes a mockery of independent journalism but it sure is profitable. While readers pay nothing, manufacturers routinely pay thousands to use favorable 'articles' in marketing campaigns.
One of the silliest defenses for this is that no money exchanges hands up front, meaning that it is not a straight commissioned piece. Indeed, it is more of a pay per performance structure where the 'journalist' is motivated to deliver favorable coverage to maximize reprint purchases.
Obviously, IPVM never sells any reprints. More importantly, we have a strict policy barring manufacturers from using any IPVM post for promotion.
Related Reports on Trade Show
ASIS Dumps 'ASIS' For Show
on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'.
This is a classic marketing mistake. For a show struggling...
CPSE 2017 Highlights
on Nov 01, 2017
CPSE 2017, the largest security-oriented exhibition, held in China, has wrapped up.
Inside we cover some top trends from the show,...
Deceptive ASIS Attendance
on Oct 06, 2017
ASIS is being deceptive with its conference reporting, effectively inflating the event's real actual attendance.
What they try, but struggle to...
UTC / Lenel Joins FLIR Dropping ASIS
on Sep 07, 2017
Weeks before a show, vendors are typically gearing up for their booths.
But UTC / Lenel / Interlogix is joining FLIR in a last minute dumping of...
NCS4 Sports Security Show Report
on Jul 12, 2017
The National Center for Spectator Sports Safety and Security Show, or NCS4, is put on by The University of Southern Mississippi as a forum to...
NRF 2017 Exhibits Traffic Weak
on Jun 28, 2017
The 'retail apocalypse' is not sparing the security industry. The National Retail Federation's Protect 2017's exhibit traffic is weak, notably...
ESX 2017 Final Show Report
on Jun 16, 2017
The ESX (Electronic Security Expo) day 3 / Thursday is done and the exhibits are over. IPVM was in Nashville covering it in-depth.
ASIS 2017 Cuts Day 3 Exhibits to 3 Hours
on Jun 14, 2017
The 3rd day of major trade shows are always the worst attended.
And with shows with poor traffic, like ASIS over the past few years, day 3 has...
Most Recent Industry Reports
Hiring Camera Calculator Product Manager
on Dec 12, 2017
We are working on making the Camera Calculator even better and hoping you can help us find the right person to join our team.
IPVM is hiring a...
on Dec 11, 2017
Vandalism of security systems is a common concern. It is so common that camera vandalism statistics show that designers routinely sacrifice camera...
Access Controller Software Guide
on Dec 11, 2017
Properly configuring access controllers software is key to a professional access system.
These devices have fundamental settings that must be...
2018 Video Surveillance Cameras Overview
on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...