Selling 4K Cameras

By: Brian Karas, Published on Jun 21, 2016

This is a first in a new series to help integrators and manufacturers do a better job of accurately and fairly selling for and against various technologies.

This report answers questions about selling 4K resolution, outlines strategies for selling 4K cameras, and for defending against competitors selling 4K.

Summary

4K Pros:

  • Increased detail
  • Increased coverage area
  • Potential to reduce system costs
  • Potential to reduce installation costs

 4K Cons:

  • Increased bandwidth and storage
  • Increased server and client load
  • Potentially reduced low-light performance
  • Potentially reduced frame rates and streams

**** ** * ***** in * *** ****** to **** *********** *** manufacturers ** * ****** job ** ********** *** fairly ******* *** *** against ******* ************.

**** ****** ******* ********* about ******* ** **********, outlines ********** *** ******* 4K *******, *** *** ********* against *********** ******* **.

*******

** ****:

  • ********* ******
  • ********* ******** ****
  • ********* ** ****** ****** costs
  • ********* ** ****** ************ costs

 ** ****:

  • ********* ********* *** *******
  • ********* ****** *** ****** load
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** and *******

[***************]

Selling 4K *******

** ******* *** ******** positioned ** *** ** two ****:

  • *** ** ******* ** place ** ***** ********** cameras ** ******* **** detail ** *****
  • *** * ** ****** to ******* * ** more ***** ********** ******* to ****** ****** ***** and ******* ***** 

Increased ******

***** ** ******* ** place ** ***** ******* will ******* ****** *** PPF of *** *****, *** can **** *** ********** between ** ****** ************ face ** ******* ***** and * ******* ************ one.

*** ***** ***** ***** * **** of * ** ****** and * ***** ****** **** by ****, ******** *** same ****:

**** ****** ******** **** be **** ****** ** bright, ******-*** ******.  **** our ******:****** ********* *********, *** Quality *** ********** ********** ****.

Increased ******** ****/*****

** ******* **** ******** the **** ******* *** a ***** **** *****, delivering *** **** ***** of *** ** * ****** distance. *** ********* ***** shows *** ** *** cover * **** ****** area **** ***** ********** cameras, ********** *** ********* range ** *** ******:

*******, ***** *** *****, typically indoors, ***** ** *** simply ** ********, *.*., here:

*** *** **** ******, ****** ******** *****, *** **** ** these ********** ***********.

Reduced ****** *****

****** * ** ****** **** be **** ********* **** comparable ***** ********** *******, ***** them *** ****** *** overall ****** *****.

***** ** ******* *** reduce *** ****** ** cameras ******** ** ***** a ***** ****, ** replacing *-* ***** ********** cameras **** * ****** 4K ****. **** ******** may not ******* ********* ******, but ***** ****** *** number ** *******, *** budget ****** *** ********.

***** ******* **** ***** fewer *** ********, ***** can **** ******* ******* ******* per ****** (****** **-*****, or **** ****, ********* on *** *** *** vendor *****/******** ***** ********).

** * ******** *** limited ******, *** ***** the ****** ********** ****** of ** *******, **** could ** ******* ** use ** ******* ** the ******* ****** ******** in * ****-******* ******, and **** ** *** future ******* ***** ** added *** ************ ** that **** **** ** all ** ******, ****** them ****** ****** ********** with *** ******* ** spread ***** **** ****.

Reduced ************ *****

*** ***** ********* ****** ***** **** **** camera ************ ********* **** over * ***** ** labor, *** *** ********** ****** ***** ****** **** **** ***** in **** ********* ***** at ****** $***/**.

* ** ****** ****** not ** *** **** time ********* ** ******* than * ***** ********** camera, ** ******** *** number ** ******* ** be ********* ****** ******** reduce *** ************ ******.

** ******* *************, ******** the ****** ** ***** runs *** ****** ****** can **** * *********** impact ** ****** ****.  If ***** *** ***** used ** ******* ******* cameras, ******** ****** ***** may **** * **** day ***** ** **** use, ***** *** ** several ******** ******* ** savings.

Selling ******* ** *******

***** *** ******** ********* that *** ** **** against **:

  • ********* ********* *** ******* requirements
  • ********* ****** *** ****** load
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** and ******* 

Increased *********/*******

** *******, ** ******* consume ~** *** ********* as ***** **** (*** testing ***** ****** ************ between ********** *** *********).

** * **** ** replacing ** ************ * 4K ****** *** * or * *****, *** net ********* / ******* increase *** *** ** that ***********. *******, ** 4K ** ***** **** purely *** ****** ******, this **** ******** ******* per ****** ~* ** 3 *** (******** ** day ********** *********).

** **** ** ********* check **** ****** ** many ******* ****** ********* / ******* ***********. *******, the ******** ** ******* costs *** ** * significant ****** *** ***** be * ****** ** go *** ***** **********. 

Increased ****** *** ****** ****

*** ********* **** * maximum ***** ********* **** can ******. ******* ** the ******** ** ********* for ** *******, **** may ******** * ***** server (** ****) *** require **** *******. *** cost *** ********* ** this ****** ** ********** upfront.

** *** *** ********** streams ***** *** ** additional *** ******** ** that ******* ** ****, further ******** *** ****** of ******* * ****** can *******.

** *** **** ********** ** image ** ****** ** the ******, *** ****** will ****** **** * higher ********* ****, *********** leading *** ****** *********** locking/hanging ** *** ********* the ********'* ******* ** work **** *** ******. There *** ********** ** handle **** *** ***** VMS ******** **** ******* client ********** ** ****, but **** ****** ** carefully ******* *** ** a ********* *******.

Potentially ******* ***-***** ***********

*** ***** **** *********, in ***-***** ****** (******** under * ***), ** video ******* ** **** typically ** ****** ******* than ***** ***** **** an ********* ********** ******.

** ***-***** *********** ** a *******, **** ************* offer ****** **** *****-** IR, **** ** ************* *** *********.  **** **** ** on *** ****** *****, 4K **** ****** **** be ********** ** ***** at ****, ******* *** 4x ******** ** ******.

******** ** ************ *** ***** increased ********* ****** **** ** cameras. **** **** *** installation ******* ****** ** factored **.

** *** ***** *********** is * *** *********** it ***** ** ********* to ******** *** ***** performance ** ******* ***** considered, *** *********** ** a ****-**-**** ********** ** show *** *********** ** performance.

Potentially ******* ***** ***** *** ********* *******

*** ** ******** ********* * 30 *** ***** ******, ******* some ** ******* ** not ******* ****. *** example:

  • ** *** ***** ** *** **** ***-****** ******* ** *** ******* the ********* ********* **** 30 *** ** ** ***. 
  • *********** ** ************** ** *** **** if ********'* **** *** analytics *** ******** ** the ******, ******** ***** features ***** *** *** framerate ** ** ***.
  • ******** [**** ** ****** available] ********* [**** ** longer *********] ******* ********** as ** ****** ******* 30 *** ** *** configuration *** *** *** at ** ***.

***** ***** ********** ****** be********** *** **** ************, *** ******** ****** understand **** ***** ********** 4K ******* *** ******** them **** ***** ** get ** *** *****.

********** 

** ******* *** ***** a ***** ** ***** surveillance ** ****. *** good **** ** **** many ************* ***** **** and **** **** ************* work *** **** ** have ******* *********** ** higher *******, ******* ***********, server **** *** *** often ********. ********* ******** these **** *** **** when ******* ** *******.

****: ** **** ** do * ******** ******* post ** ****+ / super **** ********** ******* since **** **** ********* fundamental ********* **** **.

Comments (6)

4K cameras, the next big thing. IMO

The ppf graphics are outstanding!

:)

Interestingly, although the ppf doubles in the 4K camera, the amount of detail quadruples, e.g. if a face was represented by 250 pixels in total at 1080p, it will be described by 1000 pixels at 4K.

It makes sense, a 4K camera is 4x the resolution of a 1080p camera.

PPF is a 1-axis measurement, usually across the horizontal axis of the camera. If you double PPF horizontally, it stands to reason that you are also doubling it vertically, for a 4x total increase in pixels.

Related: 4K Is Not 4X?

HIK has a capture mode option to boost the camera frame rate , i think...

i couldnt get it to play well with Exacq but it seems like you can get it to do 30FPS..

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Bandwidth Fundamentals For Video Surveillance on Jan 13, 2020
Bandwidth is the most fundamental element of computer networking for video surveillance systems. Because video surveillance can consume an immense...
Camera Course Winter 2020 on Jan 10, 2020
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training exists...
Testing Bandwidth vs. Frame Rate on Jan 23, 2019
Selecting frame rate has a major impact on surveillance bandwidth and storage consumption. But with smart codecs now common and cameras more...
Bandwidth vs Low Light Shootout - Avigilon, Axis, Bosch, Dahua, Geovision, Hanwha, Hikvision, Uniview, Vivotek on Feb 08, 2019
Nighttime bandwidth spikes are a major concern in video surveillance, but do all manufacturers' cameras perform the same? Are some more consistent...
H.265 Usage Statistics on Apr 19, 2019
H.265 has been available in IP cameras for more than 5 years and, in the past few years, the number of manufacturers supporting this codec has...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Smart CODEC Usage Statistics 2019 on Jun 03, 2019
Smart codecs are now nearly a standard feature in IP cameras, but our statistics show integrator adoption has not increased at the same rate. In...
Wide Dynamic Range (WDR) Guide on Oct 01, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Integrated IR Camera Usage Statistics 2019 on Oct 21, 2019
Virtually every IP camera now comes with integrated IR but how many actually make use of IR or choose 'super' low light cameras without IR? In...

Most Recent Industry Reports

"Hikvision Football Arena" Lithuania Causes Controversy on Jan 24, 2020
Controversy has arisen in Lithuania over Hikvision becoming a soccer team's top sponsor and gaining naming rights to their arena, with one local MP...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Multipoint Door Lock Tutorial on Jan 23, 2020
Despite widespread use, locked doors are notoriously weak at stopping entry, and thousands can be misspent on locks that leave doors quite...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed surveillance platform as a stand-alone brand and merging it with its ACC...
Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...