Selling 4K Cameras

Author: Brian Karas, Published on Jun 21, 2016

This is a first in a new series to help integrators and manufacturers do a better job of accurately and fairly selling for and against various technologies.

This report answers questions about selling 4K resolution, outlines strategies for selling 4K cameras, and for defending against competitors selling 4K.

Summary

4K Pros:

  • Increased detail
  • Increased coverage area
  • Potential to reduce system costs
  • Potential to reduce installation costs

 4K Cons:

  • Increased bandwidth and storage
  • Increased server and client load
  • Potentially reduced low-light performance
  • Potentially reduced frame rates and streams

**** ** * ***** ** * *** ****** ** **** integrators *** ************* ** * ****** *** ** ********** *** fairly ******* *** *** ******* ******* ************.

**** ****** ******* ********* ***** ******* ** **********, ******** ********** for ******* ** *******, *** *** ********* ******* *********** ******* **.

*******

** ****:

  • ********* ******
  • ********* ******** ****
  • ********* ** ****** ****** *****
  • ********* ** ****** ************ *****

 ** ****:

  • ********* ********* *** *******
  • ********* ****** *** ****** ****
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** *** *******

[***************]

Selling 4K *******

** ******* *** ******** ********** ** *** ** *** ****:

  • *** ** ******* ** ***** ** ***** ********** ******* ** deliver **** ****** ** *****
  • *** * ** ****** ** ******* * ** **** ***** resolution ******* ** ****** ****** ***** *** ******* ***** 

Increased ******

***** ** ******* ** ***** ** ***** ******* **** ******* double *** *** ** *** *****, *** *** **** *** ********** between ** ****** ************ **** ** ******* ***** *** * clearly ************ ***.

*** ***** ***** ***** * **** ** * ** ****** *** * 1080p ****** **** ** ****, ******** *** **** ****:

**** ****** ******** **** ** **** ****** ** ******, ******-*** scenes.  **** *** ******:****** ********* *********, *** ******* *** ********** ********** ****.

Increased ******** ****/*****

** ******* **** ******** *** **** ******* *** * ***** lens *****, ********** *** **** ***** ** *** ** * ****** distance. *** ********* ***** ***** *** ** *** ***** * much ****** **** **** ***** ********** *******, ********** *** ********* range ** *** ******:

*******, ***** *** *****, ********* *******, ***** ** *** ****** ** overkill, *.*., ****:

*** *** **** ******, ****** ******** *****, *** **** ** ***** ********** ***********.

Reduced ****** *****

****** * ** ****** **** ** **** ********* **** ********** ***** resolution *******, ***** **** *** ****** *** ******* ****** *****.

***** ** ******* *** ****** *** ****** ** ******* ******** to ***** * ***** ****, ** ********* *-* ***** ********** cameras **** * ****** ** ****. **** ******** *** *** ******* increased ******, *** ***** ****** *** ****** ** *******, *** budget ****** *** ********.

***** ******* **** ***** ***** *** ********, ***** *** **** ******* hundred ******* *** ****** (****** **-*****, ** **** ****, ********* on *** *** *** ****** *****/******** ***** ********).

** * ******** *** ******* ******, *** ***** *** ****** resolution ****** ** ** *******, **** ***** ** ******* ** use ** ******* ** *** ******* ****** ******** ** * cost-savings ******, *** **** ** *** ****** ******* ***** ** added *** ************ ** **** **** **** ** *** ** system, ****** **** ****** ****** ********** **** *** ******* ** spread ***** **** ****.

Reduced ************ *****

*** ***** ********* ****** ***** **** **** ****** ************ ********* **** **** * hours ** *****, *** *** ********** ****** ***** ****** **** **** ***** ** **** ********* ***** ** ****** $100/hr.

* ** ****** ****** *** ** *** **** **** ********* to ******* **** * ***** ********** ******, ** ******** *** number ** ******* ** ** ********* ****** ******** ****** *** installation ******.

** ******* *************, ******** *** ****** ** ***** **** *** camera ****** *** **** * *********** ****** ** ****** ****.  If ***** *** ***** **** ** ******* ******* *******, ******** camera ***** *** **** * **** *** ***** ** **** use, ***** *** ** ******* ******** ******* ** *******.

Selling ******* ** *******

***** *** ******** ********* **** *** ** **** ******* **:

  • ********* ********* *** ******* ************
  • ********* ****** *** ****** ****
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** *** ******* 

Increased *********/*******

** *******, ** ******* ******* ~** *** ********* ** ***** ones (*** ******* ***** ****** ************ ******* ********** *** *********).

** * **** ** ********* ** ************ * ** ****** for * ** * *****, *** *** ********* / ******* increase *** *** ** **** ***********. *******, ** ** ** being **** ****** *** ****** ******, **** **** ******** ******* per ****** ~* ** * *** (******** ** *** ********** recording).

** **** ** ********* ***** **** ****** ** **** ******* impact ********* / ******* ***********. *******, *** ******** ** ******* costs *** ** * *********** ****** *** ***** ** * reason ** ** *** ***** **********. 

Increased ****** *** ****** ****

*** ********* **** * ******* ***** ********* **** *** ******. Because ** *** ******** ** ********* *** ** *******, **** may ******** * ***** ****** (** ****) *** ******* **** servers. *** **** *** ********* ** **** ****** ** ********** upfront.

** *** *** ********** ******* ***** *** ** ********** *** overhead ** **** ******* ** ****, ******* ******** *** ****** of ******* * ****** *** *******.

** *** **** ********** ** ***** ** ****** ** *** ******, the ****** **** ****** **** * ****** ********* ****, *********** leading *** ****** *********** *******/******* ** *** ********* *** ********'* ability ** **** **** *** ******. ***** *** ********** ** handle **** *** ***** *** ******** **** ******* ****** ********** to ****, *** **** ****** ** ********* ******* *** ** a ********* *******.

Potentially ******* ***-***** ***********

*** ***** **** *********, ** ***-***** ****** (******** ***** * lux), ** ***** ******* ** **** ********* ** ****** ******* than ***** ***** **** ** ********* ********** ******.

** ***-***** *********** ** * *******, **** ************* ***** ****** with *****-** **, **** ** ************* *** *********.  **** **** ** ** *** ****** *****, ** **** likely **** ** ********** ** ***** ** ****, ******* *** 4x ******** ** ******.

******** ** ************ *** ***** ********* ********* ****** **** ** *******. **** cost *** ************ ******* ****** ** ******** **.

** *** ***** *********** ** * *** *********** ** ***** be ********* ** ******** *** ***** *********** ** ******* ***** considered, *** *********** ** * ****-**-**** ********** ** **** *** differences ** ***********.

Potentially ******* ***** ***** *** ********* *******

*** ** ******** ********* * ** *** ***** ******, ******* **** ** cameras ** *** ******* ****. *** *******:

  • ** *** ***** ** *** **** ***-****** ******* ** *** ******* *** ********* ********* **** ** *** to ** ***. 
  • *********** ** ************** ** *** **** ** ********'* **** *** ********* *** disabled ** *** ******, ******** ***** ******** ***** *** *** framerate ** ** ***.
  • ************************ ********** ** ** ****** ******* ** *** ** *** configuration *** *** *** ** ** ***.

***** ***** ********** ****** ************ *** **** ************, *** ******** ****** ********** **** ***** ********** ** ******* may ******** **** **** ***** ** *** ** *** *****.

********** 

** ******* *** ***** * ***** ** ***** ************ ** 2016. *** **** **** ** **** **** ************* ***** **** and **** **** ************* **** *** **** ** **** ******* constraints ** ****** *******, ******* ***********, ****** **** *** *** often ********. ********* ******** ***** **** *** **** **** ******* 4K *******.

****: ** **** ** ** * ******** ******* **** ** 12MP+ / ***** **** ********** ******* ***** **** **** ********* fundamental ********* **** **.

Comments (6)

** *******, *** **** *** *****. ***

*** *** ******** *** ***********!

:)

*************, ******** *** *** ******* ** *** ** ******, *** amount ** ****** **********, *.*. ** * **** *** *********** by *** ****** ** ***** ** *****, ** **** ** described ** **** ****** ** **.

** ***** *****, * ** ****** ** ** *** ********** of * ***** ******.

*** ** * *-**** ***********, ******* ****** *** ********** **** of *** ******. ** *** ****** *** ************, ** ****** to ****** **** *** *** **** ******** ** **********, *** a ** ***** ******** ** ******.

*** *** * ******* **** ****** ** ***** *** ****** frame **** , * *****...

* ******* *** ** ** **** **** **** ***** *** it ***** **** *** *** *** ** ** ** *****..

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