Selling 4K Cameras

By: Brian Karas, Published on Jun 21, 2016

This is a first in a new series to help integrators and manufacturers do a better job of accurately and fairly selling for and against various technologies.

This report answers questions about selling 4K resolution, outlines strategies for selling 4K cameras, and for defending against competitors selling 4K.

Summary

4K Pros:

  • Increased detail
  • Increased coverage area
  • Potential to reduce system costs
  • Potential to reduce installation costs

4K Cons:

  • Increased bandwidth and storage
  • Increased server and client load
  • Potentially reduced low-light performance
  • Potentially reduced frame rates and streams

**** ** * ***** in * *** ****** to **** *********** *** manufacturers ** * ****** job ** ********** *** fairly ******* *** *** against ******* ************.

**** ****** ******* ********* about ******* ** **********, outlines ********** *** ******* 4K *******, *** *** defending ******* *********** ******* 4K.

*******

** ****:

  • ********* ******
  • ********* ******** ****
  • ********* ** ****** ****** costs
  • ********* ** ****** ************ costs

** ****:

  • ********* ********* *** *******
  • ********* ****** *** ****** load
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** and *******

[***************]

Selling ** *******

** ******* *** ******** positioned ** *** ** two ****:

  • *** ** ******* ** place ** ***** ********** cameras ** ******* **** detail ** *****
  • *** * ** ****** to ******* * ** more ***** ********** ******* to ****** ****** ***** and ******* *****

Increased ******

***** ** ******* ** place ** ***** ******* will ******* ****** *** PPF ** *** *****, and *** **** *** difference ******* ** ****** recognizable **** ** ******* plate *** * ******* recognizable ***.

*** ***** ***** ***** a **** ** * 4K ****** *** * 1080p ****** **** ** side, ******** *** **** area:

**** ****** ******** **** be **** ****** ** bright, ******-*** ******. **** our ******:****** ********* *********, *** Quality*** ********** ********** ****.

Increased ******** ****/*****

** ******* **** ******** the **** ******* *** a ***** **** *****, delivering *** **** ***** of *** ** * longer ********. *** ********* image ***** *** ** can ***** * **** larger **** **** ***** resolution *******, ********** *** effective ***** ** *** system:

*******, ***** *** *****, typically *******, ***** ** may ****** ** ********, e.g., ****:

*** *** **** ******,****** ******** *****, *** **** ** these ********** ***********.

Reduced ****** *****

****** * ** ****** will ** **** ********* than ********** ***** ********** cameras, ***** **** *** reduce *** ******* ****** price.

***** ** ******* *** reduce *** ****** ** cameras ******** ** ***** a ***** ****, ** replacing *-* ***** ********** cameras **** * ****** 4K ****. **** ******** may *** ******* ********* detail, *** ***** ****** the ****** ** *******, and ****** ****** *** hardware.

***** ******* **** ***** fewer *** ********, ***** can **** ******* ******* dollars *** ****** (****** up-front, ** **** ****, depending ** *** *** VMS ****** *****/******** ***** software).

** * ******** *** limited ******, *** ***** the ****** ********** ****** of ** *******, **** could ** ******* ** use ** ******* ** the ******* ****** ******** in * ****-******* ******, and **** ** *** future ******* ***** ** added *** ************ ** that **** **** ** all ** ******, ****** them ****** ****** ********** with *** ******* ** spread ***** **** ****.

Reduced ************ *****

******** *************** ***** **** **** camera ************ ********* **** over * ***** ** labor, *** ************* ****** *********** **** **** ***** in **** ********* ***** at ****** $***/**.

* ** ****** ****** not ** *** **** time ********* ** ******* than * ***** ********** camera, ** ******** *** number ** ******* ** be ********* ****** ******** reduce *** ************ ******.

** ******* *************, ******** the ****** ** ***** runs *** ****** ****** can **** * *********** impact ** ****** ****. If ***** *** ***** used ** ******* ******* cameras, ******** ****** ***** may **** * **** day ***** ** **** use, ***** *** ** several ******** ******* ** savings.

Selling ******* ** *******

***** *** ******** ********* that *** ** **** against **:

  • ********* ********* *** ******* requirements
  • ********* ****** *** ****** load
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** and *******

Increased *********/*******

** *******, ** ******* consume ~** *** ********* as ***** **** (*** testing ***** ****** ************ between ********** *** *********).

** * **** ** replacing ** ************ * 4K ****** *** * or * *****, *** net ********* / ******* increase *** *** ** that ***********. *******, ** 4K ** ***** **** purely *** ****** ******, this **** ******** ******* per ****** ~* ** 3 *** (******** ** day ********** *********).

** **** ** ********* check **** ****** ** many ******* ****** ********* / ******* ***********. *******, the ******** ** ******* costs *** ** * significant ****** *** ***** be * ****** ** go *** ***** **********.

Increased ****** *** ****** ****

*** ********* **** * maximum ***** ********* **** can ******. ******* ** the ******** ** ********* for ** *******, **** may ******** * ***** server (** ****) *** require **** *******. *** cost *** ********* ** this ****** ** ********** upfront.

** *** *** ********** streams ***** *** ** additional *** ******** ** that ******* ** ****, further ******** *** ****** of ******* * ****** can *******.

** *** **** ********** 4K ***** ** ****** to *** ******, *** client **** ****** **** a ****** ********* ****, potentially ******* *** ****** workstation *******/******* ** *** impacting *** ********'* ******* to **** **** *** system. ***** *** ********** to ****** **** *** newer *** ******** **** offload ****** ********** ** GPUs, *** **** ****** be ********* ******* *** is * ********* *******.

Potentially ******* ***-***** ***********

*** ***** **** *********, in ***-***** ****** (******** under * ***), ** video ******* ** **** typically ** ****** ******* than ***** ***** **** an ********* ********** ******.

** ***-***** *********** ** a *******, **** ************* offer ****** **** *****-** IR, **** **********,*****************. **** **** ** on *** ****** *****, 4K **** ****** **** be ********** ** ***** at ****, ******* *** 4x ******** ** ******.

******** ** ************ *** offer ********* ********* ****** from ** *******. **** cost *** ************ ******* should ** ******** **.

** *** ***** *********** is * *** *********** it ***** ** ********* to ******** *** ***** performance ** ******* ***** considered, *** *********** ** a ****-**-**** ********** ** show *** *********** ** performance.

Potentially ******* ***** ***** *** ********* *******

*** ** ******** ********* a ** *** ***** stream, ******* **** ** cameras ** *** ******* this. *** *******:

  • ** *** ***** ** the**** ***-************* ** *** ******* the ********* ********* **** 30 *** ** ** FPS.
  • *********** ** ************** ** *** **** if ********'* **** *** analytics *** ******** ** the ******, ******** ***** features ***** *** *** framerate ** ** ***.
  • ************************ ********** ** ** cannot ******* ** *** in *** ************* *** max *** ** ** FPS.

***** ***** ********** ****** be********** *** **** ************, *** ******** ****** understand **** ***** ********** 4K ******* *** ******** them **** ***** ** get ** *** *****.

**********

** ******* *** ***** a ***** ** ***** surveillance ** ****. *** good **** ** **** many ************* ***** **** and **** **** ************* work *** **** ** have ******* *********** ** higher *******, ******* ***********, server **** *** *** often ********. ********* ******** these **** *** **** when ******* ** *******.

****: ** **** ** do * ******** ******* post ** ****+ / super **** ********** ******* since **** **** ********* fundamental ********* **** **.

Comments (6)

4K cameras, the next big thing. IMO

The ppf graphics are outstanding!

:)

Interestingly, although the ppf doubles in the 4K camera, the amount of detail quadruples, e.g. if a face was represented by 250 pixels in total at 1080p, it will be described by 1000 pixels at 4K.

It makes sense, a 4K camera is 4x the resolution of a 1080p camera.

PPF is a 1-axis measurement, usually across the horizontal axis of the camera. If you double PPF horizontally, it stands to reason that you are also doubling it vertically, for a 4x total increase in pixels.

HIK has a capture mode option to boost the camera frame rate , i think...

i couldnt get it to play well with Exacq but it seems like you can get it to do 30FPS..

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
Camera Course Summer 2019 - Register Now on Jun 12, 2019
Register for the Summer 2019 Camera Course.  This is the only independent surveillance camera course, based on in-depth product and technology...
Favorite Wireless Manufacturers 2019 on Jun 12, 2019
Many wireless options exist for video surveillance but how are integrator's overall favorites? 170 integrators answered the question: What is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...
Avigilon 32MP and 12MP H4 Multisensor Cameras Tested on Jun 11, 2019
Avigilon has released their H4 Multi-Sensor line of cameras claiming "broad scene coverage and high image detail" We bought and tested the...
Dumber Techs, Bad Box Movers, Says Australian Distributor on Jun 10, 2019
Techs today are "dumber" than they used to be, despite better education and training and that makes a typical day "frustrating" for one...
Directory of 30+ VSaaS / Cloud Video Surveillance Providers on Jun 07, 2019
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2019 State...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...

Most Recent Industry Reports

Genetec Synergis Cloudlink - Complex, Costly and Confusing on Jun 18, 2019
Genetec's Synergis Cloud Link is complex, costly and confusing compared to competitor access control architectures. Inside this note, we examine...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
The Scheme Hikvision and China Importers Use To Avoid Tariffs on Jun 17, 2019
Hikvision and numerous China importers are avoiding 25% tariffs by including an SD card slot in their IP cameras to claim they are 'digital still...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference [Canceled] on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact