Selling 4K Cameras

Author: Brian Karas, Published on Jun 21, 2016

This is a first in a new series to help integrators and manufacturers do a better job of accurately and fairly selling for and against various technologies.

This report answers questions about selling 4K resolution, outlines strategies for selling 4K cameras, and for defending against competitors selling 4K.

Summary

4K Pros:

  • Increased detail
  • Increased coverage area
  • Potential to reduce system costs
  • Potential to reduce installation costs

4K Cons:

  • Increased bandwidth and storage
  • Increased server and client load
  • Potentially reduced low-light performance
  • Potentially reduced frame rates and streams

**** ** * ***** ** * *** ****** ** **** integrators *** ************* ** * ****** *** ** ********** *** fairly ******* *** *** ******* ******* ************.

**** ****** ******* ********* ***** ******* ** **********, ******** ********** for ******* ** *******, *** *** ********* ******* *********** ******* 4K.

*******

** ****:

  • ********* ******
  • ********* ******** ****
  • ********* ** ****** ****** *****
  • ********* ** ****** ************ *****

** ****:

  • ********* ********* *** *******
  • ********* ****** *** ****** ****
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** *** *******

[***************]

Selling ** *******

** ******* *** ******** ********** ** *** ** *** ****:

  • *** ** ******* ** ***** ** ***** ********** ******* ** deliver **** ****** ** *****
  • *** * ** ****** ** ******* * ** **** ***** resolution ******* ** ****** ****** ***** *** ******* *****

Increased ******

***** ** ******* ** ***** ** ***** ******* **** ******* double *** *** ** *** *****, *** *** **** *** difference ******* ** ****** ************ **** ** ******* ***** *** a ******* ************ ***.

*** ***** ***** ***** * **** ** * ** ****** and * ***** ****** **** ** ****, ******** *** **** area:

**** ****** ******** **** ** **** ****** ** ******, ******-*** scenes. **** *** ******:****** ********* *********, *** ********** ********** ********** ****.

Increased ******** ****/*****

** ******* **** ******** *** **** ******* *** * ***** lens *****, ********** *** **** ***** ** *** ** * longer ********. *** ********* ***** ***** *** ** *** ***** a **** ****** **** **** ***** ********** *******, ********** *** effective ***** ** *** ******:

*******, ***** *** *****, ********* *******, ***** ** *** ****** be ********, *.*., ****:

*** *** **** ******,****** ******** *****, *** **** ** ***** ********** ***********.

Reduced ****** *****

****** * ** ****** **** ** **** ********* **** ********** lower ********** *******, ***** **** *** ****** *** ******* ****** price.

***** ** ******* *** ****** *** ****** ** ******* ******** to ***** * ***** ****, ** ********* *-* ***** ********** cameras **** * ****** ** ****. **** ******** *** *** deliver ********* ******, *** ***** ****** *** ****** ** *******, and ****** ****** *** ********.

***** ******* **** ***** ***** *** ********, ***** *** **** several ******* ******* *** ****** (****** **-*****, ** **** ****, depending ** *** *** *** ****** *****/******** ***** ********).

** * ******** *** ******* ******, *** ***** *** ****** resolution ****** ** ** *******, **** ***** ** ******* ** use ** ******* ** *** ******* ****** ******** ** * cost-savings ******, *** **** ** *** ****** ******* ***** ** added *** ************ ** **** **** **** ** *** ** system, ****** **** ****** ****** ********** **** *** ******* ** spread ***** **** ****.

Reduced ************ *****

******** *************** ***** **** **** ****** ************ ********* **** **** * hours ** *****, *** ************* ****** *********** **** **** ***** ** **** ********* ***** ** ****** $100/hr.

* ** ****** ****** *** ** *** **** **** ********* to ******* **** * ***** ********** ******, ** ******** *** number ** ******* ** ** ********* ****** ******** ****** *** installation ******.

** ******* *************, ******** *** ****** ** ***** **** *** camera ****** *** **** * *********** ****** ** ****** ****. If ***** *** ***** **** ** ******* ******* *******, ******** camera ***** *** **** * **** *** ***** ** **** use, ***** *** ** ******* ******** ******* ** *******.

Selling ******* ** *******

***** *** ******** ********* **** *** ** **** ******* **:

  • ********* ********* *** ******* ************
  • ********* ****** *** ****** ****
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** *** *******

Increased *********/*******

** *******, ** ******* ******* ~** *** ********* ** ***** ones (*** ******* ***** ****** ************ ******* ********** *** *********).

** * **** ** ********* ** ************ * ** ****** for * ** * *****, *** *** ********* / ******* increase *** *** ** **** ***********. *******, ** ** ** being **** ****** *** ****** ******, **** **** ******** ******* per ****** ~* ** * *** (******** ** *** ********** recording).

** **** ** ********* ***** **** ****** ** **** ******* impact ********* / ******* ***********. *******, *** ******** ** ******* costs *** ** * *********** ****** *** ***** ** * reason ** ** *** ***** **********.

Increased ****** *** ****** ****

*** ********* **** * ******* ***** ********* **** *** ******. Because ** *** ******** ** ********* *** ** *******, **** may ******** * ***** ****** (** ****) *** ******* **** servers. *** **** *** ********* ** **** ****** ** ********** upfront.

** *** *** ********** ******* ***** *** ** ********** *** overhead ** **** ******* ** ****, ******* ******** *** ****** of ******* * ****** *** *******.

** *** **** ********** ** ***** ** ****** ** *** client, *** ****** **** ****** **** * ****** ********* ****, potentially ******* *** ****** *********** *******/******* ** *** ********* *** operator's ******* ** **** **** *** ******. ***** *** ********** to ****** **** *** ***** *** ******** **** ******* ****** processing ** ****, *** **** ****** ** ********* ******* *** is * ********* *******.

Potentially ******* ***-***** ***********

*** ***** **** *********, ** ***-***** ****** (******** ***** * lux), ** ***** ******* ** **** ********* ** ****** ******* than ***** ***** **** ** ********* ********** ******.

** ***-***** *********** ** * *******, **** ************* ***** ****** with *****-** **, **** **********,*****************. **** **** ** ** *** ****** *****, ** **** likely **** ** ********** ** ***** ** ****, ******* *** 4x ******** ** ******.

******** ** ************ *** ***** ********* ********* ****** **** ** cameras. **** **** *** ************ ******* ****** ** ******** **.

** *** ***** *********** ** * *** *********** ** ***** be ********* ** ******** *** ***** *********** ** ******* ***** considered, *** *********** ** * ****-**-**** ********** ** **** *** differences ** ***********.

Potentially ******* ***** ***** *** ********* *******

*** ** ******** ********* * ** *** ***** ******, ******* some ** ******* ** *** ******* ****. *** *******:

  • ** *** ***** ** ******* ***-************* ** *** ******* *** ********* ********* **** ** *** to ** ***.
  • *********** ** ************** ** *** **** ** ********'* **** *** ********* *** disabled ** *** ******, ******** ***** ******** ***** *** *** framerate ** ** ***.
  • ************************ ********** ** ** ****** ******* ** *** ** *** configuration *** *** *** ** ** ***.

***** ***** ********** ****** ************ *** **** ************, *** ******** ****** ********** **** ***** ********** ** ******* may ******** **** **** ***** ** *** ** *** *****.

**********

** ******* *** ***** * ***** ** ***** ************ ** 2016. *** **** **** ** **** **** ************* ***** **** and **** **** ************* **** *** **** ** **** ******* constraints ** ****** *******, ******* ***********, ****** **** *** *** often ********. ********* ******** ***** **** *** **** **** ******* 4K *******.

****: ** **** ** ** * ******** ******* **** ** 12MP+ / ***** **** ********** ******* ***** **** **** ********* fundamental ********* **** **.

Comments (6)

4K cameras, the next big thing. IMO

The ppf graphics are outstanding!

:)

Interestingly, although the ppf doubles in the 4K camera, the amount of detail quadruples, e.g. if a face was represented by 250 pixels in total at 1080p, it will be described by 1000 pixels at 4K.

It makes sense, a 4K camera is 4x the resolution of a 1080p camera.

PPF is a 1-axis measurement, usually across the horizontal axis of the camera. If you double PPF horizontally, it stands to reason that you are also doubling it vertically, for a 4x total increase in pixels.

HIK has a capture mode option to boost the camera frame rate , i think...

i couldnt get it to play well with Exacq but it seems like you can get it to do 30FPS..

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

IBM / Genetec Surveillance System Investigated Over Philippines Human Rights Abuses on Mar 22, 2019
A lengthy investigation into an IBM video surveillance project in the Philippines, raising concerns IBM helped local police conduct a bloody...
Eagle Eye Favorability Results 2019 on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019 on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
Installation Course - Last Chance on Mar 14, 2019
This is the last chance to register for the March Installation course. This is a unique installation course in a market where little practical...

Most Recent Industry Reports

IBM / Genetec Surveillance System Investigated Over Philippines Human Rights Abuses on Mar 22, 2019
A lengthy investigation into an IBM video surveillance project in the Philippines, raising concerns IBM helped local police conduct a bloody...
Eagle Eye Favorability Results 2019 on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Silicon Valley Cybersecurity Insurance Startup Coalition Profile on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Retired Mercury President Returns As Open Options President on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact