Selling 4K Cameras

Author: Brian Karas, Published on Jun 21, 2016

This is a first in a new series to help integrators and manufacturers do a better job of accurately and fairly selling for and against various technologies.

This report answers questions about selling 4K resolution, outlines strategies for selling 4K cameras, and for defending against competitors selling 4K.

Summary

4K Pros:

  • Increased detail
  • Increased coverage area
  • Potential to reduce system costs
  • Potential to reduce installation costs

 4K Cons:

  • Increased bandwidth and storage
  • Increased server and client load
  • Potentially reduced low-light performance
  • Potentially reduced frame rates and streams

**** ** * ***** ** * *** ****** ** **** integrators *** ************* ** * ****** *** ** ********** *** fairly ******* *** *** ******* ******* ************.

**** ****** ******* ********* ***** ******* ** **********, ******** ********** for ******* ** *******, *** *** ********* ******* *********** ******* **.

*******

** ****:

  • ********* ******
  • ********* ******** ****
  • ********* ** ****** ****** *****
  • ********* ** ****** ************ *****

 ** ****:

  • ********* ********* *** *******
  • ********* ****** *** ****** ****
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** *** *******

[***************]

Selling 4K *******

** ******* *** ******** ********** ** *** ** *** ****:

  • *** ** ******* ** ***** ** ***** ********** ******* ** deliver **** ****** ** *****
  • *** * ** ****** ** ******* * ** **** ***** resolution ******* ** ****** ****** ***** *** ******* ***** 

Increased ******

***** ** ******* ** ***** ** ***** ******* **** ******* double *** *** ** *** *****, *** *** **** *** ********** between ** ****** ************ **** ** ******* ***** *** * clearly ************ ***.

*** ***** ***** ***** * **** ** * ** ****** *** * 1080p ****** **** ** ****, ******** *** **** ****:

**** ****** ******** **** ** **** ****** ** ******, ******-*** scenes.  **** *** ******:****** ********* *********, *** ******* *** ********** ********** ****.

Increased ******** ****/*****

** ******* **** ******** *** **** ******* *** * ***** lens *****, ********** *** **** ***** ** *** ** * ****** distance. *** ********* ***** ***** *** ** *** ***** * much ****** **** **** ***** ********** *******, ********** *** ********* range ** *** ******:

*******, ***** *** *****, ********* *******, ***** ** *** ****** ** overkill, *.*., ****:

*** *** **** ******, ****** ******** *****, *** **** ** ***** ********** ***********.

Reduced ****** *****

****** * ** ****** **** ** **** ********* **** ********** ***** resolution *******, ***** **** *** ****** *** ******* ****** *****.

***** ** ******* *** ****** *** ****** ** ******* ******** to ***** * ***** ****, ** ********* *-* ***** ********** cameras **** * ****** ** ****. **** ******** *** *** ******* increased ******, *** ***** ****** *** ****** ** *******, *** budget ****** *** ********.

***** ******* **** ***** ***** *** ********, ***** *** **** ******* hundred ******* *** ****** (****** **-*****, ** **** ****, ********* on *** *** *** ****** *****/******** ***** ********).

** * ******** *** ******* ******, *** ***** *** ****** resolution ****** ** ** *******, **** ***** ** ******* ** use ** ******* ** *** ******* ****** ******** ** * cost-savings ******, *** **** ** *** ****** ******* ***** ** added *** ************ ** **** **** **** ** *** ** system, ****** **** ****** ****** ********** **** *** ******* ** spread ***** **** ****.

Reduced ************ *****

*** ***** ********* ****** ***** **** **** ****** ************ ********* **** **** * hours ** *****, *** *** ********** ****** ***** ****** **** **** ***** ** **** ********* ***** ** ****** $100/hr.

* ** ****** ****** *** ** *** **** **** ********* to ******* **** * ***** ********** ******, ** ******** *** number ** ******* ** ** ********* ****** ******** ****** *** installation ******.

** ******* *************, ******** *** ****** ** ***** **** *** camera ****** *** **** * *********** ****** ** ****** ****.  If ***** *** ***** **** ** ******* ******* *******, ******** camera ***** *** **** * **** *** ***** ** **** use, ***** *** ** ******* ******** ******* ** *******.

Selling ******* ** *******

***** *** ******** ********* **** *** ** **** ******* **:

  • ********* ********* *** ******* ************
  • ********* ****** *** ****** ****
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** *** ******* 

Increased *********/*******

** *******, ** ******* ******* ~** *** ********* ** ***** ones (*** ******* ***** ****** ************ ******* ********** *** *********).

** * **** ** ********* ** ************ * ** ****** for * ** * *****, *** *** ********* / ******* increase *** *** ** **** ***********. *******, ** ** ** being **** ****** *** ****** ******, **** **** ******** ******* per ****** ~* ** * *** (******** ** *** ********** recording).

** **** ** ********* ***** **** ****** ** **** ******* impact ********* / ******* ***********. *******, *** ******** ** ******* costs *** ** * *********** ****** *** ***** ** * reason ** ** *** ***** **********. 

Increased ****** *** ****** ****

*** ********* **** * ******* ***** ********* **** *** ******. Because ** *** ******** ** ********* *** ** *******, **** may ******** * ***** ****** (** ****) *** ******* **** servers. *** **** *** ********* ** **** ****** ** ********** upfront.

** *** *** ********** ******* ***** *** ** ********** *** overhead ** **** ******* ** ****, ******* ******** *** ****** of ******* * ****** *** *******.

** *** **** ********** ** ***** ** ****** ** *** ******, the ****** **** ****** **** * ****** ********* ****, *********** leading *** ****** *********** *******/******* ** *** ********* *** ********'* ability ** **** **** *** ******. ***** *** ********** ** handle **** *** ***** *** ******** **** ******* ****** ********** to ****, *** **** ****** ** ********* ******* *** ** a ********* *******.

Potentially ******* ***-***** ***********

*** ***** **** *********, ** ***-***** ****** (******** ***** * lux), ** ***** ******* ** **** ********* ** ****** ******* than ***** ***** **** ** ********* ********** ******.

** ***-***** *********** ** * *******, **** ************* ***** ****** with *****-** **, **** ** ************* *** *********.  **** **** ** ** *** ****** *****, ** **** likely **** ** ********** ** ***** ** ****, ******* *** 4x ******** ** ******.

******** ** ************ *** ***** ********* ********* ****** **** ** *******. **** cost *** ************ ******* ****** ** ******** **.

** *** ***** *********** ** * *** *********** ** ***** be ********* ** ******** *** ***** *********** ** ******* ***** considered, *** *********** ** * ****-**-**** ********** ** **** *** differences ** ***********.

Potentially ******* ***** ***** *** ********* *******

*** ** ******** ********* * ** *** ***** ******, ******* **** ** cameras ** *** ******* ****. *** *******:

  • ** *** ***** ** *** **** ***-****** ******* ** *** ******* *** ********* ********* **** ** *** to ** ***. 
  • *********** ** ************** ** *** **** ** ********'* **** *** ********* *** disabled ** *** ******, ******** ***** ******** ***** *** *** framerate ** ** ***.
  • ************************ ********** ** ** ****** ******* ** *** ** *** configuration *** *** *** ** ** ***.

***** ***** ********** ****** ************ *** **** ************, *** ******** ****** ********** **** ***** ********** ** ******* may ******** **** **** ***** ** *** ** *** *****.

********** 

** ******* *** ***** * ***** ** ***** ************ ** 2016. *** **** **** ** **** **** ************* ***** **** and **** **** ************* **** *** **** ** **** ******* constraints ** ****** *******, ******* ***********, ****** **** *** *** often ********. ********* ******** ***** **** *** **** **** ******* 4K *******.

****: ** **** ** ** * ******** ******* **** ** 12MP+ / ***** **** ********** ******* ***** **** **** ********* fundamental ********* **** **.

Comments (6)

** *******, *** **** *** *****. ***

*** *** ******** *** ***********!

:)

*************, ******** *** *** ******* ** *** ** ******, *** amount ** ****** **********, *.*. ** * **** *** *********** by *** ****** ** ***** ** *****, ** **** ** described ** **** ****** ** **.

** ***** *****, * ** ****** ** ** *** ********** of * ***** ******.

*** ** * *-**** ***********, ******* ****** *** ********** **** of *** ******. ** *** ****** *** ************, ** ****** to ****** **** *** *** **** ******** ** **********, *** a ** ***** ******** ** ******.

*** *** * ******* **** ****** ** ***** *** ****** frame **** , * *****...

* ******* *** ** ** **** **** **** ***** *** it ***** **** *** *** *** ** ** ** *****..

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Final Day Save $50 - IP Networking Course September 2017 on Aug 17, 2017
Today, Thursday, August 17th is the last day to save $50 on the September IP Networking Course. This is the only networking course designed...
Cat 5e vs Cat 6 vs Cat 6a Network Cable Usage Statistics on Aug 16, 2017
Cat 5e? Cat 6? Cat 6a? What do integrators use in practice, today? 140+ integrators told IPVM. Here are the results: For those who want to...
Stolen Video NVR / DVR Statistics on Aug 15, 2017
"But what happens if someone steals my recorder?" Anyone who has done more than a handful of jobs has probably heard this question several times....
Axis Laser Focus PTZ Tested on Aug 14, 2017
Axis has been touting its new Q6155-E laser focus PTZ as 'always in focus' and 'always in color'. Does it really deliver? We bought and tested...
IP Camera Specification / RFP Guide 2017 on Aug 14, 2017
RFPs are hard. Do them 'right' and it takes a lot of knowledge and time. Do them 'wrong' and you can be (a) unwittingly locked into a specific...
ADI 'In The Dark' About Low Light on Aug 07, 2017
ADI's recent post on 'How To See Better In the Dark' makes basic mistakes, promoting outdated technical claims. Missing: Super Low...
Dome Versus Turret Camera Usage Statistics 2017 on Aug 07, 2017
Turret cameras are a growing segment within video surveillance. Indeed, many integrators argued strongly for turrets in an IPVM...
Competing Against Schneider Electric on Aug 04, 2017
Schneider Electric overall does ~$30 billion USD annual revenue. One of its many parts is a building / security systems integrator. Another is...
Access Control Commissioning / Install Checklist on Aug 03, 2017
This 80+ point checklist helps end users, integrators and consultants verify that access control installation is complete. It covers the following...
Dahua 4K Turret Tested Vs Hikvision (N84BG44 ) on Aug 02, 2017
Dahua has released their latest low cost 4K model, the N84BG44, claiming Smart H.265+ and 50m IR range. We bought and tested this new model against...

Most Recent Industry Reports

Save $50 - IP Networking Course September 2017 on Aug 16, 2017
Tomorrow, Thursday, August 17th is the last day to save $50 on the September IP Networking Course. This is the only networking course designed...
Hikvision Responds To Cracked Security Codes on Aug 15, 2017
Hikvision has responded to IPVM's report on Hikvision's security code being cracked, both with a 2 page update to dealers and communication...
Stolen Video NVR / DVR Statistics on Aug 15, 2017
"But what happens if someone steals my recorder?" Anyone who has done more than a handful of jobs has probably heard this question several times....
Hikvision Europe Cutting Out Unauthorized End User Sales on Aug 15, 2017
The days of anyone buying Hikvision from anywhere off the Internet are numbered, at least in Europe, if Hikvision's plan comes to fruition. In...
Axis Laser Focus PTZ Tested on Aug 14, 2017
Axis has been touting its new Q6155-E laser focus PTZ as 'always in focus' and 'always in color'. Does it really deliver? We bought and tested...
Vulnerability Directory For Access Control Cards on Aug 14, 2017
Knowing which access credentials are insecure can be unclear, especially because most look and feel the same. Even the most insecure 125 kHz types...
IP Camera Specification / RFP Guide 2017 on Aug 14, 2017
RFPs are hard. Do them 'right' and it takes a lot of knowledge and time. Do them 'wrong' and you can be (a) unwittingly locked into a specific...
Cellphone Usage Issues For Integrators (Statistics) on Aug 11, 2017
Cellphones clearly offer significant advantages in communication and problem solving. But they can also be a major pain point if employees...
Rebooting IP Camera Statistics And Practices on Aug 10, 2017
Dahua cameras automatically reboot weekly, by default. Is this an innovation by the Chinese mega-manufacturer or a sign of a problems? 125...
Avigilon Profits Surge, Stock Jumps (Q2 2017) on Aug 10, 2017
Avigilon said earlier this year they would shift their strategy to maximizing profits. Now, they are delivering it and the stock market is...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact