Milestone Co-Founder Invests In Anti Theft Spray SelectaDNA

Author: Brian Rhodes, Published on Sep 06, 2018

Milestone's Co-Founder Henrik Friborg has invested in CSI Protect, exclusive US dealer of forensic marking startup SelectaDNA, a company that claims to "reduce burglaries by up to 83%" by spraying identification onto thieves as they flee. And the startup has now integrated with Milestone's VMS.

But what is SelectaDNA and is it something worth using and worth offering by integrators? In this note, based on interviewing SelectaDNA we review their use case, potential issues and best fits.

*********'* **-************* ********** ******** ***** *******, ********* ** ****** ** ******** ******* *****************, * ******* **** ****** ** "****** ********** ** ** to **%" ** ******** ************** **** ******* ** **** ****. And *** ******* *** *** ********** **** *********'* ***.

*** **** ** ********** *** ** ** ********* ***** ***** and ***** ******** ** ***********? ** **** ****, ***** ** interviewing ********** ** ****** ***** *** ****, ********* ****** *** best ****.

[***************]

Spraying ******** / *********

*** *********'* ************** ** ***** ***** ** ** ***** ******** **** * non-visible ********* ******** **** ** ******** ** ** ******. ** suspected ******* **** ******* *****, * ******** ********* ***** ****.

**** ******** ****** ** ****** *** ******** '*** * ****** of *****' **** *** *******, ** **** ****** ********** ** capture *** *******, * ***** ***** ***** ***** '******' **** were ** *** *****.

*** *******'* ***** ***** ********* *** ******:

** ***** ** *** ******, *** ***-***** '********* ***' ** sprayed ** *** ***** *** ***** ****** ** ***** ******* through *** ****. *** ******* **** *** ******** ***** **** the ********* ***** ** *****:

Deterence ****

*** ******* '**********' ******* *** ****** ****** ** ********* *** prominent ******* ********** *** ****** ** ********* ** *****.

*** ******* ** *** ******* ********** *********** ***** ** ****** a ********** ****** ****-***** ******** ** ***********, *** **** ******* will ****** ***** *** **** ** **** ** ** ******-********* targets ** * ******** ******* ** *** ******* ******** ********** ***** *** ********.

*** ******* ******** ********** ** *** *** ***** ** *** system:

'**** ********* **** *** ********** ****** *** ****’* *** *** signage ** ** ********* *******. ** **** ***** **** **** small **** ***** ** **** ***** *******', *.*.

Milestone ***********

*** ********* ********** **** ****** **** **-******* **********. *** *** client ** **** ********** **** **********'* ********** *** ******** ****** trigger, *** *** ** ********* ** ***** ********* ** ******** to ** *****.

*** ******* ********* *** ********* *********** ** *** ******* ** an '******** ******** ****** ***********' ******** **** ***** ************** ** from ***********:

'*** ***** *********** ** **** ****, ** * ****** *********** with *********. *** ******** ****** ** ************. *** ******* **** an ***** ********* ** ******* ** *** ******** ******** ********. Stores *** ****** ********* ********, **** **** ***** ***** *** others **** *********.'

SelectaDNA ****

*** ****** **** ****** ***** ** *** **** ***** *** covered, *** *** ******* ***** ** ****** ***** ** "$**.**/*****, which ******** *** ******, ******* ******** *** ******* *******, ****** maintenance *** ******** ******* ($***), ******** ** *** ***********" ** detect/recognize *** ** *****.

*** ******-*** '********** *********' **** **** $*** **** *** ***** aerosol ******* ********** **** *** **** ******* *** ******** ***** doors, ** *** ** ******** **** ********:

*** **** ******* ***** *********, * ****** *********** **** **** register ** ******* ******* ******* *** ****, *** *****.

High-Cost ********** *** *********** *****

*** ****, * ******-*** $*** **** ******** **** ** *** costly ** ******* *****-****** ********* **** **** *** ***** ********* items **** ***********. **** *** ********** ******* ** *********** ** factored, **** ********* *** ***** ** *** *********** ****-********** ******* like *** ******* *** ***** ** ****** *****.

*******, ** *** ******'* ********** ***** ****** *** ***** ***** and ********** ****** ** ~**%, *** ****** ******* *** **** than ******* *****, **** *** ********* ** ***-***** *********** **** convenience ******.

** *******, *** ****** ** ****** ** ******* *** ************ with ****-*****, **** ** ***** *********** ***** *********** ***** ******* like ********** ******* ************ (***) ** *** ****, *** ***** store ***** *** ***** ********** ** ********** ******* **** ********** misters.

System ******** ** *****?

* *** ********* **** ** ****** ************* **** ** ******* undermining ********** *** **** ******** ** ******* *****/*********/********** ** ***** the **** ** **** **** ******* *****, **** ******* **** along **** ***** ******* ** ***** ********* *** ******** ** exposure ****** ******* ****** *****.

*******, ********** ***** ** **** ** ******** ** *** **** exposures ********* *** ****, ******* **:

'*** ***** ****** ****** * ***** ******* ** *** ********, with **** ******* *********seldom ** *** **** *** ******** ** ***** ****. In a scenario where DNA solution is only on clothing, law enforcement can link the DNA-marked clothing to human DNA on the clothing.' [Emphasis ours]

Unknown *********** ****

******* ******* ** *** ********* ******* ** **** ******* **** have **** *******, ********** ** **** *** ******** *** ****** of *** ****** **** *** **** ********.

****** ******, ***** *** *** ****** ******** ******* ** ****, firearms *** **** ******* ********* ** ***** *******. *** **** is **** ** ***** ******** ** *******, ** *** ****** 'returning ****' **** ** ***** ********* ** **********.

***********

********** ** *** *** **** ***** ************** ****** ** *** market, **** ********* ******* ******** ****:

**** **** *** **** ****** ***** **** ***** ** ******** the *********** *************** ** *** ********.

Poll / ****

Comments (18)

Undisclosed #1

09/06/18 03:45pm

*** *** ****** ***** **** ** ******** *** ********* *** suspect (** *** ******* *****). ** **** ****** *** **** case ***** *** **** ********** *** ******** * *******, *** they **** **** **** ** ********* *********** (******* ****** ***** on *****, ****** *********** ******* ** ********, ***)?

Avatar

Kristian Brandt

| In reply to Undisclosed #1 | 09/28/18 11:38am

** ***** ***'* * **** ** ************ ********* ** *** suspect *** ** *** ***** ***** ** ***. ** **** shine **** ***** ** *****, **** **** **** *******.

*** *** *** ** ****** **** ** *** **** *** 4-6 ***** *** ** ******* **** ******.

**'* **** **** * ********* ******* *** **'* *** ** to ******* *** ******** **** ********* ** *** ***** *****.

**** ****: ******** ** *** *******

Chalon Dilber

09/06/18 03:54pm

**, ** *****'* ** ***** ****** ********** ** ***** ****** generation **** *** ***** **** *** ********?

** ****** ** *********, **** ** ***** ******** **** **** through *** **** ********* ******/********* ** *** ***** *** **** prior ** *** ***********(*)? *** ****** *** **** **? **** does ** **** ********?

** *** *********** ****** * ******/***** ** ****, ** ***** are **** ** **** ****** *** *** *** *** ******* with ***** ********* ***'** *** ** ****?

** ********** ** *** **** *****, ** ***** **** ******** and ******* ** **** *** ***** **** *** ***** **** with ******* ******** ***** *** *** **** *** ****** *********.

Avatar

Kristian Brandt

| In reply to Chalon Dilber | 09/28/18 11:53am

*** ****** *** ** ********* ** * ****** ** ****. It *** ** * ****** ******** **** ** ********* ** panic ******, ***** ****, **** ***. ** **** ********* ** installations ** **** **** ** ********* ********* ** **** ** not * *** *******. ****, ** **** **** ** *** US ****** *** **** **** * ***** *** ***** *********** a ****** *** ***** ********* **** ***** *** ** ********.

****, ** *** ** * ****-***** ****** ** ********** **** existing ***** ******.

***** *** ****** ** **-********* ** **** ***** ****** *** moves ** *** **** *** **** ** ******* (**** ***). System ** ****** **-*********.

****** **** **** ** ** * ***** ***** **********, ** it ** ******** ** ******** *** ***** ** ******* **** it

**** ***** *** ** *** ** ******** ******* * *** and * ***.

*** *** ** ** **** ***** ***** *** **** - but ********* **'* ******** *** ****** ** ***** *** *******. But *** ****** ******** **** ****** **** *** ****** **** spray ** ****** ** ******** ** *** **** **'* *** to *******.

***, ********** ** **** **'* *** ***** + ******* * marker ** *** *********** ** **** ****** ** **** *** chance ******.

**** ****: ******** ** *** *******

Avatar

Brian Rhodes

IPVMU Certified | 09/06/18 03:59pm

**, ** *****'* ** ***** ****** ********** ** ***** ****** generation **** *** ***** **** *** ********?

**** ** *******.

** ****** ** *********, **** ** ***** ******** **** **** through *** **** ********* ******/********* ** *** ***** *** **** prior ** *** ***********(*)? *** ****** *** **** **? **** does ** **** ********?

*** ******* ***** ** * ******** ****** * *** ** 4 ******* **** *********, *** ** **** ***** ****************.

** *** *********** ****** * ******/***** ** ****, ** ***** are **** ** **** ****** *** *** *** *** ******* with ***** ********* ***'** *** ** ****?

*******, *** * ***** ********** ** ******** ** ** * deterrent *** ******* '**** & ****' **** ******.

Undisclosed Manufacturer #2

09/06/18 07:03pm

****** ***** ********* ********* ******? "***, * *** ******* *** I ** ****** * ******* ******** ******** *************!"

Avatar

Kristian Brandt

| In reply to Undisclosed Manufacturer #2 | 09/28/18 11:54am

**'* * ***** ***** ********, ** **'* ********.

Avatar

Kristian Brandt

| In reply to Undisclosed Manufacturer #2 | 11/15/18 07:12am

**** ***** - *** **'* * *****-***** ******** ** ******** to ****** *** *******.

** **** **** ** *** ** ****** *** +* ***** and ** ****** **** **** ****. *************** ** **** **** active ** + ** ***** *** ** **** ********* ********* of ******* *** ** ****** ** *** ******.

Undisclosed Manufacturer #3

09/06/18 07:27pm

*** **** ** **** **** ** *****?

Avatar

Brian Rhodes

IPVMU Certified | In reply to Undisclosed Manufacturer #3 | 09/06/18 07:30pm

** ** ******** ********* *** **** ****** ** ******* ******** trigger ******.

Avatar

Kristian Brandt

| In reply to Undisclosed Manufacturer #3 | 09/28/18 11:55am

*** ****** *** ** ********* ** * ****** ** ****. It *** ** * ****** ******** **** ** ********* ** panic ******, ***** ****, **** ***. ** **** ********* ** installations ** **** **** ** ********* ********* ** **** ** not * *** *******. ****, ** **** **** ** *** US ****** *** **** **** * ***** *** ***** *********** a ****** *** ***** ********* **** ***** *** ** ********.

****, ** *** ** * ****-***** ****** ** ********** **** existing ***** ******.

**** ****: ******** ** *** *******

Undisclosed Integrator #4

09/06/18 09:41pm

* **** **** ************ ***** *** ********* ** **** *******. If ** ****** ** * * ****** ****** ** **** from ********** ** ********* ** *******, * *** **** ** a ***** ***** ** **********. **** ** * **** ***** window ** ****.

****, ** *** **** **** *** *** ***** ********** *** “dna” **** *** *** *** ***** ******* ** *** ** could ** ********* ** * ***** *****. ** ** *** be **********/******* ********** ** * ***** *****, ** ***** *** value ** ******* * ******* ** *** ******** ***** ** a *****. * ****** ***** ** **** ** ******* ********** doubt **** **** *** *****.

*** * **** **** *** ***** ****** **********.

Avatar

Kristian Brandt

| In reply to Undisclosed Integrator #4 | 09/28/18 12:12pm

***** ** ** ***** - ** **** ***** ***********. *** 4 ******* **** *** ********* ** *** ******** ** **** burst. *******, **** *** ** ******* ** ******** ******* * & * ****** *** *****.

**'* * ****** *** ** **** ******** - **** ** is * ****** ********** **** ***'* ** ********** ** * 3'rd *****.

*** *** ********** ***** - ** *** ** ** ***% unique - *** ** **. **** *** **** *** **** be **** ****.

**** ****: ******** ** *** *******

Undisclosed Integrator #5

09/07/18 09:59pm

***** *** ****** *** ***** **** ** * ******* *** is ****** ** ***** ** **** ** ***** ** ****** the *** **** ** ******* ** *** ****** *****. ** ever ********* ** *** ** ******* ** *** ***** *****. Spraying * ******* ** ****** *** **** ***** ** ** idea.

Avatar

Kristian Brandt

| In reply to Undisclosed Integrator #5 | 09/28/18 12:00pm

**** *****.

*******, **** **'* ******* * ********* ** ******** ******* **-**% in ********* **** ******** ** ****** ****** & *****, * think **'* **** ** *** **** **'* ****** *********.

** **** ***** ******** ** **** ********** - **** *** technology **** ********* *** ** ******** **.

Avatar

Jon Dillabaugh

Pro Focus LLC | 09/10/18 12:29pm

** *** ******** ** * **** *** ****** ** $*** a ***? *** ****** ** ******* **** **** *** **** to ******* **** ***. *** ** *******, *** **** ** be ***** ** *** ***** ** ***** ****. **** *** have ** ***** ****** *** *** *** ***** *** *** track **** ****. ** *** **** ***** **** ***** ** very ****** **** ** ** ****’* ***** *********.

Avatar

Kristian Brandt

| 09/28/18 12:08pm

****** *** ******** ******* ** **** ** **** ********.

** *** **** ** ** ******** **** * **** *********** and *** *********** *** ****** * ******* ******** **** **** on *** ********* *** *********, *** ** ******* *** ********* it **** ** ** *** ******* *** *********, **** **'* still * ******** ** ********.

* ******* ******* ** * ***** *********** ***** **** **** a **** *** *** ***** ** ******* ******** $ (*** less **** $ **.*** ********** **********).

*******, **'* *** ********* **** ** *** **** **** - we **** *** ******** *** ** ****** ** *** ***** place.

*** $ *** ** * ****** *** ** ******* *** canister - ****, ** ***** ** ** ******** *** *** canister ** *********, ** **** ***** ** ** ********.

**** ******** ** ****** *** *** *** ** ********** ** 3'rd *****.

**** ****: ******** ** *** *******

Undisclosed #6

11/15/18 08:30am

** ****** **** ** ******* **** ****’* **** *********** ***** ago ** “*** *** *** *** ****”:

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