Milestone Co-Founder Invests In Anti Theft Spray SelectaDNA
Milestone's Co-Founder Henrik Friborg [link no longer available] has invested in CSI Protect, exclusive US dealer of forensic marking startup SelectaDNA, a company that claims to "reduce burglaries by up to 83%" by spraying identification onto thieves as they flee. And the startup has now integrated with Milestone's VMS.
But what is SelectaDNA and is it something worth using and worth offering by integrators? In this note, based on interviewing SelectaDNA we review their use case, potential issues and best fits.
Spraying ******** / *********
*** *********'* ************** ** ***** ***** ** ** spray ******** **** * ***-******* ********* solution **** ** ******** ** ** lights. ** ********* ******* **** ******* doors, * ******** ********* ***** ****.
**** ******** ****** ** ****** *** clothing '*** * ****** ** *****' says *** *******, ** **** ****** eventually ** ******* *** *******, * quick ***** ***** ***** '******' **** were ** *** *****.
*** *******'* ***** ***** ********* *** system:
** ***** ** *** ******, *** non-toxic '********* ***' ** ******* ** the ***** *** ***** ****** ** those ******* ******* *** ****. *** company **** *** ******** ***** **** the ********* ***** ** *****:
Deterence ****
*** ******* '**********' ******* *** ****** offers ** ********* *** ********* ******* disclosing *** ****** ** ********* ** sites.
*** ******* ** *** ******* ********** discourages ***** ** ****** * ********** arrest ****-***** ******** ** ***********, *** that ******* **** ****** ***** *** area ** **** ** ** ******-********* targets ** * ******** ******* ** the ******* ******** ** ******** ***** *** ********.
*** ******* ******** ********** ** *** key ***** ** *** ******:
'**** ********* **** *** ********** ****** and ****’* *** *** ******* ** an ********* *******. ** **** ***** from **** ***** **** ***** ** some ***** *******', *.*.
Milestone ***********
*** ********* ********** **** ****** **** co-founder **********. *** *** ****** ** also ********** **** **********'* ********** *** software ****** *******, *** *** ** activated ** ***** ********* ** ******** to ** *****.
*** ******* ********* *** ********* *********** is *** ******* ** ** '******** security ****** ***********' ******** **** ***** differentiates ** **** ***********:
'*** ***** *********** ** **** ****, is * ****** *********** **** *********. Our ******** ****** ** ************. *** company **** ** ***** ********* ** product ** *** ******** ******** ********. Stores *** ****** ********* ********, **** with ***** ***** *** ****** **** robberies.'
SelectaDNA ****
*** ****** **** ****** ***** ** how **** ***** *** *******, *** the ******* ***** ** ****** ***** at "$**.**/*****, ***** ******** *** ******, initial ******** *** ******* *******, ****** maintenance *** ******** ******* ($***), ******** of *** ***********" ** ******/********* *** ID *****.
*** ******-*** '********** *********' **** **** $300 **** *** ***** ******* ******* dispensers **** *** **** ******* *** housings ***** *****, ** *** ** recessed **** ********:
*** **** ******* ***** *********, * system *********** **** **** ******** ** several ******* ******* *** ****, *** month.
High-Cost ********** *** *********** *****
*** ****, * ******-*** $*** **** canister **** ** *** ****** ** protect *****-****** ********* **** **** *** minor ********* ***** **** ***********. **** the ********** ******* ** *********** ** factored, **** ********* *** ***** ** use *********** ****-********** ******* **** *** tagging *** ***** ** ****** *****.
*******, ** *** ******'* ********** ***** indeed *** ***** ***** *** ********** losses ** ~**%, *** ****** ******* may **** **** ******* *****, **** for ********* ** ***-***** *********** **** convenience ******.
** *******, *** ****** ** ****** to ******* *** ************ **** ****-*****, easy ** ***** *********** ***** *********** alarm ******* **** ********** ******* ************ (EAS) ** *** ****, *** ***** store ***** *** ***** ********** ** triggering ******* **** ********** *******.
System ******** ** *****?
* *** ********* **** ** ****** effectiveness **** ** ******* *********** ********** via **** ******** ** ******* *****/*********/********** to ***** *** **** ** **** pass ******* *****, **** ******* **** along **** ***** ******* ** ***** retaining *** ******** ** ******** ****** arrests ****** *****.
*******, ********** ***** ** **** ** atypical ** *** **** ********* ********* are ****, ******* **:
'*** ***** ****** ****** * ***** portion ** *** ********, **** **** showing *********seldom ** *** **** *** ******** ** ***** ****. In a scenario where DNA solution is only on clothing, law enforcement can link the DNA-marked clothing to human DNA on the clothing.' [Emphasis ours]
Unknown *********** ****
******* ******* ** *** ********* ******* if **** ******* **** **** **** sprayed, ********** ** **** *** ******** and ****** ** *** ****** **** the **** ********.
****** ******, ***** *** *** ****** deployed ******* ** ****, ******** *** more ******* ********* ** ***** *******. The **** ** **** ** ***** criminal ** *******, ** *** ****** 'returning ****' **** ** ***** ********* or **********.
***********
********** ** *** *** **** ***** identification ****** ** *** ******, **** including ******* ******** ****:
**** **** *** **** ****** ***** this ***** ** ******** *** *********** differentiation ** *** ********.
Poll / ****
** ***** ***'* * **** ** indisputable ********* ** *** ******* *** at *** ***** ***** ** ***. If **** ***** **** ***** ** light, **** **** **** *******.
*** *** *** ** ****** **** on *** **** *** *-* ***** and ** ******* **** ******.
**'* **** **** * ********* ******* and **'* *** ** ** ******* the ******** **** ********* ** *** first *****.
**** ****: ******** ** *** *******
**, ** *****'* ** ***** ****** activation ** ***** ****** ********** **** the ***** **** *** ********?
** ****** ** *********, **** ** spray ******** **** **** ******* *** door ********* ******/********* ** *** ***** who **** ***** ** *** ***********(*)? The ****** *** **** **? **** does ** **** ********?
** *** *********** ****** * ******/***** to ****, ** ***** *** **** of **** ****** *** *** *** are ******* **** ***** ********* ***'** out ** ****?
** ********** ** *** **** *****, it ***** **** ******** *** ******* up **** *** ***** **** *** group **** **** ******* ******** ***** get *** **** *** ****** *********.
*** ****** *** ** ********* ** a ****** ** ****. ** *** be * ****** ******** **** ** activated ** ***** ******, ***** ****, RFID ***. ** **** ********* ** installations ** **** **** ** ********* worldvide ** **** ** *** * new *******. ****, ** **** **** on *** ** ****** *** **** than * ***** *** ***** *********** a ****** *** ***** ********* **** there *** ** ********.
****, ** *** ** * ****-***** system ** ********** **** ******** ***** system.
***** *** ****** ** **-********* ** will ***** ****** *** ***** ** the **** *** **** ** ******* (exit ***). ****** ** ****** **-*********.
****** **** **** ** ** * WATER ***** **********, ** ** ** harmless ** ******** *** ***** ** contact **** **
**** ***** *** ** *** ** anything ******* * *** *** * sec.
*** *** ** ** **** ***** heads *** **** - *** ********* it's ******** *** ****** ** ***** all *******. *** *** ****** ******** will ****** **** *** ****** **** spray ** ****** ** ******** ** the **** **'* *** ** *******.
***, ********** ** **** **'* *** about + ******* * ****** ** the *********** ** **** ****** ** take *** ****** ******.
**** ****: ******** ** *** *******
**, ** *****'* ** ***** ****** activation ** ***** ****** ********** **** the ***** **** *** ********?
**** ** *******.
** ****** ** *********, **** ** spray ******** **** **** ******* *** door ********* ******/********* ** *** ***** who **** ***** ** *** ***********(*)? The ****** *** **** **? **** does ** **** ********?
*** ******* ***** ** * ******** sprays * *** ** * ******* once *********, *** ** **** ***** indiscriminately.
** *** *********** ****** * ******/***** to ****, ** ***** *** **** of **** ****** *** *** *** are ******* **** ***** ********* ***'** out ** ****?
*******, *** * ***** ********** ** intended ** ** * ********* *** ******* 'grab & ****' **** ******.
****** ***** ********* ********* ******? "***, I *** ******* *** * ** filing * ******* ******** ******** *************!"
**** ***** - *** **'* * water-based ******** ** ******** ** ****** and *******.
** **** **** ** *** ** market *** +* ***** *** ** claims **** **** ****. *************** ** have **** ****** ** + ** years *** ** **** ********* ********* of ******* *** ** ****** ** any ******.
*** **** ** **** **** ** spray?
** ** ******** ********* *** **** button ** ******* ******** ******* ******.
*** ****** *** ** ********* ** a ****** ** ****. ** *** be * ****** ******** **** ** activated ** ***** ******, ***** ****, RFID ***. ** **** ********* ** installations ** **** **** ** ********* worldvide ** **** ** *** * new *******. ****, ** **** **** on *** ** ****** *** **** than * ***** *** ***** *********** a ****** *** ***** ********* **** there *** ** ********.
****, ** *** ** * ****-***** system ** ********** **** ******** ***** system.
**** ****: ******** ** *** *******
* **** **** ************ ***** *** viability ** **** *******. ** ** really ** * * ****** ****** of **** **** ********** ** ********* of *******, * *** **** ** a ***** ***** ** **********. **** is * **** ***** ****** ** time.
****, ** *** **** **** *** lab ***** ********** *** “***” **** but *** *** ***** ******* ** not ** ***** ** ********* ** a ***** *****. ** ** *** be **********/******* ********** ** * ***** party, ** ***** *** ***** ** placing * ******* ** *** ******** scene ** * *****. * ****** would ** **** ** ******* ********** doubt **** **** *** *****.
*** * **** **** *** ***** better **********.
***** ** ** ***** - ** will ***** ***********. *** * ******* that *** ********* ** *** ******** of **** *****. *******, **** *** be ******* ** ******** ******* * & * ****** *** *****.
**'* * ****** *** ** **** canister - **** ** ** * patent ********** **** ***'* ** ********** by * *'** *****.
*** *** ********** ***** - ** has ** ** ***% ****** - and ** **. **** *** **** can **** ** **** ****.
**** ****: ******** ** *** *******
***** *** ****** *** ***** **** if * ******* *** ** ****** on ***** ** **** ** ***** is ****** *** *** **** ** sprayed ** *** ****** *****. ** ever ********* ** *** ** ******* to *** ***** *****. ******** * burglar ** ****** *** **** ***** of ** ****.
**** *****.
*******, **** **'* ******* * ********* of ******** ******* **-**% ** ********* when ******** ** ****** ****** & banks, * ***** **'* **** ** say **** **'* ****** *********.
** **** ***** ******** ** **** belongings - **** *** ********** **** different *** ** ******** **.
** *** ******** ** * **** use ****** ** $*** * ***? You ****** ** ******* **** **** end **** ** ******* **** ***. Not ** *******, *** **** ** be ***** ** *** ***** ** begin ****. **** *** **** ** still ****** *** *** *** ***** are *** ***** **** ****. ** not **** ***** **** ***** ** very ****** **** ** ** ****’* crazy *********.
****** *** ******** ******* ** **** of **** ********.
** *** **** ** ** ******** from * **** *********** *** *** considering *** ****** * ******* ******** will **** ** *** ********* *** customers, *** ** ******* *** ********* it **** ** ** *** ******* new *********, **** **'* ***** * solution ** ********.
* ******* ******* ** * ***** convenience ***** **** **** * **** for *** ***** ** ******* ******** $ (*** **** **** $ **.*** everything **********).
*******, **'* *** ********* **** ** the **** **** - ** **** the ******** *** ** ****** ** the ***** *****.
*** $ *** ** * ****** fee ** ******* *** ******** - also, ** ***** ** ** ******** and *** ******** ** *********, ** also ***** ** ** ********.
**** ******** ** ****** *** *** not ** ********** ** *'** *****.
**** ****: ******** ** *** *******
** ****** **** ** ******* **** hadn’t **** *********** ***** *** ** “Ted *** *** *** ****”:
*** *** ****** ***** **** ** identify *** ********* *** ******* (** the ******* *****). ** **** ****** the **** **** ***** *** **** identified *** ******** * *******, *** they **** **** **** ** ********* deniability (******* ****** ***** ** *****, having *********** ******* ** ********, ***)?