Security Sales Forecast 2015

Author: John Honovich, Published on Jan 05, 2015

The biggest surveillance manufacturer marketing push in 2014 was 4K.

And the pundits continue to say how the cloud will be the next big thing.

But these two were easily beat out by three less hyped but more valuable offerings.

Inside this report, we examine what areas of security and surveillance most integrators plan to sell more of in 2015, based on integrator sales survey results and our analysis of them.

*** ******* ************ ************ ********* **** ** **** *** **.

*** *** ******* ******** ** *** *** *** ***** **** be *** **** *** *****.

*** ***** *** **** ****** **** *** ** ***** **** hyped *** **** ******** *********.

****** **** ******, ** ******* **** ***** ** ******** *** surveillance **** *********** **** ** **** **** ** ** ****, based ** ********** ***** ****** ******* *** *** ******** ** them.

[***************]

*******

**** *** *** *** ******** ** *** ****** *** *** analysis:

  • ** *********** **** **********. ****** ***** **** ** ****** ** ************ marketing ****, ******** ******** **** ** ***.
  • ********** **** ****** ***************.
  • ****** ******* **** ** ******, ******* *** **** ** ******* ** major *************.
  • '*******' ** ** ***** ****** **** **********, ** ********** ********** / ******** *** analog ** ****** ****** ******.
  • ****** ******* **** ******** ** *******, **** ******* **** ********** ********, due ** ** ****** ******* ****, ****** **'* ********* *** more ****** ******* ******** *** ** ****.
  • ***** ************* *** ******** *******, ****** *** ****** ** *** ******** / ** **** ***** ** ** ****.
  • ****** ************ **** ** ****** **** ********, **** ******* ****** ** wireless *****.

4K **** **********

*** ******* *** ** *** ***** ************* **** *** **** **** has **** **, *** ** ** ***** ** **** *********** buyer *********** ** ****. *** * ****** ********** ******** ****** 4K ** * ********** **** **** ***** ** **** **** of, * ********** ******* *********** *** ***** ** ********* ******* spent ********* **.

*** ******** **** ** **** ***** ****** **** ** ********* high, ** ********** *****. **** ** * ******* ** ***** factors:

  • ** ** ****** ***** *** ******** ** **** ****, ** any ***** **** ************* ** * *** ****.
  • ************* *** ******** * *** ** ***** *** ********* ******* behind ****.
  • *** **** ******* ******, *** *** ******** ****** **, ** will ** ***** **** / **** *** '**********'.

** ********** **** ** **** ** ***** ******* ** **** market ******* **** ********** **** ***%, ***. ****** ** ** IP *******.

*** ******* **** ** **** *** ***** ******, ******** ** the ************* ******* ******** **** ** ****. *****'* **** ** much ******* ************* *** ** ** ****** *** *** ****** motivated.

**** ****, ****** **** (******) **** **** ****/***** ** ** 4K *** *** ****** ********* / ****** **** ** *** more ***** **** **** ** ** ** **.

Cloud ******* ***************

***** ***** ************ ***** **** ****** *************** *** ** * lack ** **** ****** *** ******. *********** ******** *** ** interest (**** * **** *****) *** ************* / ********* *** doing ****** ** ******* ** ******* ***** ********* (*.*., **** AVHS ***** **** *** ****?). *** ***** *** ** *** future (** *******) ** ***** ***** ** ** / ********** but **** ****** * ******** ***** ** ***** ************.

More -> ****** **

****** ***** *** ** ********* ********* ***** *********** ** **** they **** **** ****, ****** ** ******* *** *** **** votes. ********** ********** ********:

  • "***** *.* *** *** *** ********* ****** ****** ******. *** 2.0 **** ** *** *** ****** ******* **** ******* ****** while *** **** ** ****** ******* ***** ** * ******."
  • "***** - ******* ** ***** *** *** ***** ** *** right *****."
  • "*** ******* ****."
  • "****** ****-********** ****, *** **** *** **** ********."
  • "******* *****, ****** ******* ** * **** **** *****"
  • "***** *** **** **** ********** *** *** ************ ** *** gives ** * ***** *********** ** ****** ******** ****** ****** base ******* ***** ************** *******."
  • "** ****** *** ********* **** ******** ****** **************. ** ****** (Hikvision) ** * ********** *********** *** ** **** *** ** push **** ** ******** ****** ********* ***** ** ** ** easy ******* ******."
  • "*** ******* **** ** *** ***** **** *** ****** ****** IP *** *** *** ******* ** ***-***"
  • "****** **, ************ *****. ***** ** ** * *** *******, that **** **** ** ******** ***** *********, *** ** *** it ** * *********** *** ** ****** ** *** ******* offerings."
  • "**-*** ******** *******. **** ********** ***** ** ** * ***** sale ***** ********* * **** ****** *****. ** * *** provide * **** ******* ** * **** **** ***** **** everyone **** ****."

**** ** ********** ***** *** **** ** ************ ********* *****. However, ****** ** ****** **** ********** ** ********** ** ****. None ** *** *** ******* ** ******** ****** *** ********** analog ** ***** ***** ****** **'* ****** **** ************* ** *** *** *** / ******* ** *** ****** ** 2015.

****** **** ** ***** ******* *** ****** **, *** ************** / ****** ******* ***** *** ************** ********* ****** ** ****.

(Somewhat) **** - ** / **

* *** ***** ***, *** **** ****** ****** ****** *** video ************ *** *** **** ** ** / **. **** is *** ******** ****, ****** * ****** ** *** *** success, ** **** *** **** ****** ******* ** ** / HD. * *** *********** ***** *** **** **** ******: 

  • "** *******. ** *** ***** ** * **** ********** **** IP ******* ***."
  • "**-***** ******* *** ******** ** **** ****** ***** ****** ************* into *** *******."
  • "** ******* ******* *** ******* ** ****** **** **** *** other ****** **** ** ****. *** ***** *********** ** ***** quality *** *********** ** ** ******* *** * **** ******* point **** *** ******** *** *** **** *** ******* *****"

***********, ** ** ******* * ************ ***** ****** ******.

Less -> ****** **

** *** ********, * ****** ********* ****** *********** ****** ** what **** *** ***** ** **** **** ** ** **** - ****** **, **** *** **** **** **** ** *** integrators ********* **:

  • "****** ***** (******** ***/**** **********). **'* ***** ************."
  • "****** **** *****'* *** ** *******. ** **** ***** **** its ******* ** ************* ********* ********** ** *******, *** **** that ** ******** ** **** ********** *** ***."
  • "****** ******* *** ** **** ******. ****** *** ****** *** better ***** *******."
  • "****** **** - ******** ** **** ** ** ***** *******"
  • "****** *****. ***? ******* * *** **** ** ***** ***** IP ****** *** *** **** **** *** **** **** **** double *** *******."
  • "* ***** *** ****** ******* *** **** ** *** *** existent *** ********. **** *** ****."
  • "******** ********** ****** ************. **** ****** *********** ****** ************ *** needed *********** *** * ****** ****"
  • "****** ***** ** ** **** ********* ** ******* **** ****** from *** ******."
  • "****** ******* (******** **********) **** ******* ** / ** ****** for ****** ******* ******* *** **** *** ***** ************ ** not ** ****."
  • "** ****** **** ******** ** ****** ** **** **** *** HD ****** ********* ********* *****."
  • "****** ******** ******* ***** * ******* *** ************ ******** ** HDCVI/HDTVI **********."

**** ****** ** ********* ****** **** ** ** ******** ** industry ******. *******, *** ********* ***** **** ** ***** ** occur ** * ***** **** ** ****** ** *****.

** *** *** ***, ****** **, **** ****** ***** ***** and ******* *******, ***** ** **** ** ******* ****** **. And ** *** ****** ***, *** ********* ******** ** ** HD ***** ** ****** ** ******* ********* ** **. *******, systems **** *** *** **** ** **** ** **** *** now ** ***** ** ***** ***, ****** **** ************ **** to ******* ***********.

** ****** **** ** *** '*******' ****** ************* **** *****, Honeywell, ****/**, ***. *** **** ** ****** ** ****** ** counter **** ****. ** ********, ********* *** ***** ****** ** well, ********* ****** ** ** ****** ** ***** *** ****** some ** ***** ******* ********** ***** ** ****** **.

More -> ***** *********

* **** ****** ** *********** ***** ***** ********* ** * sales ****** ****** *** ****, **** **** **** ******* ****** HD.

********** ******** ** ********* ********:

  • "** ****** ******* **** *** ** *** ***** ****** ********** its ******** *** ** **** **** * **** ***** ** video *********."
  • "** **** ** ******* **** ******* **** ******** ******** ******** as **** ** * **** ******* ** *** ******** *****."
  • "********* ****** **** **** ** ******* **** *********."
  • "** *****. *********** *******, ***** ********* ********** ******** *******."
  • "******** ***** ********'*, ** *******."
  • "** ***** ************ *******, *** ** ****** ********** ***** *** more ********* *********."

**** ****** **** ***** **** ****** *********** / ** ********* ****** ****, ** ** **** *** ******* ****.

*********, ** ****** **** ** ** ** ********* **** *** Avigilon's ***** ******** *****. *** *********** ** ******** ***-**** ******** *******, ***** ********** ***** ******* *** *** ****** ******* ****** video *********, **** **** ** *** ********** ***** ******.

** *** *** **** ** *** ********, **** **** ****** on **** ******** ******** ***** ** *********** **** ******.

More -> ****** *******

****** ******* *** * ****** ******* ******* ***********, **** **** citing ** ** * ***** ****** ****: 

  • "****** ******* - ** **** ** **** * **** *** of *** ***********. *********, ** ***** ** ******* ******."
  • "****** ******* ***** ** ***/**, **** *************** **** **** *****."
  • "******** ****** ******* *********. ** *** *** ***** *** ******** towards **** **** ********* *********, ******, ****, ****** ***."
  • "** **** ** ******** *** **** *** ****** ******* ******* on ****** ******** ********* ****** ****** ************ ** *******. ****, we **** ** **** ** ****** ******* ******* **** *** Axis *****."
  • "** ** *** **** ****** ******* *******, ** ******-****** *** installations **** ** ************** ***********."

** **********, * ****** ****** *** ******** ****** *******:

  • "******** ******** **** ****** *******. ** *** ****** **** ******** and ********** **** ****** *********."
  • "******** ******** *********."
  • "******** ****** ******* ******* - ******* ******-**** ***** ****** *** easy *********** ** ****** ******* ****** ** ** ** ******** locks *** * **** *****."

***********,******** ****** *******, ** *** ***** ****, ** *** ** *** *** ******* ********, *** **** in ****** *** ** *** ** ******** ********.

**** ****, ** ** *** ****** * ***** ** ******* access ******* ******** / *****, *** **** ********** ** ***** surveillance *******, **** ** * ***** **** ** ****** ******* appears ** ** * ******* **** *** **** ***********.

Comments (6)

**** ** ** *** ******* ******, *** *** **** * duplicate ********* ******** **** "** *** *** ***..."

*********, ***** ****! ****, * ***** * ***** **'* ***** because ** ***** ** **** **** ** *** ********.

******, ***** *** *******.

********** ***** ** *** ** ****** ***** *** ****** ****** in ****. ***** ** **** *********** ************* *** ****** ***** cost **** *** *** ********. ********** **** *********'* ******* **** for *** ******* *** ** *******. ***** ** ***** *** Dahua ** ********* *** ** ** ******* ***** *** *** included **** **** ** ****************. * ** **** *** *********** that ** ********** ******* *** * ******** ******** **** **'** see ** **** ****** **** ****. * **** ** ** adding ******* ***** **** ** *** *******. ** *** ***** down ** *** *** ***** *** ********* ** **** *** client. ** * ** ****** *** ******* *** ************* *** client *****, **** *** * *** ***. **** ** **** surveillance ****, ********* *** ****** *** ******* ***** **** **** level ** ***********.

**** ********

********

****,

******. ** *******, ** ** *** *** ******** **** "**'** see ** **** ****** **** **** [**]." ** ** **** above, ***** **** ********* ** ******, ** **** ****** ** disappointing ******** ** *** ********* ************ **** ***** *** **** of ********** ****** *** *** ******* ***** *** ******* *****.

** *** ***** ** **** *** **** ***********/***** ********* ** 2015? **** **** ** **********?

** **** ** *** **** **** / ****** *****, ***. But ***** **** ** **** ***** ***** *** ****** *** consumer ******* ** **** **** **** *********** ** ***** **** effect ** *** ******.

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