IFSEC Competitor The Security Event Launches, Same Week As ISC West

Author: John Honovich, Published on Jul 02, 2018

Image result for the security event 2019

IFSEC is facing competition.

Led by an ex-IFSEC head, partnered with mega-exhibitor Essen and hosted in IFSEC's old city, Birmingham, "The Security Event" in UK will launch in April 2019, the same week as ISC West.

In this note, based on a conversation with the Event's Founding Partner, Tristan Norman, we examine the strengths and challenges of this new exhibition.

Image result for the security event 2019

***** ** ****** ***********.

*** ** ** **-***** ****, ********* **** ****-********* ***** *** hosted ** *****'* *** ****, **********, "*** ******** *****" ** ** **** ****** ** ***** ****, *** **** week ** *** ****.

** **** ****, ***** ** * ************ **** *** *****'* Founding *******,******* ******, ** ******* *** ********* *** ********** ** **** *** exhibition.

[***************]

Problems ****** *****

******* **** (*** *** **** ******), * ****** ** ******** **** ****** ***** *** ****:

  • ******** ** ****** ** **********: **** ********** ***** *** ********** ** ******** *** **** on ******'* ******* **** ** **** ** ****** ** ****** vs **********.
  • *******: *******, **** ********** ***** **** *** ******* ** *** booths *** *** ***** **** ********* ****** ** ******.
  • ****** ************* *** **********: ***** * ****** ** ****** ************* (*.*., *****, *** / **** *** ********* ***** *** *******) *** *** ****** at ***.
  • ********* **********: ***** ** ****** ****** **********, **** ************* ******* **** attendance *** **** *************. ** *** **** *****, ***** ********** of ****, ***** **** *** ******* ** * ******.
  • ***** ** ******: * *** ******* ** ***** ***** *** ********** ***** but ****** ***** *** ***** **** ** ****** ***** **** following ** ** ***** ******* ****** *** ******** ******** ****** of *** **** **** ***** ***** **** *********.

Positioning ** *** ******** *****

********'* '*** *****'******* ***** *** *** **** *** ******* ** - ** people *** **********:

** **** ** * *** ** ******* ******** ************ *** installer **********!

******** ******* ** *** **** ** *** *** ********** ** 9-11 ***** ****.

******, * *** ****** ******** ********** ***** ********* **** ******* UK ******:

********, *** ***** ***** '******** ********'********* ********* *** **** / ***, *** *** *** ******* at ***** ** ***.

************, '******** *****' **** ** * ********* ******* ********* *** even ** ***** *** ****** *** ******** ******** ****.

Same **** ** *** ****

***** *** *****'* ** *****, ** ** *** *** ** being **** ** * ******** **** *** ****, ******, *** those ********* *** **** * *** ****** **** *** *** willing ** ****** **** *******, *** ******** ***** **** *** match *** ****.

*** ****** *** **** ****** ** **** ********* ** ***** April, ** ***** * *** ****** ** ****** ** ** leads ****** ******.

Expectations *** *** ******** *****

*** ***** **** **** *** ******** ********** ** *** ***** and ****** ** *** ***** ** *,*** ********* *** *** show. ** ****, ** **** ********* ** **** ******* **** IFSEC *** *** ****.

** *** ****** **** *** ***** *** ********** ** ***** earlier ** *** **** **** ***** *** ** * ******** easier *** **** ********* ** ******* **, ** ***** ****** as * **** **********.

Two ****** ***** - ******** ** **** *** *** ****

*** ** *** *** **** *** ******** ***** **** **** (IFSEC) **** *** ***** ******** **** (*****) **** ***** *** every * *****. *** *** ** / ****** ******* *******?

** ***** *******, **** *** ****** ** ********** ****** ** the **** **** ********* *** *** **** ********* ** ****, raising ********* ** ******* *** **** *** **** ** '******'.

*** **** ******* ****** ****** ** *** **, ******, *** Security ***** ** ***** ******** **** ****** * ********* ********, rather **** ****' ****** ********* ** ******* ****** ****** *** continent.

Poll / ****

Comments (11)

"***, **** *** ** ******* *** *** ******** *****?"

"****... * *****, *'** ***** ** *********."

"****, *** **** *** ** ** *** ***** *** ** says ** ***** ** *** ********* ** *** ***** ****."

"*'* **** ******* ** ***** *********. **** *** ** **** pencil ** '*** ******** *****' *** *'** **** *** **** when * ***** ** * ****."

"**** *****, ****. ***, *** **** *** *****!"

"*** **** ******** ****, **** ****** ** ** **** *****? ISC **** ** *** **** ******* **** ** *** ***** and **** ** ** ** ***** *****"

"**** ********, **** ****** ****, **** ** ** ****"

"****....***"

****** ** *****'* *** ****, **********

*** *** **** ******, *'* ***.

** *********, ****** ** ********** ****** ** ***** *** **** direct ******* ***** *** ****** **** ** **********. *******, ***** are **** ** ******** ****** ******* ** **********.

**** *******, ** **** ** *********** ** *** *** **** people ***** *** ********** ** * **** ** ****** ** Birmingham. * ** ******** *** ** ******, *** *** *** target ****, ** **** **** ** ** ** ******, ***** the ***** *********, **'* ****** **** ** ** ******* ****** to ** ** * ****.

** ****** **/**** **********, ** ***** ** **** ** ****** to/from **********, ** **???

***********?

**********, ** ** *** ****** ******* **** ** *** **.

**********, *** ** ******** ******* **** ** *** **.

***** ** ****** ** * ********** **** ** ****** *** Locals. ****** ** ****** (** ***** ** *** **** ********** way) *** * ******* **** ** **'* **** ****** ****. That's ** *** *** ******** ***** ** ******!

** **** *********** ** ****** ****** *:** *** ****** **** is ******, ** ** ***** *** ***** **** ** ** arriving ****** ** * ***** ****, ** ***** ********, ********/********/****** etc **** ** *** *** ********** **** ** *** ** excel. **** ****** *** * *** ****** **** ***** ****** most **** ******** ****.

******* *** *** ** ***** *** *** ***** *****, **** the *** ****, *** * ***** ****** ** *** ********** halls. *** *** ***** ** ********** ** **** ***********.

************* ********.

*** *********** **** *** *** ** ** ***** ******* ** the *** ** * *** ** ****, *** *** *** a *****, **** ** *** ******** *** ****** ** *** NEC. ** **** * ***** **** **** *******.

** ******* *** ** ***** **** ******* ****** * ***** for **** ***** **** * ****** ****** *** ******* *********** so ** ** ******** ** ********** *************.

***** *** ********** ***** ******** **** ********** - ****** ******** 20 **** * ***. *** **'* * *** + ****.

****://***.***************.***/*****/*******/*****.****?**=**********&****=******** (****** ********** ******* ***)

**** ** ***** ** ** * ***** *****, *** ** such ***** ******* ******* **** ******** ** ************* ********** (*.*. not ***** ** *** **. ) ** * ** * foreign ************, **** **** *** ********* ****, *** * **** to ****** ******* ***** ** *** ** ***** ** *** uk * ***** *** **** ** **** **********.

******* *** ***** ** **** ** *** ****** **** * European **** *** ***, ** ******** ******** ******** *** ** its ****** ********. *** ******* **, ***** **** ** ** the ** ******** **** *** ** ****** ** ****** ** has **** ***** ** *** ** ******. ***** ** ********* to *** ** ****** *** *** **** ****** **** *******, it's ********* ** **** **** *** *** *** *** ***** in ********** ******** **** ** ********** ** *** **** ******** (Broad ******) ** *** ******* ** *** ***** **** **** of ********* *** ******* ****** - *** ** ** ******. It **** ********* ** *********** ** *** *** ******** ** April *** *** ***** ******** - ** ** ***.

******: *****'* **** *********** ***** ***** ******** **** *** *** now****** ** * ********** ** '*** ******** *****':

******* *** **** ** *********, ***** ***** **** **** * key **** ** ** ***** **********, ********** *** ****’* *********** and ******** ** **** ** ******* **** ******** *** ********** to ****** * ********** ****** ** *** ********’* **** ** the *** **********. ***** *** ***** ******** ***** ** *** security ******** ** * *** ****** ** ***** / ***** - ******* ********** *******, ******* *** ******* ***** ************* ****** through ******** *** *** ******* *************.

******: **** *** ********** ** ***** *** *** **** ********** **** ***** ********* **** ***** *** ***** (*********** / **********) *** ******** ****:

********* ** ***** ********* ***, ***-***** *** ********* *** ********* SiX ***** *** ******** **** ** *********, **********

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