IFSEC Competitor The Security Event Launches, Same Week As ISC West

By: John Honovich, Published on Jul 02, 2018

Image result for the security event 2019

IFSEC is facing competition.

Led by an ex-IFSEC head, partnered with mega-exhibitor Essen and hosted in IFSEC's old city, Birmingham, "The Security Event" in UK will launch in April 2019, the same week as ISC West.

In this note, based on a conversation with the Event's Founding Partner, Tristan Norman, we examine the strengths and challenges of this new exhibition.

Image result for the security event 2019

***** ** ****** ***********.

*** ** ** **-***** head, ********* **** ****-********* Essen *** ****** ** IFSEC's *** ****, **********, "*** ******** *****" ** ** **** launch ** ***** ****, the **** **** ** ISC ****.

** **** ****, ***** on * ************ **** the *****'* ******** *******,******* ******, ** ******* *** strengths *** ********** ** this *** **********.

[***************]

Problems ****** *****

******* **** (*** *** show ******), * ****** ** problems **** ****** ***** the ****:

  • ******** ** ****** ** Birmingham: **** ********** ***** the ********** ** ******** the **** ** ******'* eastern **** ** **** as ****** ** ****** vs **********.
  • *******: *******, **** ********** about **** *** ******* of *** ****** *** the ***** **** ********* hotels ** ******.
  • ****** ************* *** **********: ***** * ****** of ****** ************* (*.*., Bosch, *** / **** and ********* ***** *** biggest) *** *** ****** at ***.
  • ********* **********: ***** ** ****** assess **********, **** ************* claimed **** ********** *** down *************. ** *** very *****, ***** ********** of ****, ***** **** the ******* ** * factor.
  • ***** ** ******: * *** ******* of ***** ***** *** generating ***** *** ****** IFSEC *** ***** **** of ****** ***** **** following ** ** ***** happens ****** *** ******** vacation ****** ** *** year **** ***** ***** more *********.

Positioning ** *** ******** *****

********'* '*** *****'******* ***** *** *** they *** ******* ** - ** ****** *** Birmingham:

** **** ** * new ** ******* ******** professional *** ********* **********!

******** ******* ** *** home ** *** *** Birmingham ** *-** ***** 2019.

******, * *** ****** provided ********** ***** ********* from ******* ** ******:

********, *** ***** ***** '******** ********'********* ********* *** **** / ***, *** *** not ******* ** ***** at ***.

************, '******** *****' **** be * ********* ******* promoting *** **** ** those *** ****** *** biannual ******** ****.

Same **** ** *** ****

***** *** *****'* ** focus, ** ** *** see ** ***** **** of * ******** **** ISC ****, ******, *** those ********* *** **** a *** ****** **** and *** ******* ** travel **** *******, *** Security ***** **** *** match *** ****.

*** ****** *** **** events ** **** ********* in ***** *****, ** gives * *** ****** to ****** ** ** leads ****** ******.

Expectations *** *** ******** *****

*** ***** **** **** are ******** ********** ** 100 ***** *** ****** in *** ***** ** 6,000 ********* *** *** show. ** ****, ** will ********* ** **** smaller **** ***** *** ISC ****.

** *** ****** **** the ***** *** ********** on ***** ******* ** the **** **** ***** and ** * ******** easier *** **** ********* to ******* **, ** could ****** ** * real **********.

Two ****** ***** - ******** ** **** *** *** ****

*** ** *** *** only *** ******** ***** each **** (*****) **** the ***** ******** **** (Essen) **** ***** *** every * *****. *** the ** / ****** support *******?

** ***** *******, **** has ****** ** ********** debate ** *** **** show ********* *** *** West ********* ** ****, raising ********* ** ******* one **** *** **** is '******'.

*** **** ******* ****** exists ** *** **, though, *** ******** ***** at ***** ******** **** having * ********* ********, rather **** ****' ****** migration ** ******* ****** around *** *********.

Poll / ****

Comments (12)

"***, **** *** ** calling *** *** ******** event?"

"****... * *****, *'** think ** *********."

"****, *** **** *** is ** *** ***** and ** **** ** needs ** *** ********* on *** ***** ****."

"*'* **** ******* ** train *********. **** *** to **** ****** ** 'the ******** *****' *** I'll **** *** **** when * ***** ** a ****."

"**** *****, ****. ***, you **** *** *****!"

"*** **** ******** ****, when ****** ** ** this *****? *** **** is *** **** ******* show ** *** ***** and **** ** ** in ***** *****"

"**** ********, **** ****** good, **** ** ** then"

"****....***"

****** ** *****'* *** city, **********

*** *** **** ******, I'm ***.

** *********, ****** ** definitely ****** ** ***** are **** ****** ******* there *** ****** **** to **********. *******, ***** are **** ** ******** direct ******* ** **********.

**** *******, ** **** be *********** ** *** how **** ****** ***** the ********** ** * trip ** ****** ** Birmingham. * ** ******** for ** ******, *** are *** ****** ****, if **** **** ** go ** ******, ***** the ***** *********, **'* pretty **** ** ** without ****** ** ** to * ****.

** ****** **/**** **********, UK ***** ** **** as ****** **/**** **********, US **???

***********?

**********, ** ** *** second ******* **** ** the **.

**********, *** ** ******** ******* **** ** the **.

***** ** ****** ** a ********** **** ** costly *** ******. ****** on ****** (** ***** be *** **** ********** way) *** * ******* cost ** **'* **** travel ****. ****'* ** say *** ******** ***** in ******!

** **** *********** ** London ****** *:** *** ticket **** ** ******, so ** ***** *** would **** ** ** arriving ****** ** * later ****, ** ***** stations, ********/********/****** *** **** on *** *** ********** time ** *** ** excel. **** ****** *** a *** ****** **** which ****** **** **** stations ****.

******* *** *** ** least *** *** ***** there, **** *** *** park, *** * ***** stroll ** *** ********** halls. *** *** ***** to ********** ** **** respectable.

************* ********.

*** *********** **** *** all ** ** ***** airport ** *** *** is * *** ** take, *** *** *** a *****, **** ** the ******** *** ****** at *** ***. ** just * ***** **** from *******.

** ******* *** ** visit **** ******* ****** I ***** *** **** break **** * ****** flight *** ******* *********** so ** ** ******** to ********** *************.

***** *** ********** ***** services **** ********** - London ******** ** **** a ***. *** **'* a *** + ****.

****://***.***************.***/*****/*******/*****.****?**=**********&****=******** (****** ********** ******* NEC)

**** ** ***** ** be * ***** *****, and ** **** ***** biggest ******* **** ******** be ************* ********** (*.*. not ***** ** *** UK. ) ** * am * ******* ************, with **** *** ********* team, *** * **** to ****** ******* ***** to *** ** ***** to *** ** * think *** **** ** more **********.

******* *** ***** ** that ** *** ****** into * ******** **** and ***, ** ******** European ******** *** ** its ****** ********. *** problem **, ***** **** to ** *** ** security **** *** ** moving ** ****** ** has **** ***** ** the ** ******. ***** is ********* ** *** to ****** *** *** into ****** **** *******, it's ********* ** **** stay *** *** *** and ***** ** ********** everyone **** ** ********** in *** **** ******** (Broad ******) ** *** evening ** *** ***** meet **** ** ********* and ******* ****** - not ** ** ******. It **** ********* ** interesting ** *** *** footfall ** ***** *** how ***** ******** - if ** ***.

******: *****'* **** *********** Peter ***** ******** **** and *** ********* ** * ********** to '*** ******** *****':

******* *** **** ** September, ***** ***** **** play * *** **** as ** ***** **********, developing *** ****’* *********** and ******** ** **** as ******* **** ******** and ********** ** ****** a ********** ****** ** the ********’* **** ** the *** **********. ***** has ***** ******** ***** in *** ******** ******** as * *** ****** of ***** / ***** - ******* ********** *******, promote *** ******* ***** international ****** ******* ******** and *** ******* *************.

******: **** *** ********** to ***** *** *** a*** ********** **** ***** targeting **** ***** *** place (*********** / **********) for ******** ****:

********* ** ***** ********* UBM, ***-***** *** ********* the ********* *** ***** for ******** **** ** EventCity, **********

******:*** ******** ***** **** reports *,*** ********. ** ********, *** Americans, *** **** **** had ~*,**** ******** ****** **** **** ******** 7,500 ********.

*** * ***** **** and *** **** ***** to ** ** ** a '********' ****, ***** are *** *** *******.

** ********, ******,***** ******** **,*** ******** last ****.

*** *********** ******* **** be **** ****, ***** the *** ** ****** dates *** **********: *** Security ***** ** ****** 3 ***** ***** ** end ** ***** ***** IFSEC ** ****** ** a ***** ** ***-***.

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