Problems ****** *****
******* **** (*** *** show ******), * ****** ** problems **** ****** ***** the ****:
- ******** ** ****** ** Birmingham: **** ********** ***** the ********** ** ******** the **** ** ******'* eastern **** ** **** as ****** ** ****** vs **********.
- *******: *******, **** ********** about **** *** ******* of *** ****** *** the ***** **** ********* hotels ** ******.
- ****** ************* *** **********: ***** * ****** of ****** ************* (*.*., Bosch, *** / **** and ********* ***** *** biggest) *** *** ****** at ***.
- ********* **********: ***** ** ****** assess **********, **** ************* claimed **** ********** *** down *************. ** *** very *****, ***** ********** of ****, ***** **** the ******* ** * factor.
- ***** ** ******: * *** ******* of ***** ***** *** generating ***** *** ****** IFSEC *** ***** **** of ****** ***** **** following ** ** ***** happens ****** *** ******** vacation ****** ** *** year **** ***** ***** more *********.
Positioning ** *** ******** *****
********'* '*** *****'******* ***** *** *** they *** ******* ** - ** ****** *** Birmingham:
** **** ** * new ** ******* ******** professional *** ********* **********!
******** ******* ** *** home ** *** *** Birmingham ** *-** ***** 2019.
******, * *** ****** provided ********** ***** ********* from ******* ** ******:

********, *** ***** ***** '******** ********'********* ********* *** **** / ***, *** *** not ******* ** ***** at ***.
************, '******** *****' **** be * ********* ******* promoting *** **** ** those *** ****** *** biannual ******** ****.
Same **** ** *** ****
***** *** *****'* ** focus, ** ** *** see ** ***** **** of * ******** **** ISC ****, ******, *** those ********* *** **** a *** ****** **** and *** ******* ** travel **** *******, *** Security ***** **** *** match *** ****.
*** ****** *** **** events ** **** ********* in ***** *****, ** gives * *** ****** to ****** ** ** leads ****** ******.
Expectations *** *** ******** *****
*** ***** **** **** are ******** ********** ** 100 ***** *** ****** in *** ***** ** 6,000 ********* *** *** show. ** ****, ** will ********* ** **** smaller **** ***** *** ISC ****.
** *** ****** **** the ***** *** ********** on ***** ******* ** the **** **** ***** and ** * ******** easier *** **** ********* to ******* **, ** could ****** ** * real **********.
Two ****** ***** - ******** ** **** *** *** ****
*** ** *** *** only *** ******** ***** each **** (*****) **** the ***** ******** **** (Essen) **** ***** *** every * *****. *** the ** / ****** support *******?
** ***** *******, **** has ****** ** ********** debate ** *** **** show ********* *** *** West ********* ** ****, raising ********* ** ******* one **** *** **** is '******'.
*** **** ******* ****** exists ** *** **, though, *** ******** ***** at ***** ******** **** having * ********* ********, rather **** ****' ****** migration ** ******* ****** around *** *********.
Poll / ****

Comments (12)
Ari Erenthal
07/02/18 01:21pm
"Hey, what are we calling our new security event?"
"Uhhh... I dunno, I'll think of something."
"Well, the sign guy is on the phone and he says he needs to put something on the order form."
"I'm busy looking up train schedules. Tell him to just pencil in 'the security event' and I'll call him back when I think of a name."
"Sure thing, boss. Boy, you sure are smart!"
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Undisclosed #1
And for that reason, I'm out.
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Undisclosed #3
This is meant to be a local event, and as such there biggest problem will probably be international exhibitors (I.E. not based in the UK. ) If I am a foreign manufacturer, with only one marketing team, and i have to choose between going to isc or going to the uk I think isc will be more attractive.
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Undisclosed Integrator #4
Problem for IFSEC is that it has turned into a European show and yes, it attracts European visitors due to its London location. The problem is, IFSEC used to be the UK security show and by moving to London it has lost focus on the UK market. Excel is difficult to get to unless you fly into London City Airport, it's expensive to both stay and eat out and where in Birmingham everyone used to congregate in one main location (Broad Street) in the evening so you could meet lots of customers and friends easily - not so in London. It will certainly be interesting to see the footfall in April and how IFSEC responds - if at all.
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John Honovich
Update: IFSEC's head salesperson Peter Poole recently quit and has now joined as a consultant to 'The Security Event':
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John Honovich
Update: This new competitor to IFSEC now has a new competitor from IFSEC targeting same group and place (integrators / Manchester) for November 2019:
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John Honovich
Update: The Security Event 2019 reports 5,912 visitors. By contrast, for Americans, ISC East 2017 had ~6,1000 visitors and ISC East 2018 reported 7,500 visitors.
For a first time and for what seems to me to be a 'regional' show, those are not bad numbers.
By contrast, though, IFSEC reported 27,500 visitors last year.
The interesting matchup will be next year, where the two UK events dates are converging: The Security Event is moving 3 weeks later to end of April while IFSEC is moving up a month to mid-May.
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