Security Essen 2010 Review

Author: John Honovich, Published on Oct 08, 2010

This report provides observations from the Security Essen 2010 show held in Germany. The show, held every other year, is almost certainly larger (in square footage and number of booths) than either ISC West or ASIS. Unlike most exhibit floors, Security Essen is segmented into numerous halls (12 this year). The halls are seperated but have walkways at various points allowing connection between them. This creates a feeling that one is in a maze. It makes it hard to figure out where one is and easy to overlook booths.

Products Exhibited / Video Exhibits

The show offers a very broad array of offerings. While video was strongly represented, the show had strong presences for all types of physical and information security. Most of the halls had product themes, including one for video surveillance. However, in practice video surveillance company booths were scattered across at least 8 halls, making it quite challenging to find them.

Manufacturers Attending

Manufacturers from all global regions exhibited in significant numbers, however attendees appeared to be primarily from German speaking regions (as well as the surrounding continential European countries).

  • The UK was poorly represented (both in terms of exhibitors and attendees). The most likely explanation is the strength of IFSEC held a few months earlier in the UK.
  • North American manufacturers had a fairly large presence (with the notable absences of Pelco, Cisco, IBM).
  • Not surprisingly, the German manufacturers had the strongest presence with fairly massive booths from Siemens, Bosch and Mobotix (that were very crowded fairly continuously).
  • Asian manufacturers had a strong presence at the show with over 100 booths and large exhibits by some of the more well known vendors.

Activities / Feel of the Show

Essen had less of a carnival type atmosphere than North American trade shows.

  • There were only a few games and they tended to be more subdued (e.g. no basketball courts on the show floor).
  • There were very few 'booth babes'. The most notable exception was ACTi who dispatched roving girls to scan the badges of attendees throughout the hall.
  • I did not notice any celebrity attendees (e.g., David Hasselhoff did not make an appearance).
  • There was plenty of beer and pretzels.

The first two days of the show were well attended with fairly significant crowds throughout the hall.

Video Trends on Display

Video trends at the show were not surprising:

  • Megapixel camera announcements / showcases were hot
  • Camera standards support displays were common (see our analysis of growing support for IP camera standards)
  • Video analytic displays were rare with only a handful and most of them showcasing inside a partner's booth
  • PSIM (by name or offering) was very hard to find


Related Reports on Standards

Free Online NFPA, IBC, and ADA Codes and Standards on Nov 29, 2016
Finding applicable codes for security work can be a costly task, with printed books and pdf downloads costing hundreds or thousands. However, a...
Axis: HD Analog Will Die Out on Nov 18, 2016
If you are a fan of HD analog, stock up now. Axis says the popular low-cost architecture is going to reverse course and die out in the next couple...
How And When ONVIF Will Support H.265 on Oct 07, 2016
ONVIF Profile S does not support H.265. And Profile S is what literally every ONVIF device supports today for video. So what happens to H.265...
IP Camera Long Distance Ethernet Test on Aug 12, 2016
Many often ask about running Ethernet beyond its standard distance of 100 meters for UTP, especially when cameras are 400', 500' or more...
21 Scenes Lux Readings For Video Surveillance on Aug 11, 2016
IPVM went to numerous locations and measured the lux readings / light levels at each one. Here is an example of the approach we took and output...
ONVIF Tutorial 2016 on May 11, 2016
ONVIF is well known within the surveillance industry as an interface to connect IP cameras and VMS systems but: Is ONVIF a 'Standard'? What's...
Access Control IBC International Rules on Apr 28, 2016
Dealing with fragmented local codes is one of the most frustrating parts of electronic access control design. However, the 'International Code...
IP Camera - Direct Attached vs Jack & Patch on Jan 11, 2016
An ongoing debate rages about how the IP camera cables should be terminated. This argument surrounds two common options: 'Direct Attached',...
Network Cabling for Video Surveillance Guide on Oct 30, 2015
In this 14 page guide, we teach the fundamentals of network cabling for video surveillance networks, how they should be installed, and the...
Contactless Access Credentials Guide on Sep 10, 2015
Few access topics are as complicated as contactless credentials. Chosing the correct one can be the difference between a secure facility and...

Most Recent Industry Reports

The Russian SMP Security Robot on Dec 08, 2016
A Russian manufacturer, SMP, has a commercially available outdoor security robot, at a lower price and with much less marketing than their main...
How Hikvision Beats Its OEMs on Dec 08, 2016
Hikvision GM declared that they are not aggressive with their competitors. But some of their own OEM partners disagree. Inside, we reveal a key...
Dahua Discontinuing H.264 Only Products on Dec 08, 2016
Dahua has taken a stand for H.265 and is discontinuing its H.264 only products. We examine the shakeup inside this...
Last Day Save $50 IP Networking Course January 2017 on Dec 08, 2016
Today is the last day to save $50 on next month's IP networking course. This is the only networking course designed specifically for video...
Hikvision vs Dahua Mobile Apps Tested on Dec 07, 2016
With smartphone use and low-cost video recorders surging, many user's main interface to their surveillance system is their phone. With mobile video...
Paxton Drops US Reps, Plans Major Expansion on Dec 07, 2016
Paxton is gearing up to make a big run at  US access control success. The first step they have made is to cut all US Rep Firms, in anticipation of...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
Sony IP Camera Backdoor Uncovered on Dec 06, 2016
A backdoor has been uncovered in ~80 Sony IP camera models, attackers can remotely enable telnet on the camera, and then potentially login as root,...
Power Drill Selection Guide on Dec 06, 2016
Boring holes is a basic part of running cables for most security system projects. To do so, you will need to choose the right drills for various...
Milestone Favorability Results on Dec 06, 2016
In our second installment of manufacturer favorability results (first was Pelco), we turn to Milestone. 100+ integrators rated and explained what...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact