Security Essen 2010 Review

By John Honovich, Published on Oct 08, 2010

This report provides observations from the Security Essen 2010 show held in Germany. The show, held every other year, is almost certainly larger (in square footage and number of booths) than either ISC West or ASIS. Unlike most exhibit floors, Security Essen is segmented into numerous halls (12 this year). The halls are seperated but have walkways at various points allowing connection between them. This creates a feeling that one is in a maze. It makes it hard to figure out where one is and easy to overlook booths.

Products Exhibited / Video Exhibits

The show offers a very broad array of offerings. While video was strongly represented, the show had strong presences for all types of physical and information security. Most of the halls had product themes, including one for video surveillance. However, in practice video surveillance company booths were scattered across at least 8 halls, making it quite challenging to find them.

Manufacturers Attending

Manufacturers from all global regions exhibited in significant numbers, however attendees appeared to be primarily from German speaking regions (as well as the surrounding continential European countries). 

  • The UK was poorly represented (both in terms of exhibitors and attendees). The most likely explanation is the strength of IFSEC held a few months earlier in the UK.
  • North American manufacturers had a fairly large presence (with the notable absences of Pelco, Cisco, IBM).
  • Not surprisingly, the German manufacturers had the strongest presence with fairly massive booths from Siemens, Bosch and Mobotix (that were very crowded fairly continuously).
  • Asian manufacturers had a strong presence at the show with over 100 booths and large exhibits by some of the more well known vendors.

Activities / Feel of the Show

Essen had less of a carnival type atmosphere than North American trade shows.

  • There were only a few games and they tended to be more subdued (e.g. no basketball courts on the show floor).
  • There were very few 'booth babes'. The most notable exception was ACTi who dispatched roving girls to scan the badges of attendees throughout the hall.
  • I did not notice any celebrity attendees (e.g., David Hasselhoff did not make an appearance).
  • There was plenty of beer and pretzels.

The first two days of the show were well attended with fairly significant crowds throughout the hall.

Video Trends on Display

Video trends at the show were not surprising:

  • Megapixel camera announcements / showcases were hot
  • Camera standards support displays were common (see our analysis of growing support for IP camera standards)
  • Video analytic displays were rare with only a handful and most of them showcasing inside a partner's booth
  • PSIM (by name or offering) was very hard to find

Related Reports

Security Canada Central Show Report 2019 on Oct 24, 2019
IPVM attended Security Canada Central in Toronto to see what is new in the...
Verkada Speaks On Disrupting Security Sales Channel on Aug 28, 2020
Verkada's fast growth has taken the industry by storm and their enterprise...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Multilaser / Giga Security Brazil Company Profile on Oct 05, 2020
As part of our expanded Latin America coverage, IPVM is profiling regional...
WDR Cheat Sheet and Camera Tracking - 30 Manufacturers on Aug 26, 2020
Manufacturers are regularly cryptic about what WDR support they actually...
Mexico Video Surveillance Market Overview 2020 on Oct 20, 2020
Despite being neighbors, there are key differences between the U.S. and...
Access Control Course Fall 2020 - Register Now - Last Chance on Sep 09, 2020
Starts next week! IPVM offers the most comprehensive access control course in...
Gatekeeper Security Company Profile - Detecting Faces Inside Vehicles on Nov 14, 2019
Border security is a common discussion in mainstream US news and politics, as...
Intel Presents Edge-to-Cloud Ecosystem for Video Analytics on Oct 16, 2020
Intel presented its processors and software toolkit for computer vision at...
ISC East 2019 Show Report on Nov 21, 2019
IPVM has finished in New York City covering both days of the ISC East 2019...
Camera Course Summer 2020 - Last Chance on Jul 18, 2020
This is your last chance to register for the Summer 2020 Camera Course. This...
Video Analytics 101 on Mar 16, 2020
This guide teaches the fundamentals of video surveillance...
Weak ISC West Virtual 2020 on Oct 08, 2020
"I feel like I am attending a carpet cleaner's convention at a grim little...
Hanwha Presents AI Analytics and First 8K Camera on May 11, 2020
Hanwha presented their AI Analytics and the "Industry's First 8K" camera at...

Recent Reports

Consultants Online Show LIVE Today! on Oct 27, 2020
IPVM's 7th online show will feature 20+ consultants and recruiters presenting...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
GDPR Impact On Temperature / Fever Screening Explained on Oct 22, 2020
What impact does GDPR have on temperature screening? Do you risk a GDPR fine...
Security And Safety Things (S&ST) Tested on Oct 22, 2020
S&ST, a Bosch spinout, is spending tens of millions of dollars aiming to...
Nokia Fever Screening Claims To "Advance Fight Against COVID-19" on Oct 22, 2020
First IBM, then briefly Clorox, and now Nokia becomes the latest Fortune 500...
Deceptive Meridian Temperature Tablets Endanger Public Safety on Oct 21, 2020
IPVM's testing of and investigation into Meridian Kiosk's temperature...
Honeywell 30 Series and Vivotek NVRs Tested on Oct 21, 2020
The NDAA ban has driven many users to look for low-cost NVRs not made by...
Ubiquiti Access Control Tested on Oct 21, 2020
Ubiquiti has become one of the most widely used wireless and switch providers...
Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...
Mexico Video Surveillance Market Overview 2020 on Oct 20, 2020
Despite being neighbors, there are key differences between the U.S. and...