Beware Scam Market 'Research'

Author: John Honovich, Published on Mar 30, 2018

The 'data' and 'research' that headlines many articles is a scam, perpetrated by a variety of Indian firms that have exploited the carelessness and ignorance of many companies and the press.

Examples

Axis is touting:

By 2020, the market will be worth 6.18 billion U.S. dollars, according to research firm MarketsandMarkets.

SecurityInfoWatch declares:

According to the Grand View Research firm, the global smart cities market size was valued at $567.45 billion in 2014, with security accounting for $77.19 billion.

ASMAG reports:

According to a report from Technavio, the market will reach US$1,505.64 million, at a CAGR of more than 21 percent from 2017 to 2021.

IFSEC announced:

Global demand for video surveillance security cameras will reach $2.8bn by 2021, according to Research Nester.

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One may wonder: Who are these companies - Markets and Markets, Grand View Research, Research Nester and Technavio?

Indian Book Report Companies

All of these companies share a few common characteristics:

  • Make optimistic groundless projections to sell reports for thousands of dollars each
  • Have non-experts who repackage Google search results, moving from market to market
  • Are primarily Indian based and actively try to obscure that

The Reality

Technavio is so sloppy that in the press release for the 'security surveillance camera market' they included a sentence declaring 'the report considers the revenue generated from the retail sales of haircare products', which is shown below:

The reality is these companies do 'research' on hair care one day, surveillance cameras the next, MRI machines the following week, etc.

Update November 2017: 7 months after us reporting on this, Technavio contacted us to claim the 'hair care' error was the fault of Reportlinker.

Update March 2018: Reportlinker contacted us, noting "we are not responsible for the content of their market research."

Here is Technavio's hair cair report, Technavio's MRI report, Technavio's premium shoe report, Technavio's HVAC report, etc. According to their own about page, they cover more than 100 industries with 300 or so analysts, which is an alarmingly low ratio for conducting 'research'.

Technavio demonstrates not only a complete lack of understanding of the security camera market but also an incredible laziness to not even spend ten minutes googling to figure who is in the market. Here is a great example from their Global Homeland Security Surveillance Camera Market 2017-2021 report:

Any person in the industry knows that Axis, Avigilon, Dahua, Hikvision are clearly 'leading players' globally. The fact none of those companies are even covered while Silent Sentinel, Dedicated Micros, JVC and Vicon, just to name a few, are featured is an obvious signal that Technavio has no basic understanding of this market for which they are selling this report for a minimum of $2,500 on that page.

For the fools who pay for their reports, they primarily get repackaging of press releases. For example, here is the section on Honeywell video surveillance provided by Markets and Markets and an excerpt shown below:

No insights, no knowledge of Honeywell beyond what they found Googling. And, yes, Honeywell's 'high-quality analog solutions' referred to above is one of the products OEMed and affected by the Dahua backdoor.

Moreover, these companies typically purport to be US or UK based to establish credibility like Grand View on their about page:

However, go to the company's LinkedIn results, though, and 98% of employees report being from India.

More Scam Research

These problems continue to grow. For example, a March 2018 CNBC report:

businesses spent almost $68 billion on physical security in 2016, according to industry research by Stratistics MRC.

Stratistics MRC has the same problems. On LinkedIn and on their homepage, they list a Maryland US address:

But Google maps returns a residential apartment complex:

And LinkedIn lists 82 employees for Stratistics MRC, all from India, none from the United State:

Risk - Bad Projections / Bad Reality

The problem is that these firms are now literally the most common source cited for market projections yet they are groundless and often wildly wrong.

Beware these reports and projections. Stop citing this as evidence, better serve your audiences and save your credibility.

Threatened By These Firms

Over the past year, since we originally published this, these firms have threatened us but they know the reality - the posturing of being from the US, the lack of original research into the markets they claim to analyze, the press releases with big statistical claims used for SEO / marketing.

[Note: This report was originally published in 2017 but was republished in 2018 with updates and more examples.]

Comments (28)

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Here's another one I found doing the same thing you did.

IFSECGlobal just tweeted this 5 minutes ago.

The name of the research joint that they cite is right in the title of this piece on their website that the tweet linked to... a firm called Research Nester...

Research Nester Linkedin employee page shows exactly what you found in those others

Great find.

'Research Nester' lists their 'US office' first:

And what is that address for?

And what does this office look like:

Btw, their projection / market size is comically low:

the global security camera market is anticipated to rise to USD 2.8billion in the year 2021

Hikvision, Dahua and Axis by themselves generated more than that last year.

Usually, these 'research' firms go for huge numbers to maximize attention.

Though IFSEC is so clueless they ran it despite its lack of legitimacy or possibility of being accurate.

I used to live around the corner, back when 1820 Avenue M was a bagel store. Rest assured that this is very much a residential neighborhood.

I know the area too. Maybe they think Brooklyn is 'hip' now so they decided to fake Brooklyn instead of Manhattan. Strange, though.

30 minutes of research:

Transparency Market Research – 90 State St., Suite 700, Albany NY

Used in this link - https://globenewswire.com/news-release/2015/08/21/762572/10146833/en/Physical-Security-Market-to-Expand-at-14-9-CAGR-to-2019-Backed-by-Regulatory-Changes-Transparency-Market-Research.html

The listed address is the same one a virtual office space rental firm uses - http://www.90statestreet.com/contact/

Transparency Market Research Linkedin employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=2404446

+++++++++++++++++++++++++++++++++++++++++++++++++++++++

Scalar Market Research – Chicago, IL - 8770 W Bryn Mawr Ave, Suite 1300, Chicago, IL 60631

Used in this link - http://www.prnewswire.com/news-releases/physical-security-market-expected-to-reach-usd-15879-billion-by-2022---scalar-market-research-603377686.html

The listed address is identical to the address listed for RIA Workspace – a services company that shows only ghost employees at that address (including one in Chicago who has an Indian surname)

Scalar Market Research Linkedin employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=13212887

+++++++++++++++++++++++++++++++++++++++++++++++++++++++

Radiant Insights – San Francisco, CA - 28 2nd St #3036, San Francisco, CA 94105

Used in this link - https://globenewswire.com/news-release/2016/03/31/824436/0/en/Physical-Security-Market-Size-To-Reach-110-09-Billion-By-2020-Radiant-Insights-Inc.html

The listed address is 28 2nd St #3036, San Francisco, CA 94105 - which is the same address that Grandview Research (one of the companies listed in the OP) lists

Radiant Insights LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=4673847

The Insight Partners

Used in this link - http://www.theinsightpartners.com/reports/physical-security-market

The Insight Partners – they don’t attempt to obfuscate – they work from India

The Insight Partners LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=7591674

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Mordor Intelligence – PSIM Market

https://www.mordorintelligence.com/industry-reports/physical-security-information-management-market

Mordor Intelligence – also straight up an Indian firm

Mordor Intelligence Linkedin employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=3686533

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Credence Research – San Jose, CA – 105 N. 1st St., #429, San Jose, CA 95113

LinkedIn shows one employee in SF, one in India

Credence Research LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=6801434

SEE BELOW:

Same address as Vcomply – which has many offices worldwide – picture shows what appear to be Indian employees

Same address as Deep Research Report

Deep Search Report LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=9212123

Same address as CloudRecur – searching LinkedIn for CloudRecur shows 2 employees – both in India

Excellent discovery...you'd think these companies would at least try to verify their sources before using their data for their own marketing purposes...I guess not. I think I'm in the wrong business then. I could be making huge profits and I wouldn't even need to proof read first.

after finding all that so easily, my question becomes "why do all these 'market research firms' exist?"

including the 3 in the OP and the 6 others I found using exactly the same method used in the OP in under an hour, that is 9 of these firms identified with little effort.

The first thing that may come to mind is an Indian version of Boiler Room where all these employees in India simply dial-for-dollars, all day, every day. Find rubes that they can convince to send them money for junk google search 'reports'. They will never sell a second report to the same person, so 1st place wins a Cadillac and 2nd place wins a set of steak knives.

The second thing that may come to mind is - if we exclude the first thing - the only other reason for the existence of these (and probably many more) 9 firms is to assist manufacturers in validating their individual market moves. i.e. the media who is the recipient of a high number of ad dollars from these manufacturers uses these 'market research' firms to validate the message of the story the media 'writes' by pointing to 'studies' favorable to any of those individual market moves that their manufacturer 'partners' wish.

My tinfoil hat is snugly fastened to my head - please knock it off.

I think you're on to something there. Fake news doesn't only need to steer politics, it can steer markets too, even niche ones.

All marketing research are hokum.
It does not only appear in surveillance industry.

I thought it is common sense......

Ok, so any legit ones out there? What about Parks Associates? or Securitysales?

I think Parks Associates is legit. They usually track home market numbers so I cannot judge that but they clearly are focused on their market and not churning out book reports of the week.

or Securitysales?

Do you see who Securitysales is citing? Transparency Market Research which is one of the Indian scam book report companies, #1 mentions them above.

It amazes that publications would cite these reports with no legitimacy.

For example, citing IHS is understandable since they are actually trying to track the market. It's inevitable to have errors given the difficulty in gathering data amongst so many players but they are making a legitimate attempt to track the market, not just throwing out numbers and collecting press releases off the Internet.

A new report on the VSaaS Market hit my email inbox this morning – and my NCAA tournament brackets are a bust – so even though I am watching today’s games, I decided to check on the provider of this report…..

and sure enough, it’s just another like those already listed above.

They even have two different company names, but they are clearly the same outfit (they - and the link to their report I saw this morning - are listed first below).

Then as I watched the games and began drinking, it became kind of a fun task to find all the other ones I have listed below.

Note: Almost all have US addresses that are as fake as the ones already discussed above - and a few of the listed firms are actually the same as some of the others under different names (see end of post)

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report http://www.crossroadstoday.com/story/34939763/video-surveillance-as-a-service-market-is-poised-to-reach-at-market-size-of-usd-27-billion-by-end-of-year-2022-at-19-of-compound-annual-growth-rate

Market Research Future – AKA Wiseguy Reports – Indian company with 2 US Phone Numbers – Arlington, MA 339-368-3968 and NY,NY 646-845-9349

MRF LinkedIn Employee Page https://www.linkedin.com/search/results/people/?facetCurrentCompany=7597575

Wiseguy Reports LinkedIn Employee Page https://www.linkedin.com/search/results/people/?facetCurrentCompany=4828928

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report http://www.futuremarketinsights.com/reports/global-security-surveillance-equipment-market

Future Market Insights - 616 Corporate Way, Suite 2-9018, Valley Cottage, NY 10989

Future Market Insights LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=4825484

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report https://www.zionmarketresearch.com/report/thermal-imaging-market

Zion Market Research – 3422 SW 15 Street, Suit #8138, Deerfield Beach, Florida 33442

Zion Market Research LinkedIn Employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=10679053

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report https://www.alliedmarketresearch.com/IP-video-surveillance-VSaaS-market

Allied Market Research – 5933 NE Win Sivers Dr #205, Portland, OR 97220

Allied Market Research Employee search - https://www.linkedin.com/search/results/index/?keywords=allied%20market%20research&origin=GLOBAL_SEARCH_HEADER

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report http://bisresearch.com/industry-report/video-surveilance-market-a-global-analysis-2013-2020.html

Industry Report http://bisresearch.com/industry-report/video-surveillance-industry-analysis-forecast.html

BIS Research - 9100 West Bloomington Freeway, Suite 159, Bloomington, MN 55431

BIS Research LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=3720474

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report http://www.qyresearchreports.com/report/united-states-outdoor-surveillance-cameras-market-report-2017.htm

QY Research Reports - 1820 Avenue M Suite #1047 Brooklyn, NY 11230 – also 3422 SW 15 Street, Suite #8138, Deerfield Beach, Florida 33442

QY Research Reports LinkedIn employee page -https://www.linkedin.com/search/results/people/?facetCurrentCompany=3232824

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report http://www.profresearchreports.com/global-and-chinese-surveillance-cameras-industry-2009-2019-market

Prof Research Reports - 5320 SW Macadam Ave #100, Portland, OR 97239

Prof Research LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=9254962

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Owns TECHNAVIO

Infiniti Research - 110 E Schiller St # 208, Elmhurst, IL 60126

Infiniti Research LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=200921

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report https://www.kenresearch.com/defense-and-security/security-devices/us-electronic-security-industry-research-report/379-16.html

Ken Research – INDIA

Ken Research LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=2775089

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report http://www.6wresearch.com/Middle-East-Electronics-Security-ESS-Market-Industry-Research-Report-White-Paper.pdf

6W Research – New Delhi, India

6W Research LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=2444715

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Industry Report http://www.daedal-research.com/global-video-surveillance-system-market-with-focus-on-equipments-2016-2020

Daedal Research – Delhi, India

Daedal LinkeIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=6612518

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

http://globalmarketsdirect.com/

Global Markets Direct - Research Report Aggregator

Global Markets Direct LinkedIn employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=%222562784%22&origin=GLOBAL_SEARCH_HEADER

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Also, there are clearly some firms that are the same as other firms:

MarketResearchStore.com – Research Report Aggregator (allegedly) – but they share the same contact info as these ‘research’ firms below:

Industry Report https://www.zionmarketresearch.com/report/thermal-imaging-market

Zion Market Research – 3422 SW 15 Street, Suite #8138, Deerfield Beach, Florida 33442

Zion Market Research LinkedIn Employee page - https://www.linkedin.com/search/results/people/?facetCurrentCompany=10679053

Syndicate Market Research - 3422 SW 15 Street, Suite #8138, Deerfield Beach, Florida 33442

Syndicate Market Research LinkedIn employee page – https://www.linkedin.com/search/results/people/?facetCurrentCompany=7581785 - lists one SEO expert in FL – but her title is from Market Research Store.

QY Research Reports - 3422 SW 15 Street, Suit #8138, Deerfield Beach, Florida 33442

Info listed above

Intense Research - 3422 SW 15 Street, Suit #8138, Deerfield Beach, Florida 33442

Here is the list of companies that are on this same webserver (all listed above)

Update: here is Ingram Micro's physical security 'advisor' citing Markets and Markets:

The physical security industry is booming. In fact, according to a MarketsandMarkets report, the physical security industry is expected to hit $112.43 billion by 2021, at a CAGR of 10.1% between 2016 and 2021.

On the one hand, Ingram Micro's understanding of physical security is comical. On the other hand, they are a huge distributor and should know better.

I received an email today from someone who read this article:

I really need a Market Research Report on [X] Industry and we spent USD1,500 on a [X] Report from [Y] Research. 330+ pages of total and absolute rubbish. It's basically wire fraud. These guys are based in the US. Who knows how many people they a brazenly ripped off. They're nothing more than thieves. They disgust me.

While this person is in a different industry than ours, unfortunately since these research firms 'cover' so many industries, some people are getting taken.

Sadly, while this 'research' company claims to be 'based in the US', it is clearly false. When you search for their address, Google's top match is for a 'virtual office solution' at that address. Also, when you search that 'research' companies name in LinkedIn, it returns 100+ profiles, all of which are from India, none from the US. Just terrible.

Update November 2017: 7 months after us reporting on this, Technavio contacted us to claim the 'hair care' error was the fault of their partner Reportlinker. Here is Technavio's hair cair report, Technavio's MRI report, Technavio's premium shoe report, Technavio's HVAC report, etc. According to their own about page, they cover more than 100 industries with 300 or so analysts, which is an alarmingly low ratio for conducting 'research'.

Technavio demonstrates not only a complete lack of understanding of the security camera market but also an incredible laziness to not even spend ten minutes googling to figure who is in the market. Here is a great example from their Global Homeland Security Surveillance Camera Market 2017-2021 report:

Any person in the industry knows that Axis, Avigilon, Dahua, Hikvision are clearly 'leading players' globally. The fact none of those companies are even covered while Silent Sentinel, Dedicated Micros, JVC and Vicon, just to name a few, are featured is an obvious signal that Technavio has no basic understanding of this market for which they are selling this report for a mimimum of $2,500 on that page.

Yes, the market for CONTROP’s cryogenically cooled, triple-sensored surveillence cameras, delivered via airborne payload is probably not all that big.

I've updated and re-released the report. A few updates:

There's been finger-pointing on the video surveillance/hair care press release:

Technavio says the 'hair care' reference was the fault of Reportlinker; Reportlinker says they are not responsible for the content provided.

And we added a new section about Stratistics MRC (SRMC), whose 'research' was cited in CNBC but SMRC's online information claims US presence but Google Maps and LinkedIn undermine that.

Fake Reports!!

Anyone who quotes any of these companies in forecasting projections for our industry is either:

1. dumb as a brick

or...

2. complicit in some scheme to make money

Anyone who buys any of these companies' forecasting projections for our industry is:

1. dumb as a brick

Anyone who quotes any of these companies in forecasting projections for our industry is either:

1. dumb as a brick

Well... Many of the people quoting these companies are the 'top' names in our industry, so...

The rationale I believe is (1) they want a big number to back up whatever they are saying. (2) Whether it is right or wrong or whether they can defend it is not important as they accurately figure almost all will accept it as fact. (3) They are going to take that position regardless of the number, so best to just quickly find it on Google and stick it in.

What’s sad is when arguments for product roadmap decisions, direction for R&D dollars, and resource allocations are made based on some of this information - the validation of it is that it is repeated in trade journals, quoted in articles, and re-used and repeated : since it’s “gathered” from many “independent” sources, it must be true. The other dirty secret, is that some of these “research/data” companies contact legitimate consulting contracting companies who then contact industry members on linked in for paid consulting ($100 for a phone call) and ask subjective questions & opinions about other companies in which they have no knowledge which ends up on their reports- starting the cycle all over again. It’s exhausting.

I would LOVE to get a few of those phone calls!

I am especially amused when a supposedly recent market research report lists names of companies that have left the market. Note to researchers: if your new report lists "3M Cogent" and "Safran" as major biometrics players, you may want to double-check that research (3M and Safran sold their biometrics businesses a year ago).

John, I believe it. We actually called out an issue just like that here - Bad Research Plus Lazy Reporting - SSI And 'Global Market Insights' Examined. That 'report' incredibly listed VideoIQ (a company acquired years ago) that they were tracking in their 2018 report. These are clear signs that these 'reports' are the product of fairly careless people copying and pasting from google.

Saw a new one just today that cited both 3M Cogent and Morpho (and Lumidigm).

https://www.tradove.com/blog/?p=12219991

John, In fairness, anyone who buys research from 'wise guy' is not that smart:

Evidently, 'wise guy' has a different meaning in India than the US...

Looks like the Indians may have some competition on low-quality research content:

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