The message still remains: Want to know who the savvy marketers are? Check who announces products and moves before the show. For example, in the last 24 hours, both Axis and Milestone made two significant announcements. [Update: Milestone has done it again in 2013, scheduling their Arcus announcement earlier to get attention all to itself.]
Now ask yourself, why would two of the biggest brands in the industry start making announcements so early? Shouldn't they wait like the mass of the industry and announce on the first day of the show? Couldn't these, of all surveillance companies, get the word out even against dozens of other releases?