Samsung is Aiming for World DominationAuthor: John Honovich, Published on Feb 23, 2010
Samsung is aiming for world domination -- so they or a trade magazine endorsing them claims. In a February 2010 Samsung "Vision Conference", the company outlined its plan to be the "world’s Number One security solutions provider come 2012." Their key strategy is to "realise a “total security package” for installers and their end users." With that approch, their "plan is to hit the $1 billion global revenue mark this year, and double that figure within three years.
To give a sense of how hard that would be, adding $1 Billion in revenue within 3 years would be the equivalent of essentially growing/acquiring both Pelco and Axis.
According to the report,"In 2009, there were 13 network security products available, but that number will rise to 36 during the next 12 months." See Samsung's website for a listing of Samsung's current IP video products.
Samsung claims that they are the "leading IP brand on a global basis." We never hear about Samsung (outside of Samsung press releases/announcements).
Samsung cites the merging of the Samsung and Techwin brands as a key enabler to clarify their branding and position in the market. We are still confused about the many Samsungs and GVI Samsung in North America.
The full Info4Security report on Samsung is extremely long and detailed. Those interested in the company should review it carefully.
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