Fired: Robot Buyers Risk Brand Damage

By: John Honovich, Published on Dec 18, 2017

Fired. The robot definitely, and maybe the security buyer as well, depending on how bad things get.

Suffice to say, most security managers are focused on managing and mitigating risk, not increasing it in an attempt to go 'viral'.

First, a robot ran over a child, than a drunken man beat one up, then a robot committed 'suicide' and now a robot has been fired over a public uproar:

Drama aside, it does underscore an important point for security buyers considering robots - robots, used imprudently, risk creating major brand damage for the buyer.

In this note, we examine:

  • The role of social media in increasing risk
  • How mainstream media taps into this
  • Avoiding brand damage

*****. *** ***** **********, and ***** *** ******** buyer ** ****, ********* on *** *** ****** get.

******* ** ***, **** security ******** *** ******* on ******** *** ********** risk, *** ********** ** in ** ******* ** go '*****'.

*****,* ***** *** **** a *****, ***** ******* *** **** one **, ***** ***** ********* '*******'*** *** ****** *** **** ***** over * ****** ******:

***** *****, ** **** underscore ** ********* ***** for ******** ****** *********** robots - ******, **** imprudently, **** ******** ***** brand ****** *** *** buyer.

** **** ****, ** examine:

  • *** **** ** ****** media ** ********** ****
  • *** ********** ***** **** into ****
  • ******** ***** ******

[***************]

Brand ******

*** *** ********* ****** shelter ***** * ******** robot ***** *** ************** *** ********** ******* *** ****:

***** ****story *** **** *****, we've received hundreds of messages inciting violence and vandalism against our facility and encouraging people to take retribution. In addition, we've already experienced two acts of vandalism on our campus. [emphasis added]

**** *** ****'* ******** that *** ***** ***** viral ***** * *** component ** *** **** involved.

Social *****

****** ***** ***** ** much ****** ** **** things *** * *** easier *** ****** ** find *********** ******* **** might ****** ****'* ******. Combine **** **** ******'* strong ******** (**** ******** and ********) ******* ****** and *** ***** ********.

*** **** ****** ***** social ***** **** ** likely**** *** **** *** 140,000+ ******** *** ***,***+ likes:

** ** *** **** social ***** *****, *** damage ***** ** *******. But ***** ****** ***** posts ***** ** ******* to ********** ************ ** cover ******. *** **** posts, *** **** ***** a **** ***, *** more ********* * *********** can ** ** *** reads ** **** *******.

Mainstream *****

******* * *****, *** mainstream ***** ***** ******** robots, ** **** *********, loves ** ****** ***** problems **** ******** ******. So ******* * ******** robot ** *********** ****** an ********** *** * viral ***** ********.

**** ******* ******* *** metaphors:

** '*** ** *** boss' ******:

** ******* *****:

*** ** **** ***** the ***:

Unfair ** ******?

** ********* ** **** to ****** ******* **** treatment ** ****** ** robot ****** ** ***** users. ****** ***, *** reality ** **** (*) lots ** ****** *** sensitive ***** **** *** (2) *** ********** ***** is ****** ********* ** cover **** *****.

Avoiding ***** ******

******* ** ****** *** using ******** ******, *** most ******* ******* *** to:

  • ***** *** *****'* *********** with ******, ****** *** only ******** *** **** employees *** *** ** coached / *******.
  • *** ** ***** ***** no ****** *** ******** to **.

**** *** **** ******* changes ** ******** *********, it ************ **** ************ ******* **** ******* is ******* *********** **** the ***** (***** ** a ******* ***** *** and *** *** ********* future **** ****** *** fascinated *** *********** ******** by ****** * *****).

***** ********* **** **** this *********** *** ******** but *** ******* ** that, ** ***** *****, most ****** *** *** ready *** ******** ****** to ****** ******* *** public.

Factoring ** ***** ****** ****

** **** *****, ***** have **** ****** ******, with ****** ********, **** any ******* ******** ***** has ** ********* ******** the ****** ** ***** 'robot' ***** '*****'. * robot ***** ** **** to **** **** ***** on ****** (****** ****'* still *********) *** *** cost ** ***** ****** from **** ********* ** greatly ****** *** ******* that ****** **** ** have * ***** **** of *** **** ***** being *** **** ***** sensation.

Comments (26)

*** ** *** **** mentioned “**********” ** **** vs **** ******:

****** ** ****.

*******, ** **** ***** robots *** **** ********* than **** ******. ******* the ******* **** ***** occur ** * **** guard ******* ** * facility.

* ***** ***** *** all **** ****** *** important ************** *** *** security ******* *********** ******. But ** *** ** seems **** ** *** controversy *** **** **** the ******'* ********* ******** of **********. *** ***** been **** **** ***********, or ***, ******* *** PSRC?

***** **** ** *** controversy *** **** **** the ******'* ********* ******** of **********

****, ******** **** ********* '*******' occurred ** **.

**** ** ***********'* ** or ** ****** **** been ******** ** ********** primarily ******* *** ******* is ***** ** ********** and ********* ***** ** easier ** ****** ** California.

**'** *** ** ********** makes *** **********, *** like *** ** ******** showed, * ******* **** the ***** **** **** robots *********** *** ************* all **** *** *****.

* ****** **** *** idea ** *** ******** being * ********* ***** in **** ********. *** Knightscopes **** *** ***** and ***** ** ****** of ****** ****. **** simply ********* *** **** and ********. ** **** an ****** ********** ** the ****** ** ******* discarded ** *** ****.

*** **** **** ** disrupted ******** *********** ******* there *** ******* ******** in **** *********** (** demonstrated ** *** ******* thrown *****) ***** **** the **** ********* *** what **** **** ******** and **** **** **** have ***** ********** ** blame.

* ********* **** **** on * *** ** issues, *** * *** safely *** **** ******* groups ***'* **** ** be *****, ** *** should ** ***** ********* on ****? *** ****** they ** ***** **** reign **** ****** ******?

*'* *** * ******** heart, *** * ******** in *** ********* ***** that ******** ****** *** marginal *** **** ****** are *** ****** ** keep ****** ** *****.

* ********* **** ***** on **** ******, *** throwing ********* ***** ******* at * ****** ***** like ***** *** ********* is **** ********** ** those *** **** ** avoid ******* ***** ***** dirty ******** ******* **** the ****** ********.

*** ****** *** ******* can ** ******, *** saying **** ** **** can ** ***** ***. Further ******** *** ********, addicts, *** ******** **** human ****** ********* *********** them ** **** **** people. *** ****'* ****** from ******* *** ** steeped ** ***** *** friends *** *********.

** ******, *** ** is **** ********* ** have ******* *** *** homeless. *******, ** **** were **** *********, **** are *** ********* ************ for ****** **** ** these *********** ***** **** they **** ********** ** such * ******? **** of ***** *** *** veterans ****, *** ****** robot ****** ***'* ************ them ***.

***** *** ** ** a *******. ** *** complaints ** *********** ***** needles ********* *** **** exist ** * ***** where * ********* ********** organization ******** **** ** should ** *********. **** if *** **** ** built ** **********, **** doesn't **** **** ******** need ** ***** **** their ****** *******. **** already **** ***** ***** dirty ******* **** *******. It ** ***** ****** expect ***** ***** ** go **** ******** ** them.

************ *** ********* *** not ****** ***** ***** or ********** *** ** people *** **** ** take **** ** ******* are ********* ** *** homeless ***** **** **** should **** * ********. I *** **** ******* since ***** *** ****** of ********** *********** *** actually *** ******** **** you ***'* **** ****** to **** ********** ** front ** ***** ****** of **********.

*'** **** ********** ******** by **** *********** ************ when * *** *** with ******* ** ****** and **** ***** ****** press *** ***** ******* they *** *** **** another ****** *** ** you *** ***** ** walk **** * ***. They ************ ***** **** you *** *** ** if *** *** *** entitled ** **** *** are ***** ** ***** elsewhere. ** ******* ***** are **** ***** ***** "services" **** ******* ******** at ************* *** ****** the ********* **** **** weren't ******** ** *** first *****. ******* **** disturbing ******* ** *** SPCA ****** "*** **** enough ** **** *** pets, *** *** ***'* have *** *** **?"

*****'* ********** **** * distance, *** *****'* *** other **** ** *** coin ***** ***** *********** can ** ************.

**** *** *** ***** here..? *** *** * read **, ** *** robots ********** **** ********, not ****** ********** ****** areas ******* ** **** property. *** * **** it *****?

** **'* **** ********** SPCA ********, **** **** is *** ********** ******* a ***** ** ****** office ******* *** ***********, or * ***** ******** to ********'* ******** *** calling * ***** ** police ******* ** **** off * **********?

**** ** *** ********** between * ***** ** police ****** ******* *** trespassers

* ***** ***** ** taps **** **** ****** held *****:

  • ********** - ****** (*.*. guards) ****** ***** **** to ******
  • ******* - ****** *** controlling / *********** ******

* ** *** ****** that's ***** ** ***** but ***** ****** *** certainly ********* ** ******* culture.

*** ****** **** ********** the ****** ********* ******* of (*** **** **/****) the **** ******** - which ** *** *** city **** **** **** from ***** **, ******* that *** ***** ***'* patrol ********* ******* * permit.

*** ****** **** ********** the ****** ********* ******* of (*** **** **/****) the **** ********

**** * ***** **** to ***** **** ******** over-reached *****, *** **** from *** ********** ** the *****'* ***** ******* abilities ** ******** **** the ******* ******, *** from **** ****** **** been ********** * ******* risk ** ****** ********* and ********* **** *********. They ****** **** **** it ** *** ******** grounds.

******* ** **** *** property ** ****** ****, but **** ***** *** easements?...

* ***'* **** ** this ******* ** *** Fran, *** ** **** jurisdictions *** ******** ***** is *********** *** *** care ** *** ********* to *** **** (*********). That ****, **** *** responsible ** ***, ****, prune *****, ****** ******* sidewalks, *** *** *** responsible *** ******* ****** issues?

* *** ** **** in *** ****** ******* patrolling *** *********, *** they *******'* **** **** premature ***** **********. **** would **** **** * non-story *** **** **** a ******** *******.

*****, *** ** **** some ***** ** ****... I ***** ** *** Bay **** *** * lived ** ** *** 9 *****. *** ** mention * **** ******** robots *** ***********.***

** **** ***** *** a **** ***** ***** how ***** ****'* *********, which ** **** *** principal ****** ** *** Roman ******** *********** ** San *********. ********* ***** sprinklers ******* *** ******** to ***** *** ******** off. ** *** *** imagine, ****** ****** ***** the ********* ** **** went *******, *** **** in **********, *** **********.http://abc7news.com/religion/sf-church-to-remove-sprinklers-that-drenched-homeless/563354/

******* ** **** *******, the **** ** ** has ****** ******** *** when ******* **** *** homeless, ***** *** ****** been * ***** ******* in **. *** ****** line, *** **** **** with *** **** *** the ****** ******... *******, the **** *** *** do ***** ******** *** look *****. *** ** it's **** ** **** another *****, *********** ******* where *** ******** ** located (***** ********** ****, with ***** ******** ********** and ***** ************. * would *** **** ** be ****** ***** ** night ** ******). **** reminds ** ** * friend **** ******* *** Francisco **** ******. ** drove *** ******* **** and * **** *** to **** ** ******* areas **** *** ** ignored ** *** *****... street ****** ********** ** to *** **** ** $3500 *****. *** ****** line ****, ** ***** sometimes *** **** ** tell *** ******** "**!" And **** *** ***** I've *** ** ** this ******** *****... ********, Robocop *** * *****.

***** ******** *** **** a **** *** ****!

**** ** *** ******'* Republic ** ********** ***** are **** ** ******** with ****** **** ***** plates ** ***** ********* with **** ***** **** says "********** ** **** granted ** ******** *****" or **** **** *****. One *** ** ***** if *** "****** ********" you're ******* ** ** really ******. * ****'* think *** **** *** involved **** ******* **** to ****** **. (*****'* chased ****, **** ********** in "** * ******** robot" ************ **** ******* SF ****-******** ** ***-****** tech ;-)

"********** ** **** ******* by ******** *****"

****'* ***** *** ********* I ***** **** ******** more **** ***** **** Cali.

* ***** ********** ***** have **** ****** ***. You **** ** ***** the ******** ******* **** business, *** ***'** *** a **** ** ********* like ****? **** ****, automatic ******* *** ********* drive-through ********?

*** **** ******, *** yes, ********* ** ** necessary. * ******* ******* (Sorel, ***** ** ******** Sportswear) ** ** ******** of ********, ** ** now ******* ** **** their *** **** ** from ******** ** *** outskirts *** ** ***** threats, *********, *** ******* safety ******** *** ** the ******** ** *** area.

****://***.**********.***/********/*****.***/****/**/*****************************.****

****** ** *** *****, but ** ***** ****** incident ***** ******** **** makes **** *** ********* uncomfortable **** ******* ** their ****.

***** ******* ** ***** **** homeless(*** **** * ***** Brian *** ******* *****), and ***** *******-************ ********(*** **** * ***** Robert *** ******* *****), and ******* ****** *** reasons ** *******.

******* ***** *** ****** of ******* *** * person ** ********, *** fact ** ******** ***** are ********, ***** ******* crime, **** ***, *** lowering ** ******** ********* and ******** *****. ** what ** * ******** to **?

*** ****** *** **** the ***** *** ******* to *** ********?

* ***’* ***** ** was ******** **** ”**** Along! **** *****!”

*** ***** ***'* ******* to ******, *** ** any ********** **** (*) appears ** ******** ******, and (*) ** **** to *********.

******* ** ******** ***** red ***** *** ***** cameras (*** *** ** the ****** ******), * subscribe ** ******* ***** on *** *****. *** feed **** ** ****-****** organization ********* ******* ***** instance ** ***** * speed ****** ** **********. When * *** * headline ******* "***** ******* in ****** **********," * can ****** ******* *** writer ****** ** ***/*******, "Isn't **** ****?"

******* ****** ***'* **** to ** ******* ** places **** ** ****** or ********* ****. ******* they *** ** **** in ****** **** * non-transient ********** *** ********* with *** ****** *********. Nursing ***** *** ****-**** care ******* **** ** mind (******** **** *** more ******* *********** ** such ********** *** *********** with *** **********). *'* be * ****** ********* to ****** ** ****** high *******, ******...

****, * ********** **** comments *** ***** **** informative. * **** ******* against ***** ****** **** alert ** ********. *** if ****** ****** ** draw * ********** ** robot ***** ********** ** red ***** *******, ** might *** ** ******* the *** **** *****. At ***** **** ** the **, *** ***** cameras **** **** ******** by ********** *** ******. It ***** **** *** cause ** ***** ***** acceptance ** **** **** that **********.

** ***** **** ** the **, *** ***** cameras **** **** ******** by ********** *** ******...

** *** ***** **** is **** ** ******* the *********?

*** ******, *** ***** partly. * ***** ****** are ******* *********, **** every **** *** ***** they **** ** ***** watched **** ****** ********* for ***** ******** *** momentary *****. ** **** lash *** ** *******.

**'* ******* **** ***** that **** ** ****** grateful * ***'* **** in **********. *****, **** a ********* *****.

***, ** *** **** totally ***** **** *** would *** *** ******* awesome ** ** ** you *** **** * liberal **** *********** ** celebrity.

*** *** **** ** us ** **** *** and ***** ********* ******.

***, ** *** **** totally ***** **** *** would *** *** ******* awesome ** ** ** you *** **** * liberal **** ***********...

**** ** *** **** reason **’* ****** *** “left *****”.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Robot

Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Knightscope Adds Just 2 Total Customers In Past Year, Yet Raising Money at $300 Million Valuation on May 02, 2019
This is no longer funny. While Knightscope has laughed it up promoting robot selfies, joking about a 'suicidal robot', the man who attacked a...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
Knightscope Winning Investors, Struggling With Growth on Oct 16, 2018
While Knightscope's new financials show the company only winning 11 new customers in the past 12 months, the company continues to win new...
Fall 2018 New Products Directory on Oct 03, 2018
Fall 2018 New Products Directory We have compiled a directory of new products released fall 2018, or at least since our Spring 2018 Directory. The...
The Robolliance is Dead on Oct 01, 2018
The Robolliance has died. Formed 2 years ago to fanfare, the robots-focused marketing machine is no more, having slipped quietly away sometime...
ISC West 2018 Best and Worst on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
Security Robot Sales Struggle on Mar 21, 2018
2 years ago, PSA Security CEO Bill Bozeman called security robots one of “the biggest game changers” in decades for security integrators. Just...
The 2018 Surveillance Industry Guide on Jan 16, 2018
The 300 page, 2018 Video Surveillance Industry Guide, covering the key events and the future of the video surveillance market, is now available,...

Most Recent Industry Reports

Security Dealer 'Social Media Contractor' Program on Jun 25, 2019
A $20,000 video surveillance system can be yours for free if you are willing to post on social media about the security dealer. Good deal, bad...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Hikvision ColorVu Camera Tested on Jun 24, 2019
Hikvision says their new ColorVu line captures "vivid chromatic images in darkness", with unconventional white light illuminations whereas most...
China Subway Facial Recognition System Examined on Jun 24, 2019
A China city of 6+ million people has installed facial recognition-enabled gates in subways, allowing commuters to enter stations by simply showing...
HID Mobile Tested on Jun 21, 2019
HID Global is one of the largest access brands, but their mobile access has had challenges. Indeed, the company has already restructured their...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Risk of Amazon Alexa Guard: No Battery Or Cell Backup on Jun 20, 2019
Amazon positions its Alexa Guard Service as a "smart home security system" and says it can help you "keep your home safe". However, the...
Exacq Remote Cloud Access Tested on Jun 20, 2019
Remote cloud access has been missing from most VMSes (including Exacq and Milestone). Now, Exacq, after releasing Cloud Drive Storage earlier in...
Briefcam Buys Frost Award* on Jun 20, 2019
Frost 'awards' are well-known and widely disrespected. Now Briefcam is touting their win. The way it has worked for many years is that Frost...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact