Fired. The robot definitely, and maybe the security buyer as well, depending on how bad things get.
Suffice to say, most security managers are focused on managing and mitigating risk, not increasing it in an attempt to go 'viral'.
First, a robot ran over a child, than a drunken man beat one up, then a robot committed 'suicide' and now a robot has been fired over a public uproar:
Drama aside, it does underscore an important point for security buyers considering robots - robots, used imprudently, risk creating major brand damage for the buyer.
In this note, we examine:
- The role of social media in increasing risk
- How mainstream media taps into this
- Avoiding brand damage