Fired: Robot Buyers Risk Brand Damage

Author: John Honovich, Published on Dec 18, 2017

Fired. The robot definitely, and maybe the security buyer as well, depending on how bad things get.

Suffice to say, most security managers are focused on managing and mitigating risk, not increasing it in an attempt to go 'viral'.

First, a robot ran over a child, than a drunken man beat one up, then a robot committed 'suicide' and now a robot has been fired over a public uproar:

Drama aside, it does underscore an important point for security buyers considering robots - robots, used imprudently, risk creating major brand damage for the buyer.

In this note, we examine:

  • The role of social media in increasing risk
  • How mainstream media taps into this
  • Avoiding brand damage

*****. *** ***** **********, *** ***** *** ******** ***** ** well, ********* ** *** *** ****** ***.

******* ** ***, **** ******** ******** *** ******* ** ******** and ********** ****, *** ********** ** ** ** ******* ** go '*****'.

*****,* ***** *** **** * *****, ***** ******* *** **** *** **, ***** ***** ********* '*******'*** *** ****** *** **** ***** **** * ****** ******:

***** *****, ** **** ********** ** ********* ***** *** ******** buyers *********** ****** - ******, **** ***********, **** ******** ***** brand ****** *** *** *****.

** **** ****, ** *******:

  • *** **** ** ****** ***** ** ********** ****
  • *** ********** ***** **** **** ****
  • ******** ***** ******

[***************]

Brand ******

*** *** ********* ****** ******* ***** * ******** ***** ***** the ************** *** ********** ******* *** ****:

***** ****story *** **** *****, we've received hundreds of messages inciting violence and vandalism against our facility and encouraging people to take retribution. In addition, we've already experienced two acts of vandalism on our campus. [emphasis added]

**** *** ****'* ******** **** *** ***** ***** ***** ***** a *** ********* ** *** **** ********.

Social *****

****** ***** ***** ** **** ****** ** **** ****** *** a *** ****** *** ****** ** **** *********** ******* **** might ****** ****'* ******. ******* **** **** ******'* ****** ******** (both ******** *** ********) ******* ****** *** *** ***** ********.

*** **** ****** ***** ****** ***** **** ** ********** *** **** *** ***,***+ ******** *** ***,***+ *****:

** ** *** **** ****** ***** *****, *** ****** ***** be *******. *** ***** ****** ***** ***** ***** ** ******* to ********** ************ ** ***** ******. *** **** *****, *** more ***** * **** ***, *** **** ********* * *********** can ** ** *** ***** ** **** *******.

Mainstream *****

******* * *****, *** ********** ***** ***** ******** ******, ** more *********, ***** ** ****** ***** ******** **** ******** ******. So ******* * ******** ***** ** *********** ****** ** ********** for * ***** ***** ********.

**** ******* ******* *** *********:

** '*** ** *** ****' ******:

** ******* *****:

*** ** **** ***** *** ***:

Unfair ** ******?

** ********* ** **** ** ****** ******* **** ********* ** unfair ** ***** ****** ** ***** *****. ****** ***, *** reality ** **** (*) **** ** ****** *** ********* ***** this *** (*) *** ********** ***** ** ****** ********* ** cover **** *****.

Avoiding ***** ******

******* ** ****** *** ***** ******** ******, *** **** ******* tactics *** **:

  • ***** *** *****'* *********** **** ******, ****** *** **** ******** use **** ********* *** *** ** ******* / *******.
  • *** ** ***** ***** ** ****** *** ******** ** **.

**** *** **** ******* ******* ** ******** *********, ** ************ **** ************ ******* **** ******* ** ******* *********** **** *** ***** (which ** * ******* ***** *** *** *** *** ********* future **** ****** *** ********** *** *********** ******** ** ****** a *****).

***** ********* **** **** **** *********** *** ******** *** *** reality ** ****, ** ***** *****, **** ****** *** *** ready *** ******** ****** ** ****** ******* *** ******.

Factoring ** ***** ****** ****

** **** *****, ***** **** **** ****** ******, **** ****** coverage, **** *** ******* ******** ***** *** ** ********* ******** the ****** ** ***** '*****' ***** '*****'. * ***** ***** be **** ** **** **** ***** ** ****** (****** ****'* still *********) *** *** **** ** ***** ****** **** **** incidents ** ******* ****** *** ******* **** ****** **** ** have * ***** **** ** *** **** ***** ***** *** next ***** *********.

Comments (26)

*** ** *** **** ********* “**********” ** **** ** **** guards:

****** ** ****.

*******, ** **** ***** ****** *** **** ********* **** **** people. ******* *** ******* **** ***** ***** ** * **** guard ******* ** * ********.

* ***** ***** *** *** **** ****** *** ********* ************** for *** ******** ******* *********** ******. *** ** *** ** seems **** ** *** *********** *** **** **** *** ******'* Socialist ******** ** **********. *** ***** **** **** **** ***********, or ***, ******* *** ****?

***** **** ** *** *********** *** **** **** *** ******'* Socialist ******** ** **********

****, ******** **** ********* '*******' ******** ** **.

**** ** ***********'* ** ** ** ****** **** **** ******** in ********** ********* ******* *** ******* ** ***** ** ********** and ********* ***** ** ****** ** ****** ** **********.

**'** *** ** ********** ***** *** **********, *** **** *** DC ******** ******, * ******* **** *** ***** **** **** robots *********** *** ************* *** **** *** *****.

* ****** **** *** **** ** *** ******** ***** * protected ***** ** **** ********. *** ************ **** *** ***** and ***** ** ****** ** ****** ****. **** ****** ********* the **** *** ********. ** **** ** ****** ********** ** the ****** ** ******* ********* ** *** ****.

*** **** **** ** ********* ******** *********** ******* ***** *** illegal ******** ** **** *********** (** ************ ** *** ******* thrown *****) ***** **** *** **** ********* *** **** **** them ******** *** **** **** **** **** ***** ********** ** blame.

* ********* **** **** ** * *** ** ******, *** I *** ****** *** **** ******* ****** ***'* **** ** be *****, ** *** ****** ** ***** ********* ** ****? Why ****** **** ** ***** **** ***** **** ****** ******?

*'* *** * ******** *****, *** * ******** ** *** strongest ***** **** ******** ****** *** ******** *** **** ****** are *** ****** ** **** ****** ** *****.

* ********* **** ***** ** **** ******, *** ******** ********* robot ******* ** * ****** ***** **** ***** *** ********* is **** ********** ** ***** *** **** ** ***** ******* their ***** ***** ******** ******* **** *** ****** ********.

*** ****** *** ******* *** ** ******, *** ****** **** of **** *** ** ***** ***. ******* ******** *** ********, addicts, *** ******** **** ***** ****** ********* *********** **** ** less **** ******. *** ****'* ****** **** ******* *** ** steeped ** ***** *** ******* *** *********.

** ******, *** ** ** **** ********* ** **** ******* for *** ********. *******, ** **** **** **** *********, **** are *** ********* ************ *** ****** **** ** ***** *********** doing **** **** **** ********** ** **** * ******? **** of ***** *** *** ******** ****, *** ****** ***** ****** isn't ************ **** ***.

***** *** ** ** * *******. ** *** ********** ** individuals ***** ******* ********* *** **** ***** ** * ***** where * ********* ********** ************ ******** **** ** ****** ** addressed. **** ** *** **** ** ***** ** **********, **** doesn't **** **** ******** **** ** ***** **** ***** ****** mission. **** ******* **** ***** ***** ***** ******* **** *******. It ** ***** ****** ****** ***** ***** ** ** **** donating ** ****.

************ *** ********* *** *** ****** ***** ***** ** ********** and ** ****** *** **** ** **** **** ** ******* are ********* ** *** ******** ***** **** **** ****** **** a ********. * *** **** ******* ***** ***** *** ****** of ********** *********** *** ******** *** ******** **** *** ***'* give ****** ** **** ********** ** ***** ** ***** ****** of **********.

*'** **** ********** ******** ** **** *********** ************ **** * was *** **** ******* ** ****** *** **** ***** ****** press *** ***** ******* **** *** *** **** ******* ****** out ** *** *** ***** ** **** **** * ***. They ************ ***** **** *** *** *** ** ** *** are *** ******** ** **** *** *** ***** ** ***** elsewhere. ** ******* ***** *** **** ***** ***** "********" **** stopped ******** ** ************* *** ****** *** ********* **** **** weren't ******** ** *** ***** *****. ******* **** ********** ******* of *** **** ****** "*** **** ****** ** **** *** pets, *** *** ***'* **** *** *** **?"

*****'* ********** **** * ********, *** *****'* *** ***** **** of *** **** ***** ***** *********** *** ** ************.

**** *** *** ***** ****..? *** *** * **** **, it *** ****** ********** **** ********, *** ****** ********** ****** areas ******* ** **** ********. *** * **** ** *****?

** **'* **** ********** **** ********, **** **** ** *** difference ******* * ***** ** ****** ****** ******* *** ***********, or * ***** ******** ** ********'* ******** *** ******* * guard ** ****** ******* ** **** *** * **********?

**** ** *** ********** ******* * ***** ** ****** ****** warning *** ***********

* ***** ***** ** **** **** **** ****** **** *****:

  • ********** - ****** (*.*. ******) ****** ***** **** ** ******
  • ******* - ****** *** *********** / *********** ******

* ** *** ****** ****'* ***** ** ***** *** ***** themes *** ********* ********* ** ******* *******.

*** ****** **** ********** *** ****** ********* ******* ** (*** next **/****) *** **** ******** - ***** ** *** *** city **** **** **** **** ***** **, ******* **** *** robot ***'* ****** ********* ******* * ******.

*** ****** **** ********** *** ****** ********* ******* ** (*** next **/****) *** **** ********

**** * ***** **** ** ***** **** ******** ****-******* *****, not **** **** *** ********** ** *** *****'* ***** ******* abilities ** ******** **** *** ******* ******, *** **** **** should **** **** ********** * ******* **** ** ****** ********* and ********* **** *********. **** ****** **** **** ** ** the ******** *******.

******* ** **** *** ******** ** ****** ****, *** **** about *** *********?...

* ***'* **** ** **** ******* ** *** ****, *** in **** ************* *** ******** ***** ** *********** *** *** care ** *** ********* ** *** **** (*********). **** ****, they *** *********** ** ***, ****, ***** *****, ****** ******* sidewalks, *** *** *** *********** *** ******* ****** ******?

* *** ** **** ** *** ****** ******* ********** *** sidewalks, *** **** *******'* **** **** ********* ***** **********. **** would **** **** * ***-***** *** **** **** * ******** officer.

*****, *** ** **** **** ***** ** ****... * ***** in *** *** **** *** * ***** ** ** *** 9 *****. *** ** ******* * **** ******** ****** *** TuringVideo.com

** **** ***** *** * **** ***** ***** *** ***** Mary's *********, ***** ** **** *** ********* ****** ** *** Roman ******** *********** ** *** *********. ********* ***** ********** ******* the ******** ** ***** *** ******** ***. ** *** *** imagine, ****** ****** ***** *** ********* ** **** **** *******, not **** ** **********, *** **********.http://abc7news.com/religion/sf-church-to-remove-sprinklers-that-drenched-homeless/563354/

******* ** **** *******, *** **** ** ** *** ****** policies *** **** ******* **** *** ********, ***** *** ****** been * ***** ******* ** **. *** ****** ****, *** must **** **** *** **** *** *** ****** ******... *******, the **** *** *** ** ***** ******** *** **** *****. And ** **'* **** ** **** ******* *****, *********** ******* where *** ******** ** ******* (***** ********** ****, **** ***** homeless ********** *** ***** ************. * ***** *** **** ** be ****** ***** ** ***** ** ******). **** ******* ** of * ****** **** ******* *** ********* **** ******. ** drove *** ******* **** *** * **** *** ** **** in ******* ***** **** *** ** ******* ** *** *****... street ****** ********** ** ** *** **** ** $**** *****. The ****** **** ****, ** ***** ********* *** **** ** tell *** ******** "**!" *** **** *** ***** *'** *** to ** **** ******** *****... ********, ******* *** * *****.

***** ******** *** **** * **** *** ****!

**** ** *** ******'* ******** ** ********** ***** *** **** of ******** **** ****** **** ***** ****** ** ***** ********* with **** ***** **** **** "********** ** **** ******* ** property *****" ** **** **** *****. *** *** ** ***** if *** "****** ********" ***'** ******* ** ** ****** ******. I ****'* ***** *** **** *** ******** **** ******* **** to ****** **. (*****'* ****** ****, **** ********** ** "** a ******** *****" ************ **** ******* ** ****-******** ** ***-****** tech ;-)

"********** ** **** ******* ** ******** *****"

****'* ***** *** ********* * ***** **** ******** **** **** Texas **** ****.

* ***** ********** ***** **** **** ****** ***. *** **** to ***** *** ******** ******* **** ********, *** ***'** *** a **** ** ********* **** ****? **** ****, ********* ******* for ********* *****-******* ********?

*** **** ******, *** ***, ********* ** ** *********. * popular ******* (*****, ***** ** ******** **********) ** ** ******** of ********, ** ** *** ******* ** **** ***** *** Corp ** **** ******** ** *** ********* *** ** ***** threats, *********, *** ******* ****** ******** *** ** *** ******** in *** ****.

****://***.**********.***/********/*****.***/****/**/*****************************.****

****** ** *** *****, *** ** ***** ****** ******** ***** incident **** ***** **** *** ********* ************* **** ******* ** their ****.

***** ******* ** ***** **** ********(*** **** * ***** ***** *** ******* *****), *** ***** are****-************ ********(*** **** * ***** ****** *** ******* *****), *** ******* levels *** ******* ** *******.

******* ***** *** ****** ** ******* *** * ****** ** homeless, *** **** ** ******** ***** *** ********, ***** ******* crime, **** ***, *** ******** ** ******** ********* *** ******** value. ** **** ** * ******** ** **?

*** ****** *** **** *** ***** *** ******* ** *** homeless?

* ***’* ***** ** *** ******** **** ”**** *****! **** Along!”

*** ***** ***'* ******* ** ******, *** ** *** ********** that (*) ******* ** ******** ******, *** (*) ** **** to *********.

******* ** ******** ***** *** ***** *** ***** ******* (*** not ** *** ****** ******), * ********* ** ******* ***** on *** *****. *** **** **** ** ****-****** ************ ********* reports ***** ******** ** ***** * ***** ****** ** **********. When * *** * ******** ******* "***** ******* ** ****** vandalized," * *** ****** ******* *** ****** ****** ** ***/*******, "Isn't **** ****?"

******* ****** ***'* **** ** ** ******* ** ****** **** no ****** ** ********* ****. ******* **** *** ** **** in ****** **** * ***-********* ********** *** ********* **** *** robots *********. ******* ***** *** ****-**** **** ******* **** ** mind (******** **** *** **** ******* *********** ** **** ********** are *********** **** *** **********). *'* ** * ****** ********* to ****** ** ****** **** *******, ******...

****, * ********** **** ******** *** ***** **** ***********. * have ******* ******* ***** ****** **** ***** ** ********. *** if ****** ****** ** **** * ********** ** ***** ***** acceptance ** *** ***** *******, ** ***** *** ** ******* the *** **** *****. ** ***** **** ** *** **, red ***** ******* **** **** ******** ** ********** *** ******. It ***** **** *** ***** ** ***** ***** ********** ** they **** **** **********.

** ***** **** ** *** **, *** ***** ******* **** been ******** ** ********** *** ******...

** *** ***** **** ** **** ** ******* *** *********?

*** ******, *** ***** ******. * ***** ****** *** ******* pressured, **** ***** **** *** ***** **** **** ** ***** watched **** ****** ********* *** ***** ******** *** ********* *****. So **** **** *** ** *******.

**'* ******* **** ***** **** **** ** ****** ******** * don't **** ** **********. *****, **** * ********* *****.

***, ** *** **** ******* ***** **** *** ***** *** how ******* ******* ** ** ** *** *** **** * liberal **** *********** ** *********.

*** *** **** ** ** ** **** *** *** ***** McDonalds ******.

***, ** *** **** ******* ***** **** *** ***** *** how ******* ******* ** ** ** *** *** **** * liberal **** ***********...

**** ** *** **** ****** **’* ****** *** “**** *****”.

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