Camera Doorbell Startup Ring Now With ~$100 Million Funding

Author: Brian Karas, Published on Mar 16, 2016

Smart doorbell startup Ring has raised an additional USD$61M in funding.

Ring has also announced a "Pro" doorbell, which is an enhanced product offering vs. a reseller-oriented product.

** **** * **** ** ****'* ********** *** *** ******* on **** *** ** **** ******.

Massive *******

****'* $**.** ***** ** *********** ******* **** ****'* ******** ***** ** ~$***.  While ******** ********* *** ** ********* ** ****, **** *** taken ** * *** ** ********** ******* ** **** *********. 

****'* ***** ******* *** ****** ** $**.**, **** ***** **** Dropcam ****** *** * ******* ** * ******* *****, *** $13M **** ****'* ***** ******* ****** ***********.

Total *********

* $*** ******* ********* *** **** ******* ********, **** ********* ********* ********* **** ****** ** ******** *************.

**** ***** **** ** **** ******* ******* ********* ** ***** ** make *** **** ** ******* ********* ******** ******.

IPVM ******* ****

** ****** **** *** ***** *** ******* ******* ** ** *****, ****** ** did **** **** ****** ******.

***** ******* *** ***, *** ***-***** ***** ** ********** *** insufficient.  ******* **** *** **-** ****, *** ***** ** ****'* 1-year *****.

***** ******* *** *** *********** **** ****.

Ring *** ********

**** *** ****** * ******* ******, ***** *****, *************** **********, and ******** ** ******** ********* ********.  *** ********* *********** ********** ****'* need *** *********.

**** *** *** * ***** ** $***.

** **** **** **** *** **** ** ** ********.

Dropcam *****

******* *** ******** *** $**** *** **** *** **** *** $*.**.  **** ***** **** * niche **** ******* *** **** ********* ** *** *****, ** long ** ****** ******* ** ***** **** **** **** ******* hundred ******* *** **** ** *** * ****** *** ** outdoor ********* ** * *******.

** *** * ***** ** ***-**** *********** ** *** **** **** ******** *** Ring, ****** **** ****** *** ** ******.  ***** *** ****** raised ** ***, ****** *** ******* *** ***** ********* *** Ring. 

Product ******

********* **** ******* **** ****** ******** ******** ** *** **** several *****.  ***** *** ***** ******** ****** ******* ** ** large ****** ** **** * ********* *******, ** ** ***** ******* ** ******** ** *** ****** for ****** **** ******** *******.  * ******* *** *********** ******* some ** *** *** ******** ** ****, *** * **** doorbell ****** ****** ******* * *******.

******* ***********

*** ******** *** ********** ******** ****** *** **** * ***** ****** of ******* ******** **** *** ****** ** *** **** ******* years.  

*** ** ***$** ***-**** ***, *** *********/***** ******* ***** $** *** *** ******* *** **** ** ****** security ******* ********.

**** *** **** ********** ***** * ***** ******** **** ******* / **** ****** ****** *** ******* ********.

Expansion ********

**** *** ****** ** ******* ****** ** ** ****** **** Ring **** ****** **** ********** ******** ****** ***** ********* *** ******* ***. *** ****** *** ** * ******* **** ****, ***** ** **** **** ** * ****** *********** ** Ring

Comments (17)

**** ** **** ****** **** ***** ************* ** *** ******** and *** ********. **** *** ******** ** **** *** *****, but * *****'* **** ** ***.

* **** ********* ******** *** **** ***** *** *** *******, really **** ** *** *** **** *****!

** **** **** ****-*****? * ******* **** ***** ***** ****** drain *** ********* *****.

** **, *** **** **** ** *** ***** ** ***** be ** ***** * ***** ***** **** **** ***** ** available ** ******* **** *****.

**** ** **** **** *****.

**** *** ******** ** **** ***** **** *** **** *** weeks. *** **** *** ** ***** ******* *** **'* ********* for **** *******. * *****'* **** **** ***.

* ** ********** ** *** ** **** *** *** ******** before **** ****** ** ************.

**** ***** **** ****** * ***** ***** ****-*** ******** *** now **** ****** **** ** *** ** *********** ** ****'* too **** ********** ** ***** **** **** ******* ***** *** hardware *********** ******.

** *** **** *** ****** ** **, ***** **** **** a **** ** ***-$*** ***** ******** ***** ********:

** *****-******** *************** *** ** ****, *** ****** ****.

* ********. ** *** **** ** *** ************ **** *** rate ****** *** ***** *** ******* **** *******, *** **** the ******* **** ** *********** **** ** *** "*********" ********* associated **** ***** ******** *** ***** *********. **** ***** ********* themselves ** *** **** ****** ** *** ********, *** ******** organic ****** ******* ********** ******** *** ***** ********. **** ****, they ****** **** ** ***** *** ***** ******* ** *** coming ******** ** ******** ***** **********.

*************, * *** ******** ******** ** ********* **** **** **** to ******* * ********* ******* *** *********** **** ***** ********** products. * ***'* **** *** *** ** ** ****** **** will ****, *** * ********** ******* (*** ***** ********) ***** hearing **** *** ******** ******** ** ***** * ****, ******* determining **** *********** **** ** ****** ****'* ***** *** ***** performance ***********.

"**** ***** ********* ********** ** *** **** ****** ** *** category"

***? *** ***** ***** ********* ****** ***** * ******* ***** doorbell?

* ********* *** ******* **** *** ***** ******** ********* *** not ***** *** ** **** **** ***** ******** *** ********** parity ** **** ***** ***** ********.

* ********** ***** ***** ********* ***, *** ****. ** ***** is **** ** ** *** **** ****** ** ** ****** pretty **** ******* ** *** *******, *** ************* *****. * am *** ****** **** ****, *** **** *****. * **** it's ******* *** ***** ** **** ****, *** * ***** point ** ***** ** ** *******. ***** **** **** ***** of *********** ** *** **** ***** ********* ***** *** ***** dominated ** ********* * ******** ******* **** ***** ******** ***** they ********** ******** *** ********.

*** *** *** *** ** ****:

"******** * **% ***** ******, **** ***** **** ** **** roughly *,***,*** ********* ** ***** ** **** *** **** ** returns ********* ******** ******."

* ***** **** *******:

****** * ** ****** *** ********* => $** *********.

$*** **** => $*** **** *******.

*.** *****/**** ***** **** **** $**** *******. ***** ** ** ballpark ** $** *********.

***** * *** ** *********!

******* ********** ******** ***** *******, ***********, ***** ** ****, ***. I ******* * ****** *** ****, *** ***** * ***** never **** * ***** ** *** *'* **** *** ******* self ******* **** ******* * *** (** **** ** *** additional ***** ******* ****).

***** -

***'** *****, **** **** ** ** ****** *** *** *****, I ****** **, *** ****** ** ******* **** ******* ***** my ** ********.

* **** **** ** ***** *** **** * **** "*********", but **'* ****** *** ** ***** ********. *********, *******, ********* (speculation), ********.

**** ***'* *** **** ******* ** **** ****, *** **** have **** ** *********** ****** ** **** **** ** **** Dropcam ** **** *** ** *** **** ** ***** ************, this *** **** ***** ********* **** ** **** *** ** in * ******* ******. * *** ******** ********* ***** **** a ****** ** *** *-*** *****, ** ** **** ***** approaching $**.

*'* ******** **** ***** ** ******* *** * *-* **** exit ******** ** **** *****, ** ****'* **** ** **** to **** **** ~*,***,*** *********/*******/*** **** *** **** *-* ***** to **** **** **** **** * ***** *******, **** *************, staying ***** *** ** *****.

** ** **** **** **** *, *** **** **** *,***,*** unit ***** *** ***** **% *** ****'** **** *,***,*** ***** year *, *** ***** **** **** * ***** ** *.** units ** **** ****.

**** ** *** ** $*** ** ***** (***** ***** ******** be * *** ****), *** * **% ******* ** *** YoY (******* ********, ***** ********, ******* *********) ***** **** * Revenue ***** ** $***,***,***. **** ** ******** *** ********, ** money *** ***** ********.

*'* *** **** * ******* * *** ** ****** **** pay $*** *** * ******** *** $**/** ** *** *** is ******* **, *** ***'* *** **** **** $*** ** high-margin ***** ******** ** **** (****'* ******* $*/** *** ***** unit **** **** ** **** *****. *** ***** **** ***** still ** ** *******, ***., ** **** ** ********).

**** ** ***** ** ** ****** ******** ******, ***** ***** to **** ***** ********* **** **** ******** *********. * ** revenue ****** ***** ** *******. **** *** ******* *** ****** valuations, *** **** **** *****. ***** *** by ****, ********* ****** *** **** * ****** **** **, Axis *** ~**. ** ***** ******** **********/******** ********* *** ****** up ** *** ********* **** **** **** ****. ** ***** automation ********* ********, **** **** *** **** ****.

** *****, **** ** ***** $****. ** **** ** ~$**.

** ***'* **** **** **** ** **** ****'* ********* ***** accept, *** ** ***'* **** **** ***** ******** ** ******** they **** **** ***. *** ***** ***** *** ****** **, I ***'* ***** **** **** **** * *******-***** ****. * think **'* ***** ** ** * **** ****** ** *** them, *** **** **** **** * **** ** * *** if ****** ****** ** ** ***** *****.

* ***** **** ** **** **** *** **** ******* ******* units **** ****** ****** ***** ********* **** *** ** *** low *** * ******** ****.

**** ** *** ***** ** ** *****?

* ***** ******** ********* ** * ******* **** **** ***** include *** ********* ******:

- **** *** ****** ** (* *****) *** ******* *****/**. Similar ****** *******, ******* ********** *********** (*********), *** **** *** a **** **** *********. ** * ***** ***** ** **** type ** ****.

- ***** ** * ****** *** *** **** "********" ***** now, *** * **** ** *********** ************ ** *******, *** all ******** *** ********. **** ** ****** *********, ** ***********, being ****** ****** ** ******* **** **** (***** *****) ********** standpoint (******* ** "********" ******, **** ** **** ******/******). * dont **** ** **** ** * "********" **** ** ***.

- *-*** ****** ** ****, *** ** **** ********** ***** there ** ******** ******* ****, **** ****** **** **** ****.

- * **** **** (*** ***** **** **** ****) *** move **** *** ******. ** ****** ********* ***** ** ******* company *** **** ** **** ******* *******. ** **** **** investors **** ***** *****-*** ***** ********* ***** ** (*) ****, (2) ****** *** ******, *** (*) ********/**** (** **** *****). This ** ***** ** ****** **** * **** **** *** find * *** ****** *** ***** *** ****.

[******:] ** ******* *** ******** ** ***-************** ***. *** **** ****, **********, *** ******* *** ****** ****.

* ******** ****** ** **** ***** ***** ** *** ***** generation **** *****.

**** ******* *********, ***** *** *** ******* ** **** ********* on ********* *****. **** *** * *** *********** **** *** app:

**** *********, **** '**** ****' ******:

********* ** * *** ****** **** ******, ******** ** **** View **. **********:

**** **** **** ********** ******* ***** **** ******* ****. ********* looks ******, *** ***** ** ******* ***** ******* **** ******:

*******, *** * ******* ******* **** *** * *** ***, Ring *** ************ ****** ** **** "**** ****".

*** ***** ** *** *****, **** * ****** ********* ************ system **** *** **** ********** ************* **, *** ** * combo ********/******** *** ***** ** *** **** ***** ******* **** downloaded *** *** *****, **** ** * **** *******.

** * ******* ****, ** **** ******** *** *** *** Ring **** *** *** *** **** *** ** *** ******** test. **** **** *********** **** ** * **** ** **** test.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Testing $20 WyzeCam, The Money Losing Amazon Vet Startup on Dec 12, 2017
This startup is perfecting the old adage: We lose money on every sale, but make it up on volume But it is no joke. The company, Wyze Labs, is...
Lighthouse Deep Learning Camera Tested on Dec 07, 2017
A Silicon Valley startup, Lighthouse, with a Stanford PhD CTO, has released a deep learning AI camera with 3D sensors for just $300. The company...
Top Recommended Home Video Surveillance Systems By Integrators on Dec 01, 2017
Friends regularly ask security integrators for their recommendations for video surveillance systems, trying to tap into the expertise of their...
Favorite Surveillance Monitors Statistics on Nov 29, 2017
What monitors are most commonly used for video surveillance? Are they more typically consumer or professional? Are there specific brands that...
Dahua Hard-Coded Credentials Vulnerability on Nov 20, 2017
A newly discovered Dahua backdoor is described by the researcher discovering it as: not the result of an accidental logic error or poor...
Amazon Cloud Cam Is Poor (Tested) on Nov 17, 2017
Retail behemoth Amazon has entered the surveillance market with the Amazon Cloud Cam, the eyes of its just-announced Amazon Key delivery...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Honeywell Crowdfunding Bombs on Nov 08, 2017
100,000+ employees and $40,000,000,000 in annual revenue. That's Honeywell. ~200 backers and ~$67,000 in funding in a week. That's Honeywell...
Assa Abloy Acquires August on Oct 25, 2017
The mega access control manufacturer, Assa Abbloy, has acquired one of the most well funded access control startups, smart lock...
Verkada, Silicon Valley VSaaS Startup, Targets Enterprise on Oct 19, 2017
Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the...

Most Recent Industry Reports

Hiring Camera Calculator Product Manager on Dec 12, 2017
We are working on making the Camera Calculator even better and hoping you can help us find the right person to join our team. IPVM is hiring a...
Testing $20 WyzeCam, The Money Losing Amazon Vet Startup on Dec 12, 2017
This startup is perfecting the old adage: We lose money on every sale, but make it up on volume But it is no joke. The company, Wyze Labs, is...
Xiongmai New Critical Vulnerability - Same Manufacturer Whose Products Drove Mirai Botnet Attacks on Dec 12, 2017
The Chinese manufacturer whose products were primarily responsible for the 2016 Mirai botnet attack has a new critical vulnerability, confirmed by...
Robot Vandalism on Dec 11, 2017
Vandalism of security systems is a common concern. It is so common that camera vandalism statistics show that designers routinely sacrifice camera...
Access Controller Software Guide on Dec 11, 2017
Properly configuring access controllers software is key to a professional access system. These devices have fundamental settings that must be...
2018 Video Surveillance Cameras Overview on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...
Imperial Capital Security Investor Conference Review on Dec 08, 2017
Investment bank Imperial Capital holds an annual Security Investor Conference where 60+ companies present, including this year: IPVM bought a...
Integrator GPS Vehicle Tracking Statistics and Success Examined on Dec 08, 2017
GPS vehicle tracking is a growing but somewhat controversial topic. On the plus side, tracking may increases productivity by providing greater...
Hikvision NA Biggest Sale of 2017 on Dec 07, 2017
Hikvision North America has been relatively disciplined the past 5 months, reducing the number of sales and the breadth of what is on sale. No...
Security Integrator IT Expertise Statistics on Dec 07, 2017
20 years ago, putting physical security systems on IP networks was just emerging. Today, almost every system is networked in some way, IP cameras...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact