Revised 2009 IP Video Projections

Author: John Honovich, Published on Apr 11, 2009

IMS has publicly released revised market forecast for 2009: "IMS still sees growth, but the research firm's predictions are 15 percent less robust after the past three months of watching the market." IMS is still predicting 29% growth for IP video. I attended one of Simon Harris' presentations last month and one interesting element was how sharply and quickly revenue for IP video slowed over the last few months. A key question is how the global economy responds in the next few months. I believe achieving 29% growth for 2009 requires a recovery this year and project delays to start decreasing (both I am skeptical of).

In the SSN interview on the IMS report, Simon discusses what still drives analog sales: "It's surprising how big that low end of the market is . . . There's a lot of small retailers out there. It's a quite chunky part of the market, and that's really the mainstay of analog today." While I agree that small retailers are a mainstay of analog, given that 75% of purchases are still analog today, almost by definition, analog is being sold into way more than simply the low end. I personally know dozens of Fortune 500 companies, utilities, government agencies and military bases still buying analog. It is these really big organizations that make or break the growth of IP. The reason they still use analog is primarily because of their existing infrastructure. The cost of switching to IP can be high and a key factor in the analog/IP cross-over is reducing the transition costs. This is why I think the development of hybird systems by the incumbent manufacturers is key. The incumbent analog providers are in the best position to cost-effectively drive a transition if for no other reason than their compatability with the legacy equipment.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Most Recent Industry Reports

Vivotek Favorability Results on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Getting Started With Your IPVM Membership on Jan 20, 2017
Here's how to get started and get the most out of your IPVM membership. Books for Members All members can download the 3 member-only books below...
Jim Cramer Sucks Up To Knightscope on Jan 19, 2017
Credit must be given to Knightscope. They are raising money right now and despite their $80 million pre-money valuation against a lowly sub $1...
ADT Launches Canopy - Professional Monitoring For DIY Devices on Jan 19, 2017
The intrusion industry has criticized DIY security systems for years, claiming systems like Canary or Scout cannot match professionally installed...
Dahua UnFavorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
Paxton Hosted Access - Disruptive Low Dealer Pricing on Jan 19, 2017
Paxton is entering the hosted access game, with BLU, at a cost that is a fraction of key competitors. The different approach could be very...
Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact