A company can be highly profitable but if it is small, they will still not make much money. By contrast, a company can generate lots revenue, but if they have no profits, they do not 'take home' any money.
Whereas startup manufacturers and developers typically raise external funding and absorb losses for many years, focusing on revenue growth, many, if not most, integrators do not.
New IPVM statistics, based on a study of 100+ integrators showing integrators divided about what to prioritize as the chart below shows:
Inside this note, we share the main reasons and dozens of integrator comments to better explain the tension between profits and revenues and why so many integrators focus more on profits.