What Is the Importance of Revenue vs Profitability for Integrators? Statistics

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*******, *********** ****** **** ** * tendency ** **** ******** *** ***** conservative ** *** **** **** ** a ******** ** *********** *** **** more ******* *** ********* **** ******* revenue ***** ******* ******* ********.

Conservative / **** *******

** *** ********** ******** ***** *********, concerns ***** ***** *** ** ******** if ************* *** *** *** ***** were ***********:

• "****** ** **** ********* **** ****** just *** ******'* ****. * ************ profitable ******** ****remain ***** long into the future. A company focused only on revenue growth may not have a solid base from which to generate profit."
• "*************. *** **** ****** *** ***** in *** **** ** ****** ********* are **** ****** ***no *** ***** ***** ***."
• "** **** *** ******** ******* ** the **** ** ************* *.*. ** selling ***** ** **** **** *** only ******* *** ***** ***risks *** *******'* ******."
• "******* ************* ****** ****** *** *** every ***. ***** ******** ******* ** a ******** ****.Chicken **** **** *** ***. Busy but poor?"
• "* *** ** ***** ** *** down *** ******. ******* ******* ** the ******* ** ************* ******* *downward ****** that is very difficult to get out of without incurring massive pain. If you're not profitable at a smaller size, you will still not be profitable at a larger size."
• "************* ** *** ***. **** ** companies **** *** *******go *** ** ******** because they are insufficiently profitable"
• "************* ** *** **** ********* ******* large ******* **** ** ******puts ********* *** ** ********."
• "* ***** ****** ******** ************* - growing ******* ***** **** *** *** set **issues *** *********."
• "*************. ******* ** ***** ****** *** arecan't *** **** *****"
• "*** ******* *** ** **** * profitto **** ****."
• "************* ***'* ***** ***.Who ***** *** **** ******* you bring in if most of it goes out again on costs."
• "* ******* ********** *** ************* ** more ********* & ********** *** ********* situation ** *** ******* **revenue **** *** ******* **."
• "******* ** *********** ** *** ***not ****** *****. We focus on profitability."

Scalability / ****-****

** ********, * ******** ** *********** emphasized **** ** ******** ** ******* revenue *** ******* ****** ****, ** the **** ****, *** ******* ***** be **** **********:

• "******* ******* ** ****** **** ********** profitability. **** * ******* ***more ****** *** *** **** ****** ***** * *****. maximizing profit is not the work you should do."
• "******* ******* ********* ********** *growing ******** **** whereas maximizing profitability may reflect budgetary events that maximize profitability on a short **** ***** ****."
• "******* ******* *** **** ********* **** maximizing *************. *******when *** ****, **** ******** **** ***** that leads to profitability."
• "******* ******* ** ******** ** ** opinion ********** ** *** ****** *** - ****** *** ****** *** ********* are ********. ** **critical ** ******* ****** ***** and bring added options to existing customers."
• "******* ******* ******* ********** ******** ***realize ******* ********* much more rapidly than 5 or 6 points off a price quote or as some companies do by submitting un-neccesary change orders etc. Effort spent on new business and Bus Dev is key and should be any legitimate companies main focus."
• "******* ** **** **** ********* ** those *** *** ********* **** ****keep ****** **** for smaller jobs."
• "******* ******* ** **** **********in *** **** ***. If we can gain sales upfront we can continue to do service and get better pricing on equipment as we buy more."
• "******* ******* ** **** ** *** focus ** *****-**** ************* ** * single ***. **-***** ******* ** *********** where ******/**** ** * ****** *** is *one-shot ****."
• "******* ******* ** ***. * *** it ** ******** **** *******, *** more ** ****, *** **** ** can ******over ****. Plus we make a lot of money on the back end with SLA's so the more installs we get in the more RMR we can collect."
• "******* ******* **build *** ******** **** and then maximizing profitability with no cost referrals to reduce marketing and sales costs."

Privately ****** ** ******** *******

** * *** *********** *********, *** we *****, *** ********* *************** ******* integrators ** ***** ****** ** *******. As **** ********** *****:

** *** *** * ***** ********* held ********, *** ***** ** ** taking **** ** *** ****** ** the ******* *******. ** *** ** this *** ********** ***** ******** *******, then *** **** ******** *************. *** larger ** ** ****** *****, ******* growth ** **** *********.

***** **** *********** *** *** **** private *** ******* **** ** *** owners **** ******* ****** ** ******** funding, *** **** ** ** ******** on ******* ****** *** *** *** company *** ** ********. *** * well-funded *******, ***** ***** **** *** be ******** ** *** ************ ** future ****** ** ******* *** *******, but *** * ******* ******* **** access, **** ****** *** **** ******** down *** ****** *******.

Questions ** *****

** **** **********, ***** (*.*., ******* ***) is *********. ************* *** ****** ********** are **** ********. **** ************* *** high ******* ***** *** **** ****** businesses *** **** *****, **** ****** larger ********* **** ****** **** ********** and ******** ******* ** ******* **** smaller ******.

**** ***********, **** ** **** ******* so. *********** ** ***** ********* * physical **-**** ********. *** **** ********** in ***** ** ********** ** ***** in ********** ****** *** ***** ********** builds * ***** ****** *** **** in **********. ********, *********** *** ***** heavy **********. ********** ** ********* **** new ******** ******** *** ***********, **** limited ******* ** ***** ***** *********.

******, ***** *** ** **** ************ or ********* ********, *** ****** *********** get. *** *******, ***** *********** ** so ***** *** ******* ********* (*.*., supporting ******** *** *****), *********** **** are *** *****, ***** ****** **** personal *** **** ********** **** ******* integrators ***** ********** ********* *** ********** more ********* ** *** ******* ** their ********.

** ******* ***** ** ***** ****** is **********, ***** ******* ********* ** ****** ** * ******* ****** **** acquisition ** * ******* ****** ****. ** ********** ********** ******** ** their ******** ** ** * $*+ billion ****** *******, ** ***** ******* the ******** *** ***** **** ************ integrators *** **** **** ***** *** wrong ***** *** **** **** ***** fail ** *** **** ** **********'* power. ** *** *******, **** ****-****** ones ***** ***** *****.