$4,000+ Average Annual Payment For IPVM Research ServiceBy John Honovich, Published Jun 01, 2022, 12:21pm EDT
The average Research Service subscriber is paying $4,000+ annually ($400,000+ total), with IPVM accelerating contracted ARR in its second month versus its strong first-month start of $200,000 contracted ARR.
Moreover, Info+ cancellations slowed significantly, with fewer than 100 user cancellations in the past 4 weeks versus ~240 prior.
$4,000+ Annual Payments
We are achieving a 5 to 10x increase in average revenue per user compared to IPVM's historic single tier, $199 per year per user plan, with Research Service subscribers paying $4,000+ annually.
What the right price point of IPVM should be was questioned as most of what IPVM offers is fairly unique so it is difficult to make easy comparisons to alternative offerings.
The fact that so many organizations, so quickly, are paying many thousands of dollars per year, shows the value that IPVM delivers.
Incentivizing Going Deeper
We want to go deep with our research and testing and this is the right model to incentivize us to do so. While it is economically difficult to do in-depth niche work for $199 per year per organization, at thousands of dollars, it is quite viable. We can and are hiring more team members and we can be even more competitive in attracting talented people to deliver exceptional work for our subscribers.
Affordable For All
At the same time, we have created a pricing structure where IPVM is affordable to everyone, starting as low as $480 providing limited Research access for microbusinesses. That's important to our mission to make sure everyone has the economic opportunity to access.
Focus On Future
Given the affordable model and immediate success in Research sales, we are focused on delivering our Research to a limited, but quick-growing, number of organizations that are willing to pay fairly for our unique and highly specialized research.
Now, we are turning our focus to how we expand IPVM's Research, how we can test more products and analyze more companies, to provide more value to more Research Service subscribers. This summer, for example, we plan 4 shootouts:
- Cloud access control shootout
- Panoramic camera shootout
- Network switch shootout
- Environmental sensor shootout
Plus, we are planning to release various financial reports including a directory of manufacturer financials and manufacturer strategic positioning. Finally, we are hiring currently to significantly expand releases for this fall.
I am excited to lead our push forward to unprecedented depth and breadth of IPVM work.
For those interested, you can apply now.
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