$4,000+ Average Annual Payment For IPVM Research Service

By John Honovich, Published Jun 01, 2022, 12:21pm EDT

The average Research Service subscriber is paying $4,000+ annually ($400,000+ total), with IPVM accelerating contracted ARR in its second month versus its strong first-month start of $200,000 contracted ARR.

IPVM Image

Moreover, Info+ cancellations slowed significantly, with fewer than 100 user cancellations in the past 4 weeks versus ~240 prior.

Apply now to access IPVM's Research Service.

$4,000+ Annual Payments

We are achieving a 5 to 10x increase in average revenue per user compared to IPVM's historic single tier, $199 per year per user plan, with Research Service subscribers paying $4,000+ annually.

What the right price point of IPVM should be was questioned as most of what IPVM offers is fairly unique so it is difficult to make easy comparisons to alternative offerings.

The fact that so many organizations, so quickly, are paying many thousands of dollars per year, shows the value that IPVM delivers.

Incentivizing Going Deeper

We want to go deep with our research and testing and this is the right model to incentivize us to do so. While it is economically difficult to do in-depth niche work for $199 per year per organization, at thousands of dollars, it is quite viable. We can and are hiring more team members and we can be even more competitive in attracting talented people to deliver exceptional work for our subscribers.

Join IPVM Newsletter?

IPVM is the #1 authority in video surveillance news, in-depth tests, and training courses. Get emails, once a day, Monday to Friday.

Affordable For All

At the same time, we have created a pricing structure where IPVM is affordable to everyone, starting as low as $480 providing limited Research access for microbusinesses. That's important to our mission to make sure everyone has the economic opportunity to access.

Focus On Future

Given the affordable model and immediate success in Research sales, we are focused on delivering our Research to a limited, but quick-growing, number of organizations that are willing to pay fairly for our unique and highly specialized research.

Expansion

Now, we are turning our focus to how we expand IPVM's Research, how we can test more products and analyze more companies, to provide more value to more Research Service subscribers. This summer, for example, we plan 4 shootouts:

  • Cloud access control shootout
  • Panoramic camera shootout
  • Network switch shootout
  • Environmental sensor shootout

Plus, we are planning to release various financial reports including a directory of manufacturer financials and manufacturer strategic positioning. Finally, we are hiring currently to significantly expand releases for this fall.

I am excited to lead our push forward to unprecedented depth and breadth of IPVM work.

Apply Now

For those interested, you can apply now.

IPVM Image

Comments (29)

Only IPVM Subscribers may comment. Login or Join.

Everything is going up, gas, groceries, rent, modes of transportation, medical bills, and we just have to decide what is worth our money so all is understandable.

AS for me, I will have to do a lot more of my own research. Less time sleeping but sleeping is little overrated.

Thanks for the info. Good Luck!

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny: 2

I signed up earlier this year at $199 and had access to lots of things.

Now without the year being over I have access to very little of these things? Am I reading this correctly?

Agree: 3
Disagree
Informative
Unhelpful
Funny

I signed up earlier this year at $199 and had access to lots of things.

Now without the year being over I have access to very little of these things? Am I reading this correctly?

Greg, the Info+ $199 subscription covers ~70% of what IPVM publishes, so you still have access to 10-11 new reports every week, the online shows and design calculator.

The Research service is ~30% of what we publish, about ~4 reports a week. The Info+ no longer includes the product tests, shootouts, competitive analysis.

We have announced this change and emailed it to everyone who has given IPVM permission multiple times since February. We will give anyone a 100% refund of their subscription, email support@ipvm.com for a refund.

Agree
Disagree
Informative: 2
Unhelpful
Funny

"so you still have access to 10-11 new reports every week, the online shows and design calculator."

Can you please name 20-22 Info+ reports for the last 2 weeks?

Thanks

Agree
Disagree: 1
Informative
Unhelpful: 2
Funny

I count 23 over the last 14 days. IPVM Reports

Granted, some are more useful than others.

Agree: 4
Disagree
Informative: 4
Unhelpful
Funny: 1

Percentage, please in your opinion.

useful ver useless?

Thanks.

Agree
Disagree
Informative
Unhelpful: 2
Funny

They all range in just how useful they are, I can't really give you a percentage. Sorry.

I think the more important question may be whether you get value for your time, because over a year you can spend a lot of time just to keep up to date on even just the critical happenings in the industry. I mean in a year you can easily waste more than $200 worth of your time trying to sift through all the garbage paid promotional articles on other sites. The price for info+ is fine by me for a generally unbiased source of industry news that isn't littered with ads and paid promotion. I mean look, here we are wasting time on this article which is basically an ad for IPVM.

I do think this whole research switchover mess could have been handled better, however.

Agree: 4
Disagree
Informative: 1
Unhelpful
Funny

I do think this whole research switchover mess could have been handled better, however.

I might agree with that if John's initial intention 10+ years ago was to do such a thing. but I don't think that is the case.

once it was apparent to John what he had to do - much closer to now than ipvideomarket.info - I'm not sure how it could have been done with less subscriber angst.

maybe (some might say) John shoulda figured out whatever he figured out sooner... but that is a relative argument grounded in hindsight, imo.

I don't always agree with John, but he created this IPVM thing that I like.

it has value to me professionally and personally.

Agree
Disagree
Informative: 1
Unhelpful
Funny: 2

John shoulda figured out whatever he figured out sooner...

I agree with that. It would have been much better overall to do this years ago. We are where we are and I have to do the best I can where we are at.

Appreciate the feedback.

Agree
Disagree
Informative: 3
Unhelpful
Funny

I agree. I like IPVM. And it would be impossible to have a solution that makes everyone happy.

But, if you're able to go without a price increase for 10 years or whatever, once you figure it out, you probably can wait a just bit longer to give more notice before such a significant increase. Maybe IPVM could have continued to give access to the research articles until your current subscription was up, then you would be "getting what you paid for", at the same time you could see if the new service was worth it. Or grandfather current subscribers in for 1 year.

I don't run an online magazine or research service or whatever IPVM, so I can't speak with authority on what a better solution is. But being I give them money it is right I can say when I'm unhappy. Which of course kudos to IPVM for allowing that openly, and even reading and responding to. Speaking of which, hi John, how was your memorial weekend?

Agree: 4
Disagree
Informative: 1
Unhelpful
Funny: 3

I guess I should not post my opinion about my own question:).

Agree
Disagree
Informative
Unhelpful
Funny

I guess I should not post my opinion about my own question:).

you can post your own opinion and your own questions all you like. we all do that.

but when you frame your questions with an obviously negative connotation - as you've done - I don't think you should then complain about your comments lack of traction in relation to engagement of others.

Agree: 1
Disagree
Informative
Unhelpful
Funny

Did I complain?

Agree
Disagree
Informative
Unhelpful: 2
Funny: 1

Did I complain?

yes, you did - but it was more of a whine, which is why I replied to you even though nobody else has.

beyond complaint, you specifically referenced numbers of posts - as if IPVM was not living up to their own standards and you were the arbiter of such things.

you can post anything you want - one of the not few things that I like about IPVM... but complaining that nobody is responding to your posts is bad form, imo.

Agree: 1
Disagree
Informative
Unhelpful
Funny

I post tons of stuff that nobody cares enough about to reply to.

ask anyone.

Agree: 3
Disagree
Informative: 2
Unhelpful
Funny: 6

Btw, to clarify and for emphasis, the average price paid is over $4,000, that's an average, many are paying as low as $480 a year, many are paying $10,000, and many others are in between.

I've copied in our pricing chart below to provide greater clarity for those who have not seen or forgot:

IPVM Image

Agree
Disagree
Informative: 2
Unhelpful
Funny

thanks for that clarification.... I read the OP as $400K from 100 subscribers being $4K each - forgetting that size does matter.

Agree
Disagree
Informative
Unhelpful
Funny: 1

I am extremely confused at this price structuring. I have had a back and forth email conversation with an IPVM team member regarding upgrading from info+ to Research. I am just not getting enough value out of Info+ and I felt like there was value previously, when this was combined. So Research made sense to investigate. Our company falls into the 41-100 range, however, I am going to be the only user. I asked about the Micro Business Plan assuming that would be an option as I do not have an issue with the cost of the 50 report plan, plus again, I am going to be the only person ever accessing this. I am being told that is not an option for me since my company size excludes me from that plan. Though I am the only user, I have to pay $6000 a year? Should I have lied when I reported company size?

Agree: 3
Disagree
Informative: 4
Unhelpful
Funny

Should I have lied when I reported company size?

Sad, that anyone in the security profession would consider the option.

Agree: 3
Disagree
Informative
Unhelpful
Funny: 1

Though I am the only user, I have to pay $6000 a year?

But do you not share your input and learnings with the rest of the organization?

You may be the only active reader, but in an organization of dozens of people there must be an ROI on a $6,000 investment to save you the time and aggravation of getting the equivalent information on your own.

Agree: 3
Disagree
Informative
Unhelpful
Funny

Form your own consulting company with a staff of 1 for the purpose of lowered IPVM membership rate....

Agree: 2
Disagree
Informative
Unhelpful
Funny

Many applicants already have that and work at large companies, they get quoted the large company size.

Agree
Disagree
Informative: 1
Unhelpful
Funny

Though I am the only user, I have to pay $6000 a year?

Yes the minimums are based on company size. The entire organization gains value from you reading IPVM Research. We want to deliver your organization $6000 a year in value with the Research Service and are confident we can do that.

We realize this is going to take organizations time to justify and budget. We understand this needs sold internally. Happy to have a call with you beyond email to help, here is my calendar, Calendly - IPVM Mark Simon

Should I have lied when I reported company size?

We check and verify, plenty of applicants have lied and not gotten a lower price.

Agree: 2
Disagree
Informative: 1
Unhelpful
Funny

It literally took me less than a minute to google your name, find your company, and see it listed online as 50+ employees. I really hope you were being sarcastic.

Agree: 2
Disagree
Informative: 2
Unhelpful
Funny: 1

That’s great. So what is the benefit of IPVM to my HR department, accounts payable, purchasing, printer repair technicians, staff augmentation employees, warehouse crew, general office staff?

Did you miss the entire point of the statement?

Agree
Disagree
Informative
Unhelpful
Funny

Well, you are valuable to them in your security role which is why you were hired and they pay you correct? So if you are more educated and informed, you can make better decisions to protect them which provides them value.

Now, if you don't think your position in your company is valuable to the company then no IPVM may not have a use for your company.

$6000 is a heck of a lot, not gonna disagree with you there.

Agree
Disagree
Informative
Unhelpful
Funny

I think IPVM has value, I’m not saying that it doesn’t. It has value to me, it helps me make informed decisions about products. I just don’t think it’s $6000 a year worth of value because my company as a whole is X size. Do I think it is worth more than $199 a year, absolutely. It’s the structure where I have issue. If we were to go back in time when my company just started the security division, it would have still been in the 41-100 tier. For a new small division $6000 is a lot to add to the overhead. Fast forward until now, is $6000 a huge investment, no we pay that for our CRM software. But with that $6000 we have an unlimited amount of concurrent users, literally everyone in the company uses it for something.

We also use other software where we don’t need everyone to have a user account. Those are typically licensed by user per month, there’s a point where it makes sense to go to an enterprise level, but I’m not forced to. So if IPVM would have approached it as $199 per month per user I wouldn’t have thought twice. If it was optional to buy 50 reports at $1500, no problem. It’s the limiting factor that there is no choice given. What is the reasoning that a larger company (still a small business) isn’t given the option for limited reports?

The other part that seems irrational is that 1-200+ pays different prices for the same material, with exception to a few user logins. If it was 1-200+ users having different price structures then that would make perfect sense.

Agree: 2
Disagree
Informative: 3
Unhelpful
Funny

Its not worth for that price, I am just waiting for my earlier subscription to get over and then bye-bye to IPVM. Hope some company comes up with such a work and reasonable pricing.

Agree
Disagree: 1
Informative
Unhelpful
Funny: 1

That's the free market. We'll see if someone else is willing to do tests and research for a few hundred dollars per person.

I doubt it, though, given how small the market is. It's a lot of work for a comparably meager amount of money.

We're happy to refund your payment in full, just email info@ipvm.com or we are happy to talk about what more we can add to increase the value to you for the Research Service.

Agree: 1
Disagree
Informative
Unhelpful
Funny
Loading Related Reports