Relabelled Products Impact on Integrators and End-Users

By Conor Healy and John Honovich, Published Jun 03, 2021, 11:23am EDT

200+ integrators told IPVM what impact they found relabelling has on their businesses and their end-user customers.

IPVM Image

Executive Summary

Integrators most common themes on relabelling:

  • Relabelling provides an opportunity to promote their own brand
  • Problems with support for relabelled products
  • Issues with deceiving end users
  • Challenges with race to the bottom and falling prices
  • Opportunity to not be price checked on relabelled items

The impact on end-users, from integrator's perspective, showed the following themes:

  • Many end-users do not know about relabelling
  • Many end-users don't care as long as it works
  • Larger end users were more likely to be concerned than smaller ones
  • Problems occurred when end-user realized they were buying relabelled goods

Inside this note, we share more than 100 comments and eight key trends emerging from this research.

The *********

******** *********** ******** ****-***** answers **:

  • *** ** *** **** (or *** ****) ********** video ************ ********?
  • ****** ******** **** **** relabelled ***** ************ ******** helps ** ***** *** compared ** **** ***********?
  • ** **** **********, **** reaction ** ******** ** end ***** **** ** relabelled ***** ************ ********?

**********See *********** ** ******* *** *****

*** *** ******** ** integrators ******* ****, *********** is **** ** ** opportunity ** ******** ***** brand:

  • "***** ******** ** *** way ** **. ** rebrand ***** *** *** name *** ** ****** isn't ** ***** *******."
  • "* ****** ***** ***** label ******* *** ** helps **** ***** *********** although * ****** ********* of ******** **** ************."
  • "****** ** ** ***** a ***** ******* ********* under *** *****."
  • "*** ********* *** ******* else? ***'* ***** ** with ** *******."
  • "'***** *****' ******** ***** our ******* ** ****** in *** *** '***** and *********.'"
  • "** ***** ********* **** more *********** **** * product ***** **** *** familiar **** *** '****-*****' they *** **** **."
  • "** ***** ** ***** out **** *****."

Problems **** *******

*********** *** ******* ******* for ********** ******** ** challenging ******* ** **** availability ** ******* ***********, and ******* ************** ** OEMs *** ******* *********** as ******** **** ****-***** manufacturers:

  • "***** ******* *** ***** products ** *********. ********* of ********** ********* ******* don't ***** *** **** level ** ******** *******. Savvy ********* **** ** know **** ********* ** being *********, *** * don't **** ****** **** a ***** ******."
  • "******** *** *** ** supported, *** ***** **********, source ************ ** ******* to * ******* ***, etc."
  • "***** ** ****. **** to **** **** *** manufacturers ******* *** **** support, ****** ******** *** selection."
  • "** ******'* *** ******* for ********** ********* ******** in *** **** **** products ***** ********* ***** and *** ********* *****"
  • "* ***'* **** ** try *** ****** *** support *** ***** ******** in * *** *****.
  • "** **** ** **** in * ***** ***** quality *** ******* *******. As * ******* **** is ** ** *** 'the **** ****' *** products ** ***** *** important. ****, ****** *** Avigilon *** *** ** to ********."
  • "** ***’* **** ********** products ******* ********* *** original ************ (******* **** the ****) ** ** cheap ** ** ***** be ******** ** **. Plus, **** ********, ******** updates, ******* *** ******* are ******* *** **** common."
  • "* *** *** **. Thanks ** **** ************* to *** ******* * don't ***** ** ** relabel ******. * ****** go ** *** ****** manufacturer. * **** ****** support, ******. ***** ***** that ****** **** *** can **** *** *** service ** ** **** where *** *********** ***** very **** ** ** experience."
  • "** ** *** **** re-labeled ******** ******* ** quality, ******* *** **************. Also, ************* ************ ****** we **** * ******** true ******."
  • "** *** ** ***** to **** ***** ***** simply *** *** ******** and ***** ******* *****. Relabelled ******** ***** **** a **** ******* *** more *********** *** ** claim **** ********* ****** arise *** *** ******** have ** ** ******** for *******/***********."

Deceives ***-*****

**** *********** ********** *********** as ********* ** ***-*****, particularly **** ** ****** OEMs ** **** ** American *************:

  • "** ***** *** ****** security ******** ** ********* feel **** ***'* ***** a ******** **********. ********** a *** *** ******* to **** *** ********** that ** ******* * "Trusted" ****, ***** ***** inappropriate. "
  • "* ***** ** ***** because ***** *** ***** trust ****** **** ********* for ******* *** ***** they *** ****** ** enterprise ***** ******** **** in ***** **** *** buying ********* ******* *** NVR's **** **** ***** have ****** ********** **** the *** **** ** them *** **-**% ****. Cisco *** * ***** example ** **** **** their ******* ***, *** big ********* ***** *** Cisco *****, * ****** 95% ** **** ******* they **** ******** ****** Cisco *******!"
  • "* ******* **-******* ****** products ******* *** ********. Specifically *** * ********* or ******** ********. **** get ** ***** * much **** *********** ***** on *** ******** **** are ******** ****."
  • "** ***** ** ** that *** ******** ******** really ***** *** **** with **** ** **** literally **** ****** *** logo ** *** ****, add * ******* *** a *** **** ****** and **** ** ****. Half *** **** ***** own *********** ***'* **** know *** *** *** is *** ***** ******* you **** **** ******* firmware ** *** *******.... you **** ***** ****, but *** **** ** idea **** ***'** ******* about *** **'* **** for *** ***** *** and **** ******* ** time! * ****** ***** you *** * **** from *** **** *** telling *** ** ***** for *** ******* *** and ***** ** **** the ***** **** ***** camera **** *** *** company's **** ** ** and *****'* ******* **'* the **** ***** ** was ******** ******!"
  • "[***-*****] *** ** ****** into ********* *** ******* is ******."

Prices **** **** *********** **** ***

*********** **** ****** **** sellers ** *********** *** offer ***** ******, ***** many **** ** * 'race ** *** ******':

  • "**'* * **** ** the ****** ** *******. Many ****** **** ** a ***** *** ****** cameras *** *** *** same."
  • "*** ***** ***** ** this **** ***** ** apples ** ****** ********** nearly **********. **** ** our ******* **** **** at *** ****** **** and *** ***** *****, and **** ** **** about **** ***** ***********...*** the ***** ****** ******."
  • "** ** *** **** of *** **** ** the ******. ** ** only ***** ******* *** price **** ******* ******* for *** ***** ****."
  • "** ***'* *** ** many **** ** ** could. ** ***'* **** those *****-*** *******. ** do *** ****** **** from ********* **** **** to *** *** *******."
  • "* *** *** ** play ** **** ***** so ** ** **** of ******* ** **. When * ******** ** looking *** **** ***** point * **** **** to ** ** ***** or ******* *** *** it **********."
  • "**-******* ** **** **** for *******"
  • "** ***** ** ** there ******* ***** *** poorly **** ***** ********* then *** * ***** price ***** ** ***** head ***** ***** ******* name ***** ********* ****** as ** ** **** expensive."
  • "* ***** ** *****'* affect ** ******** ******** but ********** * ** believe ** ****** *** bar *** *** ******** by ************* * ***-******* product ***** **** ***** and ******** *** ****** thereby ******** * ******** expectation *** *** ******."
  • "***** ********** ***, *** rate ******. **** *** unrealistic ****** ** ****** can't ******** ****. ********* this ******* ** **** users **** **** **** then ** ******* ** there *** **** *** there"
  • "**'* **** ** ********** that *** **** ******** really **** **** ***** price *** *********** *** not ***** **** **** from. *'** ***** ** move **** **** ***/*** but **** ********** **** bids ***** **."
  • ** **** **** ** installers *** **** ******** on *****, *** *** lowest ****** ******** *** these "******"

Price *********

**************, *** *** *********** who **** ********** ******** cite *** ******:

  • "**** ** **********"
  • "*** ****** *** *****."
  • "**** ** **** [*********'*] Advidia, ** *** * turnkey ******** **** ***** Insight **** ********* ****** at * *********** ***** with *** ******** ******* included."
  • "****** ***** **** ** two ******: ***** *** how ****** *** **** can ** *******. ********* cameras *** ********** ****** and * ********* **** them ******* **** ** cost, ***** ****'* ****** the **** **** ***."
  • "***** ***** *****. **** customers ****** **** **** at *****, ** ** you *** *** ***** rebadged ******** **** *** are ******* **** **** & ****** "
  • "**** ********* **** ******* that ******** *** **** budget ***********."

*******, *********** **** ****** it ****** ** ***** check * ********** *******:

  • "**** *** ********* ******* than *** ******** ******** and *** ****** ***'* easily ****** *** ****** online."
  • "* ***’* **** *** cheap ********* ** ** price ********"
  • "*** **** ****** ********* (reputable *** ***-*********) ******* the **** ************ ******** over *** *** ** prices ** ** ***** Authorized *********** ******. **'** in *** ***** ** Google, ***** ********* ********* can ****** **** ** the ***** ** * proposal *** *** **** unrealistic ******* ******* *** to *** *** ******* down *** *****."
  • "******** ******** *** * factor.

Poor *******

**** *********** ***** ******* concerns:

  • "******* ***** ******* ******** that **** ***** *** known ** **** ******** and ******* ****** ***** their ************ **** ****** be ******."
  • "* **** ** ******* with *** ** ***** contractors **** ***'* ******* the ******** **** ******* install ** ******* *********."
  • "** *** ********* ******* with ************ *** ***** behind ****."
  • "* **** *** ******** of ********** *** *** rebranded ***** ** ******** poor ** ***** **** and **** **** ***** by * *** ***** that ***** ****** ** nothing ***** ****. * can *** *** ***** for * ***** ****** vendor ****** (*-** ******* and ** *** ** a ***** **** ** an ******) *** * don't ********** *** ******* would ****** ***** ** commercial/enterprise ********."

Don't **** - *** *****

*** **** ****** ******** from *********** ** **** end-user ***'* **** ** are *** ***** ** relabelling:

  • "****, **** ***'* ****** understand *** ********** ****** of ******."
  • "********** ** ** *** customer ********** *** ******** them ****."
  • "*** ** **** ***'* even ******."
  • "**** ***'* **** ****** knowledge ** **** ** care."
  • "**** ******* ****'* *************."
  • "**** ********* ** *** realize, *** *** ********* by ***** ****."
  • "**** ***'* **** ** understand *** ********** ******* the **** ** *** product *** *** **** of ******* **** *** product ** **** ** we **."
  • "* ***** *** *** users *** ******* ** risks *** ***'* ********** the ****** ** ***** products. ***** ** **** and *** ******** ***** Cyber ********."
  • "********** ** ** *** customer ********** *** ******** them ****."
  • "*** ***** *** ********, and ***** *******, ***'* care *** *** **** part. **'* ***** *** cheap **** *** **** the **** ** ******* camera ** ****** ** order ** **** ** my **********. "
  • "**** - **** *** too ******** (*** ****** that ** * ********** manner)."
  • "****, **** ***'* ****** understand *** ********** ****** of ******."
  • "**** *** *** ***** they **** **** ********* product."

Don't ****, ** ***** - *** *****

*** ********** ********* **** favorable ** *********** ********** that *** ***** *** not ******, ** **** as *** ******* ******:

  • "****. **** *** ********* whether *** ******** ***** their *****."
  • "**** ***’* **** ** long ** ** ******* video *** *** ***** is *****."
  • "**** ***'* **** ***** it ***** *********, **** just **** ** ** work."
  • "**** ** *** **** at *** *** ** not **** **** **** is ** *** *******."
  • "** ******** ** **** want *** **** ***** and *** ********* ******* do ******* ** **** as *** *** **** without *** *** **** of *********"
  • "**** ** **** **** or **** ** **** as ***** ******* ****. I **** ***** *** 1 ****** *** **** brand *** ***** ** ever. **** **** **** it ** **** **** for *** ****** ******** total ****."
  • "* ***** ***** **** generally ***'* **** ** have **** ** **** much ***** ** ** long ** *** ******* is *******."
  • "********* *** ***** **** care ** **** ** the ******* ***** *** in **** ***** *** user ******* ******* *** cheapest ******* ** ******* to *** ******* *******."
  • "**'* **** ** ********** that *** **** ******** really **** **** ***** price *** *********** *** not ***** **** **** from. *'** ***** ** move **** **** ***/*** but **** ********** **** bids ***** **."
  • "*** **** ** * reaction ** **** ** the ******* ***** ***** expectations."
  • "** **** *** *** a ******* ********, ********* are ********* **** ******* on ******* * *******."
  • "** *** **** **** requirement ** **** ****** operation **** ********** ****."
  • "**** **** * ******* product *** ** ****** what ******* ** *** camera"

* *** *********** ********** that ** *** **** rather **** *** ***** on *** ******* **** counted:

  • "**** **** **. **'* our *****, **'* **, it's ** *******."
  • "** ** *** *********** duty ** ****** *** end **** **** *** most ****** *** ****** products ********. ** ** the ***** ***** ******* the ********** *** *** user **** ***** **** lasting *************."
  • "****, ** ** ******* under *** *** **** and **'** **** ****** 20+ ***** **** * huge ****** **** *** a ***** **********."

Small ** ***** *** *****

**** *********** ********* * difference ******* ******* *** larger *** *****:

  • "**** ***** *** *** resi **** ****. ****** high ******* **** *** get **** ******* *********."
  • "**** ***'* **** *** difference ***** *** *** into ****** ******* **** buyers **** ** ********."
  • "*** **** **** ***'* care ****** ***** ***** anyway... ***** *** **** / **** *** ********** and ********* **** *** a ****** **** ** need **."
  • "**** ** *** **** they *** *******, ****** they *** * ***. agency."
  • "* ***'* ***** **** homeowners ** ***** ********** care *** **** ******* 'everything ** **** ** China ******' *** **** IT ************* *** ******** pros ***** ** **** the **********, ** ** least **** ***** ****** about ********* ** **** they ***'* **** **** in ***** ******** ** institution."
  • "***** **** ** *** customers *** ******* **********, the ***-**** ** **** we **** ******* *** a ********* *****, *** contracting ******* ** ********* because ** ********* ***** burden ** ****** *** low-cost ******** ** ***** compliant."

Problem **** ********** *** *** *****

*******, **** *********** ***** that ** *** * problem ** *** ***-***** found *** ***** **:

  • "****** * ******** ******** when **** **** *** if **** *****'* **** told *** *** **** manufacturer **."
  • "************ **** **** ******* what **** ***."
  • "** ** **********, * negative ***. * **** had ** ***** **** news ** ******* ********* that ******* **** **** getting * ***** **** on ***** ******** ** several *********, *** **** are ******* ***** ************."
  • "** *** **** *** years, **** *** ****** a **** ***** *** several ********* **** ****** the *** ** ********* and ******* ******** *** the **** ** ********
  • "** **** ******** **** bought **** **** ******** to ** * **** name, *** ** *** low-end ******* ****, **** are ***** ****** **********. Especially **** **** ***** it *** ***** ** HikVision."
  • "**** ***'* **** *** appearance ** * ** manufactured ******* **** ** find *** **** **'* a ******** ** ********* product **** * ******* manufacturer."
  • "** ***** ****** **** are ********** ********* ** the *****/*********** *****, **** to ******* **** **** have **** ***** **** they ********** *** **** origin ** *** *******."
  • "* ***** ***** *** surprised **** ** **** video ******** *** **********. Especially ** **** *** buying ******** **** ***** name ********* ** **** ensure * ******* ***** of ***** *** ******* that *** ***** **********. I ***** *** ***** security ***** ****** * lot ** *** **-********* to *** ******* ******* of *** ********* ** many **-********* ** ******* patches ** "*****" *******."
  • "**** **** **** **** a ***** ***** **** relabeled ********, ***** ******** is ********* ********, **** 'someone **** ** **'"

Comments (15)

* ******’* ******** ***** and **** *******’* ****** dictate ***** ********* ** use. **** ** ***, 9 ** ** ***’* and ********* ** *** care ***** *** ***** of *********; **** **** an ********* ** ***** about ****, *** ********* price ** ************** *** dominant ****** **** ******** equipment ** *********.

****** *****+ ********** *** orgs **** ****** **** budgets ****** ***% **** go **** *******, ********** non-China **** *********. ** is ** ** *** installers / *********** ** educate **** ****** ********.

*’* **** * ********, however ** ** ****** only ****** ** ** buy * ****, **** so ** **. ****** to **** * **** then ** *** ** the **** ***** ********* bottom ****.

Agree: 3
Disagree
Informative
Unhelpful
Funny

*** *** *** ******** a **** ** ********* that **** **** ** USA **** **** ** USA ********** *******? **** would ******* **** *** public *** ********** ** selecting **** ** *** equipment.

Agree: 4
Disagree
Informative: 2
Unhelpful
Funny: 2

* **** ***! :)

Agree: 1
Disagree
Informative
Unhelpful
Funny

***** ********* *.*. ********** in ** ******* ********* allegedly **** ** ********, surveillance:

***** ********* *.*. ********** in ** ******* *********

Agree: 1
Disagree
Informative
Unhelpful
Funny

****** ********

Agree
Disagree
Informative
Unhelpful
Funny: 1

** **** **** ** 18 ***** ** *** here *** ***, * made **. ***'* ***** too **** ***** ****; it **** ** *** too **********..:)

*****, * ***** **** Max *******...

** ******** ********-

*****'* ***** ******** ***** with ***** ********* *******, DVR's, ***'*, **** ********, clothes/shoes(check ***** ********** ***, if ***'** ********* **** human ****** ******), ***** electronics (**** ******* *** non-network *********)...*** ** *** on *** **....... **** anything ****, ****** ****** rebranded ******* *** ****** what *** ****. ** the ******** **** ***** the *** ******, ** honest **** ****, ** they ***'*, *****, ** honest **** **** ***** the ********* ******** *** let **** ******. **** either ***'* ****, ***'* care ** ***'* **** to ****; ** *****'* matter, ** **** ** you ******* **** *** provide ** ****** ********, the ********/******* **** **** at * ********** *****. If * ******* ** deemed * ******** ******** threat *** *** ********** outlaws *** *****, **** another. ***** ***** **, some **** *** **** negative ******** ***** ***'***/********** but ***'* **** ******* the ****** ** ***** they, **********, ******** *** use ********* ********. ** propose ********* ******** ******** manufacturer *******; **** ********* some *** *** **** works ****** **** - it ***** *** ******** a ******* ** ******. If ***'** ******* ********* products *** ********* *******, then ***** ***'** *** a ******* *** **** likely *** *** ******** even ****** ****.

Agree: 1
Disagree
Informative
Unhelpful: 1
Funny

"***+ *********** **** **** what ****** **** ***** relabelling *** ** ***** businesses *** ***** ***-**** customers."

***** ** *** **** to *** ***+ ********** survey? * ******* * may **** ****** **.

**** *** *** ****** conducted?

*** ** ** ***** that *** ******* ****** in *** ******* ****'* "imagined"?

***** * **** ****** it....usually ***'** ** **** at ********* ****** ********** and **** ********** ***** the ***. * *** none ** **** ****. It ***** **** ********* I ***** *****...*'** **** it * ****** **** just ** ** **** and ***** ********* ** it ******** *******.

Agree
Disagree
Informative
Unhelpful: 1
Funny

*'** **** ** * fourth **** **** ** be **** *** ***** correctedif ** ******** *******.

***'* **** **** ******.

***** ******* *** *** new, *** **** * ever **** ****** ********* that *** ******* ***** be '**** ****'.

****'* **** ***** ****?

Agree: 1
Disagree
Informative
Unhelpful: 1
Funny

"****'* **** ***** ****?"

**** **'* "********", **** up, ****, *** ****, a **** ** *******..*** choose. ***** ** ***'*, but ** *****'* ******* all *** ****** "*****" most ** ***** ***** stories **...

Agree
Disagree
Informative
Unhelpful: 1
Funny

** *****'* ******* *** the ****** "*****" **** of ***** ***** ******* do...

** * *********, ***** kinds ** ***** ** various ******** ******* ****** are *** *** ** all - **** *** been ***** ***** *** years... ** ******* *** same ****** **** *** used ** **** ***. I ****** ** **** them, ** ** ******** at ***** * ****** overview ** *** ******** processes **** *** ** play **** ***** ******** segment ******.

**** *** *** ********* is ***** ****** *** making *** ********* ** out ** ***** *****? to *** ******* ******* you?

Agree
Disagree
Informative
Unhelpful: 1
Funny

****, * **** ***** the ********. *** ****** must ** ******. * didn't ****** ****** *** poll.

"**** *** *** ********* is ***** ****** *** making *** ********* ** out ** ***** *****? to *** ******* **** you?"

**** *** ******* **** me *** *** ****. I **** ** *** my ******** *** ***** as **** ***********. * enjoy *** ******* ***, else * ******'* *********. This *** ****** ***....

Agree
Disagree
Informative
Unhelpful: 1
Funny

****, * **** ***** the ********

**** ***'* **** *** you **** **.

*******, **** ******* *** accusatory ** ****** *** insinuated **** ****-**** *** in **** ** ********* apples (*******) ** ******* (published *******/**********) ** ** they **** *** **** thing *** ******** ******* supporting ******** *****.

** ** **********, * can ******* *** ********* why *** ****'* *** the ******* ** *********** in **** **** - which ** * **** question.

*** **** ****** * posted ******** ** **** string ** ******* *** didn't *** **** ******** and *******, **** *********** on *** ******** ** the **** ******.

Agree
Disagree: 1
Informative
Unhelpful: 1
Funny

** ******* ** ** integrators ** *** **** and ****** ** *** next ***.

*** ** ** ***** that *** ******* ****** in *** ******* ****'* "imagined"?

* ***'* **** ** you ******* ** ** not, ** *** ***** commenter ****, **'** **** doing **** *** **** years *** *** ******* are **** ***********. *** comments ****** *** ******* integrator ******** **** ****** responses.

******* ***'** ** **** at ********* ****** ********** and **** ********** ***** the ***. * *** none ** **** ****.

** ***'* **** ** disclose *********** ** ******* so **** ** *** have ** **** *** retribution **** ********, ***. Again, ** **** **** doing **** *** *****.

Agree: 1
Disagree: 1
Informative
Unhelpful: 1
Funny

****, * ******* *** would *** **** ****** Integrators ***** - ** thank ***

***, ******* ***** ** something ******* ** *** content. **********, **** ********...***..

* ***** * *** of *** ****** *** no *** *** **** the ****** **** *** 12th; **** *** ***.

* ******* **** ** probably ** ****** *******. I ***** *** *** more ** **** **** it ***. **** ****** for **. ** *** don't ****, * ***'* either * *****. ***'* fault ** *** ******; besides * ******'* **** if *** *** *******...

Agree
Disagree
Informative
Unhelpful: 2
Funny

*********** ***** ********* *******, and **** *** **** the **** ******** *** much **** **** *** MSRP.

** **** **** ** possible *** *********** ** rebrand *** ***** ******** and ****** ******* ******* by ********* *** ***** management ****** **** ***** own *******. * **** end ********** ** **** was **** ** **** our ******** *** **** than ****** ** *** standard ******* ***, **** $2 *** **** ** $5 *** ****.

** ** *****'* *** him *** ***** ******* our *******, ** ******'* have ****** **** ********. And ** ** *****'* for *** ********* ** making * *** ** RMR **** **********, ** wouldn't ** ******* *** system ** **** ** he **.

** * ***, **** power ** ***.

Agree
Disagree
Informative
Unhelpful
Funny
Read this IPVM report for free.

This article is part of IPVM's 7,270 reports and 968 tests and is only available to subscribers. To get a one-time preview of our work, enter your work email to access the full article.

Already a subscriber? Login here | Join now
Loading Related Reports