Relabelled Products Impact on Integrators and End-Users

By Conor Healy and John Honovich, Published Jun 03, 2021, 11:23am EDT (Info+)

200+ integrators told IPVM what impact they found relabelling has on their businesses and their end-user customers.

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Executive Summary

Integrators most common themes on relabelling:

  • Relabelling provides an opportunity to promote their own brand
  • Problems with support for relabelled products
  • Issues with deceiving end users
  • Challenges with race to the bottom and falling prices
  • Opportunity to not be price checked on relabelled items

The impact on end-users, from integrator's perspective, showed the following themes:

  • Many end-users do not know about relabelling
  • Many end-users don't care as long as it works
  • Larger end users were more likely to be concerned than smaller ones
  • Problems occurred when end-user realized they were buying relabelled goods

Inside this note, we share more than 100 comments and eight key trends emerging from this research.

The *********

******** *********** ******** ****-***** ******* **:

  • *** ** *** **** (** *** sell) ********** ***** ************ ********?
  • ****** ******** **** **** ********** ***** surveillance ******** ***** ** ***** *** compared ** **** ***********?
  • ** **** **********, **** ******** ** response ** *** ***** **** ** relabelled ***** ************ ********?

**********See *********** ** ******* *** *****

*** *** ******** ** *********** ******* OEMs, *********** ** **** ** ** opportunity ** ******** ***** *****:

  • "***** ******** ** *** *** ** go. ** ******* ***** *** *** name *** ** ****** ***'* ** issue *******."
  • "* ****** ***** ***** ***** ******* and ** ***** **** ***** *********** although * ****** ********* ** ******** true ************."
  • "****** ** ** ***** * ***** product ********* ***** *** *****."
  • "*** ********* *** ******* ****? ***'* brand ** **** ** *******."
  • "'***** *****' ******** ***** *** ******* to ****** ** *** *** '***** and *********.'"
  • "** ***** ********* **** **** *********** with * ******* ***** **** *** familiar **** *** '****-*****' **** *** used **."
  • "** ***** ** ***** *** **** crowd."

Problems **** *******

*********** *** ******* ******* *** ********** products ** *********** ******* ** **** availability ** ******* ***********, *** ******* accountability ** **** *** ******* *********** as ******** **** ****-***** *************:

  • "***** ******* *** ***** ******** ** difficult. ********* ** ********** ********* ******* don't ***** *** **** ***** ** firmware *******. ***** ********* **** ** know **** ********* ** ***** *********, and * ***'* **** ****** **** a ***** ******."
  • "******** *** *** ** *********, *** brand **********, ****** ************ ** ******* to * ******* ***, ***."
  • "***** ** ****. **** ** **** with *** ************* ******* *** **** support, ****** ******** *** *********."
  • "** ******'* *** ******* *** ********** Honeywell ******** ** *** **** **** products ***** ********* ***** *** *** different *****"
  • "* ***'* **** ** *** *** figure *** ******* *** ***** ******** in * *** *****.
  • "** **** ** **** ** * space ***** ******* *** ******* *******. As * ******* **** ** ** it *** '*** **** ****' *** products ** ***** *** *********. ****, Hanwha *** ******** *** *** ** to ********."
  • "** ***’* **** ********** ******** ******* generally *** ******** ************ (******* **** the ****) ** ** ***** ** we ***** ** ******** ** **. Plus, **** ********, ******** *******, ******* and ******* *** ******* *** **** common."
  • "* *** *** **. ****** ** your ************* ** *** ******* * don't ***** ** ** ******* ******. I ****** ** ** *** ****** manufacturer. * **** ****** *******, ******. third ***** **** ****** **** *** can **** *** *** ******* ** if **** ***** *** *********** ***** very **** ** ** **********."
  • "** ** *** **** **-******* ******** becuase ** *******, ******* *** **************. Also, ************* ************ ****** ** **** a ******** **** ******."
  • "** *** ** ***** ** **** known ***** ****** *** *** ******** and ***** ******* *****. ********** ******** often **** * **** ******* *** more *********** *** ** ***** **** technical ****** ***** *** *** ******** have ** ** ******** *** *******/***********."

Deceives ***-*****

**** *********** ********** *********** ** ********* to ***-*****, ************ **** ** ****** OEMs ** **** ** ******** *************:

  • "** ***** *** ****** ******** ******** if ********* **** **** ***'* ***** a ******** **********. ********** * *** end ******* ** **** *** ********** that ** ******* * "*******" ****, seems ***** *************. "
  • "* ***** ** ***** ******* ***** end ***** ***** ****** **** ********* for ******* *** ***** **** *** buying ** ********** ***** ******** **** in ***** **** *** ****** ********* cameras *** ***'* **** **** ***** have ****** ********** **** *** *** logo ** **** *** **-**% ****. Cisco *** * ***** ******* ** this **** ***** ******* ***, *** big ********* ***** *** ***** *****, I ****** **% ** **** ******* they **** ******** ****** ***** *******!"
  • "* ******* **-******* ****** ******** ******* the ********. ************ *** * ********* or ******** ********. **** *** ** offer * **** **** *********** ***** on *** ******** **** *** ******** made."
  • "** ***** ** ** **** *** security ******** ****** ***** *** **** with **** ** **** ********* **** change *** **** ** *** ****, add * ******* *** * *** part ****** *** **** ** ****. Half *** **** ***** *** *********** don't **** **** *** *** *** is *** ***** ******* *** **** have ******* ******** ** *** *******.... you **** ***** ****, *** *** have ** **** **** ***'** ******* about *** **'* **** *** *** leave *** *** **** ******* ** time! * ****** ***** *** *** a **** **** *** **** *** telling *** ** ***** *** *** company *** *** ***** ** **** the ***** **** ***** ****** **** the *** *******'* **** ** ** and *****'* ******* **'* *** **** thing ** *** ******** ******!"
  • "[***-*****] *** ** ****** **** ********* the ******* ** ******."

Prices **** **** *********** **** ***

*********** **** ****** **** ******* ** relabellers *** ***** ***** ******, ***** many **** ** * '**** ** the ******':

  • "**'* * **** ** *** ****** on *******. **** ****** **** ** a ***** *** ****** ******* *** all *** ****."
  • "*** ***** ***** ** **** **** makes ** ****** ** ****** ********** nearly **********. **** ** *** ******* only **** ** *** ****** **** and *** ***** *****, *** **** no **** ***** **** ***** ***********...*** the ***** ****** ******."
  • "** ** *** **** ** *** race ** *** ******. ** ** only ***** ******* *** ***** **** without ******* *** *** ***** ****."
  • "** ***'* *** ** **** **** as ** *****. ** ***'* **** those *****-*** *******. ** ** *** better **** **** ********* **** **** to *** *** *******."
  • "* *** *** ** **** ** that ***** ** ** ** **** of ******* ** **. **** * customer ** ******* *** **** ***** point * **** **** ** ** to ***** ** ******* *** *** it **********."
  • "**-******* ** **** **** *** *******"
  • "** ***** ** ** ***** ******* cheap *** ****** **** ***** ********* then *** * ***** ***** ***** in ***** **** ***** ***** ******* name ***** ********* ****** ** ** is **** *********."
  • "* ***** ** *****'* ****** ** business ******** *** ********** * ** believe ** ****** *** *** *** the ******** ** ************* * ***-******* product ***** **** ***** *** ******** the ****** ******* ******** * ******** expectation *** *** ******."
  • "***** ********** ***, *** **** ******. They *** *********** ****** ** ****** can't ******** ****. ********* **** ******* us **** ***** **** **** **** then ** ******* ** ***** *** more *** *****"
  • "**'* **** ** ********** **** *** vast ******** ****** **** **** ***** price *** *********** *** *** ***** they **** ****. *'** ***** ** move **** **** ***/*** *** **** absolutely **** **** ***** **."
  • ** **** **** ** ********** *** sell ******** ** *****, *** *** lowest ****** ******** *** ***** "******"

Price *********

**************, *** *** *********** *** **** relabelled ******** **** *** ******:

  • "**** ** **********"
  • "*** ****** *** *****."
  • "**** ** **** [*********'*] *******, ** was * ******* ******** **** ***** Insight **** ********* ****** ** * competitive ***** **** *** ******** ******* included."
  • "****** ***** **** ** *** ******: price *** *** ****** *** **** can ** *******. ********* ******* *** everywhere ****** *** * ********* **** them ******* **** ** ****, ***** that's ****** *** **** **** ***."
  • "***** ***** *****. **** ********* ****** only **** ** *****, ** ** you *** *** ***** ******** ******** then *** *** ******* **** **** & ****** "
  • "**** ********* **** ******* **** ******** has **** ****** ***********."

*******, *********** **** ****** ** ****** to ***** ***** * ********** *******:

  • "**** *** ********* ******* **** *** original ******** *** *** ****** ***'* easily ****** *** ****** ******."
  • "* ***’* **** *** ***** ********* to ** ***** ********"
  • "*** **** ****** ********* (********* *** non-reputable) ******* *** **** ************ ******** over *** *** ** ****** ** or ***** ********** *********** ******. **'** in *** ***** ** ******, ***** potential ********* *** ****** **** ** the ***** ** * ******** *** use **** *********** ******* ******* *** to *** *** ******* **** *** quote."
  • "******** ******** *** * ******.

Poor *******

**** *********** ***** ******* ********:

  • "******* ***** ******* ******** **** **** often *** ***** ** **** ******** and ******* ****** ***** ***** ************ name ****** ** ******."
  • "* **** ** ******* **** *** by ***** *********** **** ***'* ******* the ******** **** ******* ******* ** quality *********."
  • "** *** ********* ******* **** ************ who ***** ****** ****."
  • "* **** *** ******** ** ********** and *** ********* ***** ** ******** poor ** ***** **** *** **** made ***** ** * *** ***** that ***** ****** ** ******* ***** them. * *** *** *** ***** for * ***** ****** ****** ****** (4-10 ******* *** ** *** ** a ***** **** ** ** ******) but * ***'* ********** *** ******* would ****** ***** ** **********/********** ********."

Don't **** - *** *****

*** **** ****** ******** **** *********** is **** ***-**** ***'* **** ** are *** ***** ** ***********:

  • "****, **** ***'* ****** ********** *** relabelled ****** ** ******."
  • "********** ** ** *** ******** ********** and ******** **** ****."
  • "*** ** **** ***'* **** ******."
  • "**** ***'* **** ****** ********* ** know ** ****."
  • "**** ******* ****'* *************."
  • "**** ********* ** *** *******, *** are ********* ** ***** ****."
  • "**** ***'* **** ** ********** *** disconnect ******* *** **** ** *** product *** *** **** ** ******* over *** ******* ** **** ** we **."
  • "* ***** *** *** ***** *** unaware ** ***** *** ***'* ********** the ****** ** ***** ********. ***** on **** *** *** ******** ***** Cyber ********."
  • "********** ** ** *** ******** ********** and ******** **** ****."
  • "*** ***** *** ********, *** ***** frankly, ***'* **** *** *** **** part. **'* ***** *** ***** **** can **** *** **** ** ******* camera ** ****** ** ***** ** beat ** ** **********. "
  • "**** - **** *** *** ******** (not ****** **** ** * ********** manner)."
  • "****, **** ***'* ****** ********** *** relabelled ****** ** ******."
  • "**** *** *** ***** **** **** sold ********* *******."

Don't ****, ** ***** - *** *****

*** ********** ********* **** ********* ** relabelling ********** **** *** ***** *** not ******, ** **** ** *** product ******:

  • "****. **** *** ********* ******* *** solution ***** ***** *****."
  • "**** ***’* **** ** **** ** it ******* ***** *** *** ***** is *****."
  • "**** ***'* **** ***** ** ***** relabeled, **** **** **** ** ** work."
  • "**** ** *** **** ** *** and ** *** **** **** **** is ** *** *******."
  • "** ******** ** **** **** *** best ***** *** *** ********* ******* do ******* ** **** ** *** top **** ******* *** *** **** of *********"
  • "**** ** **** **** ** **** as **** ** ***** ******* ****. I **** ***** *** * ****** ask **** ***** *** ***** ** ever. **** **** **** ** ** work **** *** *** ****** ******** total ****."
  • "* ***** ***** **** ********* ***'* care ** **** **** ** **** much ***** ** ** **** ** the ******* ** *******."
  • "********* *** ***** **** **** ** long ** *** ******* ***** *** in **** ***** *** **** ******* towards *** ******** ******* ** ******* to *** ******* *******."
  • "**'* **** ** ********** **** *** vast ******** ****** **** **** ***** price *** *********** *** *** ***** they **** ****. *'** ***** ** move **** **** ***/*** *** **** absolutely **** **** ***** **."
  • "*** **** ** * ******** ** long ** *** ******* ***** ***** expectations."
  • "** **** *** *** * ******* reaction, ********* *** ********* **** ******* on ******* * *******."
  • "** *** **** **** *********** ** good ****** ********* **** ********** ****."
  • "**** **** * ******* ******* *** no ****** **** ******* ** *** camera"

* *** *********** ********** **** ** was **** ****** **** *** ***** on *** ******* **** *******:

  • "**** **** **. **'* *** *****, it's **, **'* ** *******."
  • "** ** *** *********** **** ** supply *** *** **** **** *** most ****** *** ****** ******** ********. It ** *** ***** ***** ******* the ********** *** *** **** **** forms **** ******* *************."
  • "****, ** ** ******* ***** *** own **** *** **'** **** ****** 20+ ***** **** * **** ****** base *** * ***** **********."

Small ** ***** *** *****

**** *********** ********* * ********** ******* smaller *** ****** *** *****:

  • "**** ***** *** *** **** **** care. ****** **** ******* **** *** get **** ******* *********."
  • "**** ***'* **** *** ********** ***** you *** **** ****** ******* **** buyers **** ** ********."
  • "*** **** **** ***'* **** ****** CHEAP ***** ******... ***** *** **** / **** *** ********** *** ********* will *** * ****** **** ** need **."
  • "**** ** *** **** **** *** unaware, ****** **** *** * ***. agency."
  • "* ***'* ***** **** ********** ** small ********** **** *** **** ******* 'everything ** **** ** ***** ******' but **** ** ************* *** ******** pros ***** ** **** *** **********, or ** ***** **** ***** ****** about ********* ** **** **** ***'* want **** ** ***** ******** ** institution."
  • "***** **** ** *** ********* *** federal **********, *** ***-**** ** **** we **** ******* *** * ********* issue, *** *********** ******* ** ********* because ** ********* ***** ****** ** ensure *** ***-**** ******** ** ***** compliant."

Problem **** ********** *** *** *****

*******, **** *********** ***** **** ** was * ******* ** *** ***-***** found *** ***** **:

  • "****** * ******** ******** **** **** find *** ** **** *****'* **** told *** *** **** ************ **."
  • "************ **** **** ******* **** **** are."
  • "** ** **********, * ******** ***. I **** *** ** ***** **** news ** ******* ********* **** ******* they **** ******* * ***** **** on ***** ******** ** ******* *********, and **** *** ******* ***** ************."
  • "** *** **** *** *****, **** has ****** * **** ***** *** several ********* **** ****** *** *** of ********* *** ******* ******** *** the **** ** ********
  • "** **** ******** **** ****** **** they ******** ** ** * **** name, *** ** *** ***-*** ******* junk, **** *** ***** ****** **********. Especially **** **** ***** ** *** Dahua ** *********."
  • "**** ***'* **** *** ********** ** a ** ************ ******* **** ** find *** **** **'* * ******** or ********* ******* **** * ******* manufacturer."
  • "** ***** ****** **** *** ********** impressed ** *** *****/*********** *****, **** to ******* **** **** **** **** duped **** **** ********** *** **** origin ** *** *******."
  • "* ***** ***** *** ********* **** so **** ***** ******** *** **********. Especially ** **** *** ****** ******** from ***** **** ********* ** **** ensure * ******* ***** ** ***** and ******* **** *** ***** **********. I ***** *** ***** ******** ***** forced * *** ** *** **-********* to *** ******* ******* ** *** inability ** **** **-********* ** ******* patches ** "*****" *******."
  • "**** **** **** **** * ***** brand **** ********* ********, ***** ******** is ********* ********, **** '******* **** to **'"

Comments (15)

* ******’* ******** ***** *** **** project’s ****** ******* ***** ********* ** use. **** ** ***, * ** 10 ***’* *** ********* ** *** care ***** *** ***** ** *********; they **** ** ********* ** ***** about ****, *** ********* ***** ** overwhelmingly *** ******** ****** **** ******** equipment ** *********.

****** *****+ ********** *** **** **** larger **** ******* ****** ***% **** go **** *******, ********** ***-***** **** equipment. ** ** ** ** *** installers / *********** ** ******* **** client ********.

*’* **** * ********, ******* ** my ****** **** ****** ** ** buy * ****, **** ** ** it. ****** ** **** * **** then ** *** ** *** **** world ********* ****** ****.

Agree: 3
Disagree
Informative
Unhelpful
Funny

*** *** *** ******** * **** of ********* **** **** **** ** USA **** **** ** *** ********** cameras? **** ***** ******* **** *** public *** ********** ** ********* **** in *** *********.

Agree: 4
Disagree
Informative: 2
Unhelpful
Funny: 2

* **** ***! :)

Agree: 1
Disagree
Informative
Unhelpful
Funny

***** ********* *.*. ********** ** ** Chinese ********* ********* **** ** ********, surveillance:

***** ********* *.*. ********** ** ** Chinese *********

Agree: 1
Disagree
Informative
Unhelpful
Funny

****** ********

Agree
Disagree
Informative
Unhelpful
Funny: 1

** **** **** ** ** ***** to *** **** *** ***, * made **. ***'* ***** *** **** young ****; ** **** ** *** too **********..:)

*****, * ***** **** *** *******...

** ******** ********-

*****'* ***** ******** ***** **** ***** rebranded *******, ***'*, ***'*, **** ********, clothes/shoes(check ***** ********** ***, ** ***'** concerned **** ***** ****** ******), ***** electronics (**** ******* *** ***-******* *********)...*** on *** ** *** **....... **** anything ****, ****** ****** ********* ******* and ****** **** *** ****. ** the ******** **** ***** *** *** source, ** ****** **** ****, ** they ***'*, *****, ** ****** **** them ***** *** ********* ******** *** let **** ******. **** ****** ***'* know, ***'* **** ** ***'* **** to ****; ** *****'* ******, ** long ** *** ******* **** *** provide ** ****** ********, *** ********/******* they **** ** * ********** *****. If * ******* ** ****** * national ******** ****** *** *** ********** outlaws *** *****, **** *******. ***** thing **, **** **** *** **** negative ******** ***** ***'***/********** *** ***'* even ******* *** ****** ** ***** they, **********, ******** *** *** ********* products. ** ******* ********* ******** ******** manufacturer *******; **** ********* **** *** and **** ***** ****** **** - it ***** *** ******** * ******* of ******. ** ***'** ******* ********* products *** ********* *******, **** ***** you've *** * ******* *** **** likely *** *** ******** **** ****** that.

Agree: 1
Disagree
Informative
Unhelpful: 1
Funny

"***+ *********** **** **** **** ****** they ***** *********** *** ** ***** businesses *** ***** ***-**** *********."

***** ** *** **** ** *** 200+ ********** ******? * ******* * may **** ****** **.

**** *** *** ****** *********?

*** ** ** ***** **** *** answers ****** ** *** ******* ****'* "imagined"?

***** * **** ****** **....******* ***'** so **** ** ********* ****** ********** and **** ********** ***** *** ***. I *** **** ** **** ****. It ***** **** ********* * ***** write...I'll **** ** * ****** **** just ** ** **** *** ***** corrected ** ** ******** *******.

Agree
Disagree
Informative
Unhelpful: 1
Funny

*'** **** ** * ****** **** just ** ** **** *** ***** correctedif ** ******** *******.

***'* **** **** ******.

***** ******* *** *** ***, *** have * **** **** ****** ********* that *** ******* ***** ** '**** news'.

****'* **** ***** ****?

Agree: 1
Disagree
Informative
Unhelpful: 1
Funny

"****'* **** ***** ****?"

**** **'* "********", **** **, ****, not ****, * **** ** *******..*** choose. ***** ** ***'*, *** ** doesn't ******* *** *** ****** "*****" most ** ***** ***** ******* **...

Agree
Disagree
Informative
Unhelpful: 1
Funny

** *****'* ******* *** *** ****** "stuff" **** ** ***** ***** ******* do...

** * *********, ***** ***** ** polls ** ******* ******** ******* ****** are *** *** ** *** - IPVM *** **** ***** ***** *** years... ** ******* *** **** ****** that *** **** ** **** ***. I ****** ** **** ****, ** it ******** ** ***** * ****** overview ** *** ******** ********* **** are ** **** **** ***** ******** segment ******.

**** *** *** ********* ** ***** motive *** ****** *** ********* ** out ** ***** *****? ** *** debates ******* ***?

Agree
Disagree
Informative
Unhelpful: 1
Funny

****, * **** ***** *** ********. The ****** **** ** ******. * didn't ****** ****** *** ****.

"**** *** *** ********* ** ***** motive *** ****** *** ********* ** out ** ***** *****? ** *** debates **** ***?"

**** *** ******* **** ** *** the ****. * **** ** *** my ******** *** ***** ** **** materialize. * ***** *** ******* ***, else * ******'* *********. **** *** seemed ***....

Agree
Disagree
Informative
Unhelpful: 1
Funny

****, * **** ***** *** ********

**** ***'* **** *** *** **** it.

*******, **** ******* *** ********** ** nature *** ********** **** ****-**** *** in **** ** ********* ****** (*******) to ******* (********* *******/**********) ** ** they **** *** **** ***** *** required ******* ********** ******** *****.

** ** **********, * *** ******* you ********* *** *** ****'* *** the ******* ** *********** ** **** poll - ***** ** * **** question.

*** **** ****** * ****** ******** on **** ****** ** ******* *** didn't *** **** ******** *** *******, cast *********** ** *** ******** ** the **** ******.

Agree
Disagree: 1
Informative
Unhelpful: 1
Funny

** ******* ** ** *********** ** May **** *** ****** ** *** next ***.

*** ** ** ***** **** *** answers ****** ** *** ******* ****'* "imagined"?

* ***'* **** ** *** ******* it ** ***, ** *** ***** commenter ****, **'** **** ***** **** for **** ***** *** *** ******* are **** ***********. *** ******** ****** are ******* ********** ******** **** ****** responses.

******* ***'** ** **** ** ********* actual ********** *** **** ********** ***** the ***. * *** **** ** that ****.

** ***'* **** ** ******** *********** in ******* ** **** ** *** have ** **** *** *********** **** partners, ***. *****, ** **** **** doing **** *** *****.

Agree: 1
Disagree: 1
Informative
Unhelpful: 1
Funny

****, * ******* *** ***** *** cite ****** *********** ***** - ** thank ***

***, ******* ***** ** ********* ******* up *** *******. **********, **** ********...***..

* ***** * *** ** *** others *** ** *** *** **** the ****** **** *** ****; **** was ***.

* ******* **** ** ******** ** honest *******. * ***** *** *** more ** **** **** ** ***. Good ****** *** **. ** *** don't ****, * ***'* ****** * guess. ***'* ***** ** *** ******; besides * ******'* **** ** *** did *******...

Agree
Disagree
Informative
Unhelpful: 2
Funny

*********** ***** ********* *******, *** **** can **** *** **** ******** *** much **** **** *** ****.

** **** **** ** ******** *** integrators ** ******* *** ***** ******** and ****** ******* ******* ** ********* our ***** ********** ****** **** ***** own *******. * **** *** ********** of **** *** **** ** **** our ******** *** **** **** ****** of *** ******** ******* ***, **** $2 *** **** ** $* *** home.

** ** *****'* *** *** *** there ******* *** *******, ** ******'* have ****** **** ********. *** ** it *****'* *** *** ********* ** making * *** ** *** **** relabeling, ** ******'* ** ******* *** system ** **** ** ** **.

** * ***, **** ***** ** him.

Agree
Disagree
Informative
Unhelpful
Funny
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