Reinventing or Just Renaming Locksmiths?

By Brian Rhodes, Published Jan 08, 2013, 07:00pm EST (Info+)

Nothing conjures up images of an old, dusty, and dank trade like the word "Locksmith". While they specialize in a important area, locksmiths have seemingly been left behind in the fast-paced world of 'physical security'. In response, the largest trade organization for the locksmith trade, ALOA, has changed their name. Will this rebranding by the organization establish relevance in the 'new age of security' and energize it's membership? We examine the situation in the note below.

Broader Appeal?

**** (********** ********** ** *******) *** changed *** **** ** '**** ******** *************', ********* * ********** ** *** organization *** * ************ ** *** trade ******. ***** *** ************ ****** over **,*** ******* [**** ** ****** available], *** **** ****** ** ******** to ***** ************** ** *** ********* scope *** ******* *** ******* ** its *****. *** **** **** ********* states:

"** ****** '******** *************' ** *** name, ** ****** *** **** *** the ****** ...*** ** ******* '****' in *** ********* ** *** ****, we **** ******** ** *** **** and ****** **** ** ***'* **** the **** *********** *** ********** **** we've ***** **** **** *****."

*** '***' **** ****** ** ** involved ** "*** ****** ** ************, including **********, **** ********, ********** ****** control, ******* *****, ****, ************* ************, safes, *** ***** ***** ******** ** physical ********." ** ********** - *** ALOA - **** **** ** ****** out *** **** ***** ***** *****'* preeminent ******** ************* *** ******?

The **** *** **********

*** **** ** ***** ************ ** the ****** **-****** ******** *********** ** a ******** ****. **********, *** *************, installation, *** *********** ** '*****' ********** door ******** ** ***** ********* ** left ** *********** **** ********** *********** groups. *** ********** *** ********** ** this ******** ** ********** ******** ** frequently *********** *** *************, ***** ********* in *** '***** *****' ** ******** controls ****** '*** ******* ***************'.

**** **** ***** ***-******, *** ********** hardware ******** ***** ** ********, ********-******* voice. *****, ********* ******** ******** ******** is ********* ************ ******* ******** ** ************ ******** or ** *********** *********** ******* ************** ******* *** ***** ** ******** regardless ** ***********.

** **** ***********, '**** ******** *************' and ********** ***** ***** ** **** ground *** *********. **** **** ***********, who********* ********* ******** ******* ******** ******* ********-****** ************ *******, ********** stand ** ******* *** ***** ** the ***-**** *****, *** *** ***** quotas ** *** *************. *** **** customers, **** ********** ****** *** *********** cost ** ******** *** ******** ******* performance ******* ********* ** ******, '*****-****' equipment.

The ********** *****

****** ******, ********** - *** **** the ***** ****** **** ******** ************* Association - **** ** ** ****. Rather **** ***** ******* ***** *** a ****** ***** ** ********** ******* calls ** * *********-****** ******, ********** should ************ ********* ***** *********** ********** knowledge ** ***** *** ******** **** comprehension ** *** **-****** ******** ***********.

****** *** ********** **** ** ** a **** **** *** ********** - longer **** ** *** **** *** many ****** ***********. *** ********* ** unwillingness ** ** ** ** ****** to ** * *********** ****** ** mortality *** **** (* ********?) ****** the **** *****, *** ** ** a ***** ********** *** ************ ***** must **** ** ***** ** ****** relevant ** *** ******** *******, **** less **** ******.

******* ** ****** ******** ** * phone ****** ** ** ****** ** emergencies, ********** ****** ******** ****** ** Electronic ****** ******* (*** ***** ****-******** projects **** ****/***** ****) *** ****** proficient *********/********** ** ***** ********. ******** from **** ********** ****** **** ***-***** and **** **-******* *********** ** ********** resource - * *********** **** **** SPAI, *** *** ****** ************* ***** love ** *****.

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