The deal has become much worse for manufacturers. Last month, Reed told IPVM that exhibitors could drop ISC West 2021 with a 20% penalty. Now, 3 exhibitors have confirmed to IPVM that Reed is demanding 100% loss for exhibitors dropping. Reed refused to respond.
Inside this note, we examine how this could help ISC West 2021, further harm Reed's relationship with exhibitors, and increase risk for the 2022 show.