Recommending Video Surveillance Products

Author: John Honovich, Published on Apr 08, 2010

Starting June 1, 2010, IP Video Market will make recommendations on the selection of specific video surveillance products. This post provides background and explanation of our plan. We invite the community to respond with questions, feedback or objections.

Need for Recommending Products

We see a clear need from end users and integrators for product recommendations:

  • Members email us multiple times each week asking for recommendations. While we are happy to answer members directly, continued rapid growth in membership makes this increasingly infeasible via e-mail.
  • Many individuals have expressed a desire to get a short list of optimal products for their needs. They would prefer to simplify their search as they may not have the time and inclination to read and watch all of our tests.

Concerns About Providing Recommendations

We believe the two greatest problems in providing recommendations are:
  1. Recommender is compensated by product vendors. Often the recommender is a reseller of products or provides consulting or advertising to vendors. Other times, the recommender will accept payment for reprinting recommendations, biasing recommendations to those who are likely to purchase reprints.
  2. Recommender is unqualified. Often people recommend based on demos, marketing brochures or phone calls with vendors. Hands on expertise is minimal, making recommendations shallow and easily swayed by 'fancy' marketing claims.

Our Plan to Recommending Products

Here is how we plan to recommend products:
  • No Compensation Direct or Indirect from Vendors: As we have done since launch of the Pro service, we will not accept any advertising, sponsorships nor consulting projects from manufacturers. The only service we offer to anyone, manufacturers included, is our Pro subscription service (maximum $499 per year for a company). Additionally, we do not sell nor receive compensation on the sale of any products.
  • No Re-prints nor Re-use of Recommendations: Manufacturers will not be allowed to publicize our recommendations in any form. This will ensure no possibility of these recommendations being turned into a marketing/ promotional opportunity.
  • Recommend Only What We Test: We will only make recommendations (positive or negative) on what we have already tested. This will ensure we understand the product's operation and detailed functionality.
  • No Generic Recommendations: We will not make general recommendations (like 'best' camera or 'best' NVR) as these are generally useless and inappropriate for real decision making.
  • Specific, Use Case Recommendations: Our recommendations will be constrained to specific narrowly defined use cases (e.g., VMS system for single site deployment, 16 channels or less, existing analog cameras). This will increase the value and accuracy of recommendations.
  • Price Factored in: We will examine relative pricing of products and factor in the value a product provides for a specific use case. This will help ensure the best fit and lowest cost.
  • Provide 'Short List': We will provide recommendations of 2 - 4 different manufacturers for each use case, allowing users to review multiple options that may fit specific needs.

We plan to start our recommendations with VMS systems and megapixel box cameras as they are the two segments where our testing is the most well developed. We plan to add recommendations on other categories (panoramic cameras, hybrid DVRs, video analytics, etc.) throughout 2010.

Please let us know if you have feedback or questions.

Related Reports on Marketing

Hikvision Hires Crisis Communication Writer on Mar 21, 2017
Hikvision has hired a crisis communication writer as the company ramps up its efforts to deal with the 'crisis' it feels it is facing. 'Crisis...
Avigilon Favorability Results on Feb 27, 2017
One of the fastest growing companies has turned into one of the rockiest, as cooling growth, management turnover and a roller coaster stock price...
Hitachi Taking On Security Industry on Feb 09, 2017
Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are...
IPVM For PR / Marketing People on Jan 25, 2017
This post helps PR and Marketing people understand and productively work with IPVM (as much as possible given our independent, often critical,...
Sony Misleading Marketing Hides Cracked Backdoor on Jan 25, 2017
Sony is attempting to deemphasize the severity of the backdoor uncovered in Ipela cameras. Meanwhile, IPVM has verified that the root password for...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Dahua UnFavorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
ADI Battles Manufacturer Partners on Jan 11, 2017
ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business...
Exacq 3 Co-Founders Exit on Jan 10, 2017
Exacq co-founders David Underwood and Daniel Rittman have exited the company. UPDATE: And a 3rd co-founder is now also leaving. In this note,...
How Axis Can Beat Hikvision on Jan 09, 2017
Hikvision has rocked the industry globally, bullying former video surveillance revenue leader Axis even in the Western world. What can Axis...

Most Recent Industry Reports

Everbridge Mass Notification Service Examined on Mar 24, 2017
Everbridge is expanding in the security space. In January 2017 Everbridge acquired PSIM platform IDV, and have also begun integrating with other...
Hikvision Removing Auto 'Phone Home' on Mar 24, 2017
Facing pressure over their cameras auto phoning home and their Chinese government ownership, Hikvision has begun quietly removing automatic...
Axis Camera Vulnerabilities From Google Researcher Analyzed on Mar 23, 2017
A Google security researcher has reported 6 vulnerabilities for Axis cameras, affecting multiple models and firmware versions. In this report, we...
OpenEye Takes Aim At Exacq on Mar 23, 2017
First Milestone targeted Exacq with a takeover offer, and now OpenEye is gunning for them with an offer to swap out Exacq for their cloud-managed...
Lock Keyways For Access Control Guide on Mar 23, 2017
Lock keyways can be the difference between a lock working or not. Understanding keyways is important for access control. Indeed, a member recently...
Broken Browser Support for Video Surveillance on Mar 22, 2017
Modern web browsers have left the security industry behind. Current Chrome, Firefox, and Microsoft Edge browsers do not support NPAPI plugins,...
ADI Favorability Results on Mar 22, 2017
150 North American integrators provided feedback on 6 distributors, and why they do (or do not do) business with ADI. ADI is clearly a big name in...
1 Million Dahua Devices Exposed To Backdoor on Mar 22, 2017
Statistics show that 1 million Dahua devices are publicly exposed and vulnerable to the Dahua backdoor. Despite this, Dahua has downplayed the...
Hikvision Hires Crisis Communication Writer on Mar 21, 2017
Hikvision has hired a crisis communication writer as the company ramps up its efforts to deal with the 'crisis' it feels it is facing. 'Crisis...
Glass Break Sensor Tutorial on Mar 21, 2017
Burglars often break glass windows to get into a house. Using glass break detectors in conjunction with alarm contacts is a good way to protect the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact