Recommending Video Surveillance Products

Author: John Honovich, Published on Apr 08, 2010

Starting June 1, 2010, IP Video Market will make recommendations on the selection of specific video surveillance products. This post provides background and explanation of our plan. We invite the community to respond with questions, feedback or objections.

Need for Recommending Products

We see a clear need from end users and integrators for product recommendations:

  • Members email us multiple times each week asking for recommendations. While we are happy to answer members directly, continued rapid growth in membership makes this increasingly infeasible via e-mail.
  • Many individuals have expressed a desire to get a short list of optimal products for their needs. They would prefer to simplify their search as they may not have the time and inclination to read and watch all of our tests.

Concerns About Providing Recommendations

We believe the two greatest problems in providing recommendations are:
  1. Recommender is compensated by product vendors. Often the recommender is a reseller of products or provides consulting or advertising to vendors. Other times, the recommender will accept payment for reprinting recommendations, biasing recommendations to those who are likely to purchase reprints.
  2. Recommender is unqualified. Often people recommend based on demos, marketing brochures or phone calls with vendors. Hands on expertise is minimal, making recommendations shallow and easily swayed by 'fancy' marketing claims.

Our Plan to Recommending Products

Here is how we plan to recommend products:
  • No Compensation Direct or Indirect from Vendors: As we have done since launch of the Pro service, we will not accept any advertising, sponsorships nor consulting projects from manufacturers. The only service we offer to anyone, manufacturers included, is our Pro subscription service (maximum $499 per year for a company). Additionally, we do not sell nor receive compensation on the sale of any products.
  • No Re-prints nor Re-use of Recommendations: Manufacturers will not be allowed to publicize our recommendations in any form. This will ensure no possibility of these recommendations being turned into a marketing/ promotional opportunity.
  • Recommend Only What We Test: We will only make recommendations (positive or negative) on what we have already tested. This will ensure we understand the product's operation and detailed functionality.
  • No Generic Recommendations: We will not make general recommendations (like 'best' camera or 'best' NVR) as these are generally useless and inappropriate for real decision making.
  • Specific, Use Case Recommendations: Our recommendations will be constrained to specific narrowly defined use cases (e.g., VMS system for single site deployment, 16 channels or less, existing analog cameras). This will increase the value and accuracy of recommendations.
  • Price Factored in: We will examine relative pricing of products and factor in the value a product provides for a specific use case. This will help ensure the best fit and lowest cost.
  • Provide 'Short List': We will provide recommendations of 2 - 4 different manufacturers for each use case, allowing users to review multiple options that may fit specific needs.

We plan to start our recommendations with VMS systems and megapixel box cameras as they are the two segments where our testing is the most well developed. We plan to add recommendations on other categories (panoramic cameras, hybrid DVRs, video analytics, etc.) throughout 2010.

Please let us know if you have feedback or questions.

Related Reports on Marketing

Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
Honeywell Crowdfunding Bombs on Nov 08, 2017
100,000+ employees and $40,000,000,000 in annual revenue. That's Honeywell. ~200 backers and ~$67,000 in funding in a week. That's Honeywell...
Dahua USA Removes Head of Marketing on Nov 06, 2017
Dahua USA's marketing and just their overall business organization has been a mess. These guys could not sell life jackets on the Titanic. But,...
Ingram Micro: The Blind Lead The Blind on Nov 02, 2017
Ingram Micro, as a huge as they are overall, with $40+ billion in annual sales, has never been a force in physical security, despite, or perhaps...
The Milestone Personal Demo Marketing Campaign on Oct 30, 2017
Waste of money or emarketing innovation? In a program being heavily promoted on their social media channels Milestone is offering to...
Hikvision Admits Backdoor 'PR Issue' on Oct 24, 2017
Hikvision is admitting a problem. The backdoor itself is evidently not the problem for them. The problem, according to Hikvision, is a public...
Long Time Industry Exec Leads New Security Franchise Offering on Oct 12, 2017
John Nemerofsky previously built and sold a $150 million dollar integration business, and then was VP of Niscayah from its spinout of Securitas,...
Vivotek Delta Acquisition Concludes on Oct 02, 2017
On August 8, 2017, Delta Group made an offer to acquire Vivotek. Now, the acquisition process has concluded. Inside this note, we examine the...
Knightscope Financials Reveal Huge Increase In Expenses And Incorrect Accounting on Oct 02, 2017
Knightscope's H1 2017 financials are out, in the midst of their ongoing crowd funding approaching $17 million. In this note, we analyze...
ASIS Show 2017 Final Report on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report). When walking in, one is greeted with Dahua's...

Most Recent Industry Reports

Nest Secure Alarm System Tested on Nov 16, 2017
Google's expansion continues, this time into home security with their Nest subsidiary's move into alarm systems. They paid more than a...
Dahua Forbes 'Next Web Crisis' Vulnerability Dispute on Nov 16, 2017
The buffer overflow vulnerability in Dahua products is not in dispute, in fact we covered it when it was first published. What is in dispute is...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
PoE UPS Tested (Energy Reconnect) on Nov 15, 2017
In security, backup power is important, but most often requires UPS systems or extra cabling to devices for low voltage power. Now, some have...
Axis Commits To Long-Term Firmware Support on Nov 15, 2017
With the rise of cyber security awareness, and a general increase in hardware reliability, "software warranties" may prove more valuable than...
Hikvision NVR 4.0 Improvements Tested on Nov 14, 2017
Hikvision has released firmware version 4.0 for select NVRs, touting two years of research and development, and claiming "the new generation GUI...
Mobile Credentials (BLE / NFC / Apps) Guide on Nov 14, 2017
One of the biggest trends in access for the last few years has been the marriage of mobile phones and access cards. In this guide,...
Dahua Launches Electric Cars on Nov 13, 2017
Embattled mega video surveillance manufacturer Dahua is now electric car manufacturer Dahua. Let the jokes begin: But is the joke on Dahua's...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact