Recommending Video Surveillance Products

Author: John Honovich, Published on Apr 08, 2010

Starting June 1, 2010, IP Video Market will make recommendations on the selection of specific video surveillance products. This post provides background and explanation of our plan. We invite the community to respond with questions, feedback or objections.

Need for Recommending Products

We see a clear need from end users and integrators for product recommendations:

  • Members email us multiple times each week asking for recommendations. While we are happy to answer members directly, continued rapid growth in membership makes this increasingly infeasible via e-mail.
  • Many individuals have expressed a desire to get a short list of optimal products for their needs. They would prefer to simplify their search as they may not have the time and inclination to read and watch all of our tests.

Concerns About Providing Recommendations

We believe the two greatest problems in providing recommendations are:
  1. Recommender is compensated by product vendors. Often the recommender is a reseller of products or provides consulting or advertising to vendors. Other times, the recommender will accept payment for reprinting recommendations, biasing recommendations to those who are likely to purchase reprints.
  2. Recommender is unqualified. Often people recommend based on demos, marketing brochures or phone calls with vendors. Hands on expertise is minimal, making recommendations shallow and easily swayed by 'fancy' marketing claims.

Our Plan to Recommending Products

Here is how we plan to recommend products:
  • No Compensation Direct or Indirect from Vendors: As we have done since launch of the Pro service, we will not accept any advertising, sponsorships nor consulting projects from manufacturers. The only service we offer to anyone, manufacturers included, is our Pro subscription service (maximum $499 per year for a company). Additionally, we do not sell nor receive compensation on the sale of any products.
  • No Re-prints nor Re-use of Recommendations: Manufacturers will not be allowed to publicize our recommendations in any form. This will ensure no possibility of these recommendations being turned into a marketing/ promotional opportunity.
  • Recommend Only What We Test: We will only make recommendations (positive or negative) on what we have already tested. This will ensure we understand the product's operation and detailed functionality.
  • No Generic Recommendations: We will not make general recommendations (like 'best' camera or 'best' NVR) as these are generally useless and inappropriate for real decision making.
  • Specific, Use Case Recommendations: Our recommendations will be constrained to specific narrowly defined use cases (e.g., VMS system for single site deployment, 16 channels or less, existing analog cameras). This will increase the value and accuracy of recommendations.
  • Price Factored in: We will examine relative pricing of products and factor in the value a product provides for a specific use case. This will help ensure the best fit and lowest cost.
  • Provide 'Short List': We will provide recommendations of 2 - 4 different manufacturers for each use case, allowing users to review multiple options that may fit specific needs.

We plan to start our recommendations with VMS systems and megapixel box cameras as they are the two segments where our testing is the most well developed. We plan to add recommendations on other categories (panoramic cameras, hybrid DVRs, video analytics, etc.) throughout 2010.

Please let us know if you have feedback or questions.

Related Reports on Marketing

No Personal Opinions About Work on Jun 26, 2017
One rising trend is the tendency for people to disclaim their statements on work related topics as their own 'opinions' or 'personal...
Hikvision: IPVM Is "Destined To Fail" on Jun 14, 2017
Hikvision has accused IPVM of 'cyberbullying' them, declaring IPVM 'destined to fail.' This is the 3rd anti-IPVM Hikvision post in 2 weeks,...
NLSS / ATV Partnership Examined on Jun 13, 2017
NLSS has been one of the most ambitious security / surveillance startups. After selling his last startup, Sypixx, to Cisco, Pete...
Avigilon New COO James Henderson Profile on May 23, 2017
It has been nearly 2 years since the infamous Bryan Schmode 'resigned' as Avigilon COO. Now, Avigilon once again has a COO, promoting James...
Hikvision Marketer Caught Spamming, Fails at Coverup, Fired on May 23, 2017
A Hikvision marketing employee was caught by IPCamTalk trying to surreptitiously disparage IPVM and IPCamTalk. This is an outgrowth of Hikvision's...
ShotSpotter To IPO, Facing Low Revenue and Losses on May 17, 2017
A rare event for North American security manufacturers is upcoming. ShotSpotter is planning to IPO on the NASDAQ, aiming to raise $34.5...
A Marketing Home Run For Knightscope - Man Attacks Robot on Apr 27, 2017
We criticize Knightscope regularly - their lack of revenue, their trying to fool mom 'n pop investors, their associating themselves with a clueless...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale on Apr 18, 2017
The ballerinas are out. The price cuts are back. Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so...
Nvidia Deep Learning Developer Kit Examined on Apr 17, 2017
Can building a deep learning video analytics application be as easy as the typical VMS installation? Maybe not quite, but Nvidia is aiming to make...

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact