The Sleaziest Booth Of ISC West

By: John Honovich, Published on Apr 10, 2017

The use of 'booth babes' is way down overall, but one company, Rapid Response, continues to treat ISC West like it is an HBO brothel documentary setting up a literal lineup of 10:

The sheer number used by Rapid Response compared to how few are now used in the show make it stand out even more.

This 'marketing' tactic is unprofessional and demeaning to the industry and woman in general.

Ironically, as the social media post below shows, Rapid Response does not consider them part of the 'team' or their 'people' despite positioning them at the front of their booth facing the heavily trafficked center aisle:

As one integrator noted in response:

Rapid has been trying to get our business for years now. They're a sleazy company emphasized by the use of booth babes. They actually have a very good monitoring center but I'm not comfortable working with the people in sales or the people who run the place.

If they dropped the booth babes and started to clean up their image I would consider them more seriously. At this point I don't trust them. 

Update 2018: ISC West is now enforcing its attire guidelines and Rapid Response ceased such practices in 2018.

5 reports cite this report:

"If You Have The Same Qualifications, And You're A White Male, You Are Going To Lose", Says Integrator on Dec 16, 2019
Diversity is a rising priority, overall and in the security industry. One integrator, touting diversity, emphasized that white men are 'going to...
Amazon Ring Partners With Rapid Response For $10 Monitoring on Jul 10, 2018
Amazon's Ring alarm system is using Rapid Response for monitoring, IPVM has confirmed in our testing. Amazon is arguably the most feared new...
ISC West 2018 Best and Worst on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
ISC West Bans Booth Babes on Mar 22, 2018
Booth babes, goodbye. Technically, ISC West banned them 2 years ago with a 'staffing attire' requirement but it looks like ISC West is going to...
ASIS Show 2017 Final Report on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report). When walking in, one is greeted with Dahua's...
Comments (116) : Members only. Login. or Join.

Related Reports

IFSEC And The Security Event Both Postponed To September Due to Coronavirus on Mar 10, 2020
IFSEC, the UK's largest security show and held in London, has been delayed to September 8-10 due to the coronavirus. The show was originally...
ISC West March 2020 Cancelled, Postponed to July 2020 on Mar 06, 2020
[Now the July 2020 show is cancelled with hopes to run it in October 2020.] ISC West March 2020, scheduled to start in just 10 days, has been...
SIA Director Dismisses Coronavirus, Don't Cancel ISC West on Mar 03, 2020
SIA Director and ISS executive Janet Fenner has come out criticizing the lack of education and the 'mainstream media', arguing against canceling...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately, because of coronavirus concerns, IPVM has learned. This is done amidst...
CANCELLED: IPVM Conference 2020 on Feb 13, 2020
CANCELLED, May 6th: We are canceling the IPVM September 2020 Conference and providing registrants with the choice of full refunds or equivalent...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Pelco Is "Bringin Blue Back" on Dec 17, 2019
Pelco is "BRINGIN' BLUE BACK", according to Pelco's new CEO Kurt Takahashi’s presentation at the Imperial Capital Security Investor...
"If You Have The Same Qualifications, And You're A White Male, You Are Going To Lose", Says Integrator on Dec 16, 2019
Diversity is a rising priority, overall and in the security industry. One integrator, touting diversity, emphasized that white men are 'going to...
Freebie Face-Off: Rise of ~$30 Giveaways Examined on Dec 02, 2019
The freebies are growing. Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...

Most Recent Industry Reports

JCI / Tyco Security Products Layoffs on Jun 05, 2020
Johnson Controls / Tyco Security Products has confirmed COVID-19 related layoffs, expanding upon the April coronavirus cuts the company previously...
EyePark Presents Mobile Driver Authentication on Jun 05, 2020
EyePark presented its long-range QR code parking verification platform at the May 2020 IPVM Startups show. A 30-minute video from EyePark...
Bleenco "Under The Tongue" Temperature Detection Examined on Jun 05, 2020
"Say aah", says Bleenco, a PPE detection video analytics company, offering a different method for measuring body temperature with a thermal...
Hikvision and Uniview Entry Level Thermal Handheld Cameras Tested on Jun 05, 2020
While most screening systems cost $10,000 or more, manufacturers such as Hikvision and Uniview have now released handheld models for $1,000 or...
Sequr Presents HID based Cloud Access Control on Jun 04, 2020
Sequr presented HID based Cloud Access Control at the May 2020 IPVM Startups show. Inside this report: A 30-minute video from Sequr...
VergeSense Presents People Tracking Sensor on Jun 04, 2020
VergeSense presented its people tracking sensor and social distancing insights at the May 2020 IPVM Startups show. A 30-minute video from...
FLIR A Series Temperature Screening Cameras Tested on Jun 04, 2020
FLIR is one of the biggest names in thermal and one of the most conservative. While rivals have marketed fever detection, FLIR has stuck to EST...
"Fever Camera" Show On-Demand Watch Now on Jun 03, 2020
IPVM has successfully completed the world's first "Fever Camera" show. Recordings from both days are posted at the end of this report for on-demand...
Cobalt Robotics Presents Indoor Security and Access Robots on Jun 03, 2020
Cobalt Robotics presented indoor security robots at the May 2020 IPVM Startups show. Inside this report: A 30-minute video from Cobalt...
Dahua Sues Ex-North American President, Says Legal Typo on Jun 03, 2020
Dahua's former North American President Frank Zhang claims he is owed almost $11 million but Dahua counter claims it is just a "scrivener's error",...