Qognify Acquires OnSSI, CEO Pitches Exciting Future

Author: John Honovich, Published on Dec 23, 2018

Qognify is a VMS / PSIM company, with a tumultuous 2018, that has just acquired a VMS company (OnSSI) who itself acquired a VMS company in 2015 (Seetec).

How will it all work?

Qognify CEO Steve Shine (who joined this April 2018) spoke to IPVM about the acquisition and the exciting future he sees for the combined companies with its backing by Battery Ventures.

Inside this note, we share his outlook, examine key details and notable challenges for the combination.

******* ** * *** / **** *******, **** * ********** 2018, **** ******* ******** * *** ******* (*****)*** ************** * *** ******* ** **** (******).

*** **** ** *** ****?

******* *** ***** *****(*** ****** **** ***** ****) ***** ** **** ***** *** acquisition *** *** ******** ****** ** **** *** *** ******** companies **** *** ******* ** ******* ********.

****** **** ****, ** ***** *** *******, ******* *** ******* and ******* ********** *** *** ***********.

[***************]

Announcement *** ******, **** ******* **** ******

*** *********** *** ********* *** ******** ****** *********, ** ** am ** ****, ** ********* *** **** *** ** *********** announcement, **** **** ****** ********* ******** *** ******* *** ****.

*******, ***** **** **** *** *** *** ****. *******, **** of *** **** *** **** ****** (*.*., ** *** ******* heard ***** **) *** *** ******* ******* ** ***** * press ******* *********** ****** **** *** *** **** *** *** informally.

Terms *** ********* / ********* ** ********

*** ********* *** *** ******** *** ***** (***** ****, *******, etc.). ***** *** *** **** ******* *** ** ************* ** 2018 ***** ************* **** ******** ***** *** **** *********** *** to*** ********* *******. ** ******* *******'* ******* *** **** ** ****, ********* based ** *********** **** ** ********* ** **** (******** ******* later ** **** ****).

** ******** *****'* ******* (********* ******) ** ** ** *** $15 - $** ******* *****, ****** ********** ** ********* *********** the *******'* ***** ******** **** *** ********* ******* ****** ** Seetec's ******** **** *** **** ***********.

*********, ********* ** *********, *** ** ******* ** ***** ** modest, ** *** ** ** *.** ******* *****, ***** *** challenges **** ***** *** ***** *** *** ******** ******** ** the *** ******** ******.

Battery ******** *******

*** **** *** ****** ** *******'* *****,******* ********, * ******* ****** **** **** ********* $*.* ******* ***** **********(*** *$*.** ******* *** ***** **** ****).******* ******** ******* ** ******* ** ********** ** **** *** *******.

More ************ ** ****, *********** *********

*** ******* ** *********** ****** ** ******** ********* **** ***** compliment ***** *** ********* (*.*., ** ******* ***** ** ***** be * ******** **********).

Growing "****** *** ******"

*******, ****** ** *******, ******* *********** *********. ** ******* ******** commented:

*** *********** ** *** ***** ***** – * ****-******* ***** in *** ******** ****** ** *** *** ***** – ** a ***** *********** ** *** *******, *** **** *********** **** down * ****** ********* ***intent ** **** ****** *** ******.” [emphasis added]

Pitch ******** ** * *****

******* *** **** * ***** -********************* ***** **** **********,************ **** **** *** ******** ******* ****.

***** *** **** ******** **** **** - ** ********** ****** 5 ***** **** *** ****** ** ********* ********* *** *** cases, ****** **** ** ****** *** *** *** ***** *** case.

***** ******* ******* ** **** *** *** ***** **** ******** engineering *****, *** ******* **** ***** ******** **** ********* **/* support ****** *** ***** *** ************* ** ******* ********** ** reduce ************** ****** *** ******** **** ********** ** ********* ********.

Challenges ** * *****

******** *********, ****** ** **** ***** **** *********** ******** ** development (****** **** ******** *** **** ******* **** *** **** again), ***** (********* ***** ** ****** ********* ******* *********** ***** what *** **** **** *** ***** ** **** **), *** support (*********** *** **** *** ***** *** **** ******** *******). Since ** ** *** **** ****** ***** *** ** *******/*****'* VMSes, ** ****** ******* ***** ****. *******, ** ** **** to ******* *** * ***** (*.*., **** *** * '****' VMSes) ***** *********** *** ************ **** ** * ****** *******.

***** ***** *** ********** ******** ******* ********** **** ******** *************(** **** ******* ***** ****** ** ** ****** ***** **** comparison).

Qognify's *** ********** - ********** *******

************* ***** ** *** *******'* *** **** *********. ** *** past * *****, *** ******* *** *** *********** ********, **** notable *** ******** ** *********, **** ******** ********** ** ** 20% ** *** **** * *****:

***** ************ **** *** ************* ********, ****** **** ***** *** spinout, ***** **** ******** ** ******** ******.

****** ****, ***** ***** ******, **** ** *** ** *** executive **** **** *******, *********:

***** ******** **** **** *** **** ** *** ******* ** adapting **** ***** **** ** * ****** ******** ****** ******* to ******** * ********** ******** *********.

** **** ***** * *** ** ******** **** ******* ********, including ****** **** ***** (**** ********* ***** *** *** ***** turnover) ** **** ** ** *** ******* ****, ********* *** more ****** ********* ***.

Outlook - ***********

*** *** **** ********* *** **** *** ******* *** **** pockets ******* ** *** * *** *** ** ******* ********* the ********* ** ******* **** *** ********.

*******, ** ***** **** ** ***** ** ** ****. ***** are ** **** ***** ** **** *** ** **** **** things *** ** *****. ******* *** *** *** ********. ***** has ******. ******* **** ******** ** ****** ** ****** **** problems ****** **** ******* *** *** ********** ****. ****, **** is * ****** ****** ** ** ** *** ** ** there ** **** ****** ** **** ********* ******.

** **** ** ******* ******** *** ******* *** ***** ** support * ********** *** * ******-**** ********, ******* *** * chance *** ** ******* / ******* ******* ******* ** *****-**** financial *******, **** *** *** ********* ** ****** **** * Frankenstein ** ***** ********* ********** ** ******* **** **** ******* individual ***********.

Vote / ****

Comments (22)

******** ** ****. **** ** ********* ** **** ********** *** to ********* ******.

****** *** *** ** ********* **** *******/********** * ********* ***'* is * **** ***** - ** ** *****.

***** ** ** *****, *** **** **... *********?

* ****** **** ** *** **** ***** ****** ** ****, that ******* **** *********** ** * - ***** * *** one *** ************.

********** * ******** *** ****** ***'* ** * ***** *** support ********* **** **** * ********* ***** **** **... *** try *** ******** ****** ** * **** *****.

****** ** *** ************/***** ****- ********** ****:

******* -****** ** **** *** **'** ** *******, **- ***** **'* ** ** ******* ******** ** *****'* ****-**** ** ** ***** *****, **** ******* ****. (* **** **** *****, ***** *****, ** - **** ** **)

***** - *** *****

******* - **** *****

*'* ******* *** **** ***** ** **** ***** ** ** the **** **** ******** ** *** ******* **** *** *********, less **** * ***** *****.

********** ***** ***** *** **** ****** ********** * '****-****' ***... just **** *******'* ******** (***/**** ***********).

***********?

** ****** ** ***** *************. ***** ***** ** *******.

**********:**** ** *** ** *** ***** ************ ******** / *** Qognify

**** / ******* *** ************ ******* ** *** ********** ****** so **** *** ********* *** **** *****. ****, *** **, we ********* ** *** **** ***** ****, **** ** ************ occasions.

**** *** *** ** ***** ****** ** *** ** * budget ***** ***. *** **** ********* * **** **** **** used ** ****** **** **** ************ *** ****'* **** **** it **** (*** *** ***** ** *** ******* ***** ********** validated **** ****). ** *** *******, *** ***** **** ******* video ****** * **** ****** ** *** *** ***** *** I **** ****** ** **** **** **** ****** ** *** a ****** ** ********* ** *******. ***, ***** *** ****** have ******** ** *** **** ** *****!

***, ***** *** ****** **** ******** ** *** **** ** years!

***, **** *** ********* *** ** *** ********. *** ******** / ********* *** ** *** *********** **** ****** ***** *** overall ****** ******** *** *********** ** *** **** ****** *********** such ** ******* *** *********.

**** *** *****; **** **** **** ***** **** **** **** option *** * ***** ****** ****** **** ** ******** *** units. **** **** ******** ****** **** ****.

** *** * **** *** ******* ******* ** **** ** an ** ********; ****'* ***** **** *** ****** **.

***'* ****** *******, *** ***** **** ******* **.

** *** ****** * **** **** **** ******* ****, *** it ** ** * **** ***** ***********. ****** *-* ******** channels. *******, ***** **** **** *** ******* ***** ** ******* to ****** ***** ** **** ***** ********. ******* **** ** living *** **** *** ******/********* ****.

**** ** ******* ** ***** **** *******, ** ** *** ********, *****, ******, ***.

**** ** *** ** *** ******* *** *** *********** ** that **** **** * ********** ******** / ********. ***, *** well **** ****** **** '*****' *** ******* ********* **** ** interesting ** ***.

****** ** *** ************ *****

****: * *** *** *** ** ***** **** ***** ****** Qognify *** ***** *** *******, *** ** *****’* **** **** you **** **. **** *** ***** *******?

**: **, * ****’*. *** ****’* ***** *******, ******* ** acquiring *****, ****.

****: * ****’* *** ****, ** **** ****’** *******.

**: **** ******* *** ****.*** *-**** ** **** *****; ******** *****, ** ********* ***** is ***** ********.

****: **** ** ** **** ****.

**: *****, ***** **** **** ****’* **** ** ******...

****: ********!

**, *’* ******** **** ** *** ** ***** ‘*** ** be *****’ ** ** ***** *********.

*******, ***** **** **** *** *** *** ****. *******, **** of *** **** *** **** ****** (*.*., ** *** ******* heard ***** **) *** *** ******* ******* ** ***** * press ******* *********** ****** **** *** *** **** *** *** informally.

******* **** ********** ****** **?

*** ****** *****, *** *** *** ***** **** ***.

**** *****'* **** **** **** ...***** *** *******, ***** *** been ***** ... ***** **** ***** ** ** ******* **** ..

**** *** ** ** **** :) .. : ****** *** thinks **** ****** * *** ** **** ****** ** ** advantage, ** **** ... **********.

****** *** ****** **** ****** * *** ** **** ****** is ** *********, ** **** ... **********.

**** ******* ** ***, * *** *** ***** ** ** sincere.

*** ****** ***** ** **** ** ** *** ****** ********. ***** ****** * ********* ******** ************ ***** ** **** domains ** ** ********* (***** * ** *** ** ****** in *****, * ****** ****). *** * ** **** *** that ****** * ***** ** ***** ************ ** *** ** advantage.

**** ** *** ***** **** ******? **** **** ******** ** develop *** ***** ***?

**** **** ******** ** ******* *** ***** ***?

***, **** **** **** *****. ****, * ***** **** ********* do **** / **** * ***-****** ********, ***** **** ***'* have **** *** ******** ******* ****.

*********, ***** ** ****, * ***** ** ** ******** ** make *** ***** *** ** ********* ******* **** * *** new ******** **** ***** *********, *********** ** *** ***** ******* and **** ******* *** *** ***-***** **********. *** ****** ******* of *** ******** ** **** ****** *** ***** ****** *****.

** *, ** *** ******* *** *** ** **** ** place, ***** *** **** ******* ***** **** **** *** ****? Cards *** ** *** ***** *** ********* ** ********'* ****** is ** ***. ******* ******* ** *** ********, ** ******** or *** ***** ****** ******** *** ****** ****** *** ***.

******** ** ** *** **** ** ****** **** ************(******, ********, analytics, *********, *********)*** ***** ** ***** ** *** **** **** the ***** ****** ****. ** **** ** * ***** ***** happens, **** ** * ***** ******** ****** ***** *** **** to ******* *** *** ****? - ***** ****.

**** *** ******, ****** **** *** ***** *** ***. ********* left ****** ******* *.* ****, *** ******** ** ** *.*, really *** **** ******** *** ****** *** *** ****** *** from *.* *** **? **** ***** *** ***** ****** ** keeping *** ********* ********* ************* ****** *** *** **** ******** only * ******* ** *** ******** ********** ****** ***********.

******** **** ****, ** ** **********, *** * *** ************ however **** *** **** **** ******* ***** ** ********** ** Milestone ** *******(****** *** ***** ****). *** ******* ***** **** out ** *** **** *****? ** *** *********** **** *** certifications, ***** ****, *** **************.

* ******* ******* ** ****** *** ** ******, ***** *** the ******** ***** **** **** **** *** ********* *** *** into *** **** ****** **** ****. ** ******* ******* ********* with *****, ******** ***** ** *******?(**** * ***** *** ******* font ** *******).

**** ****. *****.

**** ***** **'* ** *** ***** **** ***.

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