SSN Publisher Quits, Starts New Print Trade Magazine

30-year-olds are not their target audience ;)

In all seriousness, I have to suspect print readership skews older but how many older people read them, I am curious to know.

Their website will be http://www.securitynewsdesk.com/

To compare:

• http://www.securitynewsdesk.com/
• http://www.securityinfowatch.com/
• http://www.securitysystemsnews.com/
• https://www.sdmmag.com/
• https://www.securitysales.com/
• https://ipvm.com/

These sites like long URLs :) And in fairness, when we started we were http://ipvideomarket.info but ipvm.com may be the best $5,000 we ever spent.

print is not dead

Here's how we know print is dead. If all of the companies stopped advertising in the trade magazines, there would not be enough people willing to purchase these print magazines to keep the business alive. 

Why not solely focus on digital content. There are opportunities out there that even IPVM isn't going after right now. IPVM dominates the digital space in the security industry. That's not to say that there isn't more opportunity. We all know John H sits on the beach all day and works typing away on the latest iPhone getting into debates with random dudes on IPVM and writing smart comments on Linkedin. What a life! (I'm am kidding here...maybe...if he is actually on the beach doing this I have even more respect for the man now)

Releasing a print magazine is like me installing an alarm system in a home monitored by nothing more than a phone line. Sure, phone lines still exist and a lot of people still have them. However, when it comes to our industry...phone lines are dead. 

About 1/3 of the workforce in the US are millennials, by 2030 millennials will dominate the workforce. Currently, ages 24-36 millennials and are already getting set up to be in key positions leadership in security companies over the next ten years. Let me tell you; they're not going to be looking to advertise in a print magazine. The security industry landscape is changing. We're seeing more and more tech startups releasing security products as opposed to the old companies that seem to be on the way out. I'm sorry, but I don't see how a print magazine if a good business decision today will be in two years. Here's your chance to start fresh out of the gate and dominate the way IPVM is in your way. 

i would never buy a subscription because Im an online type of guy

Nonsense! You and I both know that when someone releases "Hikvision Money Train Monthly" you will be the first guy with his wallet out! :)

But, in all seriousness, I think a publication that went the other way - all out fanboi, like MxInstaller but more - think Cosmo meets Flex meets trunkslammer, they'd have a better chance both to entertain people and get ad spending.

That is a problem that exists not only in trade publications. There is no perfect solution IMO. Publications can set up a paid subscription model like IPVM and be completely independent (the problem is that people are used to get information for free) or you as a reader will have to  trust the integrity of publication (and as is the case with any media, take some things with a grain of salt).
Let's assume that the people that work in the trade magazine do care about their work, find interest in it and try to do it professionally.
Trade publication writers are not writing to get a Pulitzer, but it does not mean they are complete slackers or don't care about their integrity.
disclosure: i work for a company that organizers security trade shows and publishes security publications.