PSIM to be Worth $2.79 Billion? Tricks Exposed

Author: John Honovich, Published on Jul 15, 2012

A new report projects the Physical Security Information (PSIM) market to be worth $2.79 Billion USD - a shockingly high number for a market that has struggled for so long. In this note, we examine the key tricks used to arrive at such a bullshit bullish number.

Background

**** ****** *********** '*******' ***** & ********'**** **** *************** **** **** ***** **** **** $***.* ******* ** **** but ** **** **** ** $*.** ******* ***. **** ******** 20 ***** ****** **** *** ****** - * **** ********.

****** ***** **** **** ******, ***** ********* ********:

"***** *** ****** ******** ****** ********* ****** *** ** **** PSIM ******* *** ** ** ***** *** ** *** ******"

*** **** ***** ******** *** **** ******? ********* ** *******:

"*** ******** ******** ** ***** ******* **** *** ***** ** integration/convergence *** **, ***** ** *** **** *********** *** ******* of ****."

Fluff *** **** *******

*** ****** *** ********* *** *** * ******* ******* ** PSIM ******* ** **** ** ***** ******. ********* **** ******* have **** ****** *** ** *** ***** ** ***** ******* (e.g.,**** / *****,****** / ******,*** / ********). **********, ** ** **** ** ***** ** *** ***** aware, **** ** ***** *** ****** *** *** ********* * clear ****** ***** (*** ********* *******). *** ********** ** **** ****** ****, *** ********* ** * **** ****** ***********.

Tricks **** **** ******

***** ** ***** *** *********** ** *********** *** ********. *********, analysts *** * ** * ***** ** ** ******* ************ difficult ** ********** ******* ******* ** *** *** ******.

*** ******* ** ***** ** ***** ** **** *** *** create *** ****** ********* **** **** **** **** **********. ******, if **** *** ****** * ***** **** *** **** ******** growth ****, *** ***** ******** ***** **** ** $*** ******* USD - **% **** **** *** **** ****** ********* ** the ***** *******.

Annual ****** *****

****** *** *********** ** ** ******* ****** ****** ****. *** this ***, *** **** ** **.*%, ******* **** *** **** market ***** ** **** ** **.*% **** **** *** *** next *** ***** ** *** **** *****'* **** $*** ******* USD ** *** ******'* $*.** ******* ***.

*********** **** ****** ***** *** **** * **** ****** ** very ****. ***** ** ******* **** **** ** **** *** last ****** *** ****'* ****** **** *** **** ************ ******** example.

******** *** ******* ****** **** ** '****' **% *** *** total **** ****** **** ** **** ***** **** ** **** half ** *****'* ********** - ~$*.** ******* ***. ***** ******* the ******* ****** **** ** ********* *** ***********, ***** ******* can ********* ****** ***** ****, ********** **** **** *******.

The ***** ***** ****

*** **** ******, ***** *** ******** ** *** **** *** years, ******* ** ** ******* ******** **** ************* ******* *********** and ******* ******** **********. *** ** ***** ****** ******* *** weak ****** *******. ******* *****, ******** ******** ********** ************* **** continue ** ** ***** ** ****** *** ***** *************, **** such ************ ********* ********** ** ***. *******, *****-******* ****** *********** and ********* *********** ****** *** *************.

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