PSIM Deployment Statistics

Author: Ethan Ace, Published on Nov 14, 2011

One of the most hype market segments of the past few years has been Physical Security Information Management (PSIM). The promise of integrating systems which were not designed to be integrated, and presenting system information to users via a single common interface has sparked the interest of many in the industry. However, skepticism abounds about PSIM's adoption.

In our recent integrator survey, we asked "How Often Do You Deploy PSIM?" The table below shows the results:

deploy psim rates

Overwhelmingly integrators are staying far away from PSIM despite the hype. Use is even far below the much maligned video analytic market. This, for a group, who 75% of which are deploying more IP than analog cameras.

There were no clear-cut trends as to which integrators did or did not deploy PSIM. Those answering "rarely" were nearly equal across all deployment sizes (1-16, 17-32, 32+). Additionally, those deploying PSIM did not seem to have a clear favorite VMS. Respondents cited mulitple platforms as their favorites.

Integrators cited various reasons for not deploying PSIM, with three main reasons standing out:

  • High cost of PSIM deployment
  • Little demand or need
  • Lack of understanding of what PSIM is/does
  • Similar functions achieved through access control or VMS systems

High Cost of Deployment

The number one most-cited reason for avoiding PSIM was cost. Indeed, this has been the greatest concern of many in the industry, as we've cited in a number of previous reports. PSIM deployments are routinely in the six-figure range, placing them well outside the reach of most customers. Most of the "big" names in the PSIM industry (Proximex, Vidsys, CNL, etc.) do not seem concerned with this, instead focusing on a very small number of high-dollar deployments.

Some quotes from respondents on PSIM's price:

  • "We don't play in that market. I don't think any of our clients could even afford that."
  • "Does not fit in our client's budgets."
  • "Very few opportunities. We have done some large bids, but the PSIM option is rarely taken up because it is too expensive."
  • "We find this is a costly endevour for our customers that may be remedy in a more cost effective way by migrating to an integrated platform."
  • "Does not fit in our client's budgets."

There may be an opportunity for lower-cost PSIM providers to enter the industry and provide much of the functionality of the big names at a fraction of the cost. Recently, we reviewed SureView Systems' Immix, one of these platforms. While it doesn't provide some of the higher-end functions of the better-known PSIM platforms, it does integrate systems which were not built to be integrated, provides mapping and event handling, etc., the bulk of the functions most customers would seek. It will be interesting to see whether providers such as SureView can gain more marketshare for PSIM.

Little Customer Demand

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

The next most common reason our users were not deploying PSIM was the lack of demand. This is also in line with what we have seen. If there are only a handful of a deployments from each PSIM vendor each year, yet there are thousands of security deployments, PSIM likely makes up below 1% of these deployments.

  • "We have not seen the need. There are many issues surrounding PSIMs like: version compatibility with all of the different products; support; long-term survivability since they are mostly VC funded."
  • "While we are aware of the applications and have access to the solutions, we have not found an environment/client to sell it into yet."
  • "Haven't seen too many applications calling for it, yet."

Functions Achieved via VMS or ACS Software

Much of PSIM's functionality may be realized by utilizing existing VMS and access control platforms which integrate other systems. The top two systems users wish to integrate are video and access control, with intrusion detection and fire alarm following after. Most users do not need the workflow or procedural functions of PSIM. Most end users have also standardized on a single video or access platform across the organization, which makes PSIM's varied third party integrations a moot point.

  • "The PSIM industry is still immature. Most application challenges can be met by selecting the approriate (non-psim) hardware combinations."
  • "There is no need for PISM if one selects a good VMS"
  • "Normally VMS or Access Control and Intrusion system will double up as some kind of PSIM Lite."

Confusion Abounds

Despite industry analysts and talking heads hawking PSIM as the next big thing for the past few years, multiple integrators answered that they weren't familiar with the term. Others took it to mean integration of VMS and access control via available out of the box integrations. It is obvious that PSIM does not have the market awareness that mainstream security industry media would have us believe.

  • "PSIM is still one of those buzz acronyms that is hard to define, it has differnt meanings for different people."
  • "Why is PSIM such a catch-phrase? Haven't integrators been doing just that for years, integrating?"
  • "This seems more like a marketing term than anything. We have not been introduced to a PSIM system that has been demonstrated to offer value beyond the disparate syetems."

Genetec as a PSIM?

Multiple integrators cited Genetec as an alternative to PSIM, with the following comments:

  • "I would just give them Genetec instead."
  • "Many of our newer installations are becoming Genetec Security Center Applications that involve CCTV, access control, license plate recognition, and perimeter security. "

This points to a potential future world where high end VMS applications compete with PSIM head to head.

[Update 2017: PSIM continues to be a niche market, with not a lot of progress and few, if any new entrants. VMSes have become increasingly PSIM competitors, in particular Genetec, which while not calling themselves a PSIM is playing the role of 'PSIM' in many systems.]

Comments : PRO Members only. Login. or Join.

Related Reports

Private School IT Manager Surveillance Interview on Feb 22, 2019
This IT manager describes himself as the "oft-maligned IT person" whose "opinions may not always be appreciated by the integrator crowd." But he is...
HID Favorability Results 2019 on Feb 21, 2019
HID favorability results were strong, in the 2019 IPVM integrator study of 200+ integrators, with a net +62% and low negativity as the table below...
BluB0x Company Profile on Feb 20, 2019
BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the...
Massive Leak Of Chinese VMS Provider Exposes Xinjiang Surveillance on Feb 20, 2019
A subsidiary of China’s claimed largest VMS provider is tracking the precise location and ethnicity of millions in China’s Xinjiang region,...
Exacq Raises VMS Software Pricing Twice in Less Than a Year on Feb 18, 2019
Most VMSes regularly release new features, but rarely increase their prices. For the 3rd time in 4 years, and 2nd time in 8 months, since being...
Axis IR Multi Imager Camera Tested (P3717-PLE) on Feb 18, 2019
Axis has released their first IR multi imager, the P3717-PLE, a repositionable model listing 360° IR illumination and flexible positioning,...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Uniview / UNV Favorability Results 2019 on Feb 12, 2019
Uniview / UNV, the self-proclaimed #3 China manufacturer, while starting late, has been working to make inroads internationally. In IPVM's 2019...

Most Recent Industry Reports

From The Basement To Buried Behind Chinatown: ISC West Emerging Technology Zone on Feb 22, 2019
What does ISC West think about 'Emerging Technology'? Well, last year, they put those companies in the basement. This year, they moved them up to...
Private School IT Manager Surveillance Interview on Feb 22, 2019
This IT manager describes himself as the "oft-maligned IT person" whose "opinions may not always be appreciated by the integrator crowd." But he is...
Outdoor Camera Mounting Hardware Guide on Feb 21, 2019
Mounting cameras outdoors can be challenging, requiring understanding different types of equipment and methods. In this guide, we teach this...
HID Favorability Results 2019 on Feb 21, 2019
HID favorability results were strong, in the 2019 IPVM integrator study of 200+ integrators, with a net +62% and low negativity as the table below...
First US State, Vermont, Bans Dahua and Hikvision on Feb 21, 2019
The first US state, Vermont, has issued a ban on a number of Chinese and Russian manufacturers including the world's 2 largest video surveillance...
ADI 'SAVE BIG' On FLIR And Hikvision Examined on Feb 20, 2019
One is a major US defense supplier. The other is owned by the Chinese government. But you can "SAVE BIG" on both at ADI. In this note, we...
BluB0x Company Profile on Feb 20, 2019
BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the...
Massive Leak Of Chinese VMS Provider Exposes Xinjiang Surveillance on Feb 20, 2019
A subsidiary of China’s claimed largest VMS provider is tracking the precise location and ethnicity of millions in China’s Xinjiang region,...
Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
Sales Cuts At Rasilient on Feb 19, 2019
Over the past 2 years, video surveillance storage specialist Rasilient has expanded its workforce significantly, aiming to build its own branded...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact