PSIM Companies Dangerous Positioning

By: John Honovich, Published on May 26, 2009

Another pro-PSIM magazine article: This article focuses on all things that PSIM must do. Essentially, it must do everything - total integration.

While the goal is noble, strategically, it is a dangerous. Total integration is incredibly hard. There are so many different subsystems involved that require custom work to be done. The result is expensive systems that tend to be fragile.

Far better to tak the approach of doing as little as possible to get a few systems working together and slowly increasing abilities. This is the standard process that allows technologies companies to develop over time. This is how companies as diverse as Axis and Facebook successfully expand. 10 years ago, Axis was a fringe webcam company that security incumbents did not take seriously. If Axis had tried to push their products for mainstream security use then, it would have resulted in incredibly inexpensive products that most refused. Instead, they grew steadily over the years and now the security incumbents all want to support Axis' cameras.

The main PSIM companies are taking the opposite approach. They are spending tens of millions of VC money trying to accelerate technical barriers that cannot be overcome in the short term.

Ironically, one of the defense contractors recommends basing PSIM solutions on open standards. This, of course, entirely misses the key problem with PSIM. There are no standards amongst DVRs, access control systems, IDS, etc., etc. Until you get those standards in place, PSIM vendors are forced to develop custom support for hundreds of vendors - an almost impossible situation.

Yes, PSIM is a worthwhile concept but you need to be able to execute reliably and at a low cost. Until that can be proven, PSIM is destined to remain a niche offering.

Comments : PRO Members only. Login. or Join.

Related Reports

Vidsys New President Interviewed on May 31, 2019
A decade ago, PSIM was hot with projections then of a billion dollar market by now. This has not come close to happening. However, Vidsys, one of...
China PRC Government New National Video Surveillance Standards on May 14, 2019
The People's Republic of China (PRC) government has released a new set of overarching standards for authorities to follow when they install video...
Access Control Request to Exit (RTE) Tutorial on May 13, 2019
For access controlled doors, especially those with maglocks, 'Request to Exit', or 'RTE' devices are required to override electrified locks to...
ADT's Top Dealer "The Defenders" Sued 20+ Times on May 07, 2019
ADT's largest authorized dealer, The Defenders, has been sued more than 20 times since 2012, IPVM has verified through analyzing legal...
Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
Church Technology Director Security Interview on Mar 07, 2019
With 40+ years of experience in IT from a wide array of verticals, including US and foreign military, and large corporate and industrial settings,...
Cable Firestopping Installation Guide on Mar 06, 2019
Installing cables through firewalls is a critical installation issue. Failing to properly seal a penetration can cause smoke and fire to spread,...
Prysm PSIM Profile on Mar 05, 2019
A decade ago, PSIM promised significant potential but has always suffered from significant problems. Now, a number of PSIMs have either gone out of...
Mobotix Move OEM Camera Line Tested on Feb 25, 2019
Mobotix has long been criticized for not offering integrated IR, mechanical cut filters, varifocal lenses, optical zoom and other features that...

Most Recent Industry Reports

Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Camera Course Summer 2019 - Register Now on Jun 12, 2019
Register for the Summer 2019 Camera Course.  This is the only independent surveillance camera course, based on in-depth product and technology...
Favorite Wireless Manufacturers 2019 on Jun 12, 2019
Many wireless options exist for video surveillance but how are integrator's overall favorites? 170 integrators answered the question: What is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact