Pricing Special to Steal Customers from Milestone and OnSSI

Author: John Honovich, Published on Dec 25, 2009

Video Insight, a US based VMS provider, has launched an interesting program to steal customers from larger rivals, including Milestone and OnSSI who they reference by name.

Their "Competitive Upgrade" programs offer camera licenses for $50 per channel "when [they] replace [their] existing IP camera software with Video Insight." After the first year, their software maintenance fee of $40 per year per camera will apply.

That's the most aggressive public pricing attack I have seen amongst VMS rivals.

I am not sure how many users will switch, even if the customer is unhappy simply because of the logistical burden of switching systems. However, at $50 for a camera license, VideoInsight has priced it at roughly the level of annual VMS support which certainly reduces up front expenditure as a factor. It will be interesting to see how this plays out and if price competition accelerates as the VMS market matures.

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