PR People are Worthless

Author: John Honovich, Published on Mar 15, 2012

To say, "PR People are Worthless" may be going easy on them. Indeed, it is probably fairer to say that PR people are a total waste of money. It boggles the mind how truly inept the PR people who contact us are.

Here is a great example from this morning, exhibiting a litany of errors:

"I understand you will be attending ISC West. Would you have some time to meet with [Person x] and [Person y] for a briefing at ISC West?  We'd like to fill you in on some news and announcements we'll be making at ths show.  If so, please let me know what day/time would work best for you and I'll lock it in.

Thanks!

[PR Person]"

Here are they key problems:

  • We have no idea who this person is. That's the first time the person has ever contacted us. It is a completely cold contact.
  • This person does not even indicate they know who we are.
  • We actually have dealt with person X many times before, a person we respect. Why isn't this person contacting us?
  • They offer no rationale about why this meeting would be valuable for us. Is there any major new announcement that would motivate us to meet?

This email is fairly typical of PR blunders we regularly receive. However, that is not the worst. We actually received an unnamed form email blast earlier this week from a person we have never heard of asking for a meeting. The PR person said that he had a PhD, in what I do not know though evidently it is not in common sense.

Improving Manufacturer Communication

Here are a few ways manufacturers can improve communications with us (or any other firm that respects their time):

  • Never have a PR person contact us. They do not know the market nor technology and act as glorified secretaries.
  • Have an executive or technical leader contact us. Think about it. We want to talk to people who know the business. Do you want to talk to someone who is completely clueless?
  • Build rapport over time: If the first time you are communicating is a week or two before the show, you are out of luck. Over time, comment on the site or our group, exchange emails, set up a phone call, etc. 
  • Talk 'shop': There is _no_ value in basic pitches. We can get that from your website, youtube videos, marketing brochures, etc. Tell us things that are interesting, not only about your company but what you are seeing in the market. Then we will be happy to provide feedback on what we are seeing and what we think about your company.

Bottom line - end the worthless boiler plate PR inquiries and build smart relationships based on honest exchanges of high quality information.

Comments : PRO Members only. Login. or Join.

Related Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
AV Tech Company Profile on Dec 07, 2018
Taiwanese manufacturer AV Tech's revenue declined ~70% since 2012. Planning a comeback, AV Tech spoke to IPVM about their opportunities and...
Fullerton Returns, Joins OpenEye on Dec 04, 2018
Eric Fullerton became one of the most famous people in the industry as the Chief Sales and Marketing Officer of Milestone as Milestone became the...
SS&Si Claims To Be "The New Face of Security Distribution" on Dec 03, 2018
Can 27-year-old Jake Voll disrupt the security distribution giants? He has positioned his company SS&Si as the 'NEW FACE' of...
Longse USA Profile on Nov 30, 2018
In September 2017, Longse bought and opened their USA office. As one of the largest South China surveillance manufacturers, they have previously...
ADT Promotes DIFY - "Do It For You" on Nov 30, 2018
"Do It Yourself" (DIY) is a popular expression and has become such a common word that it has even made the Cambridge English dictionary. But why...
Vintra "AI-Powered" Video Analytics Startup Profile on Nov 27, 2018
Vintra is a Silicon Valley startup focused on AI-based video analytics. They had booths at IACP and ISC West demonstrating their hosted or...
Axis Bad Marketing - Panoramic Commercial on Nov 23, 2018
Axis is bad at marketing. Recall last month - Axis: "No One Wants To Buy A Camera" and, more generally their 2018 production introductions. But...
ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...

Most Recent Industry Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Cisco Meraki New Cameras and AI Analytics on Dec 14, 2018
Meraki has released their second generation of video surveillance with 3 new cameras, AI-based video analytics, and 2 cloud-based storage...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
DVR Examiner - Video Recovery from Recorder Hard Drives on Dec 13, 2018
Bypassing passwords and long download times on-site, DVR Examiner collects and organizes video evidence directly from a hard drive extracted from...
2019 Access Control Book Released on Dec 12, 2018
This is the best, most comprehensive access control book in the world, based on our unprecedented research and testing has been significantly...
Huawei Hisilicon Quietly Powering Tens of Millions of Western IoT Devices on Dec 12, 2018
Huawei Hisilicon chips are powering, at least, tens of millions of Western IoT devices, such as IP cameras and surveillance recorders, a fact that...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
The 2019 Video Surveillance Industry Guide on Dec 10, 2018
The 300 page, 2019 Video Surveillance Industry Guide, covers the key events and the future of the video surveillance market, is now available,...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact