PR Firm Stacks Former Security Editors

Author: Carlton Purvis, Published on Aug 09, 2013

CompassPR, whose clients include Tyco, Genetec, Siemens and Mobotix, is poised to become the most powerful PR agency in the security industry after adding one of the most well-known security trade magazine editors to its roster.

Deborah O'Mara, former editor-in-chief and managing director of Security Dealer and Integrator Magazine, joined CompassPR recently, according to her updated LinkedIn profile. The new entry says she will work as the agency’s editorial director.

**** ******** ******** * ** **** ******* **** ** ** former ***** ******** ******* **** ******** ******** ****, *** ****** editor-in-chief ** ****** ******* & ******** ******* ******** *** *** former ******** ****** ** ******** ******** ********.

***** ** ********* ***** *** ******** **** *** ********. 

Smart ********

** ** ****** *** ****** ********* *** ******* ** ***** journalism *** **, * **** ********* ********** **** ******** ******* skills *** ***** *** *** ***** *** **** ******** *************. However, **** *** ****** **** ******* ******* *** ********* ****** advancement ***** **** ********** ***** ***** ** *** ********* **** cover ** ***** **** ** ********.

**** * ** ***********, ** ** * ***** ********. * good ** ****, **** *** ******* ******, **** ******* ******* and **** **** **** ******* ** ***** *****. *** **** knows *** *** *** ***** **** ***** ** *********** **** former *******? ***** *********** ** *** ********* **** **** ******** and ******* ** *** *******’ *********** *******. *** *******, **************, * ***** ******** ************ *** ********* ******, ****** $*.* ******* it *** ******* ** ****** ***** ******** ***** ********. ******* raised $** ******* *** **** **** *** *** *** ******* by **** (****** *** ********** ******* **********). ** ********* **** ***** **** ** ********* ******** ******* *** likelihood ** ******* ********* ********.

*** ********* ** *** *** **** ****** *** ********** **** -- ********** ***** ********* ** ****** ******* ** ******** ******* ****, ******** ******** News *** ****** ** *********.

PR ******** ** **** **** ******* ********* 

********* ** *** *******, **** *** ******** ****** ***** ********, tracking *** **********, ********** ******** ***********, ********* *** ****** ** negative ******, *** ******** ********* ** ***** ******** *** ***** of ******.

But ***** ****** ** ******** 

******* *** ***** ** ***** ****, ******* ********* ** ********* or ** ******** ** ***** *** ******** ** ***** ******* measure ** ******'* ************* *** ******* ********* ** ***** ** much **** ******* **** ****** (********** **** ******** ********* ***** print ** ***** ******* ***** *******). ** ** **** ** a ***** ********, ** ****** ***** ****** **** ** **** if * ***** ***** ** ********* ****** ** ** *****. These ****** *********** **** ** **** ************** ***** * ****** page ** ***** **** *********. 

Content

** ** ** ****** **** *** ***** ******** ** ************* ************ *** ******* *****.** ******** **** **** *** **** *** ******** ******** ******* **** ***** **** ********* ******* *** ********. *** the *** ***** *** ******* ** ***** **** **** ** subjected ** **** ********, ********** ******* *** ***** ****** **** stories *** ******** ***** ** ************* ****** **** **** ** best *** ***** ***** ** *** ********. **** **** ***** almost ** ******** ** ******** ******** ***** ****** **** ** companies. 

*** *************, ** *** *** *** * ***** ********** ** paying CompassPR, ** ***** **** *** ****** ** *** *******.

UPDATE ******* ****

**** * ****** *****, ******* ***** *** **** *********, ********* to*** ******** *******.

Comments (9)

* ****** **** ***** *** ************* ****. ** * ******* between ** ******** *** *************, **'* **** *** ** ** choose :)

*********, **** **** **** ** **** ***** *** ************* ** get ********, ****** * ***** ***** *** ******** ** ********* anyway. **** ** ***** *******, * ***** * ***** ** articles *** *** ***** ** *** ********* ********* ***** * realized **** *** ****** *** *** *** ****** ****** **** them.

**** ****, **** *** * *** **** *** ************* ** get *** **** ***:

  • *** ***** ******: *** **** **** ** * ******** ** ***** ***** list. ***** ****** ** ****** ** ** ***** ******** ******** (since **** **** ****** *** / *********** *******), **** ****** will **** ****** (** ***** **** ** *% ** **% of *** **** *** **** **,***+ ****** ** * **** that ** ***** *,*** ** *,*** ****** *****). *********, ** a ******* ** ** ***** **** * ****** ** ********* email ******.
  • *** ** ********** ** **** / **********: **** ** ************** ******** **'* **** * ***** *** ** ************* ****. ****** trade ******* ** ** ****** *** *** ********* ********, *** integrator *** **** *** **** ******** *********.
  • ** **** *******: **** ************ ***** *** ******** *** ****'* ********* ** * ***** ***.

** *** *** *** ******* ** ** ******** *** ********* a ***** *** **** **** *** *** **** ******** ****** anyone *****.

@ *******

*'* ** ******* ** *** * ** **** ****** ********....

**'* ** ****** **** ******* *** ** ***** **** *** elevate * ********* *** ** *** ******** ** ******** '******* leader' ****** ** ******** *** *** ****** * ****** ****** of ****** ****** **** ***** ** *********** (*** **** ***** products).

* ****** ** *** ** ***** **** ***** *** *** tell *** ******* *** **** ** **** **** **** ** 'pay ** ****' ** ** **** **** ** ***** ****** it *** ****** ***** *** *** ****** '****' **.

* **** ****** ** ******** ************* ***** **** ***** **** the *****. ** ****** ******** ** ********,*** ** ** ********* not * ******** *** *** ****. *******, ************* ********* **** about *** ******** ******** ** *** *** **** ********* **** feature **** ** *** **** '**********' ********.

*** ***** ************* *** ** ** **** ***** ******** ******* is ***** ****** *** ****. *** ** *** ***** ****** secrets ** ***** **** ** *** **** ****** *** ************ by ** ****** *** **** ********** ** ************ ********** ** editors. **** **** ******* ****** *** ******* ********* ** *** don't ****** **** ** *** **** *****, *** *** ** it **** ****.

******* *** *** *** *******...

"* ****** ** *** ** ***** **** ***** *** *** tell *** ******* *** **** ** **** **** **** ** 'pay ** ****' ** ** **** **** ** ***** ****** it *** ****** ***** *** *** ****** '****' **."

*****'* ** *******, **** ****** *** ****** *******. *'* *** sure ** * **** *** ** *** ******** ** **** contracts ***** (**'** *** ********* ****** ** **** *** ******** firm), *** *'** ***** *** ***.

**** *** ***** **** $*,***-$**,***+ *** *****, *** *** *** deliverables *** ***** *****. ****** ******* *** **** ** "******" to *** *** ********/********. ***** *** ******* **** *** ****** they'll ** (***** *** *** (****** *******, ***), ** **** blogging, ***.), *** **** *************. **** *'** **** ** ********* that **** ** ***** ** *** **** (** **** ******** and ******), **'* ******* *** ***** *-* ********* *** ***** where ***** *** ******* ********* *************. **: "********.*** ** ***** an ******* ** ********** ********** *** ******** ******* *** ** looking *** "****** *******" ** *** ***** ** ******** ****** wire ***** *******. ** *** **** ** ***** * ********, or ****** ******* *** ****?" ** ***** ** **** ******** news-worthy ***** (**** *** ****** *******) ***'** *** * **** influx ** ***** ******** **** *** ******.

** **** ** *** ***** ***** ****** **, ***'** ****** paying *** ******* ** ***** *** ************* *** ******** ************* to ******* ***** *******. ** *** **** *'** ********* ******* and/or **** ********** *** * ******** ** ****** ****** *****, industry-specific ************, ****** *** ***** *** ********, *** *** ******* for *** **** (** ***** * ***** ******* * ******* that ***** ***** ******* ** *** ***** ****** */**, *** the ***** **** ** *** ******** ** *** ** ***** being ********* ** "*********" *****).

*** ***** ** ***** *** ** ****** ******** *** *** help *** *** "******* **********" (* **** **** ****) ****** positioned ** **** ** *******. ****'** **** ******* **** **** on ******** ******, **** ** ***** ****** **, ***. *** crappy **** *** **** ********* ** ******* *** ***** ** do ****** ******* ** *****.

** *** **** **** **** ** ********* **** *** *************, you *** *** * *** ** ******** ************* *** $* per *****, *** ** ***** **** ********* ******. ** ******* being *** *** ******* **** *** ******** ********* **** ** content. **/* ****'* *** ******** *** ****, *** ****'* *** a **** ** *** ********/****** ** **. *******, *'** **** writing ****** ******* *** * **** **** (***** **** ** '98), *** **** **** ********** ** ********** (*****, * **** time ***), ** * *** ******* ****** ******* **** *****'* require * *** ** *******. ***, ****** ********* ** ***** that "*** **" *** *** ***** *** ******* ***** **** isn't **** ********* ********* **** *** * *** ** *************. Combine **** **** * **** **** *** ****** ******* ********** going ** *** *** *** ** *** **** ******* *** you *** ** * *** ** **** *********.

" *** ** *** ***** ****** ******* ** ***** **** is *** **** ****** *** ************ ** ** ****** *** then ********** ** ************ ********** ** *******."

***, **** **** ****** ***** *****. ***** *** ******* *** instance ** ******* ****** ** **** ** **** ** ********* I ****'* *****. *** **** ***** **** ****** ***** ***.

****'* **** *******, *. *****. ****** *** *******.

*****, *** *** **** ** **** *** *** ** *** submit ******** **** **** ****** ******* ** ***** **** **** they *** **** ****** ** *** **. * ***'* ***** there ** * *** *********** ******* **** ** ********* ********* or *** ******. ** **'* **** ******* *** *** **** is *****, * ***** ***** ** * **** ****** ** gets **.

***** *****, ****** *** *** ********. *** ***** **** *** touch ** ** *** ********** ** ************ **** * ** agency '***********' / '*** ******** **'. *** ********, **** *********, they ***** ** ***** ** ******* *** ** ******** ***** mags *** **** *** ****** ******* *** ****** ********** ***** whereas * **** *********** ** ****** ***** **** ****** ******** / ******* **** ******* ** ***** ************.

**** ** *** ***** ** ****** * ** **** **** strong *********** ** * ***** ******** ** ***** (****-****) ********:

  • * ******** ** ***** ** ** ** *****. * ************'* PR ****** ***** *** ******-**-***** ** ***** ** ******* ** the ******** ***** ******* *** ***** ** **** ********* *** that **** *** ****** *** *** ********* ******* "**** **** worked **** *** ******." ******* ******* ** ***** ************ *** pushed ** * ********* ******* ** *** ******** ** ** another ***** ********** ** **** *****.
  • * ******** ********* * ***** ***** * ******* ********* *** of *** ******* *********** *** * ****** *******. *** ** team *** *** ********** ***** *** ******** *** ******* *** editors *** **** *** ******* ****** ** *** *** ********* to **** ****. ******* *** ** ****** *** ***** *** editor-in-chief *** *****, * ******** **** ** **********. *** ******** agrees ** **** **** *** ******* *** ******* * ********* piece, ****** ** *** ** **** *** ** ** ** interview **** *** ** ** *** ******* *** * ****** article.
  • * ** ****** *** * **** ************ **** * ***** magazine ******-**-***** ** **** ***** *****, **** *** ******* **** of ***** ******* ******** **** *** ********. *** ******** **** it ***** ******** **** ********* ** * ***** ****, ***** serve *****, *** ** *** ** ****** ***** ***** **** 10-15 *******, **** **** *********** ****** ** ******* ** *** meeting ***** **** **** ********. **** ***** ***** ** *** agency's *******, ***** ** *** ******-**-***** ** ***** ********* ***********, and *** ** ***** ** ***** ********* *** **** **** trying *** ***** ** *** **** **** ** ******.
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Trade Magazine

Security Trade Magazine Readership Statistics on Jul 10, 2017
150 IPVM members reported how many and what security trade magazines they read, both in print and online. Here are the key findings: Most do...
Get End User Leads for Just $997 A Month on Aug 31, 2016
Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than...
Hikvision Hires Trade Magazine Editor on Aug 17, 2016
Hikvision PR challenges are increasing as understanding of the company's ownership by the Chinese government broadens and concerns about the...
Trade Mag Admits 84% Prefer Online Over Print on Feb 05, 2016
Some say the industry is so old and conservative that print is still important. Well, even a print trade magazine is now admitting this is no...
Ralph Jensen Defends Lots of Gifts From Manufacturers on Sep 18, 2015
Some trade magazine editors quietly take gifts from manufacturers. Others flaunt it. Ralph Jensen is the self-proclaimed poster boy for the...
Competitor Ad Mocks Intransa on May 29, 2013
Intransa has still made no public announcement about its reorganization, mass layoffs and quasi replacement company Viakoo. Indeed, getting a hold...
Axis Weak Banking Ads on May 29, 2013
Banking has been an IP camera laggard. Now, IP camera giant, Axis has released a series of video advertisements touting the benefits of IP over...
Manufacturer Misrepresentation on Jan 10, 2013
How excited would you be spending an hour listening to a sales guy with only a few months at a company talk about technology he has no previous...
Dumbest Awards We've Ever Seen on Dec 04, 2012
Just when you think awards couldn't get any stupider, a US trade magazine, GSN, steps up the plate with the most dumbfounding video...

Most Recent Industry Reports

Competing Against ADT on Jul 20, 2017
ADT is one of the biggest players in the security industry, with ~$4 billion revenue. In 2017, they were acquired / merged with Protection...
Hikvision Launching Deep Learning Recorders on Jul 20, 2017
Hikvision has become a common choice for super low cost NVRs. Now, Hikvision is aiming to move up market, with deep learning NVRs that claim far...
PR Campaign Exploiting Manufacturer Cybersecurity on Jul 20, 2017
Manufacturers increasingly have a bulls-eye on their back. As cyber security solutions providers grow, they realize a great way to get publicity...
Axis Door Station Tested (A8105-E) on Jul 19, 2017
Axis continues their push into niche markets, especially audio, with network speakers, an IP horn, and video door stations. We bought and tested...
Manufacturer Favorability Guide on Jul 19, 2017
This 120 page PDF guide may be downloaded inside by all IPVM members. It covers our 20 manufacturer favorability rankings and 20 manufacturer...
$8 Billion Utility Georgia Power Enters Surveillance Business Offering Avigilon And Genetec on Jul 19, 2017
Utilities are typically considered major customers of surveillance integrators but one utility, Georgia Power, with $8+ billion in annual revenue...
Knightscope Laughs off Robot Drowning on Jul 18, 2017
A day after a Knightscope robot drowned, Knightscope has issued an 'official statement' making fun of the issue: The implied message is that...
Microsoft Video AI Cloud Services Examined on Jul 18, 2017
Microsoft has released one of the most amazing video analytics marketing videos ever. In it, they detect oil spills, track individual people giving...
Hikvision USA Head of Cybersecurity Exits on Jul 18, 2017
Hikvision USA's Head of Cybersecurity has exited the company. In this note, we review the move, share Hikvision's feedback and examine the...
'Suicidal' Knightscope Robot Drowns on Jul 17, 2017
Knightscope continues its hyper growth, at least when it comes to controversy, this time with a 'suicidal' robot in Washington DC. And here is...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact