Failed Manufacturer Enters Surveillance

Author: John Honovich, Published on May 19, 2013

Polaroid is one of the most spectacular failures of the century and has become, quite literally, a case study in failure. Now, after two bankruptcies, and partnering with Lady Gaga, Polaroid is targeting the surveillance market. In this note, we examine the positioning of their surveillance products and the potential for success.

Polaroid's Surveillance Offering

******** *** ********* *****, ******** * **** **** ** ******* from ****** ** ****, **** ********* ** *******, ****, *** panoramics. *** ** **** **** **** * ** **** ******** and “the ********’* **** *********** ****.” **** **** **** **** * *** **** ** “********** **** 1800 ******* **** ** *************.”

****** **********

*** **** **** ******** **** ** **** ******* *******, **** claim ** ***** ** ************* ***** ** ****** **********.

"*** ******** ******** ***** ******** **** **** *** ****** ******** sales *************** *** **** ********** ***** ***********, ********* *** ******** Tier * ********-********* ******** ***********. ********,* ******** **********’* ********* **** ** *********. ** ***** ******** channel ******* **** ** ******* ** **** **** **.” [******** *****]

*** ******** *** *** ** **** *** **** ******.

Steep **********

** * **** *****, **** ** ***** * *****, *** we *** ********* *** * ****** ** *******:

  • ****** *****: ** *** *** ***** * *** ****** **** ****** of *** ******** ** ** **** ********* **********. ** ***** it ** ****** ****** **** *** ******* ** ****** ****** **** existing ********* *** ***** ****** **** **** ******** *** ********* Polaroid ***** ** **.
  • *****: *** "********** **** **** *******' ********* ******** **** ***** ONVIF, ***** ** ******** *****. *** *** ** ****** ***** as ****, ** ** ***** * *** ** **** ** build ***'* *** *** **** *******.
  • ******** ***********: *** ** **** ******** ** *** **** ********* ************ offer ** **** **** ****. *************, ** ****** ** ** be ******* ** *** **** ***** *********** ***** ** *** ***** “********” ******** ** ******** ** ****, ***** "********" **** ***** *** ***** after *** ****** ***** *** **** ************.

****** ****, ******* ** ********'* ***** **** ** ****, ***** their **** ****** **** **** ***** *** ***** *********** **** antiquated **********.

Most ********** ****

*** **** ********** **** ** ***** ****** ********** *********** ********** access ** * ****** **********. ********** ** *** ******** ********'* products ***** **, **** ** **** ** **** **** *********** very *******. ** *** ***** ****, *** ****** *********** ** one **** **** ** **** ** ***** ** ****** ********** to ***** ******* ** * ****** ********** ** ** **** cannot ** ******** ** ** ******** ***** ***** *** ******* options *** **** **** *******.

** ****, ** *** **** *****, ** *** ** *** such *** **** * ****** ******** ***** ** *** ******** to *** ********** *** ********* ************ ******.

Comments (36)

******* ** ** **** ** *** *** **** ***** ********* they **** ***** ** ** ******** (*** ********** ****** ****) the ****** ** ************ ******.

*** *** **** ************ **** *****...

***** *** ** **** ******** ******* **** ** ****** "****** Monsters" *** *** ***** ****** ** **** ****'* *** ******.

*'* ******* ******* ** ******* *** ******* ****** ** **** come *** ** *** **** ** *** **** ** ***** cameras. * **** * ***'* ***** **** ** *** **** goofy ***** ** **** ****.

** ** *** **** ** ***** *** ****** ** ****** focus** ***? #*****!

******, ***** **** ** **** **** ** **?

***** **** ****, *** **** ***** *** ** ***?

**** *** *** ** *** ******, ***** ** ******* ** go *** ** ** *** *** *** **** *** *****.

*** ********... ** **-** *** *** **** **** ****** ******** cool ** *** **** '**'* *** ***** '**'*. **** ***** so *** *** *****'* **** *** ** ****.

***** **** **** * **** - ***** ******* ******* ** today's *********, ******** ******* **** *** ******** ** ***** ***; I ***'* ***** ***** *** **** ******** **** ***** ** similar ** *** ****** (***** ***'* ** **** ***, *** that ******, ***** ******* ******* *** *** ** *********** ***** a **** ***-*** ******* **** * ******* ******).

* ***'* **** **** *'* **** **** "******" ** **** as ****... **** **** ***** *****.

* ****** *******, ** **** *********, ******** *** ***'* ******** from ******* ***-*** ************ ** '*****-***' ******* ***** ******* ** sub ******** ******.

* *** **** ******** **** ** *** ***. *** *****?

"********* ** *&* ********* ***, ** **************************, ************* ******** ******* *** ************* ****** **** $**.**- $***.** *** are ********* *** ** ******.*** ****************.***."

******** ********* ******** ** ****

***** ** **** ** ******* ******* **** * ********* ******** thinks ** *** **** ** **** ** ****** ** *** direct.

**** ** *** ****** ****** *** ********? ********** ** ***********?

**, *** *******'* ****, ******** ******* *** **** ** *******, which *** ******** ** ***********. ****'* ****'*** ***** ******* ***, *** **'* **** ****** *** ****** (*****, *****). **** gear ***'* *** ******* ** **** *** *******. **'* * different ****.

****, ****, **** ***** *** ********** ** ****, ***********, *** then ***** *** ********** ***** ** ****. *'* ******* **** as ******!

* ****'* ****** ** ***** *********, *** **** ***** *** that ** *** ** * ********* *** *********** *** *** trying ** **** * ******* **** **** *** * ******* purposed [********] ******** **** ******* ******** ** ****** *******. ***, I *** **** ******** **** ***** *** **********. ******* **** often ** *** *** **'* *** **** ********* **** ************ integrators ***'* ****.

*'* ******* *** *** *** *** ***** ****.

**** ******** **: "*** ** ******** ****** ********* ** *** ****** **** *** **** ******** ** ***** ********** ************. **** new **** ** **** *** ***** ********** **** **** *******."

* ******** ***** ** *** ** *** ****** ******* **** new ******** ******* & * ***** ****, "****'* ******** *************** *** ** ****?" *** ****** *******, "***, **'* * great ************ *******..."

****** **** **** ***** ** ** *** **** ******** ** Canon ** *'****, * *** ** ******* ********* ******** ******** along **** ********** ********. ** ** ******* ********* **** ****** market, * ***'* *** **** ****** ** ****** ****** ********* and *********** ******* **** ******* ****** ** *** ********** *****. They're *** **** *** **** ******* *******. ********* ** *********, the******** ******* ** * ***** **** ** ********* *** *** name *** **** ** ******* ****.

**'* ** *********** ********, **** ** *** ***** ** *** 'Polaroid' ****? ********* **** ****** ***** **'* ****** ** ***** a ******* ****** **.

************** **** **** *** ************ ******* *****?

***** *** **** **** ****... :)

**** *****...

***** **** *** ************ *** ** *** ***** **** ********* of *** **'* *** **'* **** **** ********** *** *** shadows *** **** *** *** **** * ****** ***** ** them.

** ******'* ******* ** ** ***** ****** ******* ************ ******* soon.

********* ******* **** ********** ******* ** *****...

*****, ****** *** ******* *** *****. ****'* * ****** ******* looking ****!

*** ** **... * ****** ** ** ******* **** *** thought ** *** *******...

***************.***************************.******* *** **** ******* **** *** ***** *** '**********-*****' ******* line ******, *** ** ***-*** ***** ******* **** **** ****** on *** ****** ****** (**** *****).

***** ** ******** *** ****** ***** ******** *** ******* ********* (until **** ** ****, ********* ** *** ******** ***** *******/******** mag *****), * ******* ********* **** * ******* ** **** of **** **** ***** ****.

***** ** ***, *** ******* ****** **** ** *** ******* by * ***-****** ******* *******. *** ********* **** ** ********* see, *** *** ******* *** *****.

****, ****** **** *** ****** *** **** '** *********** *********** with ******** *** ******', *** *** *** ** *** **** says '** *********** *********** **** ***** *** ******'.

****...

**** ****. ** *******!

************* **** ***. * *** ****** ** ********:

  • ***** **** ** **** - ****** *** ***** **** ** year ** ** ** **** ** **** ****** ** ********.
  • ****** ** *********, '****** ******* ********** *** *********' - ***** is ***** ********** *** *** * ******* **** * ***** range ** ****** *** ** *******, *** ********, ***** *********, etc.
  • ******* ** *** *********** ** ***** *******, ** ***** ******* taken - ***** ***!

************* ******* "*** ***** **** ** ******* *** *********, ** **** a ***** ****** **** *** ** ***** ** ** *** user, **** *** **** **** ********** ******* **** *** *** user **** **** *** ***** *** *****."

**** **** ** *********** ** ***. ***** **** ** **** people *** ****, **'* **** *** ***** *** **** **** versus ***** **** **** **** "****'* *** ** *** ** business?"

""*** ***** **** ** ******* *** *********..."

**** ** ******* **'* *** **** *******, *****?

**** *** **** ***** ** *** ***** ** ******** ***********. Brands **** ******** (* **** ********* ** ******* *** ***** licensed ** *****, *** **** ************ ******** ***** *** *******, Magnavox, ******* ***** *** ********* *****), ****** (********* ** *****) and ****** (**, *** **** *** ***** ** ********).

******* *********, ************ ******-***** ***** *************, **** **** ****** ** failed *.*. ***** ***** ***** *** **'*. **** *** ***** Panasonic (**********) ******* ********* ***** ******** ***** *** "********" ***** at * **** **** ******** *********** ******** **** ********** ** be "****" ** *** *.*..

** *********** ***** ******* "******** ** * *** ** ***** a ***!"

* ***** **** *****. ***** *** ****** ***** ** ********* English. **** ***'* * *** *****, *** ** **** ******* one **** ** *******. **** * ******* ****** ** ** business ** ********, ** ***** ** ***** ** ***********, ***** and * ***** ** ************* ***** ******. ***** **** ***** of ******* *** * ******* ***** ******* ** ** ******** in *** ** ** * ******* ** ** *******. ***** is * ******* ***** ** * "******** ******" **** ***** is ******* *** ********* ******* ***** ******* ***** ****** ** developed *** ** * *****, ** ****** ****. *** ******* style ** *** **** ***** ** ** *** **** **** is ******* ** ******* ** ************* ********* *****.

* **** ******* ******* ** ***** *****-**, *** * **** been * **** ** *******. * **** ******** ** ** cautious *** ******** ********* *** **** ******** **** ******. *** overall ********** * *** **** ** ****... ******* ** **** group ***** ***** *** ******** **** ******* **** **** ***** pick ** **** *********** ************ **** *** **** ** *** deal ********* **** *** ******** ******** *** ******* ***** *****. In ***** ** *** ** *** ****, **** ****** **** Lady **** ***** ***** **** *********** ** *********, *** ***** have **** **** ** * *** ** **** * ******* with * *** ****. **** ** ** **********, *****, *** development ******, ********* ********* **** *** **** ****** ** ********* verbiage, *** *** *** **** *** *** ****.

******* **** **** ****** * ***** *** *** ** ******** or * *** *** ** ******** ** ********, *******, **** the *** ****** **** ***...***** **** ** * ***-****, ***** inspires ** **********. ** **** ******* **** **** ********* **** looking ** *** ***** **** **** ********* *** **** **** out. * ** ****** ** *********** ****-**** ****; ** **** serious **** **** ********* ******** *** ** ******* ** ******** expertise. **** ***** **** **** ****** *******. **** ***** ** better ******** ***** *** *********** ***** **** ****** **** **** from *** ******* **** ** **** ********* ******** *********, *********** and ************ **********.

** **** **** ***** * ******** ****** ****** ** **** guide ***** *********, ** ***'* *******.

*** ********** ** *** ****** ** **** *** *********...*****.

****

* ***** **** *****. ***** *** ****** ***** ** ********* English. **** ***'* * *** *****, *** ** **** ******* one **** ** *******. **** * ******* ****** ** ** business ** ********, ** ***** ** ***** ** ***********, ***** and * ***** ** ************* ***** ******. ***** **** ***** of ******* *** * ******* ***** ******* ** ** ******** in *** ** ** * ******* ** ** *******. ***** is * ******* ***** ** * "******** ******" **** ***** is ******* *** ********* ******* ***** ******* ***** ****** ** developed *** ** * *****, ** ****** ****. *** ******* style ** *** **** ***** ** ** *** **** **** is ******* ** ******* ** ************* ********* *****.

* **** ******* ******* ** ***** *****-**, *** * **** been * **** ** *******. * **** ******** ** ** cautious *** ******** ********* *** **** ******** **** ******. *** overall ********** * *** **** ** ****... ******* ** **** group ***** ***** *** ******** **** ******* **** **** ***** pick ** **** *********** ************ **** *** **** ** *** deal ********* **** *** ******** ******** *** ******* ***** *****. In ***** ** *** ** *** ****, **** ****** **** Lady **** ***** ***** **** *********** ** *********, *** ***** have **** **** ** * *** ** **** * ******* with * *** ****. **** ** ** **********, *****, *** development ******, ********* ********* **** *** **** ****** ** ********* verbiage, *** *** *** **** *** *** ****.

******* **** **** ****** * ***** *** *** ** ******** or * *** *** ** ******** ** ********, *******, **** the *** ****** **** ***...***** **** ** * ***-****, ***** inspires ** **********. ** **** ******* **** **** ********* **** looking ** *** ***** **** **** ********* *** **** **** out. * ** ****** ** *********** ****-**** ****; ** **** serious **** **** ********* ******** *** ** ******* ** ******** expertise. **** ***** **** **** ****** *******. **** ***** ** better ******** ***** *** *********** ***** **** ****** **** **** from *** ******* **** ** **** ********* ******** *********, *********** and ************ **********.

** **** **** ***** * ******** ****** ****** ** **** guide ***** *********, ** ***'* *******.

*** ********** ** *** ****** ** **** *** *********...*****.

****

*** *** ** *** ************ **** **** ********* **** ** also ****** ** ** ** *** *** ********. ***** * rather ***** **** *****. ** **** ***** ******* ******* *** for **** *** *** ****** ** *** ******* ****** *******. Now, ***** *** * **** ** ********?

***** *** ******** ***** ** ***** **** *** ********** ***** marketplace **** *******, *** ********* *** *** ****, **** ***** a *** ** ******, *** ** * *** ** ******** shows *** **** ****** **** ***********, **** **** ***** *** firms ** *****, ** *** ***** ******* ** ** *** launch **** ***** ***** *** **** *** ******* *******, *** paying *** ****. * ******* **** ****** ***** * **** in **** ******** ****** ******* ** ***** ****** *** ****** on.

****, ** **** *** *** ****** ****** ** **** **'* all ****** *** *** ********? ;)

* ***'* ****** *** *** ************ ******* **** *** **** as ****** ********* ** ********.

***, ******* ******** *** ***** *** ******* *******, ** ***** like * ****-** *** **** **** ************... ;-*

...****** **** *********...

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