Pixim's Acquisition of Advasense Examined

By: John Honovich, Published on Jun 29, 2011

In June 2011, Pixim announced [link no longer available] the acquisition of Isreali based CMOS developer Advasense, a 7 year old company that had raised more than $20 Million USD over the last half decade. In this note, based on an interview with Pixim, we examine the motivation of the acquisition, its future potential and Pixim's overall growth.

Background of Advasense

Historically, Advasense developed CMOS imagers for mobile phone applications. Advasense's competitive advantages focused on very small pixel sizes, deep pixel well capacity delivering improved color and low light performance. Their most notable product offering was the AI05, a 5MP 1/4" CMOS sensor (an 8 minute very technical demonstration may be viewed).

Motivation and Potential for Pixim

Pixim reports that the acquisition is for Advasense's engineering team and Intellectual Property. Pixim says they are not moving into the mobile market nor will they continue offering the AI05 chip.

While Pixim did not disclose the acquisition price, we suspect the cost was modest relative to the historical funding for the company (given the appearant limited market traction of Advasense).

Pixim anticipates that Advasense's engineers and IP will help in future megapixel surveillance offerings. Currently, Pixim only offers SD solutions and does not have a public date for a megapixel release.

Pixim's Progress

Pixim reports that total unit sales of their chipsets have doubled over the last 6 months, primarily driven by uptake of their Seawolf chipset (their newest chipset released at the end of last year). Given that Pixim is only offering SD and the relative slow growth (or decline) of the overall SD market, this is fairly sizeable.

Pixim estimates that analog cameras account for 78% of chipsets shipped but that the IP proportion has increased significantly in the last year. 22% IP unit sales is notable, especially given Pixim is only shipping SD today. [Unit sales percentage is always lower than revenue percentage for IP cameras as IP cameras have a higher average selling price than analog.]

Comments : PRO Members only. Login. or Join.

Related Reports

Security Sales Course 2020 - Last Chance Save $50 on Dec 05, 2019
This sales course is customized for the current needs and challenges specific to professionals selling video surveillance and access control...
Freebie Face-Off: Rise of ~$30 Giveaways Examined on Dec 02, 2019
The freebies are growing. Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given...
Vunetrix Health Monitoring Company Profile on Nov 26, 2019
Vunetrix boasts that they make the integrators the 'HERO' by using Vunetrix's monitoring. We spoke to Vunetrix to better understand their...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...
100+ Companies Profile Directory on Nov 06, 2019
While IPVM covers the largest companies in the industry regularly (like Axis, Dahua, Hikvision, etc.), IPVM strives to do a profile post on each...
Hikvision USA Fights LTS on Nov 04, 2019
Hikvision's USA subsidiary is fighting with LTS, having recently quietly dropped LTS as an authorized distributor amidst ongoing face-offs between...
Axis Cracks Down On Illicit Channel Sales on Nov 01, 2019
Axis has stepped up efforts to crack down on illicit channel sales according to various industry sources, though, Axis denies this. Online sales...
Struggling Arcules Changes Chief Revenue Officer on Oct 29, 2019
Canon / Milestone spinout Arcules has struggled, now changing their Chief Revenue Officer, just a year after he came on board. The issue is not...
nFlux AI Startup Profile on Oct 28, 2019
nFlux, an Amazon, Google, and Microsoft funded AI startup told IPVM their mission is to build the most intelligent video analytics platform in the...
Alarm.com Acquires OpenEye on Oct 21, 2019
Alarm.com is targeting commercial expansion and now they have a commercial cloud VMS with the acquisition of OpenEye. In this note, based on...

Most Recent Industry Reports

Disruptor Wyze Releases Undisruptive Smartlock on Dec 06, 2019
While Wyze has disrupted the consumer IP camera market with ~$20 cameras, its entrance into smart locks is entirely undisruptive. We have...
Bosch Budget 3000i Cameras Tested on Dec 05, 2019
Bosch has long had a hole in its lineup for, as it describes, "competitively-priced cameras". Now, Bosch has released its 3000i series cameras...
Anixter Resisting Takeover From Competitor on Dec 05, 2019
Mega distributor Anixter is going to be acquired but by whom? Initially, Anixter planned to go private, being bought by a private equity firm....
Security Sales Course 2020 - Last Chance Save $50 on Dec 05, 2019
This sales course is customized for the current needs and challenges specific to professionals selling video surveillance and access control...
Ireland National Children's Hospital Chooses Hikvision End-to-End With Facial Recognition on Dec 05, 2019
The world's most expensive hospital project ever, the New Children's Hospital in Ireland, has chosen an all-Hikvision surveillance system including...
AVTech ~$70 IP Cameras Tested Vs Dahua and Hikvision on Dec 04, 2019
Taiwanese manufacturer Avtech is taking direct aim at low cost leaders Dahua and Hikvision with ~$70 starlight and white light illuminator...
Ultinous European Analytics Startup Company Profile on Dec 04, 2019
European analytics-startup Ultinous pitches customers to "Have your own video analysis service!" We spoke to Ultinous to better understand their...
Access Startup Multi-Mount Aims To Streamline Reader Installs on Dec 03, 2019
Startup Multi-Mount claims it makes installing access readers 'Fast', 'Secure,' and fit 'any size frame.' The company states its bracket 'fits most...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
Arcules CEO Retracts False GDPR Claim + Dahua and Milestone Claims Examined on Dec 03, 2019
Arcules CEO has retracted a false claim about his organization being a "fully compliant GDPR company" after IPVM reporting (Arcules CEO Threatens...