Pixim's Acquisition of Advasense Examined

By John Honovich, Published on Jun 29, 2011

In June 2011, Pixim announced [link no longer available] the acquisition of Isreali based CMOS developer Advasense, a 7 year old company that had raised more than $20 Million USD over the last half decade. In this note, based on an interview with Pixim, we examine the motivation of the acquisition, its future potential and Pixim's overall growth.

Background of Advasense

Historically, Advasense developed CMOS imagers for mobile phone applications. Advasense's competitive advantages focused on very small pixel sizes, deep pixel well capacity delivering improved color and low light performance. Their most notable product offering was the AI05, a 5MP 1/4" CMOS sensor (an 8 minute very technical demonstration may be viewed).

Motivation and Potential for Pixim

Pixim reports that the acquisition is for Advasense's engineering team and Intellectual Property. Pixim says they are not moving into the mobile market nor will they continue offering the AI05 chip.

While Pixim did not disclose the acquisition price, we suspect the cost was modest relative to the historical funding for the company (given the appearant limited market traction of Advasense).

Pixim anticipates that Advasense's engineers and IP will help in future megapixel surveillance offerings. Currently, Pixim only offers SD solutions and does not have a public date for a megapixel release.

Pixim's Progress

Pixim reports that total unit sales of their chipsets have doubled over the last 6 months, primarily driven by uptake of their Seawolf chipset (their newest chipset released at the end of last year). Given that Pixim is only offering SD and the relative slow growth (or decline) of the overall SD market, this is fairly sizeable.

Pixim estimates that analog cameras account for 78% of chipsets shipped but that the IP proportion has increased significantly in the last year. 22% IP unit sales is notable, especially given Pixim is only shipping SD today. [Unit sales percentage is always lower than revenue percentage for IP cameras as IP cameras have a higher average selling price than analog.]

Comments : Members only. Login. or Join.

Related Reports

Acquisitions - Winners and Losers on Dec 10, 2019
Most major manufacturers have been acquired over the last decade. But which...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer...
OnSSI Founders Return, Start Corsight on May 25, 2020
The OnSSI founders are back, less than 2 years after selling OnSSI to...
Axton Presents Pulsed-Light Illuminators on May 15, 2020
Axton presented Pulsed-Light Illuminators (Pulsar Series), at the April 2020...
Euklis Presents AI Analytics on May 05, 2020
Euklis presented its AI facial recognition, LPR, and object recognition...
IDIS Presents 12MP IR Panoramic Fisheye on May 26, 2020
IDIS presented its 12MP IR panoramic fisheye camera at the April 2020 IPVM...
Mobiqam Presents Battery Powered & Quick Setup Video Surveillance on Jun 12, 2020
Mobiqam presented its battery-powered, quick setup video surveillance system...
Optex Presents Outdoor Battery Powered Multitech Motion Sensors on May 07, 2020
Optex presented two outdoor rated, battery-powered motion sensors, the QX and...
IPConfigure Presents Orchid Fusion VSaaS on Apr 30, 2020
IPConfigure presented Orchid Fusion VSaaS at the April 2020 IPVM New Products...
Wyze AI Analytics Tested - Beats Axis and Hikvision, Now Improved, Now Being Terminated on Nov 25, 2019
When we originally tested Wyze's free person detection deep learning...
GeoVision Presents AI and Facial Recognition on May 22, 2020
GeoVision presented its AI analytics and facial recognition at the April 2020...
Sony 61MP Surveillance Sensor Examined on Sep 04, 2020
For a decade, the highest resolution single-imager surveillance cameras have...
Qumulex Presents Unified VMS and Access Control on Jun 08, 2020
Qumulex presented its unified video management and access control system at...
Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic i-PRO presented its X-Series cameras and AI video analytics at the...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...

Recent Reports

ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
GDPR Impact On Temperature / Fever Screening Explained on Oct 22, 2020
What impact does GDPR have on temperature screening? Do you risk a GDPR fine...
Security And Safety Things (S&ST) Tested on Oct 22, 2020
S&ST, a Bosch spinout, is spending tens of millions of dollars aiming to...
Nokia Fever Screening Claims To "Advance Fight Against COVID-19" on Oct 22, 2020
First IBM, then briefly Clorox, and now Nokia becomes the latest Fortune 500...
Deceptive Meridian Temperature Tablets Endanger Public Safety on Oct 21, 2020
IPVM's testing of and investigation into Meridian Kiosk's temperature...
Honeywell 30 Series and Vivotek NVRs Tested on Oct 21, 2020
The NDAA ban has driven many users to look for low-cost NVRs not made by...
Ubiquiti Access Control Tested on Oct 21, 2020
Ubiquiti has become one of the most widely used wireless and switch providers...
Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...
Mexico Video Surveillance Market Overview 2020 on Oct 20, 2020
Despite being neighbors, there are key differences between the U.S. and...
Dahua Revenue Grows But Profits Down, Cause Unclear on Oct 20, 2020
While Dahua's overall revenue was up more than 12% in Q3 2020, a significant...
Illegal Hikvision Fever Screening Touted In Australia, Government Investigating, Temperature References Deleted on Oct 20, 2020
The Australian government told IPVM that they are investigating a Hikvision...
Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic i-PRO presented its X-Series cameras and AI video analytics at the...
Augmented Reality (AR) Cameras From Hikvision and Dahua Examined on Oct 19, 2020
Hikvision, Dahua, and other China companies are marketing augmented reality...
18 TB Video Surveillance Drives (WD and Seagate) on Oct 19, 2020
Both Seagate and Western Digital recently announced 18TB hard drives...