Pixim's Acquisition of Advasense Examined

Author: John Honovich, Published on Jun 29, 2011

In June 2011, Pixim announced the acquisition of Isreali based CMOS developer Advasense, a 7 year old company that had raised more than $20 Million USD over the last half decade. In this note, based on an interview with Pixim, we examine the motivation of the acquisition, its future potential and Pixim's overall growth.

Background of Advasense

Historically, Advasense developed CMOS imagers for mobile phone applications. Advasense's competitive advantages focused on very small pixel sizes, deep pixel well capacity delivering improved color and low light performance. Their most notable product offering was the AI05, a 5MP 1/4" CMOS sensor (an 8 minute very technical demonstration may be viewed).

Motivation and Potential for Pixim

Pixim reports that the acquisition is for Advasense's engineering team and Intellectual Property. Pixim says they are not moving into the mobile market nor will they continue offering the AI05 chip.

While Pixim did not disclose the acquisition price, we suspect the cost was modest relative to the historical funding for the company (given the appearant limited market traction of Advasense).

Pixim anticipates that Advasense's engineers and IP will help in future megapixel surveillance offerings. Currently, Pixim only offers SD solutions and does not have a public date for a megapixel release.

Pixim's Progress

Pixim reports that total unit sales of their chipsets have doubled over the last 6 months, primarily driven by uptake of their Seawolf chipset (their newest chipset released at the end of last year). Given that Pixim is only offering SD and the relative slow growth (or decline) of the overall SD market, this is fairly sizeable.

Pixim estimates that analog cameras account for 78% of chipsets shipped but that the IP proportion has increased significantly in the last year. 22% IP unit sales is notable, especially given Pixim is only shipping SD today. [Unit sales percentage is always lower than revenue percentage for IP cameras as IP cameras have a higher average selling price than analog.]

Comments : PRO Members only. Login. or Join.

Related Reports

Longse USA Profile on Nov 30, 2018
In September 2017, Longse bought and opened their USA office. As one of the largest South China surveillance manufacturers, they have previously...
Security Sales Course 2019 on Nov 29, 2018
The next IPVM Security Sales Course starts in January 2019. This sales course is customized for the needs and challenges specific to...
Vintra "AI-Powered" Video Analytics Startup Profile on Nov 27, 2018
Vintra is a Silicon Valley startup focused on AI-based video analytics. They had booths at IACP and ISC West demonstrating their hosted or...
AAA Enters Security Industry With Acquisition on Nov 26, 2018
AAA is a multi-billion dollar organization with 50+ million members and, in the US, most known for being a "towing service." However, the company...
Openpath Access Control Tested on Nov 20, 2018
Big investment in access startups is uncommon, but Openpath has recently attracted $20 million doing just that. The company has limited security...
Milestone Disrupts Milestone With Arcules on Nov 19, 2018
Milestone is now competing against... Milestone's own spinout Arcules. New IPVM testing shows that Arcules has incorporated a substantial amount...
ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...
Ubiquiti Protect Video Surveillance Profile on Nov 07, 2018
Ubiquiti has now been in the video surveillance market for 7 years (see our first coverage back in 2011). In that time, the company's revenue has...
Wyze Explosive Growth Disrupting Consumer IP Camera Market on Oct 30, 2018
Wyze, a company founded only in 2017, is poised to disrupt the consumer IP camera market by combining American marketing and Chinese manufacturing...
Huawei To Be “Top Three Global Position” in Video Surveillance on Oct 29, 2018
Huawei - China’s biggest networking gear and smartphone maker - plans to become one of the top three global video surveillance manufacturers in...

Most Recent Industry Reports

AV Tech Company Profile on Dec 07, 2018
Taiwanese manufacturer AV Tech's revenue declined ~70% since 2012. Planning a comeback, AV Tech spoke to IPVM about their opportunities and...
Ubiquiti $79 Flex IP Camera Tested on Dec 07, 2018
U.S. Manufacturer Ubiquiti has released a 1080p, integrated IR IP camera, selling it directly for $79, making this one of the least expensive IP...
Infinova's Xinjiang Business Examined on Dec 07, 2018
As pressure mounts for companies to stop doing business in China’s Xinjiang region amid a severe human rights crisis, IPVM has found Infinova sold...
Akuvox Intercom Profile on Dec 06, 2018
Akuvox, a Chinese manufacturer of VoIP products, is expanding heavily into Video Intercom products with disruptive pricing targeted for commercial...
Sublethal Camera Gun Examined on Dec 06, 2018
Sublethal is a South African company that manufactures a remotely-controlled, camera-enabled gun called the Boomslang, which is Afrikaans for tree...
UK ICO Denies IPVM GDPR Complaint Against IFSEC, Decides Each Exhibitor Responsible on Dec 06, 2018
The UK Information Commissioner's Office (ICO) has denied IPVM's complaint against IFSEC for misuse of facial recognition. Each Exhibitor...
VMS Live Monitoring Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone, Network Optix on Dec 05, 2018
Viewing live video is the first interaction and most common task most users have with a VMS. Who does it best and worst? Who offers the most...
ADT Wins Fire Death Suit But Faces Appeal on Dec 05, 2018
ADT/Protection 1 has won a wrongful death court case in which it was sued by the estate of a deceased customer. However, the attorney for the...
Fullerton Returns, Joins OpenEye on Dec 04, 2018
Eric Fullerton became one of the most famous people in the industry as the Chief Sales and Marketing Officer of Milestone as Milestone became the...
Hanwha L Series Lowest-Cost Camera Tested on Dec 04, 2018
Hanwha has released their lowest-priced IP camera line ever, the L series, that competes on price with low cost competitors Dahua and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact