Ivy League Grads Present Percepta Shoplifting Detection

By: Joey Walter, Published on Jun 17, 2020

Ivy League graduates of the University of Pennsylvania presented their startup Percepta at the May 2020 IPVM Startups show.

IPVM Image

****** **** ******:

  • * **-****** ***** **** Percepta ********* **** *&*
  • ********** ** *** ******* and *** *** *******
  • *** ******** ******* ** consider
  • *** ******** ******* ** consider

************

*** ***** ***** ** Percepta's **** ************ **** the ******* ****, ********* Q&A:

**********

*** **** ********** ** below:

Percepta ********

******* ** ****, ** CEO******** ********* ************, *** ***** startup ******** ** **** University ** ************ ********.

***** ** *********** **********, their ***** ***** ** uses ******** ** ******* to ****** ********** ******** and******* ****-**** ******. **** **** ***** to "******** ****" ***** ********** ******* to ****** *********.

Product ********

********'* ******** **** ******** cameras ********* ** ****** retail ******. ***** ******** analyzes **** *******, *** uses ***** ***** ** to ******** ********** ******** on ** ******* *****.

*** ****** **** ** on-premise ******** ******* **** connects *** ******** ******* to *** *****, ***** they ***** ***** **** 5 *******.

IPVM Image

******** **** ***** ****** has *********** ******* ***** is ********* ** *** cloud. *******, ** ** going ** ** ******* based ** *** ******** upload ********* ** ********, unlike ******* **** ******* on-premise **********. **** ********* that *********** ** * strength ** ***** ******, as *** ******** *** simultaneously ******* ********* ** deployments.

Ethical / **** ********** *********

*** ********* **** ******* to ******** ********** ******** and *********** *** ********* as ******* ** ***** on **** *** ******** recognition. ***** ********* ******* raw ******* **** ********** footage ***** ** **** Estimation, ****** ***********, *** gaze **********.

IPVM Image

**** ***** **** ***** these ******** *******, ***** product ***** * **% true ******** **** *** 3% ***** ******** ****. This, ***** "*********** **** demographic ******** ** ********, thereby ********** ***** ******* and ********** ****."

Real-time ******

IPVM Image*** ******* ******** ** alert ******* ** ****** store ********* **** *********** is ********.

***** ************* *** **** via ***** ****** ***, and **** ***** ** is "****-****" **** ******** to ***** ** ***** 6 *******.

*******

**** *** ********* ******** 2020 ** ******* *** software, *** ****** * $40 **** *** ****** per *****. **** ******** 24/7 **********, ********* ******, support *** *******, *** 1-week ** *** *******.

**** ** ********* ******** to ***** ********* **** only *******, *** *******, people *** ******* ***** analytics.

Key *********

***** *** * *** positive ******* ** ********'* offering:

  • ******* **********:********** ****** ******* **** anonymous ******* *** **** retail ******* ***** ***** pushback ****** ** ****** recognition, ** **** ** they *** ********** ****** behaviors **** *** **********.
  • ***** ***********:**** ******* **** * low ********** ****** ** do **** *** ******** detection ** *** *****, so *** ********* ** needed.
  • **** ******** **************:***** ********* ******* ** existing ****** ************* ** retail ******. *** ** processing ** *** *****, customers ***'* **** ** purchase ** ********* ********* appliance *** **** ********.

Key *********

*******, ***** *** **** potential *********:

  • ** ****** ***********:*** ******** ** ******** to *********** ********* *** alerts, *** **** *** include *** ************* ********* based ** ******** **********.
  • ***** ****** ** ***********:* ***** ** ***** required ** *********** ********* flagged ** *** ********* footage, ** ***** ** confirm **** ** *** shoplifting *** *** ****** behavior.
  • *** ******* / **********:******** ** * ***** new ******* **** * leadership **** ******** *** of **********. ** ** not *********** * *******, it ** ****** * factor ***** *******.

******* **** *********** ****Percepta *

Comments (3)

* *** ***** *** 6 ****** ******** ** alert ****? ***** ******* sound **** **** *** possible ** * *** testing ***********, ******* ** the **** ***** * find **** **** ** believe.

**** ** * ******-***** retail ***** ******* ** purchase **** ********** *** 40 *******, **** ***** mean **** ***** **** roughly +****** ****** ********** for **** ******* ***** to ***. *** **** is ** * ****** conservative **** @ ***** per ******.

** ***********,

** ****** ** **********/***, Percepta **** *** ** is ******* ** *** FPS *** **********:

(**:**)

*** ** ** ******* on **** ** *** footage ** * **** low **********. ** ** still ******** **** **** in ***** ** *****. In ***** ** ****, you **** ****** ****. And **'** **** ********** pricing ****, ********** ****** resolution **** *** ****** accuracy ***** **'** [***] false *********.

** ****** ** ***** numbers ** *******, ******** said ** ***** ** used ** **** ***** areas:

(**:**)

**'** ******** ****** **** Walmart ** **** *** they ********* ********* **'* not * ******* ******** of *** *******, **'* high ******* *****, *** know, **** ***** ***** think *******, ***** ***********, cigarettes. *******. *** **** our ***** ** ***** basis, **'* *** ********* across *** *****. **'*, you ****, *** ***** with ****** *****, ***'** not ***** ** *** it *** ****, *** nothing ** ****** ** not ****.

**** ***** **** *** type ** ****** ****-********* that ***** **** **** real **** ** ** works ** ******** ** well ** ** **** in *** ***.

**** ** ****-**** *** cases ***** ** ****** based ** *** ***** processing *****, ********* ***** deliver *********** ** * BELO **** **** ** could *********.

******* ************ ***'* **** confronting *********** ********, ** the **** *** ****-**** notifications ***** *** ** critical *** * *** of ********* *** *****.

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