PennyAlerts is Pretty Interesting

Author: John Honovich, Published on Jun 25, 2015

We have criticized Intransa / Viakoo pretty harshly. And they deserved it.

Quietly going out of business, dropping all warranties, the Intransa leaders then starting Viakoo, launching a false marketing campaign and pricing their service unreasonably.

Now, the company has done a 180, offering a radically lower cost service that we think has potential. In this note, we examine it.

** **** ********** ******** / ****** ****** *******. *** **** deserved **.

******* ***** *** ** ********,******** *** **********, *** ******** ******* **** ******** ******, ********* * ***** ********* *********** ******* ***** ******* ************.

***, *** ******* *** **** * ***, ******** * ********* lower **** ******* **** ** ***** *** *********. ** **** note, ** ******* **.

[***************]

The ***** ***

****** ******* *** **** * ***** ***** ************ ****** ********** service ** $** *** **** *** ******. ****'* * **** sell *********** (*) **** **** *** ***** ** *** ******** for ****, **** ******, (*) **** ***** ************ ***** *** hard ******* ** ***** **** *** ****** ********** *** (*) Viakoo *** ******* ****** **** **** **** ********** *** ******** packages.

The ****** *** - '***********'

***,****** *** ***** * ****** ************ *******- ******'***********'- **** **** * ***** * ***, ** **** $*.** per ****. **** ** **% ***** **** **** ***** ******** package.

*********** ******** ****** - **** ** **** ************* ** *****, ****-**** alerts, ******** *****, '***'. ****** *** ****** ***, **** **** call '****** ************', ** ***** **** ****, ************* *******, ***** retention **********, ***** ********* **********, ***.

Positioned ** ***********

****** **** **** *** ****** **** ** ***********:

"********** *** ******** ** * **** **** ***** ********** ****** have ** ***** ********.  ** ***** *** ** **** ******* find *** *** ********, *** **** *** ****** **** ******** more *********** (*** **********). ** ** *****, ********** ** *** meant ** * ******* *** ****** **** ** ********** – ** is ***** ** ** **** ** ***********."

***** ********* *****:

*********

** $** *** ****** *** ****, **** ** ****** * hard, ** *** ********** ****, ** **** *****.

** $*.** *** ****** *** ****, ** ** *********** ****** to ********.

** ** * ***** **** ******* *** ****** ** ** opens ** *** ****** *** **** *** **** ***** ***** at * ********** *** ****. ** **** ***** *****, **** can ****** **** ***** ** ****** *****.

*** ********* **** ** ****** ****** *****. ** $*.** *** camera *** ****, **** **** **** ** *** * *** of ******* ** ***** ***** *****. **** ** ******** $* million ** ****** *******, **** ******* ***,*** ******* - ** small ****.

Comments (10)

the company has done a 360

360 means you are back where you started. Same as "done a 0."

They have done a 180.

Sorry, crawling back into my hole now...

It's not a 360 until we see:

Not necessarily, Jim!

Much of this capability can/should eventually be supported by the VMS systems themselves. For example, Milestone's Customer Dashboard. This will create competitive pressure that will make numbers like 273,000 cameras all the more difficult.

If Viakoo can deliver meaningful data across a wide range of VMS this may be more worthwhile than platform specific alerting. Not every integrator sells just one VMS. I cannot emphasize the word meaningful enough. Filtering of "noise" is critical to preventing the notifications from being ignored.

The Milestone Dashboard is essentially free with the functionality being an incentive to keep SUPs current. The Milestone Dashboard does not function with Corporate or Expert installations which is where the high camera counts / high value sites for Viakoo come into play. In my experience, the noise is very high in the dashboard with three differing alerts being received when one camera drops video fo even a second: image failure, camera failed to provide an image, and cannot retrieve serial number. Meaningful filtering would prevent that.

I believe a test is in order to validate how useful Viakoo really is.

Poor marketing.

  1. Name choice locks them into inflexible pricing structure.
  2. Integrators are going to pay? No pass-thru to end-users? In an industry built on RMR?

I don't get it.

Regarding point 2 this allows the integrator flexibility to name what they will charge the customer for the service.

I am not a fan on the name choice either. 'Penny' signifies cheap products so gives the wrong connotation. That said, they could change the price structure - penny per hour, etc.

As for passing through to users, presumably the integrator can charge whatever they want / can bear for this.

why do they state........ "PennyAlert is not meant as a product for resale from an integrator – it is meant to be used by integrators."

Seems limiting.....Let the Integrator use the solution in a manner that works with their business model.

Agree with that question / comment. Seems unnecessary and not like they can / will block an integrator who charges an end user.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Dedicated Vs Converged Access Control Networks (Statistics) on Apr 20, 2018
Running one's access control system on a converged network, with one's computers and phones, can save money. On the other hand, hand, doing so can...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
Security Camera Cleaning Frequency Statistics on Apr 18, 2018
150+ integrators told IPVM how often they clean cameras on customer's sites and why.  Inside we examine their answers and break down feedback...
Worst Access Control 2018 on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators. In this report, we analyze the answers to: "In the...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
GDPR For Video Surveillance Guide on Apr 12, 2018
The European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but there is much confusion and no clear guidelines on...
Hikvision Hires Ex-Herbalife MLM Scheme PR Director on Apr 09, 2018
Hikvision has hired Michael Gutierrez, a 'crisis management excellence' award-winning PR director for his work at Herbalife, as Gutierrez...
Hikvision Hires Ex-Milestone Head To Lead Global PR on Apr 06, 2018
Hikvision has PR problems. From its failed attempt at hiring a crisis communication writer to their failed anti-IPVM blog series to the increasing...
VMS New Developments Spring 2018 (Avigilon, Exacqvision, Genetec, Hikvision, Milestone, Network Optix) on Apr 04, 2018
What's new with VMS software? In this report, we examine new features and releases for Spring 2018 to track different areas of potential...
Favorite Video Analytic Manufacturers 2018 on Apr 02, 2018
Video analytics is one of the biggest trends in 2018, driven by marketing for Artificial Intelligence and Deep Learning. But what do integrators...

Most Recent Industry Reports

May 2018 Camera Course on Apr 20, 2018
Save $50 on early registration until this Thursday, the 26th. Register now (save $50) for the Spring 2018 Camera Course This is the only...
Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...
Dedicated Vs Converged Access Control Networks (Statistics) on Apr 20, 2018
Running one's access control system on a converged network, with one's computers and phones, can save money. On the other hand, hand, doing so can...
April 2018 IP Networking Course on Apr 19, 2018
This is the last chance to register for our IP Networking course. Register now. NEW - 2 sessions per class, 'day' and 'night' to give you double...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Security Camera Cleaning Frequency Statistics on Apr 18, 2018
150+ integrators told IPVM how often they clean cameras on customer's sites and why.  Inside we examine their answers and break down feedback...
Worst Access Control 2018 on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators. In this report, we analyze the answers to: "In the...
Axis VMD4 Analytics Tested on Apr 17, 2018
Axis is now on its 4th generation of video motion detection (VMD), which Axis calls "a free video analytics application." In this generation, Axis...
Arecont CEO And President Resign on Apr 17, 2018
This is good news for Arecont. Arecont's problems have been well known for years (e.g., most recently Worst Camera Manufacturers 2018 and starting...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact