Pay Real Money; Get Fake Interview

Author: John Honovich, Published on Aug 30, 2012

Interviews with manufacturers are typically boring, filled with platitudes and thinly veiled promotions. But are they actually bought and paid for? Unfortunately, one of the biggest promoters of security manufacturer interviews, SecurityStockWatch is. Typically, you would have to pay nearly $9,000 for a fake "sponsored content interview" but thanks to the PSA, you can get 35% off and get coverage in the Wall Street Journal, CNN, the LA Time and other major publications. And now the Security Industry Alliance is getting in on the action.

Is this for real? In this note, we dig into the deep problems of the offer.

SecurityStockWatch has a prestigious sounding interview series called "In the Boardroom With" that conducts interviews with various security manufacturers. Here's an example of the type of hard hitting questions they asked Pelco recently: "Congratulations on the Pelco by Schneider Electric success story at The Greenbrier Casino Club in West Virginia.... Can you tell us about the solution?" Congratulations indeed.

Manufacturers 'Control'

The questions are so weak because as their Rate Card brags, "you [the manufacturer] control the content and the interview." There's no real interview, just a series of staged question used to trick unsuspecting readers into thinking that this is a legitimate discussion. Plus, no disclosure of 'sponsorship' nor sponsor 'control' is provided, which is almost certainly againt FTC guidlines, common sense, ethics 101, etc., etc.

Major Publication Coverage

The big selling point for these fake interviews is coverage in major publications but these are simply automated press release distributions that run on completely separate and generally unread sections. For example, "coverage" in the Wall Street Journal is actually just a press release copy in MarketWatch, a brand distinct from the 'real' WSJ. You'd get basically the same results by paying PRWeb $369 for their 'premium' service. Even that's not real coverage in the NY Times but the same automated copying of press releases.

I suppose there's no shame but I guess there's also no fear that readers will be smart enough to see through such basic scamming. Here's a classic Daily Show critique of interviewers failing to ask real questions:

Comments : PRO Members only. Login. or Join.

Related Reports

Hikvision Attacks IPVM on Mar 20, 2017
Hikvision has attacked IPVM repeatedly over the last month, both in the international press and in its dealer communications. Attacks Listed On...
Beware Scam Market 'Research' on Mar 15, 2017
The 'data' and 'research' that headlines many articles is a scam, perpetuated by a variety of Indian firms that have exploited the carelessness and...
Axis: "Everything is IP" - False on Feb 24, 2017
Axis is congratulating itself, with executive Fredrick Nilsson declaring: "Now the conversion is all done and everything is IP and analog is...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Suffering Criticism, Hikvision Keeps Insecure Online Service Up [Now Down] on Jan 03, 2017
Hikvision suffered severe criticisms for its abrupt plan to discontinue its Hikvision Online service, with 3 core functions to be removed on Dec...
No One Should Ever Use Simplisafe on Dec 12, 2016
Simplisafe, the upstart DIY intrusion alarm system, is increasingly Public Enemy Number One in the alarm business. Recently, Security Sales ran an...
Dahua ‘Duplicitous’ Says Botnet Victim on Oct 11, 2016
The victim of the record-breaking botnet, Brian Krebs, is calling Dahua duplicitous in its statements about the Mirai botnet. He says Dahua should...
Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
Get End User Leads for Just $997 A Month on Aug 31, 2016
Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than...
US Embassy Requires Hikvision Cameras on Aug 29, 2016
The US Embassy in Kabul Afghanistan has required only Hikvision cameras in a new US federal government bid. However: Hikvision was founded...

Most Recent Industry Reports

Everbridge Mass Notification Service Examined on Mar 24, 2017
Everbridge is expanding in the security space. In January 2017 Everbridge acquired PSIM platform IDV, and have also begun integrating with other...
Hikvision Removing Auto 'Phone Home' on Mar 24, 2017
Facing pressure over their cameras auto phoning home and their Chinese government ownership, Hikvision has begun quietly removing automatic...
Axis Camera Vulnerabilities From Google Researcher Analyzed on Mar 23, 2017
A Google security researcher has reported 6 vulnerabilities for Axis cameras, affecting multiple models and firmware versions. In this report, we...
OpenEye Takes Aim At Exacq on Mar 23, 2017
First Milestone targeted Exacq with a takeover offer, and now OpenEye is gunning for them with an offer to swap out Exacq for their cloud-managed...
Lock Keyways For Access Control Guide on Mar 23, 2017
Lock keyways can be the difference between a lock working or not. Understanding keyways is important for access control. Indeed, a member recently...
Broken Browser Support for Video Surveillance on Mar 22, 2017
Modern web browsers have left the security industry behind. Current Chrome, Firefox, and Microsoft Edge browsers do not support NPAPI plugins,...
ADI Favorability Results on Mar 22, 2017
150 North American integrators provided feedback on 6 distributors, and why they do (or do not do) business with ADI. ADI is clearly a big name in...
1 Million Dahua Devices Exposed To Backdoor on Mar 22, 2017
Statistics show that 1 million Dahua devices are publicly exposed and vulnerable to the Dahua backdoor. Despite this, Dahua has downplayed the...
Hikvision Hires Crisis Communication Writer on Mar 21, 2017
Hikvision has hired a crisis communication writer as the company ramps up its efforts to deal with the 'crisis' it feels it is facing. 'Crisis...
Glass Break Sensor Tutorial on Mar 21, 2017
Burglars often break glass windows to get into a house. Using glass break detectors in conjunction with alarm contacts is a good way to protect the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact