Pay Real Money; Get Fake Interview

Author: John Honovich, Published on Aug 30, 2012

Interviews with manufacturers are typically boring, filled with platitudes and thinly veiled promotions. But are they actually bought and paid for? Unfortunately, one of the biggest promoters of security manufacturer interviews, SecurityStockWatch is. Typically, you would have to pay nearly $9,000 for a fake "sponsored content interview" but thanks to the PSA, you can get 35% off and get coverage in the Wall Street Journal, CNN, the LA Time and other major publications. And now the Security Industry Alliance is getting in on the action.

Is this for real? In this note, we dig into the deep problems of the offer.

SecurityStockWatch has a prestigious sounding interview series called "In the Boardroom With" that conducts interviews with various security manufacturers. Here's an example of the type of hard hitting questions they asked Pelco recently: "Congratulations on the Pelco by Schneider Electric success story at The Greenbrier Casino Club in West Virginia.... Can you tell us about the solution?" Congratulations indeed.

Manufacturers 'Control'

The questions are so weak because as their Rate Card brags, "you [the manufacturer] control the content and the interview." There's no real interview, just a series of staged question used to trick unsuspecting readers into thinking that this is a legitimate discussion. Plus, no disclosure of 'sponsorship' nor sponsor 'control' is provided, which is almost certainly againt FTC guidlines, common sense, ethics 101, etc., etc.

Major Publication Coverage

The big selling point for these fake interviews is coverage in major publications but these are simply automated press release distributions that run on completely separate and generally unread sections. For example, "coverage" in the Wall Street Journal is actually just a press release copy in MarketWatch, a brand distinct from the 'real' WSJ. You'd get basically the same results by paying PRWeb $369 for their 'premium' service. Even that's not real coverage in the NY Times but the same automated copying of press releases.

I suppose there's no shame but I guess there's also no fear that readers will be smart enough to see through such basic scamming. Here's a classic Daily Show critique of interviewers failing to ask real questions:

Comments : PRO Members only. Login. or Join.

Related Reports

Hikvision: IPVM Is "Destined To Fail" on Jun 14, 2017
Hikvision has accused IPVM of 'cyberbullying' them, declaring IPVM 'destined to fail.' This is the 3rd anti-IPVM Hikvision post in 2 weeks,...
Morten Tor Nielsen Defends Hikvision on Jun 12, 2017
Morten Tor Nielsen, veteran software developer for Prescienta working for OnSSI, has posted "In Defence of Hikvision". As Nielsen explains...
Hikvision Marketer Caught Spamming, Fails at Coverup, Fired on May 23, 2017
A Hikvision marketing employee was caught by IPCamTalk trying to surreptitiously disparage IPVM and IPCamTalk. This is an outgrowth of Hikvision's...
Hikvision EZVIZ Amazon Scam Revealed on Apr 26, 2017
Hikvision is violating US Federal Trade Commission guidelines and Amazon rules with a "Honest" Review Program scheme that provides gift cards to...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
A New Low For Knightscope - Just $3! on Apr 13, 2017
Take a look: Did you think, even for a fraction of a second, "$3 per share, could be a good deal"? If so, you should not invest in anything....
The Sleaziest Booth Of ISC West - Rapid Response on Apr 10, 2017
The use of 'booth babes' is way down overall, but one company, Rapid Response, continues to treat ISC West like it is an HBO brothel documentary...
How HiSilicon Wasted $200,000 At ISC West on Apr 03, 2017
Huawei owned HiSilicon is a hidden key component of many of the cheapest cameras on the market. For the second year in a row, HiSilicon has wasted...
Hikvision Attacks IPVM on Mar 20, 2017
Hikvision has attacked IPVM repeatedly over the last month, both in the international press and in its dealer communications. Attacks Listed On...
Beware Scam Market 'Research' on Mar 15, 2017
The 'data' and 'research' that headlines many articles is a scam, perpetuated by a variety of Indian firms that have exploited the carelessness and...

Most Recent Industry Reports

Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...
Axis P3225 Mk II Tested Vs. Original on Jun 20, 2017
Axis has released a number of 'Mk II' versions of their cameras, which are the same fundamental camera but with specific improvements. We tested...
Directory of 40 IP Camera Manufacturer Discovery Tools on Jun 19, 2017
Locating the IP address of a DHCP client or factory defaulted device on a network is often a difficult task.  In another report, we discussed...
Dahua Demotes USA CEO on Jun 19, 2017
Dahua has demoted their USA CEO Tim Wang. Inside this note, we examine the move, Dahua's challenges and what lies ahead for the...
Avigilon Increases Prices In Canada, Europe and UK on Jun 19, 2017
While many video surveillance companies are racing to see who can cut prices the fastest, Avigilon is taking a contrary approach, actually raising...
VMS UI - Light vs Dark Preferences on Jun 16, 2017
Several VMS manufacturers have the ability to choose a user interface with either a light or dark color theme. 150+ integrators told us which they...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact