Pay Real Money; Get Fake Interview

Author: John Honovich, Published on Aug 30, 2012

Interviews with manufacturers are typically boring, filled with platitudes and thinly veiled promotions. But are they actually bought and paid for? Unfortunately, one of the biggest promoters of security manufacturer interviews, SecurityStockWatch is. Typically, you would have to pay nearly $9,000 for a fake "sponsored content interview" but thanks to the PSA, you can get 35% off and get coverage in the Wall Street Journal, CNN, the LA Time and other major publications. And now the Security Industry Alliance is getting in on the action.

Is this for real? In this note, we dig into the deep problems of the offer.

SecurityStockWatch has a prestigious sounding interview series called "In the Boardroom With" that conducts interviews with various security manufacturers. Here's an example of the type of hard hitting questions they asked Pelco recently: "Congratulations on the Pelco by Schneider Electric success story at The Greenbrier Casino Club in West Virginia.... Can you tell us about the solution?" Congratulations indeed.

Manufacturers 'Control'

The questions are so weak because as their Rate Card brags, "you [the manufacturer] control the content and the interview." There's no real interview, just a series of staged question used to trick unsuspecting readers into thinking that this is a legitimate discussion. Plus, no disclosure of 'sponsorship' nor sponsor 'control' is provided, which is almost certainly againt FTC guidlines, common sense, ethics 101, etc., etc.

Major Publication Coverage

The big selling point for these fake interviews is coverage in major publications but these are simply automated press release distributions that run on completely separate and generally unread sections. For example, "coverage" in the Wall Street Journal is actually just a press release copy in MarketWatch, a brand distinct from the 'real' WSJ. You'd get basically the same results by paying PRWeb $369 for their 'premium' service. Even that's not real coverage in the NY Times but the same automated copying of press releases.

I suppose there's no shame but I guess there's also no fear that readers will be smart enough to see through such basic scamming. Here's a classic Daily Show critique of interviewers failing to ask real questions:

Comments : PRO Members only. Login. or Join.

Related Reports

Axis: "It’s A Question Of Trust And Who You Want To Be Associated With" on Jan 17, 2018
Who do you trust? Who do you want to be associated with? Axis is raising hard questions to start 2018. In this note, we examine these questions,...
'Defiant' Hikvision 'Strikes Back' At WSJ And US on Jan 16, 2018
The fight is on. Hikvision and their owner, the Chinese government, 'strikes back' against the Wall Street Journal and US politicians raising...
Chinese Government Attacks Western Reports on Jan 03, 2018
The Chinese government is angry at the BBC and WSJ's reporting on Chinese video surveillance (see BBC Features Dahua and WSJ Investigates China's...
Robot Vandalism on Dec 11, 2017
Vandalism of security systems is a common concern. It is so common that camera vandalism statistics show that designers routinely sacrifice camera...
ASIS Dumps 'ASIS' For Show on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'. This is a classic marketing mistake. For a show struggling...
Dahua Forbes 'Next Web Crisis' Vulnerability Dispute on Nov 16, 2017
The buffer overflow vulnerability in Dahua products is not in dispute, in fact we covered it when it was first published. What is in dispute is...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
WSJ Investigates Hikvision on Nov 13, 2017
The Wall Street Journal (WSJ) has released a detailed investigation into Hikvision's government ownership and cybersecurity problems, hitting the...
Ingram Micro: The Blind Lead The Blind on Nov 02, 2017
Ingram Micro, as a huge as they are overall, with $40+ billion in annual sales, has never been a force in physical security, despite, or perhaps...
Deceptive ASIS Attendance on Oct 06, 2017
ASIS is being deceptive with its conference reporting, effectively inflating the event's real actual attendance. What they try, but struggle to...

Most Recent Industry Reports

Chinese Government Hikvision Surveillance System On US Government Network on Jan 18, 2018
Hikvision, the Chinese government-owned manufacturer, has publicly claimed that their products are running on a US government network. Moreover,...
Camera Course - Last Day - Save $50 on Jan 18, 2018
Today is the last day to save $50 - register now. Learn video surveillance and get certified. Save $50 on the course, ending this Thursday the...
VSaaS Usage Statistics 2018 on Jan 18, 2018
VSaaS has been a 'next big thing' for more than a decade. The prospect of managing, storing and streaming video from the cloud rather than...
Vivint Streety Video Strengthens Door Knocking on Jan 17, 2018
Vivint is famous (or infamous depending on your perspective) for mastering large scale door to door selling. The company has skyrocketed from a...
Axis: "It’s A Question Of Trust And Who You Want To Be Associated With" on Jan 17, 2018
Who do you trust? Who do you want to be associated with? Axis is raising hard questions to start 2018. In this note, we examine these questions,...
Software House Vulnerability Allows Inside Attacker To Open Doors on Jan 17, 2018
A vulnerability in Software House IP-ACM modules allows an attacker to potentially unlock doors, or perform other actions, on affected systems....
'Defiant' Hikvision 'Strikes Back' At WSJ And US on Jan 16, 2018
The fight is on. Hikvision and their owner, the Chinese government, 'strikes back' against the Wall Street Journal and US politicians raising...
The 2018 Surveillance Industry Guide on Jan 16, 2018
The 300 page, 2018 Video Surveillance Industry Guide, covering the key events and the future of the video surveillance market, is now available,...
Edward Snowden Haven App Tested on Jan 16, 2018
Global coverage followed the December 2017 announcement that Edward Snowden was leading a team developing Haven, an app "that leverages on-device...
This High Schooler Is Excited About His Future Security Career on Jan 15, 2018
A common lament is that smart, young people have little interest in surveillance systems. In fact, discussions like Should Talented Young People...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact