Patent Filed for Analyzing Retail Behavior

Author: John Honovich, Published on Sep 04, 2009

VideoMining, a specialist in analyzing retail customer behavior announced a patent filing for a process of identifying how consumers make decisions in stores.

According to VideoMining, this process combines the use of video, transaction data and in-store intercepts. The goal is to help retailers better understand why consumers choose products so retailers can optimize product selection and positioning.

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