Patent Filed for Analyzing Retail Behavior

By: John Honovich, Published on Sep 04, 2009

VideoMining, a specialist in analyzing retail customer behavior announced a patent filing for a process of identifying how consumers make decisions in stores.

According to VideoMining, this process combines the use of video, transaction data and in-store intercepts. The goal is to help retailers better understand why consumers choose products so retailers can optimize product selection and positioning.

While this process uses video analytics, it is a much more complex, costly and sophisticated version than generally proposed by video surveillance companies. Video surveillance manufacturers usually focus on more 'straightforward' and simpler elements such as people counting, queue line analysis, etc.

VideoMining almost certainly requires its own dedicated cameras and a substantial number at that.

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