Panasonic Unveils 'Dropcam Killer' Nubo

Author: Ethan Ace, Published on Mar 02, 2015

Many have tried, but no manufacturer has yet toppled Dropcam as the most well-known consumer IP camera, despite strong brand recognition (Samsung) or bells and whistles like facial recognition (Simplicam).

Now, Panasonic is entering the market with Nubo, billed as a "Dropcam Killer", with features not found in other consumer cameras, like built in 4G, home automation capabilities, and IP66 rating.

In this note, we break down the key features of Nubo, how they compare to Dropcam, Samsung and Simplcam, evaluating its potential impact on the market.

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Key ********

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Pricing *** ************

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Potential ******

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Comments (9)

Ugly/clunky design for residential. Very cool that it includes some basic 4G service as part of cloud package.

Didnt Panansonic Europe buy Cameramanager a Dutch vsaas provider about a year ago? Is this now the evolution of the platform since the acqusition.

looks and sounds pretty sweet

Do you have any idea about the price?

Copied from the post above:

Pricing and Availibility

Pre-orders are planned to start in early April, with ship dates of Q4 2015 in Europe, and Q1 2016 in North America.

Nubo's current MSRP is $249 USD. This is higher than other cameras such as Dropcam or Samsung, which sell for ~$199 or less online. However, these cameras do not include the 4G, home automation, or IP66 rating of Nubo.

Service plan pricing is not finalized, but is planned to start at $7-11 per month per camera. This includes seven days of cloud storage, as well as a 4G data allowance for 250 clips (60 seconds each). Clips may also be shortened, with the number allowed increasing proportionately (500 30 second clips, 1000 15 second clips, etc.). The most expensive plan is ~$50 per month, and includes 2500 alarms (60 seconds each), targeted at commercial installations.

So, Panasonic is willing to dump millions into marketing this product?

Recall a key reason for Dropcam's success.

Alas, I think it's more likely Panasonic will try to 'leverage existing marketing channels' and fail to gain the top of mind awareness that was so successful for Dropcam.

That's a good reminder.

On the plus side, Panasonic has really worked on getting a product that could be substantially better (specifically on-board storage and included 4G).

But, as you say, not only will they need to spend the money (they certainly might) but do they have the organization in place to do a full-scale online marketing program.

At least their start has been decent. They did a real promotional campaign, led by a sizeable PR agency - LewisPR and they got extensive press coverage for the announcement.

Update: Nubo is shipping in Europe but not in North America. Nubo would not give any schedule / date for NA release either.

They did note:

we changed strategy to fully focus on successfully launching in EU right now and announce US shipments later. We already informed all the US pre-orders and have temporarily cancelled those pre-orders until further notice.

Also, pricing in Europe is 349 Euros, which is pretty damn expensive, especially considering how pricing in the rest of the consumer space has been decreasing.

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