Where's Panasonic? Now Call It i-PRO

By: John Honovich, Published on Jun 29, 2020

A year after Panasonic spun out its security systems business, the new company is now leading with "i-PRO", de-emphasizing the Panasonic brand, as the company's now main marketing video shows:

However, the company tells IPVM it is 'not dropping the Panasonic name' while it is now leading with the once product brand (i.e., i-PRO):

* **** ************** **** *** *** security ******* ********, *** *** ******* is *** ******* **** "i-PRO", **-*********** *** ********* brand, ** *** *******'* now **** ********* ***** shows:

Panasonic i-Pro Video

*******, *** ******* ***** IPVM ** ** '*** dropping *** ********* ****' while ** ** *** leading **** *** **** product ***** (*.*., *-***):

[***************]

** *** *** ******** the ********* ****, ** Panasonic ***** *** * vested ******** ** **********-***** *******, *** ********* is ********* ******* ***** on *** ********* **** page. ** ** **** to ********* “*-***” ** ** *** a *** ****** ******* setting *** *** ***** strategy *** *********.

*** *******'* **** ******* is ********://*-***.***/.

i-PRO ***** *****

************, *-*** *** * product ***** **** *** the ********* ******* ** security (*.*., ****-*** '*******'). ********* **** **** i-PRO *** **** ***** in *** ******** *** that *** *** *** experience. **** ** ******* akin ** ******* *** Samsung (*** ******). ******* brands ****** *** ******** close ** ** **** known ** ******* ******. Nonetheless, *** **** ******* branding ** *** *-*** with ********* ***** ***** used ** ******** ******* products *******.

Future ** ********* *****?

***** *** '*********' ***** is ******* *** *******'* strongest *****, *** ******** to ******** ** ******* risk. *******, ** **** as ** ****** ** a ******* *****, ****** the**********-*** ***** **** **** continue ** ********* **** it ** *********.

**** ****, *** ***** is **** ******* ** the **** *** *****? Will *** ********* ***** eventually ** ****** ***?

Hanwha **********

****** ** *** ***** comparable **** - **** said **** ***** **** the ******* *****,***** **** **, *** *** **** rebounded ** ****** *** of *** ******* ******* in *** ******.

** ****, **** ** i-PRO ********** ***** *** Panasonic *****, **** ***** could ** **********.

*** ******** ** ***** will**********-*** **? ******'* ********** happened ** ****, **** the ***** / ********* onslaught *** ** **** force. *******, ******'* *********** plus ************ ***** ******** have ******* ****** ** gain ****** *****. **** comparable **** **** *-*** have?

***** ***, *-*** ** more ** * **** man's ********, ********** ** offer ** ***-**-*** ******** but ** ********** **** pricing **** ******* ******** capabilities *** ******* ****** models.

Better **** ********* *********

*******, *-*** ********* ****** has * ****** ****** of ******* **** **** they **** ********* *********. The ****** *** ** clear ********* *** ********, even ***** ** *** as ** ****** *** Panasonic ***** ********** **** ******* ***** relabeller.

Better **** **** ************

********, *-*** ********* ** undoubtedly ** ****** ***** than**** ***** ************ ***** products **** *** **** EOLed. ***** **** ********* may ** ****** ** in ***** ************ ******, at ***** *-*** ******* from *****.

Polaris ******

*-***'* *****, *******, **** ********* *** much **** *** ******. The ******* ** ********* targeting ***** *******, ********** from * ********* *********** favoring ***-***** *******. *** much ******* *** **** things ****** *** *-*** remains ** ** ****.

Vote / ****

Comments (19)

Ken Jenkins

IPVMU Certified | 06/29/20 06:58am

**** ***** *** ******* product **** **** ** now ***** **** ******* and ********* ** *********?

Undisclosed Integrator #3

In reply to Ken Jenkins | 06/29/20 11:28am

**** ***** *** ******* product **** **** ** now ***** **** ******* and ********* ** *********?

** ******* ************* ** that ** **** ** staying ****** **** ******* regulation ******* ** *****. Panasonic's **** ****** **** does **** **** ***** cost ***** ********* **** year ***** *** ********* replace **** ** *** the ******* ****. **** for *** *-******. **** of *** ******** **** already ********.

* ** *** **** for ********* ** **** is *** ******* ****.

Undisclosed Manufacturer #1

06/29/20 07:09am

* ***** **** **** have * ****** *** that **** *** ********** by *** **********, *******, they *** ***** **** premium ********. **** **** to ******* * **** of **-***** **** ********* models, **** ** *** in **** **** *******.

**** **** **** * knowledgeable ***** ****, ** compared ** *** **** under ***** *** ******. Back **** ** *** all ***** *** ******** and ******* ** ***** verticals (*** *** **** we *** ******* ***** cameras, *** ***** * printer ** * *********, or **** *****). *** majority ** *** ***** team * **** **** from ********* ** *** past *+ ***** ****'* have ********** ** *** security ** ****** ******* markets.

Ken Jenkins

IPVMU Certified | 06/29/20 07:21am

**** ***** ******* **** them ** ********* ** the ***? **** ***** Advidia **** **** ****** seem ** *******/***** ** the **** **** (***** sales ****)? ******

John Honovich

IPVM | In reply to Ken Jenkins | 06/29/20 07:33am

******* ** ****** ** all ********** ******** **** others, ** **'* ********** inexpensive ******** ** '*********' branded ******** *** **'* not ****** **************.

******* ***** ******* ** an '*********' ******* ** how **** **** ****** in ********** **. *** VMS / ***** ****** is ******** ******* ***** now, ** *** **** is **** *-*** ** a ********** ** ***** products ******** ** *** market.

Undisclosed Integrator #2

06/29/20 07:37am

*** ***** ** **** of ****** *************, ** are *** ****** *** another *** ** ***'* need *******... ** ********* is **** ** ***** becasue ********* *** * major ****** ** *** start ** *** **** camera ******** *** **** exist ***, *** ** you **** **** ** the ******** ** **** industry **** *** *** gone ** ********* ****. Pelco - ******** ****. Bosch ****** **** ****, Panasonic - ****, ***** and ******* ****** **** gone... ******* ** **** in *** ****** *** go ****....

John Honovich

IPVM | In reply to Undisclosed Integrator #2 | 06/29/20 07:39am

***** ****** **** ****

***** ** '****' ** the *** ** **** mid ***** ************ ******, but **** *** ***** a ****** ******** ****** in *** **********.

Undisclosed Integrator #2

In reply to John Honovich | 06/29/20 01:08pm

****, * *** **** of ************ *** ** my **** ** *** world, ** ********* ***** correct - * ***'* know *** ********** **** leads **** ***** ***/** couldn't ********** **** **** want ***** ******* *** tier *****. * ***** say *** **** ***** about ********* ** ** territory, ****** **** * am ***** ** ***** with **** *****. ** seems **** ** ********, you **** **** ** build ************* *** **** those ************* ****** - we ** *********, *** to *** **** ************ back ***** **** - is ********* *********. ** the ******* ***** ** were * **** ***** customers *** **** ***** with ***** ********* *** solution *** ** *** jumped ****. *** **** not ****** ****** ** change ***** **** *** keep ***** ***** ******** base... ********* *** * loyal **** **** **** smaller *** ******* *** they **** *** **** the ******* ****** ****** to ****** *** **** not **** ** ****** out *** ** *******, made **** *** *********...

John Honovich

IPVM | In reply to Undisclosed Integrator #2 | 06/29/20 08:15am

* ***'* **** *** competitor **** ***** **** BOSCH

* ******* ****.

***** ****** ********* ** develop *** ******** *** is *** ***** ******* any **** ** *********** crisis **** ********* ** Sony *** **** *******.

**** **** **** *** a *** ******* **** *&**** **** *** ***** investing ** ***** ************.

**** ****, **** ***** need ** ****** **** if **** **** ** get ******* ** **** with **** **** ********* do ****, *.*., ******* rivals **** **** *** Avigilon.

Chris Chambers

In reply to Undisclosed Integrator #2 | 06/30/20 07:24pm

********* *** *** ******** for ***** ****** *** board **** **** ********. Over *** **** ** years ** ** *'** owned **** ******* ********* products, *** *** ******** reason **** **** ******** horribly ** *** **** 10 ***** ** ****. Given *** ******* ** other ********* ** ****** where ********* **** ** be * ***** ****** or **** *** ***** market ******, *'* **** the **** ******** *** at *** ***. *** decisions ******.

Ken Jenkins

IPVMU Certified | 06/29/20 12:45pm

****** ****, ** ** honest **** *** * have *** **** *** substantial ******* **** *** Advidia **** **** ********* and ******** **** *** VI ******* ** ** very ***********. **** ** have **** ********** ********* with *** *********** ** far.

* ********** **** ******** and **** ****. **** safe.

John Honovich

IPVM | In reply to Ken Jenkins | 06/29/20 07:49am

* **** *** **** and *********** ******* **** the ******* **** **** Panasonic *** ******** **** the ** ******* ** is **** ***********.

* ******* *** ***** Advidia ** ********* *******. The ***** ** *-*** is *** **** ** a ******** ** **'* giving **** *** ******** to **** ********* ***** and ****** *******. ** other *****, *-*** ***** competitive ********* ******* ** it ** ***** ** rebound ** ******** ***** to *** ****.

Ken Jenkins

IPVMU Certified | In reply to John Honovich | 06/29/20 08:08am

* *****, **** *** going ** **** ** put ******** * ***** and **** ******* *** game **** ** **** want ** **** ******.

Undisclosed Integrator #3

06/29/20 08:22am

**** *** ********* ***** eventually ** ****** ***?

* **** **** **** yes. *** ********* ** allow ********* ***** ** for * *** *****... I **** ** *** I ***** * ***** from **** ** ******** but ** ****** ** fuzzy ** ****. *** data ** **** ****** hand.

Undisclosed Manufacturer #4

06/29/20 07:08pm

*-*** *** ******** *** relationship ******* ********* ***. There *** ***** ***** a *** ********** ****** accounts ***** *********. *** "Panasonic - *******" ******* might **** **** ****** management *** ******. **** are ****** ** * time **** **** **** hiring ******* *** **** have *** ****** ** (I *** ********* ** a *********). * ******* all *********** **** ******** on ********** *** ***** since **** ****** ** company ** ** *** same *** ********** ******** the ********.

Undisclosed Integrator #3

06/29/20 07:37pm

*** ******* **** **** mentions ** *********:

************ : ********* *-*** Sensing ********* *********** ** America

*** *** *******(*) *** still ******.

John Honovich

IPVM | In reply to Undisclosed Integrator #3 | 06/29/20 07:41pm

#*, ******. * **** that *** ** *** original ****** *** **** now ***** ** **.

** *** ******** *** domain -********* *-*** ******* ********* - *-*** ******* ********* Corporation ** ************ *** ****** ***** exists *********** *-*** ******* ********* Company

Noel Runcie

07/01/20 12:24pm

** ** *** ****, I ****** ***** *** Panasonic ***** *** ************. We **** **** ***** Panasonic **** *** *** analog *********. *** ********** in *****'* ******* ** moving **** *** ********* ASM ******** ** ***** Insight ***. ********* **** don't ***** ********* *** so ****** ** ****** to **** *** ******.

* ******* **** ** moving ** *** ***** direction *** **'* **** does *** ***** ******* the *** **** **** Panasonic ****** ******** ****** to. ********* ** *** everything *** **** *** have ** *** ******** sites

******** ******* & **** / ************ ******* | Panasonic ******

********** - *****

********* *-*** ******* ********* - *-*** ******* ********* Corporation ** ************ *** ***** **** the********* *-*** ******* ********* - *-*** ******* ********* Corporation ** ************ *** * ****** more ******* (************ ******** and **** *********)

** **** ** *** new **** *-*** **** be *** ********* ** that **** ***'* ** away **** *** *** site ********.********* ***** **** is ***** *** *** real ******** ******* **.

**** ** ************ **** sales, *** ********* ******* at ********* **** *** moving ******* *** ***** Insight ** *** *** to ******* *** ***** is *** ***** *********. I **** **** *** able ** ********* ****** to ********* *** **** it **** ******* ** the *** *****.

Undisclosed #5

07/02/20 03:16pm

* *****, **** ** need ** ***** *** websites. **** ***** **** they **** ******** *** new **** * *** weeks ***. ********* **** just *** ** * redirect ** *** ********** moved **** **** *** the ***** ***** **** listed, ***** **** ***** in *** ** *** content **** *** ***** site **** *** *** site ** *******. **** don't **** **** *** discontinued ******* ** *** new ****.

*** ****** **** *** something **** **** **** when **** ****** **** Video *******. **** **** it ** **** ***** offer * ***** ****** camera ** ******* ** the ******** **** ********* cameras, ***** *** **** expensive. * ** **** that * ** *** Avidia ****** ****** *** of *** * *** produced ** ***** (*** and ***** ***'*) *** the ***** ** ******** somewhere ****, *** ******* by *** ***. * don't ****** *** *** point ** ******** ********* that ** ****** ** you ***'* **** **.

(** **** ** *** hearing ** ******* ***** the ******* ****** ************* being ****** ** *** military ** *****, * likely ********* ****** ***** to *****. ** **** it ***** ***** *** Chinese ******* *** **** so *****!)

**** ***** * **** license *** ***** ******* and ******* **** **** the ******** ** * camera, *** **** *****'* mean *** **** ** use ****. * *** see **** ****** ** work **** **** *** Milestones *** ******** ** the ***** *** ***** is ****, **** ******* partnerships *** **** **** need. ** ** **** for *** ***** ****, but ********* *** ***** for ********.

**'* * **** ******** camera **** * * year ********. *** ***** compression ** **** * great ********. **** *** people *** *** ****** to ******** ***** ****** capacity *** **** **** for **** ** *******, but *** * *** in *** ****** *** servers.

********* ***** *** *********** with ******* **** ***** up ***** *********, * think ***** ******* *** old ********* ******* *** could *** * **** lift.

Login to read this IPVM report.

Why do I need to log in?

IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Trueface Presents AI Face Recognition, Mask and Temperature Detection on Jun 10, 2020

Trueface presented its AI facial recognition, mask and temperature detection at the May 2020 IPVM Startups show. Inside this report: A...

IDIS Presents 12MP IR Panoramic Fisheye on May 26, 2020

IDIS presented its 12MP IR panoramic fisheye camera at the April 2020 IPVM New Products show. Inside this report: A 30-minute video from...

Emitted Energy TempScan Thermal Screening System Examined on Apr 28, 2020

Emitted Energy has specialized in temperature measurement using FLIR cameras for industry and automation since 2013. Now, they have turned their...

Panasonic Sells Off / Spins Out Security Business on Jun 02, 2019

Panasonic has sold off its security systems business to a private equity firm, after suffering years of challenges. The new company, which will...

Restaurant Security Manager Interview on May 06, 2019

Wright’s Gourmet House in Tampa, Florida has been around for over 50 years. During most of that time, there were no security measures in place. Now...

SSN Publisher Quits, Starts New Print Trade Magazine on May 11, 2018

[link no longer available] After a decade as the publisher and face of Security System News (SSN), Tim Purpura [link no longer available] has...

Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017

Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...

Avigilon Touting 'Made In America' on Sep 18, 2017

Canadian manufacturer Avigilon, who completed a US manufacturing facility in 2015, is now running a marketing campaign touting 'Made In America',...

Manufacturer Favorability Guide 2017 on Jul 19, 2017

This 120 page PDF guide may be downloaded inside by all IPVM members. It includes our 20 manufacturer favorability rankings and 20 manufacturer...

Panasonic Consolidates Video Insight on Apr 04, 2017

Panasonic has consolidated [link no longer available] VideoInsight, the VMS provider it acquired in 2015. In this note, we examine Panasonic's...

Most Recent Industry Reports

Hikvision Illicitly Uses Back To The Future In Marketing on Jul 03, 2020

NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing campaign using NBCUniversal's assets was not allowed. Hikvision mass...

Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020

Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM is 'not a good look' and that 'IPVM should never be your source of...

Vintra Presents FulcrumAI Face Recognition on Jul 02, 2020

Vintra presented its FulcrumAI face recognition and mask detection offering at the May 2020 IPVM Startups show. Inside this report: A...

Uniview Wrist Temperature Reader Tested on Jul 02, 2020

Uniview is promoting measuring wrist temperatures whereas most others are just offering forehead or inner canthus measurements. But how well does...

Dahua USA Admits Thermal Solutions "Qualify As Medical Devices" on Jul 02, 2020

Dahua USA has issued a press release admitting a controversial point in the industry but an obvious one to the US FDA, that the thermal temperature...