Where's Panasonic? Now Call It i-PRO

By John Honovich, Published Jun 29, 2020, 07:40am EDT

A year after Panasonic spun out its security systems business, the new company is now leading with "i-PRO", de-emphasizing the Panasonic brand, as the company's now main marketing video shows:

However, the company tells IPVM it is 'not dropping the Panasonic name' while it is now leading with the once product brand (i.e., i-PRO):

** *** *** ******** the ********* ****, ** Panasonic ***** *** * vested ******** ** **********-***** *******, *** ********* is ********* ******* ***** on *** ********* **** page. ** ** **** to ********* “*-***” ** ** *** a *** ****** ******* setting *** *** ***** strategy *** *********.

*** *******'* **** ******* is ********://*-***.***/.

i-PRO ***** *****

************, *-*** *** * product ***** **** *** the ********* ******* ** security (*.*., ****-*** '*******'). ********* **** **** i-PRO *** **** ***** in *** ******** *** that *** *** *** experience. **** ** ******* akin ** ******* *** Samsung (*** ******). ******* brands ****** *** ******** close ** ** **** known ** ******* ******. Nonetheless, *** **** ******* branding ** *** *-*** with ********* ***** ***** used ** ******** ******* products *******.

Future ** ********* *****?

***** *** '*********' ***** is ******* *** *******'* strongest *****, *** ******** to ******** ** ******* risk. *******, ** **** as ** ****** ** a ******* *****, ****** the**********-*** ***** **** **** continue ** ********* **** it ** *********.

**** ****, *** ***** is **** ******* ** the **** *** *****? Will *** ********* ***** eventually ** ****** ***?

Hanwha **********

****** ** *** ***** comparable **** - **** said **** ***** **** the ******* *****,***** **** **, *** *** **** rebounded ** ****** *** of *** ******* ******* in *** ******.

** ****, **** ** i-PRO ********** ***** *** Panasonic *****, **** ***** could ** **********.

*** ******** ** ***** will**********-*** **? ******'* ********** happened ** ****, **** the ***** / ********* onslaught *** ** **** force. *******, ******'* *********** plus ************ ***** ******** have ******* ****** ** gain ****** *****. **** comparable **** **** *-*** have?

***** ***, *-*** ** more ** * **** man's ********, ********** ** offer ** ***-**-*** ******** but ** ********** **** pricing **** ******* ******** capabilities *** ******* ****** models.

Better **** ********* *********

*******, *-*** ********* ****** has * ****** ****** of ******* **** **** they **** ********* *********. The ****** *** ** clear ********* *** ********, even ***** ** *** as ** ****** *** Panasonic ***** ********** **** ******* ***** relabeller.

Better **** **** ************

********, *-*** ********* ** undoubtedly ** ****** ***** than**** ***** ************ ***** products **** *** **** EOLed. ***** **** ********* may ** ****** ** in ***** ************ ******, at ***** *-*** ******* from *****.

Polaris ******

*-***'* *****, *******, **** ********* *** much **** *** ******. The ******* ** ********* targeting ***** *******, ********** from * ********* *********** favoring ***-***** *******. *** much ******* *** **** things ****** *** *-*** remains ** ** ****.

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Comments (21)

**** ***** *** ******* product **** **** ** now ***** **** ******* and ********* ** *********?

**** ***** *** ******* product **** **** ** now ***** **** ******* and ********* ** *********?

** ******* ************* ** that ** **** ** staying ****** **** ******* regulation ******* ** *****. Panasonic's **** ****** **** does **** **** ***** cost ***** ********* **** year ***** *** ********* replace **** ** *** the ******* ****. **** for *** *-******. **** of *** ******** **** already ********.

* ** *** **** for ********* ** **** is *** ******* ****.

* ***** **** **** have * ****** *** that **** *** ********** by *** **********, *******, they *** ***** **** premium ********. **** **** to ******* * **** of **-***** **** ********* models, **** ** *** in **** **** *******.

**** **** **** * knowledgeable ***** ****, ** compared ** *** **** under ***** *** ******. Back **** ** *** all ***** *** ******** and ******* ** ***** verticals (*** *** **** we *** ******* ***** cameras, *** ***** * printer ** * *********, or **** *****). *** majority ** *** ***** team * **** **** from ********* ** *** past *+ ***** ****'* have ********** ** *** security ** ****** ******* markets.

**** ***** ******* **** them ** ********* ** the ***? **** ***** Advidia **** **** ****** seem ** *******/***** ** the **** **** (***** sales ****)? ******

******* ** ****** ** all ********** ******** **** others, ** **'* ********** inexpensive ******** ** '*********' branded ******** *** **'* not ****** **************.

******* ***** ******* ** an '*********' ******* ** how **** **** ****** in ********** **. *** VMS / ***** ****** is ******** ******* ***** now, ** *** **** is **** *-*** ** a ********** ** ***** products ******** ** *** market.

*** ***** ** **** of ****** *************, ** are *** ****** *** another *** ** ***'* need *******... ** ********* is **** ** ***** becasue ********* *** * major ****** ** *** start ** *** **** camera ******** *** **** exist ***, *** ** you **** **** ** the ******** ** **** industry **** *** *** gone ** ********* ****. Pelco - ******** ****. Bosch ****** **** ****, Panasonic - ****, ***** and ******* ****** **** gone... ******* ** **** in *** ****** *** go ****....

***** ****** **** ****

***** ** '****' ** the *** ** **** mid ***** ************ ******, but **** *** ***** a ****** ******** ****** in *** **********.

****, * *** **** of ************ *** ** my **** ** *** world, ** ********* ***** correct - * ***'* know *** ********** **** leads **** ***** ***/** couldn't ********** **** **** want ***** ******* *** tier *****. * ***** say *** **** ***** about ********* ** ** territory, ****** **** * am ***** ** ***** with **** *****. ** seems **** ** ********, you **** **** ** build ************* *** **** those ************* ****** - we ** *********, *** to *** **** ************ back ***** **** - is ********* *********. ** the ******* ***** ** were * **** ***** customers *** **** ***** with ***** ********* *** solution *** ** *** jumped ****. *** **** not ****** ****** ** change ***** **** *** keep ***** ***** ******** base... ********* *** * loyal **** **** **** smaller *** ******* *** they **** *** **** the ******* ****** ****** to ****** *** **** not **** ** ****** out *** ** *******, made **** *** *********...

* ***'* **** *** competitor **** ***** **** BOSCH

* ******* ****.

***** ****** ********* ** develop *** ******** *** is *** ***** ******* any **** ** *********** crisis **** ********* ** Sony *** **** *******.

**** **** **** *** a *** ******* **** *&**** **** *** ***** investing ** ***** ************.

**** ****, **** ***** need ** ****** **** if **** **** ** get ******* ** **** with **** **** ********* do ****, *.*., ******* rivals **** **** *** Avigilon.

********* *** *** ******** for ***** ****** *** board **** **** ********. Over *** **** ** years ** ** *'** owned **** ******* ********* products, *** *** ******** reason **** **** ******** horribly ** *** **** 10 ***** ** ****. Given *** ******* ** other ********* ** ****** where ********* **** ** be * ***** ****** or **** *** ***** market ******, *'* **** the **** ******** *** at *** ***. *** decisions ******.

****** ****, ** ** honest **** *** * have *** **** *** substantial ******* **** *** Advidia **** **** ********* and ******** **** *** VI ******* ** ** very ***********. **** ** have **** ********** ********* with *** *********** ** far.

* ********** **** ******** and **** ****. **** safe.

* **** *** **** and *********** ******* **** the ******* **** **** Panasonic *** ******** **** the ** ******* ** is **** ***********.

* ******* *** ***** Advidia ** ********* *******. The ***** ** *-*** is *** **** ** a ******** ** **'* giving **** *** ******** to **** ********* ***** and ****** *******. ** other *****, *-*** ***** competitive ********* ******* ** it ** ***** ** rebound ** ******** ***** to *** ****.

* *****, **** *** going ** **** ** put ******** * ***** and **** ******* *** game **** ** **** want ** **** ******.

**** *** ********* ***** eventually ** ****** ***?

* **** **** **** yes. *** ********* ** allow ********* ***** ** for * *** *****... I **** ** *** I ***** * ***** from **** ** ******** but ** ****** ** fuzzy ** ****. *** data ** **** ****** hand.

*-*** *** ******** *** relationship ******* ********* ***. There *** ***** ***** a *** ********** ****** accounts ***** *********. *** "Panasonic - *******" ******* might **** **** ****** management *** ******. **** are ****** ** * time **** **** **** hiring ******* *** **** have *** ****** ** (I *** ********* ** a *********). * ******* all *********** **** ******** on ********** *** ***** since **** ****** ** company ** ** *** same *** ********** ******** the ********.

*** ******* **** **** mentions ** *********:

************ : ********* *-*** Sensing ********* *********** ** America

*** *** *******(*) *** still ******.

#*, ******. * **** that *** ** *** original ****** *** **** now ***** ** **.

** *** ******** *** domain -********* *-*** ******* ********* - *-*** ******* ********* Corporation ** ************ *** ****** ***** exists *********** *-*** ******* ********* Company

** ** *** ****, I ****** ***** *** Panasonic ***** *** ************. We **** **** ***** Panasonic **** *** *** analog *********. *** ********** in *****'* ******* ** moving **** *** ********* ASM ******** ** ***** Insight ***. ********* **** don't ***** ********* *** so ****** ** ****** to **** *** ******.

* ******* **** ** moving ** *** ***** direction *** **'* **** does *** ***** ******* the *** **** **** Panasonic ****** ******** ****** to. ********* ** *** everything *** **** *** have ** *** ******** sites

******** ******* & **** / ************ ******* | Panasonic ******

********** - *****

********* *-*** ******* ********* - *-*** ******* ********* Corporation ** ************ *** ***** **** the********* *-*** ******* ********* - *-*** ******* ********* Corporation ** ************ *** * ****** more ******* (************ ******** and **** *********)

** **** ** *** new **** *-*** **** be *** ********* ** that **** ***'* ** away **** *** *** site ********.********* ***** **** is ***** *** *** real ******** ******* **.

**** ** ************ **** sales, *** ********* ******* at ********* **** *** moving ******* *** ***** Insight ** *** *** to ******* *** ***** is *** ***** *********. I **** **** *** able ** ********* ****** to ********* *** **** it **** ******* ** the *** *****.

* *****, **** ** need ** ***** *** websites. **** ***** **** they **** ******** *** new **** * *** weeks ***. ********* **** just *** ** * redirect ** *** ********** moved **** **** *** the ***** ***** **** listed, ***** **** ***** in *** ** *** content **** *** ***** site **** *** *** site ** *******. **** don't **** **** *** discontinued ******* ** *** new ****.

*** ****** **** *** something **** **** **** when **** ****** **** Video *******. **** **** it ** **** ***** offer * ***** ****** camera ** ******* ** the ******** **** ********* cameras, ***** *** **** expensive. * ** **** that * ** *** Avidia ****** ****** *** of *** * *** produced ** ***** (*** and ***** ***'*) *** the ***** ** ******** somewhere ****, *** ******* by *** ***. * don't ****** *** *** point ** ******** ********* that ** ****** ** you ***'* **** **.

(** **** ** *** hearing ** ******* ***** the ******* ****** ************* being ****** ** *** military ** *****, * likely ********* ****** ***** to *****. ** **** it ***** ***** *** Chinese ******* *** **** so *****!)

**** ***** * **** license *** ***** ******* and ******* **** **** the ******** ** * camera, *** **** *****'* mean *** **** ** use ****. * *** see **** ****** ** work **** **** *** Milestones *** ******** ** the ***** *** ***** is ****, **** ******* partnerships *** **** **** need. ** ** **** for *** ***** ****, but ********* *** ***** for ********.

**'* * **** ******** camera **** * * year ********. *** ***** compression ** **** * great ********. **** *** people *** *** ****** to ******** ***** ****** capacity *** **** **** for **** ** *******, but *** * *** in *** ****** *** servers.

********* ***** *** *********** with ******* **** ***** up ***** *********, * think ***** ******* *** old ********* ******* *** could *** * **** lift.

***** *-*** ** *** under ******* **** **** mean **** **** ** available ********* *-*** *******?

** **** ***** *** Polaris ** ***** ***** and **** ** ********** quite ***** ** * don't ****** ** ***** out **** ****. *******, there *** **** **** discussion ***** * ****** Japan ***. ** **** happened, ** ***** **** be ******** (*******, ***** would *** ** ******* if ********* *** ******* from ******** ** ************ segments).

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