Where's Panasonic? Now Call It i-PRO

By John Honovich, Published Jun 29, 2020, 07:40am EDT (Info+)

A year after Panasonic spun out its security systems business, the new company is now leading with "i-PRO", de-emphasizing the Panasonic brand, as the company's now main marketing video shows:

However, the company tells IPVM it is 'not dropping the Panasonic name' while it is now leading with the once product brand (i.e., i-PRO):

** *** *** ******** *** ********* name, ** ********* ***** *** * vested ******** ** **********-***** *******, *** ********* ** ********* several ***** ** *** ********* **** page. ** ** **** ** ********* *-***” ** ** *** * *** nimble ******* ******* *** *** ***** strategy *** *********.

*** *******'* **** ******* ** ********://*-***.***/.

i-PRO ***** *****

************, *-*** *** * ******* ***** name *** *** ********* ******* ** security (*.*., ****-*** '*******'). ********* **** **** *-*** *** well ***** ** *** ******** *** that *** *** *** **********. **** is ******* **** ** ******* *** Samsung (*** ******). ******* ****** ****** are ******** ***** ** ** **** known ** ******* ******. ***********, *** main ******* ******** ** *** *-*** with ********* ***** ***** **** ** describe ******* ******** *******.

Future ** ********* *****?

***** *** '*********' ***** ** ******* the *******'* ********* *****, *** ******** to ******** ** ******* ****. *******, as **** ** ** ****** ** a ******* *****, ****** *************-*** ***** **** **** ******** ** emphasize **** ** ** *********.

**** ****, *** ***** ** **** happens ** *** **** *** *****? Will *** ********* ***** ********** ** phased ***?

Hanwha **********

****** ** *** ***** ********** **** - **** **** **** ***** **** the ******* *****,***** **** **, *** *** **** ********* ** become *** ** *** ******* ******* in *** ******.

** ****, **** ** *-*** ********** loses *** ********* *****, **** ***** could ** **********.

*** ******** ** ***** **************-*** **? ******'* ********** ******** ** 2016, **** *** ***** / ********* onslaught *** ** **** *****. *******, Hanwha's *********** **** ************ ***** ******** have ******* ****** ** **** ****** share. **** ********** **** **** *-*** have?

***** ***, *-*** ** **** ** a **** ***'* ********, ********** ** offer ** ***-**-*** ******** *** ** relatively **** ******* **** ******* ******** capabilities *** ******* ****** ******.

Better **** ********* *********

*******, *-*** ********* ****** *** * better ****** ** ******* **** **** they **** ********* *********. *** ****** had ** ***** ********* *** ********, even ***** ** *** ** ** damage *** ********* ***** ********** **** ******* ***** **********.

Better **** **** ************

********, *-*** ********* ** *********** ** better ***** ******** ***** ************ ***** ******** **** now **** *****. ***** **** ********* *** ** longer ** ** ***** ************ ******, at ***** *-*** ******* **** *****.

Polaris ******

*-***'* *****, *******, **** ********* *** **** **** can ******. *** ******* ** ********* targeting ***** *******, ********** **** * political *********** ******** ***-***** *******. *** much ******* *** **** ****** ****** for *-*** ******* ** ** ****.

Vote / ****

Comments (21)

What about the Advidia product line that is now being sold through and supported by Panasonic?

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What about the Advidia product line that is now being sold through and supported by Panasonic?

My current understanding is that it will be staying unless some federal regulation becomes an issue. Panasonic's main camera line does have some lower cost units launching this year which may gradually replace some of the the Advidia line. Look for the U-series. Some of the products have already launched.

I do not work for Panasonic so this is not insider info.

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I think that they have a chance now that they are unburdened by the mothership, however, they are still have premium products. They need to develop a line of in-house cost effective models, with IR and in more form factors.

They also need a knowledgeable sales team, as compared to the days under Rance and others. Back then it was all about the pipeline and selling to their verticals (hey now that we are talking about cameras, who wants a printer or a projector, or vice versa). The majority of the sales team I have know from Panasonic in the past 5+ years didn't have experience in the security or access control markets.

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Does Video Insight give them an advantage in the mix? What about Advidia that they always seem to mention/offer at the same time (their sales team)? thanks

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Advidia is mostly or all relabelled products from others, so it's relatively inexpensive compared to 'Panasonic' branded products but it's not highly differentiated.

Whether Video Insight is an 'advantage' depends on how much they invest in developing it. The VMS / VSaaS market is changing rapidly right now, so the risk is that i-PRO is a collection of dated products relative to the market.

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the world is full of camera manufacturers, we are not asking for another and we don't need another... my statement is kign of funny becasue Panasonic was a major player at the start of the CCTV camera business and they exist now, but if you look back at the begining of this industry they are all gone or basically gone. Pelco - basicaly gone. Bosch pretty much gone, Panasonic - gone, IGEye and Arecont pretty much gone... Cheaper to toss in the towell and go home....

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Bosch pretty much gone

Bosch is 'gone' in the low to even mid video surveillance market, but they are still a fairly sizeable player in the enterprise.

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John, I was sort of exaggerating but in my part of the world, my statement seems correct - I don't know any competitor that leads with BOSCH and/or couldn't accomplish what they want using another top tier brand. I would say the same thing about Panasonic in my territory, nobody that I am aware of leads with this brand. It seems like in business, you work hard to build relationships and when those relationships falter - we go elsewhere, and to get that relationship back after that - is extremely difficult. In the earlier 2000s we were a huge BOSCH customers but they stuck with their misguided VMS solution and we all jumped ship. The were not nimble enough to change their plan and keep their loyal customer base... Panasonic has a loyal base that gets smaller and smaller and they were hit with the Chinese brands coming to market and were not able to figure out how to compete, made some bad decisions...

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I don't know any competitor that leads with BOSCH

I believe that.

Bosch though continues to develop new products and is not going through any sort of existential crisis like Panasonic or Sony has gone through.

They also have put a lot of money into S&ST so they are still investing in video surveillance.

That said, they still need to invest more if they want to get dealers to lead with them like companies do with, e.g., Western rivals like Axis and Avigilon.

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Panasonic has had troubles for years across the board with many products. Over the past 40 years or so I've owned many quality Panasonic products, but for whatever reason they have faltered horribly in the past 10 years or more. Given the success of other companies in spaces where Panasonic used to be a major player or even the clear market leader, I'm sure the main problems are at the top. Bad decisions indeed.

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Thanks John, to be honest with you I have had more and substantial success with the Advidia line than Panasonic and combined with the VI license it is very competitive. Also we have been pleasantly surprised with the reliability so far.

I appreciate your response and feed back. Stay safe.

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I have had more and substantial success with the Advidia line than Panasonic and combined with the VI license it is very competitive.

I believe you about Advidia vs Panasonic cameras. The issue is i-PRO is not much of a business if it's giving away VMS licenses to sell rebranded China and Taiwan cameras. In other words, i-PRO needs competitive Panasonic cameras if it is going to rebound to anywhere close to its peak.

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I agree, they are going to need to put together a major and well thought out game plan if they want to stay around.

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Will the Panasonic brand eventually be phased out?

I have been told yes. The agreement to allow Panasonic logos is for a few years... I want to say I heard 5 years from date of purchase but my memory is fuzzy on this. The data is also second hand.

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i-Pro can leverage the relationship capital Panasonic has. There are still quite a few enterprise legacy accounts using Panasonic. The "Panasonic - evolved" message might work with proper management and talent. They are hiring at a time when most have hiring freezes and many have let people go (I was contacted by a recruiter). I welcome all competition that competes on innovation and value since this drives my company to do the same and ultimately benefits the industry.

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New website with less mentions of Panasonic:

Surveillance : Panasonic i-PRO Sensing Solutions Corporation of America

The old website(s) are still active.

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#3, thanks. I left that out of the original report but have now added it in.

So new official web domain -Panasonic i-PRO Sensing Solutions - i-PRO Sensing Solutions Corporation of America while old domain still exists at Panasonic i-PRO Sensing Solutions Company

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As an end user, I really enjoy the Panasonic brand for surveillance. We have been using Panasonic from the 309 analog recorders. The difficulty in today's changes is moving from the Panasonic ASM solution to Video Insight VMS. Currently they don't fully integrate and so making it costly to make the switch.

I believe iPro is moving in the right direction but it's site does not fully provide the end user what Panasonic always provided access to. Currently to get everything you need you have to use multiple sites

Security cameras & CCTV / surveillance systems | Panasonic Global

Downloadvi - Logon

Panasonic i-PRO Sensing Solutions - i-PRO Sensing Solutions Corporation of America which has taken over the Panasonic i-PRO Sensing Solutions - i-PRO Sensing Solutions Corporation of America which had a little more content (Specifically firmware and more documents)

My hope is the new site i-pro will be all inclusive or that they don't do away with the old site security.panasonic since this is where all the real valuable content is.

From my interactions with sales, and technical support at Panasonic they are moving towards the Video Insight as the VMS to replace ASM which is the right direction. I hope they are able to integrate better to alleviate the cost it will inflict on the end users.

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I agree, they do need to unify the websites. That being said they only launched the new site a few weeks ago. Hopefully they just set up a redirect to get everything moved over from all the other sites Noel listed, after they bring in all of the content from the other site that the new site is missing. They don't even have the discontinued cameras on the new site.

The Avidia line was something they took over when they merged with Video Insight. They kept it so they could offer a lower priced camera as opposed to the Japanese made Panasonic cameras, which are more expensive. I am told that 2 of the Avidia camera series out of the 3 are produced in china (Hik and Dauah OEM's) but the third is produced somewhere else, not covered by the ban. I don't really see the point of offering something that is banned if you don't have to.

(If what we are hearing is correct about the Chinese camera manufacturers being backed by the military in China, a likely alternate motive seems to arise. It then it makes sense why Chinese cameras are sold so cheap!)

They offer a free license for video insight and monitor cast with the purchase of a camera, but that doesn't mean you have to use them. I can see them trying to work more with the Milestones and Genetecs of the world now which is good, more defined partnerships are what they need. VI is fine for the basic user, but certainly not right for everyone.

It's a good hardened camera with a 5 year warranty. The smart compression is also a great offering. Good for people who are trying to maximize their server capacity and have need for lots of cameras, but not a lot in the budget for servers.

Hopefully their new partnership with Polaris will level up their offerings, I think their cameras are old fashioned looking and could use a face lift.

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Since i-Pro is now under Polaris does this mean data will be available regarding I-Pro revenue?

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We will check but Polaris is quite large and iPro is relatively quite small so I don't expect to break out just iPro. However, there has been some discussion about a future Japan IPO. If that happened, it would then be reported (however, still would not be certain if segmented out medical from bodycams vs surveillance segments).

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