"Operations At Verkada" False Marketing

By John Honovich, Published Jul 02, 2021, 09:27am EDT (Info+)

Virtually every industry professional has been solicited by people calling themselves "Operations at Verkada". Virtually, none of those are in operations, if they are actually even real people.

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Inside this note, we examine a Verkada marketing hack that underlies their massive marketing effort and Verkada's VP of Marketing Idan Koren's response to IPVM.

"Robert ********" ** ***** ** ******

** ******** ****** **** "****** ********" signed "********** ** *******", *** *******, below:

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***** *** ** ***** "****** ********" exists. *******'* ************ **** ** ***** was ** *** ** ******* ** that **** *** *******'* **** ** name ********* ******** ** *******. ****, there ** ** ****** ******** ** Verkada ** ********.

** ********, ****** ** ********** *** ***** ***** ********** *********** or ********* ******* *****:

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Anonymous ******** ****** "********** ** *******" ********* ********

**** ****** *** *********** **** ***** when * ******* *****-***** ********* ******** pretending ** ** "********** ** *******"**** * ********* ******** ******* **** ********* ********, ***** *****:

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** *******, **** ******'* ***** *** *** ** *******, ******* ** ******* *** **** the **** * ******:

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*** ******** **** *** **** **** Verkada, **** ** **** ****** *** tell *** ****** *** **** ** works *** *** *****,******* ** ** *******:

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Commonplace *** ********* ****** ***** ** ** "********** ** *******"

******* **** "********** ** *******" ****** regularly, *.*. *****:

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*******, ****** *** * "********* *********" who **** ******* **** *****:

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*** **** * *** ***** ***, another "********** ** *******" *****:

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******* * ****** ********** *******:

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VP ** ********* ********

*******'* ** ** ************* **************:

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*** ******** *** *********** ** ** clearly ***** ***** *** ********* ********* would **** ********** ***** ****** **** emailing *********. ** ******** ** ** that ****:

***, *** ******** ** *** ** all ** ***** ********* ****** *** the ***** “********** ** *******” **** they *** *** ** **********? *** we ********* ********* ** *** *** clarify ***** **** *****?

** ******* ******** **** ***** ** Verkada *** ********.

Culture ******

***** ******** **** ****'* ************* -******* ***** ******, **************, *** ******** Challenges************'* ************* ‘*** *******’ ** ****** Maker ******* ****** *******, ************* **** ***** ******* ** ** surprise.

*******, ******* *** ********** ********** **** it *** ******* ** *** *** yet ***** **** ***** ********* ******* continue.

Comments (58)

********* **** ******* ****** ** *** idea **** ** *** **** ****** messages *** *** *** *** * response, ***** *** **** ** **** which *** **** *** **** * deal. **** ******** *** ******* ********* of ******** ****** * ***. **** are ***** ***'* = ***** *********** Reps = **** *** ** ******* who ******* *** ****** ****** **** and **** **** **** **** *** believe **** **** **** ****** ************* rich ** **** ***** ***** ***********. Operations ** ******* ** **** ******* cover *** *** ***'*. **** ** done ** **** ********* *** *** trying ** ***** **** ** ******* their *********. ******* ** *** ****** in **** ***** *** ****** **** community **** ****.

*** **** ******* ******* ** **** part ** **** ********. ** ******* they *** ****** *****. **** **** been ***** * **** ****** ** money *** ************ **** ** **** actions *** *******. *********** ********** ******* which *** ******** *** **** *** decades ** *********** *** *** ** only *** ****** **** **** **** growth. **** *** *** ********** ***** pouring **** *** ******** ********* **** to ** ******* *******. **** ****** the *** *****, *** ** ******.

*** **** ** ** ******* ** the ******* ****. **** **** ******* and ********** * *** ** ****** but ************ (**** *****) **** *** on *** ***** ***** ** ***** change ** *** ********. ***** ******** have **** ******** ** ****** *** from * **** ** ******** ***** and ********** ** ***** ****. ***'* face **, ** **** ** ******** or ********* ****** *** *****? * think ***, **** ***** **** ** get *********** ****** *** ************ *** nothing ** ********* *** ****** ***.

** ** ****** **** ** **** "bullshit" **** *** *** ** *** in * ***** **** ** ******** claims **** ** ***** *** ****** from *** *** ** *** ******* does **** *** ***** ***?

Agree: 11
Disagree: 6
Informative
Unhelpful
Funny

***** ******, **** **** (*** **********) put. *** ******** **** **** ** change *** ***** *** ******* ****** may *** ** *** **** ***, I ***** **** *** **** ** isn't *********** ************ *****.

Agree: 2
Disagree: 7
Informative
Unhelpful
Funny

" ** ***'* *********** ************ *****."

*'* ****** **** **'* **** *****.....

Agree: 1
Disagree: 1
Informative
Unhelpful
Funny

***** ******** **** **** ******** ** nature *** **** * **** ** industry ***** *** ********** ** ***** part.

*** **** ** ******** ***** *** background ** **** ****** *** ****** harassment *** *** *** ***** *** deceptive ********* **** ***?

*** ** * ***** **** ** bullshit ****** **** ** ***** *** coming **** *** *** ** *** culture **** **** *** ***** ***?

*** ****** ****, *** *** ****. You **** ** ***, *** **** back ******* ****.

*** ** **** ***** ***, ******* the ********* *** ***** ********* **** Verkada **** ** ************* *********** ** its *****.

Agree: 9
Disagree: 1
Informative
Unhelpful
Funny

"*** ** **** ***** ***, ******* the ********* *** ***** ********* **** Verkada **** ** ************* *********** ** its *****."

*********** ***********; *** ***** *** *** "best ** *****" *****. * **** it; ***** ****** ** ****** *** awards *** *** ****, ***** *******.

Agree
Disagree
Informative
Unhelpful
Funny: 2

*** **** ****** ****. ****** ** for ******* ****. *** ***** *’* fucking **** ***? * ** *** fucking **** ***. *’* **** **** downtown. *’* **** **** ***** & Murray, *** *’* **** ** * mission ** *****. **** ****’* ******? You **** ******** * ********, *** sonofabitch?

Agree
Disagree
Informative: 1
Unhelpful
Funny: 3

**** ** *** **** **** ****

- ********** ** *******

Agree
Disagree
Informative
Unhelpful
Funny: 17

* ****** ** ****'* ********* ** "Hacked" ***** **** "******" *** *** first **** - (*******) ********** ** Verkada?

Agree
Disagree
Informative
Unhelpful
Funny: 1

***** **** **** **** ** ***** to ** ****** ***. **** ***** that **’* ********** ******. *** ** us *** ******* ** ***% ********** sales **** **** ** **** ***** a *** **** **** ***** ******* be ****. **’* **** **** **** it ** ** ************** ******** ****** than * **** ******** ** ******** team **** ******** ***** ******* ** a *** ** **** *** **** that **’* ****. *** *** **** other ***** ********* **** **** **** for *** *****. ****, ******* ** the *** “******, ************” ********* * get ** *** **** ******** **** are **** ******** ******. ******* ** just * *****, ********* *******, ******* and *******.

Agree: 5
Disagree: 1
Informative
Unhelpful
Funny

******* ** *** ********* ******** ********* company ** *** ** ****** ********. Soon ** **** ** ******* ******* that ***** "**** ***********, ****-*********, ****** operations ******* ** $*,*** *** ***** compared ** **** ******* **-******** ****** system"

Agree: 5
Disagree: 1
Informative
Unhelpful
Funny: 7

***'* **** **** ***** **** ****** from ********** ********...

Agree: 1
Disagree
Informative
Unhelpful
Funny: 5

**, **** ****** ** ***. *** go *********** *** "******** ******* ********" scam ****. ***** ******* ** ******** it ** *** **'* ****** * while ** **** ********. **** ** verkada, ***'* *** ** ******** ***. Change *** ********'* ****** ** ********* like " ********** ********* ******** *********** dirtbag ********* ******". ** ** ****** a "****" ** ****, **********, *** the **** ************ *** ********? ** is ** ******, **** * ******?

Agree: 1
Disagree
Informative
Unhelpful
Funny

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Agree
Disagree
Informative
Unhelpful
Funny: 14

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***, ****** **** '****** **********' ** their *** ***** ***** ** **** be *********** **** "*** ****** ******* nothing **** * ** ******".

'******' ** * ********* ********* ********** that ****** ******* ******* ******** * product ** ******* **** ****** ********, makes **** ******, ***** **** **** the **********, ***....

** *** **** ** ***** **** of ** ****** ** ****** ****** to '****** ******' - **** *** are ********* **** **** ******** **** limited ****** ** ***** ************* **** acquire ***** *** ********* ***** ** providing ****** ********* **** **** *** stake ***** *** *********** **.

Agree: 9
Disagree: 2
Informative: 1
Unhelpful
Funny

*********** ** **** ** *****, ***** previously ****** ** *******:

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*** ***** ******* **** ** ********* and *******:

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***, ** ***** ********* ****** ** attend ********. **'* ** *** *****. If ****** *** *** ***** ** this, ****** *****.

Agree
Disagree
Informative: 7
Unhelpful: 2
Funny: 3

***** ** *** ** ***** ** couldn't ******.

***** *** ****** ****** *********** *** "gray-market". **** *** **** **** ** confirm *** ***'*, ******* *** **** history?

Agree: 2
Disagree
Informative
Unhelpful: 1
Funny

'******' ** * ********* ********* ********** that ****** ******* ******* ******** * product ** ******* **** ****** ********, makes **** ******, ***** **** **** the **********, ***.... ** *** **** to ***** **** ** ** ****** at ****** ****** ** '****** ******' - **** *** *** ********* **** your ******** **** ******* ****** ** those ************* **** ******* ***** *** customers ***** ** ********* ****** ********* that **** *** ***** ***** *** reputations **.

***, *** ****, **** ** ******** a **** ****, ********** *** ** putting ****.

Agree: 3
Disagree
Informative
Unhelpful: 1
Funny: 1

****, *** ******* **** "****** ******* its *** ******" **, *********** **** Law. ***** * **** * *** of ******** ***. ***, *** ***** who *** *** ***** ** ********* that, ** ********** ***** ** ****** "If *** ***** ** **** **** come", **** *** **** ** *** to ***** ******** * ****** ***** of *** ***.

Agree
Disagree: 1
Informative
Unhelpful
Funny

****, *** ******* **** "****** ******* its *** ******" **, *********** **** Law. ***** * **** * *** of ******** ***.

***** ************ ** *** ***** ***** to ****** ******... ***** ** *** primary **** ** *** *********** (******* that ** *******).

* ** *** ******* ********* ****** to ****** ****** *** ***** ********. instead, * ** ******** *** **** I ***** **** **** **** ** your **** **** (*.*. **'* ** your *** *****) **** **** *** say ****** ** ****** ****** ***** on **** *** *****.

*******, ** ****** ****** ** ** industry **** ** ****-****** ** ****** (as *** ****** ** ***** *** user ********* ** ***** ******* ****) is * ********* ***** **** ***** who **** ******** ******** ** *** user ********* **** ** *** ***** reputations ** *** ******** **** **** sell.

**** *******'* ** ****** *********** ******** is ** ** *** ********* **** Ross ***** *** ********** ************** ** '****** ******', **'* **** to ********** *** ******** ******** **** industry*****************.

Agree: 1
Disagree
Informative
Unhelpful
Funny

* ***** ***'** *** ******* **** the ******* ********** *** ****** *** "******" - ***** *** **** **** likely ********** ********* **** *************** ** MailChimp ****** ** **** **** *********. If **** *** *** ***, **'** cover *** **** ** *** ****' activities ** *** ** *** ***** campaign. *'** ***** ******** **** * get * ***** **** *** ****** of ******* ** ******* ******** ** $5million ***** * ****** *** ******* by ******* **** * **** ** Apple **** *****.

Agree
Disagree
Informative: 1
Unhelpful
Funny: 1

* *** *** ******* ** *** the **** "****" **** *** ***** of **** ******** ***** ** **********.

**** *** ****** ** ***** ********** practices *** ***'** ***** ** **** this *******'* *****.

Agree: 2
Disagree: 3
Informative: 1
Unhelpful: 2
Funny: 3

**** ** ********** **** *** *****?

***** *** ****** "********** ** *******" False ********* ** * ***** ******* it's ***** ********* *** ******* **** not ******* ** **** ****** ** repeatedly ***** **** ***** **.

Agree
Disagree: 2
Informative
Unhelpful
Funny: 1

"********** ** *******" ********* ****

*** **** **** *** *** ****.

Agree: 2
Disagree: 3
Informative: 1
Unhelpful: 2
Funny

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Agree: 1
Disagree
Informative
Unhelpful
Funny: 7

"********** ** *******" ********* ****

**** **** ** * *** ***.

Agree: 1
Disagree: 1
Informative: 1
Unhelpful: 3
Funny: 1

*** *** ** ********* ******?

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Agree: 2
Disagree: 2
Informative
Unhelpful: 4
Funny: 3

** *** '*********' ** *** ******* of *********, *.*., ******* * **** you *******:

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***** ** *** ** *********** ****** and *** * ************ ******, ****** (evidently *** ***) *********** ********** *** distinction.

Agree: 3
Disagree: 1
Informative
Unhelpful
Funny: 6

********* ********... ***** *********.

Agree
Disagree
Informative
Unhelpful
Funny

"** *** '*********' ** *** ******* of *********, *.*., ******* * **** you *******:"

**********, ** *** **** *** ** all *** ****. ****** **'* *** running * *******...

Agree: 1
Disagree: 1
Informative
Unhelpful: 1
Funny

"***** ** *** ** *********** ****** and *** * ************ ******, ****** (evidently *** ***) *********** ********** *** distinction."

**, ** ***********; **'* **** ***** your *** ******* ******* *** *** you ***'* **** **. *, *******, do **** **.

Agree: 1
Disagree: 1
Informative
Unhelpful: 2
Funny: 1

* **** *** ********, **** **** the ****** *******. *** ******* *** my ************ ***** *** *** *****. It *** *** ********** ** ***.

Agree: 1
Disagree: 2
Informative
Unhelpful
Funny: 1

************** *** ****** ** *****.

Agree: 1
Disagree: 2
Informative: 1
Unhelpful: 3
Funny

*** **** ***** ********** ** *******'* marketing. ****'* *** ****** ***** ** the *******.

Agree: 1
Disagree: 2
Informative
Unhelpful
Funny

*'* ***** ** **** *** ******* one ***.

Agree
Disagree: 1
Informative
Unhelpful: 3
Funny: 6

* ******* ******** ** ******* *** a ******** ******** **** ***** *******

Agree: 2
Disagree
Informative
Unhelpful
Funny: 5

*** *** **** **** *** ******** reports (***-****) ** *** ****** *** what ******** ********?

* ***** ******* *****'* *** *** credit *** ****** ** ** ******* as **** ***.

Agree: 1
Disagree: 8
Informative: 1
Unhelpful: 4
Funny: 1

* ***** ******* *****'* *** *** credit *** ****** ** ** ******* as **** ***.

*** ***** ****** ** *********** ****** for *******? **** **** ****** ***** admin ********* ******* *** **** **** these ***** ***** **** ****** ** any ******.

** **** ***** ***** ****** ****** be ***** ****** *** ******** ********* practices *** **** ****** **** **** they **** ****** ********?

Agree: 9
Disagree: 1
Informative
Unhelpful
Funny

****** *** ******** ** ***** *** mess? ****'* *****.

Agree: 4
Disagree: 1
Informative
Unhelpful
Funny

* **** ** **** ** ****. (full ********** * **** *** * competitor ** *******)

***, **** ***** ****** *******. *** they **** ****** *** *****. * didn't **** ** **** **** *'* about ** ***, *** * ***** it's * ****** **** *******, *** I **** * *** **** ** with **.

*** ******* ****** *** **** * security ***** ******** *** *** ******** bat ** **** **** ***. **** falling ****** ** *** ***. **** someone ****** ** *** **** *** over *** **** **** *** *** bat. ****, ** **** "**** *** that ********* ** ****** ** ********."

* **** **** ****** *** ******** the ************* ***** *** ****** *** way **** **** ***. * ***** it *** * ********* *** ** spin ********* **** ***** **** ****** in ********** ** *******.

*** ***'* ** *********. **** *** themselves ** **** ********* *** **** played *** ****** ****.

Agree
Disagree
Informative
Unhelpful
Funny

"*** ******* ****** *** **** * security ***** ******** *** *** ******** bat ** **** **** ***. **** falling ****** ** *** ***. **** someone ****** ** *** **** *** over *** **** **** *** *** bat. ****, ** **** "**** *** that ********* ** ****** ** ********."

*********** *******, ****** **** *** *** didn't *** *** **** *** **** by ****** ******* **** ***** ** use *** *** ** *** *** over *** ****. *** ** *** bat's ***** ** ***** **** *** him **** ** **** **** ********* else *** *** **** **** ** chose ** *** *** *** ** hit *** **** *** **** ***** no **********. ***** ******* ***** *********** the **** **** *** ******** ********** the ****. *** *** ******* **** are ***** **** ** ******* *** acts.

Agree: 2
Disagree
Informative
Unhelpful
Funny

* ***** *** **** ****** ** we ****'* ******* ***** ******* ** pants. *** *** *** ******* **** they *** **** ** **********, *** what **** ***'* ** **** *** self-inflicted? ****** *** ***** ** ***** rocks ** ******* *** *** **** breached ** ****** ****** **** ****** and **** **** ** *** ********** from ***** **** *** ******* *****.

Agree
Disagree
Informative
Unhelpful
Funny

****** *** ***** ** ***** ***** at ******* *** *** **** ******** or ****** ****** **** ****** *** look **** ** *** ********** **** which **** *** ******* *****.

******, ****'* **** ******* *** *** years ***** ** *** ********. **** continuously ********** ***** *********** ** ***** insecure, *.*.:

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***:

******* ***** *** ********** ** ***** more ****** **** ******, ** ** your *****, ******* ***** ***** **** their **********. ****? *** ****?

Agree: 5
Disagree
Informative: 1
Unhelpful
Funny

Agree
Disagree
Informative
Unhelpful
Funny: 2

"* ******* ******** ** ******* *** a ******** ******** **** ***** *******"

**** ** *** ****? ****'** ******* there **'* **** ** *********** ******* finding ****.

Agree
Disagree
Informative
Unhelpful
Funny

*****.

****'* * *******.

*** **** * ****.

Agree
Disagree
Informative
Unhelpful
Funny: 1

"

*****.

****'* * *******.

*** **** * ****."

*** **** *** **** ***** **** cooler?

Agree
Disagree
Informative
Unhelpful
Funny: 1

* **** * ****-***** **** ******. #wheresthecoolers

Agree: 1
Disagree
Informative: 1
Unhelpful: 1
Funny: 1

***** *****, *** ****.

Agree
Disagree
Informative
Unhelpful
Funny

"*** **** ***** ********** ** *******'* marketing. ****'* *** ****** ***** ** the *******. "

**** **** ** ******* *** *** article ****** **** **** ******. ****** simple, *****? ********** ***..

Agree
Disagree
Informative
Unhelpful
Funny

* ***** **** *** **** ** that '****' *** ***** * ******* breach ** *************. * *** *** even ***** ***** **** ******* ***** it *** ***** * '********* ****', i.e., *** ***** ** ****** **** marketing **** ** ******* **********.

**** *****, * ******* *** ***** to '***** *********' ******* ***** *********** are *** ** '**********' *** ******* claim ** ** **:

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*** ** **** ** **** ***** or ** *** **** ********?

Agree: 2
Disagree
Informative
Unhelpful
Funny

"* *** *** **** *****"

** *** **** *******, *** * think ***** *** ***** ********* ******* your *** ** *** ****. *** always ***** *** **** ************ *** the ***** ** **** ********.

Agree: 1
Disagree: 1
Informative
Unhelpful
Funny

***** * **** ****** **** *** artical ** * *****, ********* ** Marketing *** ** *** ***** ** disagree ** **** ** ********** ********* in *****'* *****.

* ***** *** *** ***** ****** reflects **** * ****** ** ** reading ** *** *******.

**** ***********.

Agree
Disagree
Informative
Unhelpful: 1
Funny

********* ** ********* *** ** *** agree ** ******** ** **** ** acceptable ********* ** *****'* *****.

*** *** ***** ** ******** ***** what's '**********' *** *** ******** ****** about *** ***'* ********** ** *********** will **** ******* *** **** ** these ****** ******* *** *****. * do ******* **** * *** ** tech ***** ****** ******* *********** ** some **** ** **** *** *** where ****** *** *** ******** **** want *** ****'* *** ******** *** case.

Agree
Disagree
Informative
Unhelpful
Funny

*** * ***** **** **** ** interesting, ***** ** ****** **** *** many ********* *** ******** ******** *** rules.

* ***'* ******* *** *** *** any **** ** **** ****** ** enforce ****.

Agree: 1
Disagree
Informative
Unhelpful
Funny

**** ** *** ** ******** **** has * ***** ** *** ******.

Agree
Disagree: 1
Informative
Unhelpful: 1
Funny: 1

"* ** ******* **** * *** of **** ***** ****** ******* *********** is **** **** ** **** *** all ***** ****** *** *** ******** they **** *** ****'* *** ******** the ****."

***, **'* ******** *** ****, ********** if *** ******* ** *** *********** circles. *** ******* ***** ** ***** level. *****. *** * ****** ** mention *****?

Agree
Disagree
Informative
Unhelpful
Funny

"

**** ** ********** **** *** *****?

***** *** ****** "********** ** *******" False ********* ** * ***** ******* it's ***** ********* *** ******* **** not ******* ** **** ****** ** repeatedly ***** **** ***** **."

***, ****** **; **'* *** ********. You **** **** *** *** ****.....

Agree
Disagree
Informative
Unhelpful
Funny

"*** ** **** ** **** ***** or ** *** **** ********?"

** *****

Agree: 1
Disagree
Informative
Unhelpful
Funny
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