"Operations At Verkada" False Marketing

By John Honovich, Published Jul 02, 2021, 09:27am EDT

Virtually every industry professional has been solicited by people calling themselves "Operations at Verkada". Virtually, none of those are in operations, if they are actually even real people.

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Inside this note, we examine a Verkada marketing hack that underlies their massive marketing effort and Verkada's VP of Marketing Idan Koren's response to IPVM.

"Robert ********" ** ***** ** ******

** ******** ****** **** "Robert ********" ****** "********** At *******", *** *******, below:

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***** *** ** ***** "Robert ********" ******. *******'* receptionist **** ** ***** was ** *** ** Verkada ** **** **** and *******'* **** ** name ********* ******** ** results. ****, ***** ** no ****** ******** ** Verkada ** ********.

** ********, ****** ** ********** *** ***** ***** misleading *********** ** ********* subject *****:

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Anonymous ******** ****** "********** ** *******" ********* ********

**** ****** *** *********** last ***** **** * Verkada *****-***** ********* ******** pretending ** ** "********** At *******"**** * ********* ******** message **** ********* ********, ***** below:

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** *******, **** ******'* ***** *** *** of *******, ******* ** ******* for **** *** **** 3 ******:

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*** ******** **** *** call **** *******, **** to **** ****** *** tell *** ****** *** that ** ***** *** the *****,******* ** ** *******:

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Commonplace *** ********* ****** ***** ** ** "********** ** *******"

******* **** "********** ** Verkada" ****** *********, *.*. below:

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*******, ****** *** * "Marketing *********" *** **** Verkada **** *****:

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*** **** * *** weeks ***, ******* "********** At *******" *****:

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******* * ****** ********** manager:

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VP ** ********* ********

*******'* ** ** ************* **************:

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*** ******** *** *********** as ** ******* ***** about *** ********* ********* would **** ********** ***** titles **** ******** *********. We ******** ** ** that ****:

***, *** ******** ** why ** *** ** these ********* ****** *** the ***** “********** ** Verkada” **** **** *** not ** **********? *** we ********* ********* ** can *** ******* ***** this *****?

** ******* ******** **** Koren ** ******* *** provided.

Culture ******

***** ******** **** ****'* investigation -******* ***** ******, **************, And ******** **********************'* ************* ‘*** *******’ at ****** ***** ******* Pushed *******, ************* **** ***** ******* as ** ********.

*******, ******* *** ********** emphasized **** ** *** cleaned ** *** *** yet ***** **** ***** deceptive ******* ********.

Comments (58)

********* **** ******* ****** to *** **** **** if *** **** ****** messages *** *** *** get * ********, ***** may **** ** **** which *** **** *** them * ****. **** probably *** ******* ********* of ******** ****** * day. **** *** ***** SDR's = ***** *********** Reps = **** *** of ******* *** ******* the ****** ****** **** and **** **** **** Ross *** ******* **** they **** ****** ************* rich ** **** ***** house ***********. ********** ** Verkada ** **** ******* cover *** *** ***'*. This ** **** ** many ********* *** *** trying ** ***** **** to ******* ***** *********. Verkada ** *** ****** in **** ***** *** entire **** ********* **** this.

*** **** ******* ******* is **** **** ** this ********. ** ******* they *** ****** *****. They **** **** ***** a **** ****** ** money *** ************ **** to **** ******* *** results. *********** ********** ******* which *** ******** *** used *** ******* ** inefficient *** *** ** only *** ****** **** over **** ******. **** all *** ********** ***** pouring **** *** ******** companies **** ** ** posting *******. **** ****** the *** *****, *** it ******.

*** **** ** ** Verkada ** *** ******* foil. **** **** ******* and ********** * *** of ****** *** ************ (high *****) **** *** on *** ***** ***** to ***** ****** ** the ********. ***** ******** have **** ******** ** nature *** **** * lack ** ******** ***** and ********** ** ***** part. ***'* **** **, is **** ** ******** or ********* ****** *** world? * ***** ***, year ***** **** ** get *********** ****** *** improvements *** ******* ** challenge *** ****** ***.

** ** ****** **** to **** "********" **** you *** ** *** in * ***** **** of ******** ****** **** of ***** *** ****** from *** *** ** our ******* **** **** one ***** ***?

Agree: 11
Disagree: 6
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Unhelpful
Funny

***** ******, **** **** (and **********) ***. *** industry **** **** ** change *** ***** *** Verkada ****** *** *** be *** **** ***, I ***** **** *** that ** ***'* *********** conceptually *****.

Agree: 2
Disagree: 7
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Funny

" ** ***'* *********** conceptually *****."

*'* ****** **** **'* just *****.....

Agree: 1
Disagree: 1
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***** ******** **** **** tactical ** ****** *** from * **** ** industry ***** *** ********** on ***** ****.

*** **** ** ******** depth *** ********** ** what ****** *** ****** harassment *** *** *** false *** ********* ********* they ***?

*** ** * ***** full ** ******** ****** some ** ***** *** coming **** *** *** of *** ******* **** this *** ***** ***?

*** ****** ****, *** get ****. *** **** it ***, *** **** back ******* ****.

*** ** **** ***** out, ******* *** ********* and ***** ********* **** Verkada **** ** ************* exceptional ** *** *****.

Agree: 9
Disagree: 1
Informative
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Funny

"*** ** **** ***** out, ******* *** ********* and ***** ********* **** Verkada **** ** ************* exceptional ** *** *****."

*********** ***********; *** ***** are *** "**** ** class" *****. * **** it; ***** ****** ** annual *** ****** *** the ****, ***** *******.

Agree
Disagree
Informative
Unhelpful
Funny: 2

*** **** ****** ****. Coffee ** *** ******* only. *** ***** *’* fucking **** ***? * am *** ******* **** you. *’* **** **** downtown. *’* **** **** Mitch & ******, *** I’m **** ** * mission ** *****. **** name’s ******? *** **** yourself * ********, *** sonofabitch?

Agree
Disagree
Informative: 1
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Funny: 3

**** ** *** **** idea ****

- ********** ** *******

Agree
Disagree
Informative
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Funny: 16

* ****** ** ****'* reference ** "******" ***** they "******" *** *** first **** - (*******) Operations ** *******?

Agree
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Funny: 1

***** **** **** **** it ***** ** ** called ***. **** ***** that **’* ********** ******. Any ** ** *** started ** ***% ********** sales **** **** ** cold ***** * *** have **** ***** ******* be ****. **’* **** rare **** ** ** an ************** ******** ****** than * **** ******** or ******** **** **** develops ***** ******* ** a *** ** **** the **** **** **’* spam. *** *** **** other ***** ********* **** done **** *** *** years. ****, ******* ** the *** “******, ************” envelopes * *** ** the **** ******** **** are **** ******** ******. Verkada ** **** * shady, ********* *******, ******* and *******.

Agree: 5
Disagree: 1
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******* ** *** ********* mortgage ********* ******* ** the ** ****** ********. Soon ** **** ** getting ******* **** ***** "Open ***********, ****-*********, ****** operations ******* ** $*,*** per ***** ******** ** your ******* **-******** ****** system"

Agree: 5
Disagree: 1
Informative
Unhelpful
Funny: 7

***'* **** **** ***** hire ****** **** ********** services...

Agree: 1
Disagree
Informative
Unhelpful
Funny: 5

**, **** ****** ** out. *** ** *********** the "******** ******* ********" scam ****. ***** ******* is ******** ** ** but **'* ****** * while ** **** ********. Come ** *******, ***'* get ** ******** ***. Change *** ********'* ****** to ********* **** " underbelly ********* ******** *********** dirtbag ********* ******". ** it ****** * "****" if ****, **********, *** the **** ************ *** activity? ** ** ** rather, **** * ******?

Agree: 1
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Informative
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Funny

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Agree
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***, ****** **** '****** Generation' ** ***** *** title ***** ** **** be *********** **** "*** should ******* ******* **** I ** ******".

'******' ** * ********* occurring ********** **** ****** because ******* ******** * product ** ******* **** solves ********, ***** **** easier, ***** **** **** the **********, ***....

** *** **** ** throw **** ** ** monies ** ****** ****** to '****** ******' - then *** *** ********* that **** ******** **** limited ****** ** ***** professionals **** ******* ***** own ********* ***** ** providing ****** ********* **** they *** ***** ***** own *********** **.

Agree: 9
Disagree: 2
Informative: 1
Unhelpful
Funny

*********** ** **** ** Ayres, ***** ********** ****** in *******:

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*** ***** ******* **** at ********* *** *******:

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***, ** ***** ********* emails ** ****** ********. It's ** *** *****. If ****** *** *** color ** ****, ****** share.

Agree
Disagree
Informative: 7
Unhelpful: 2
Funny: 3

***** ** *** ** offer ** ******'* ******.

***** *** ****** ****** credentials *** "****-******". **** you **** **** ** confirm *** ***'*, ******* and **** *******?

Agree: 2
Disagree
Informative
Unhelpful: 1
Funny

'******' ** * ********* occurring ********** **** ****** because ******* ******** * product ** ******* **** solves ********, ***** **** easier, ***** **** **** the **********, ***.... ** you **** ** ***** tons ** ** ****** at ****** ****** ** 'create ******' - **** you *** ********* **** your ******** **** ******* appeal ** ***** ************* that ******* ***** *** customers ***** ** ********* actual ********* **** **** can ***** ***** *** reputations **.

***, *** ****, **** is ******** * **** good, ********** *** ** putting ****.

Agree: 3
Disagree
Informative
Unhelpful: 1
Funny: 1

****, *** ******* **** "demand ******* *** *** supply" **, *********** **** Law. ***** * **** a *** ** ******** for. ***, *** ***** who *** *** ***** so ********* ****, ** paraphrase ***** ** ****** "If *** ***** ** they **** ****", **** you **** ** *** to ***** ******** * bigger ***** ** *** pie.

Agree
Disagree: 1
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****, *** ******* **** "demand ******* *** *** supply" **, *********** **** Law. ***** * **** a *** ** ******** for.

***** ************ ** *** thing ***** ** ****** demand... ***** ** *** primary **** ** *** advertising (******* **** ** defined).

* ** *** ******* companies ****** ** ****** demand *** ***** ********. instead, * ** ******** out **** * ***** that **** **** ** your **** **** (*.*. it's ** **** *** title) **** **** *** say ****** ** ****** simply ***** ** **** job *****.

*******, ** ****** ****** in ** ******** **** is ****-****** ** ****** (as *** ****** ** their *** **** ********* is ***** ******* ****) is * ********* ***** when ***** *** **** security ******** ** *** user ********* **** ** put ***** *********** ** the ******** **** **** sell.

**** *******'* ** ****** penetration ******** ** ** go *** ********* **** Ross ***** *** ********** ************** ** '****** ******', it's **** ** ********** the ******** ******** **** industry*****************.

Agree: 1
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* ***** ***'** *** reading **** *** ******* Operations *** ****** *** "******" - ***** *** more **** ****** ********** platforms **** *************** ** MailChimp ****** ** **** some *********. ** **** get *** ***, **'** cover *** **** ** the ****' ********** ** set ** *** ***** campaign. *'** ***** ******** when * *** * promo **** *** ****** of ******* ** ******* offering ** $******** ***** I ****** *** ******* by ******* **** * pile ** ***** **** cards.

Agree
Disagree
Informative: 1
Unhelpful
Funny: 1

* *** *** ******* to *** *** **** "Hack" **** *** ***** of **** ******** ***** of **********.

**** *** ****** ** about ********** ********* *** you're ***** ** **** this *******'* *****.

Agree: 2
Disagree: 3
Informative: 1
Unhelpful: 2
Funny: 3

**** ** ********** **** the *****?

***** *** ****** "********** At *******" ***** ********* as * ***** ******* it's ***** ********* *** Verkada **** *** ******* it **** ****** ** repeatedly ***** **** ***** it.

Agree
Disagree: 2
Informative
Unhelpful
Funny: 1

"********** ** *******" ********* Hack

*** **** **** *** did ****.

Agree: 2
Disagree: 3
Informative: 1
Unhelpful: 2
Funny

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Agree: 1
Disagree
Informative
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Funny: 7

"********** ** *******" ********* Hack

**** **** ** * fun ***.

Agree: 1
Disagree: 1
Informative: 1
Unhelpful: 3
Funny: 1

*** *** ** ********* skills?

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Agree: 2
Disagree: 2
Informative
Unhelpful: 4
Funny: 3

** *** '*********' ** the ******* ** *********, i.e., ******* * **** you *******:

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***** ** *** ** information ****** *** *** a ************ ******, ****** (evidently *** ***) *********** understand *** ***********.

Agree: 3
Disagree: 1
Informative
Unhelpful
Funny: 6

********* ********... ***** *********.

Agree
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"** *** '*********' ** the ******* ** *********, i.e., ******* * **** you *******:"

**********, ** *** **** you ** *** *** time. ****** **'* *** running * *******...

Agree: 1
Disagree: 1
Informative
Unhelpful: 1
Funny

"***** ** *** ** information ****** *** *** a ************ ******, ****** (evidently *** ***) *********** understand *** ***********."

**, ** ***********; **'* just ***** **** *** tactics ******* *** *** you ***'* **** **. I, *******, ** **** it.

Agree: 1
Disagree: 1
Informative
Unhelpful: 2
Funny: 1

* **** *** ********, then **** *** ****** article. *** ******* *** my ************ ***** *** the *****. ** *** not ********** ** ***.

Agree: 1
Disagree: 2
Informative
Unhelpful
Funny: 1

************** *** ****** ** point.

Agree: 1
Disagree: 2
Informative: 1
Unhelpful: 3
Funny

*** **** ***** ********** is *******'* *********. ****'* the ****** ***** ** the *******.

Agree: 1
Disagree: 2
Informative
Unhelpful
Funny

*'* ***** ** **** you ******* *** ***.

Agree
Disagree: 1
Informative
Unhelpful: 3
Funny: 6

* ******* ******** ** looking *** * ******** backdoor **** ***** *******

Agree: 2
Disagree
Informative
Unhelpful
Funny: 5

*** *** **** **** the ******** ******* (***-****) on *** ****** *** what ******** ********?

* ***** ******* *****'* get *** ****** *** fixing ** ** ******* as **** ***.

Agree: 1
Disagree: 8
Informative: 1
Unhelpful: 4
Funny: 1

* ***** ******* *****'* get *** ****** *** fixing ** ** ******* as **** ***.

*** ***** ****** ** alternative ****** *** *******? They **** ****** ***** admin ********* ******* *** that **** ***** ***** users **** ****** ** any ******.

** **** ***** ***** should ****** ** ***** credit *** ******** ********* practices *** **** ****** them **** **** **** caught ********?

Agree: 9
Disagree: 1
Informative
Unhelpful
Funny

****** *** ******** ** their *** ****? ****'* funny.

Agree: 4
Disagree: 1
Informative
Unhelpful
Funny

* **** ** **** in ****. (**** ********** I **** *** * competitor ** *******)

***, **** ***** ****** quickly. *** **** **** caused *** *****. * didn't **** ** **** what *'* ***** ** say, *** * ***** it's * ****** **** analogy, *** * **** I *** **** ** with **.

*** ******* ****** *** like * ******** ***** bringing *** *** ******** bat ** **** **** him. **** ******* ****** on *** ***. **** someone ****** ** *** hits *** **** *** head **** *** *** bat. ****, ** **** "that *** **** ********* me ****** ** ********."

* **** **** ****** for ******** *** ************* after *** ****** *** way **** **** ***. I ***** ** *** a ********* *** ** spin ********* **** ***** make ****** ** ********** DC *******.

*** ***'* ** *********. They *** ********** ** this ********* *** **** played *** ****** ****.

Agree
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"*** ******* ****** *** like * ******** ***** bringing *** *** ******** bat ** **** **** him. **** ******* ****** on *** ***. **** someone ****** ** *** hits *** **** *** head **** *** *** bat. ****, ** **** "that *** **** ********* me ****** ** ********."

*********** *******, ****** **** the *** ****'* *** him **** *** **** by ****** ******* **** chose ** *** *** bat ** *** *** over *** ****. *** it *** ***'* ***** no ***** **** *** him **** ** **** with ********* **** *** the **** **** ** chose ** *** *** bat ** *** *** over *** **** ***** no **********. ***** ******* those *********** *** **** that *** ******** ********** the ****. *** *** devices **** *** ***** used ** ******* *** acts.

Agree: 2
Disagree
Informative
Unhelpful
Funny

* ***** *** **** breach ** ** ****'* talking ***** ******* ** pants. *** *** *** correct **** **** *** this ** **********, *** what **** ***'* ** some *** ****-*********? ****** who ***** ** ***** rocks ** ******* *** has **** ******** ** hacked ****** **** ****** and **** **** ** the ********** **** ***** they *** ******* *****.

Agree
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Funny

****** *** ***** ** sling ***** ** ******* who *** **** ******** or ****** ****** **** around *** **** **** at *** ********** **** which **** *** ******* rocks.

******, ****'* **** ******* did *** ***** ***** it *** ********. **** continuously ********** ***** *********** as ***** ********, *.*.:

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***:

******* ***** *** ********** on ***** **** ****** than ******, ** ** your *****, ******* ***** rocks **** ***** **********. Fair? *** ****?

Agree: 5
Disagree
Informative: 1
Unhelpful
Funny

Agree
Disagree
Informative
Unhelpful
Funny: 2

"* ******* ******** ** looking *** * ******** backdoor **** ***** *******"

**** ** *** ****? They're ******* ***** **'* just ** *********** ******* finding ****.

Agree
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Informative
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*****.

****'* * *******.

*** **** * ****.

Agree
Disagree
Informative
Unhelpful
Funny: 1

"

*****.

****'* * *******.

*** **** * ****."

*** **** *** **** blown **** ******?

Agree
Disagree
Informative
Unhelpful
Funny: 1

* **** * ****-***** yeti ******. #****************

Agree: 1
Disagree
Informative: 1
Unhelpful: 1
Funny: 1

***** *****, *** ****.

Agree
Disagree
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"*** **** ***** ********** is *******'* *********. ****'* the ****** ***** ** the *******. "

**** **** ** ******* how *** ******* ****** have **** ******. ****** simple, *****? ********** ***..

Agree
Disagree
Informative
Unhelpful
Funny

* ***** **** *** mean ** **** '****' can ***** * ******* breach ** *************. * did *** **** ***** about **** ******* ***** it *** ***** * 'marketing ****', *.*., *** trick ** ****** **** marketing **** ** ******* recipients.

**** *****, * ******* the ***** ** '***** marketing' ******* ***** *********** are *** ** '**********' and ******* ***** ** be **:

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*** ** **** ** that ***** ** ** you **** ********?

Agree: 2
Disagree
Informative
Unhelpful
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"* *** *** **** think"

** *** **** *******, but * ***** ***** was ***** ********* ******* your *** ** *** word. *** ****** ***** and **** ************ *** the ***** ** **** disposal.

Agree: 1
Disagree: 1
Informative
Unhelpful
Funny

***** * **** ****** with *** ******* ** a *****, ********* ** Marketing *** ** *** agree ** ******** ** what ** ********** ********* in *****'* *****.

* ***** *** *** title ****** ******** **** i ****** ** ** reading ** *** *******.

**** ***********.

Agree
Disagree
Informative
Unhelpful: 1
Funny

********* ** ********* *** we *** ***** ** disagree ** **** ** acceptable ********* ** *****'* world.

*** *** ***** ** disagree ***** ****'* '**********' but *** ******** ****** about *** ***'* ********** on *********** **** **** clarify *** **** ** these ****** ******* *** rules. * ** ******* that * *** ** tech ***** ****** ******* advertising ** **** **** of **** *** *** where ****** *** *** whatever **** **** *** that's *** ******** *** case.

Agree
Disagree
Informative
Unhelpful
Funny

*** * ***** **** will ** ***********, ***** we ****** **** *** many ********* *** ******** ignoring *** *****.

* ***'* ******* *** FTC *** *** **** of **** ****** ** enforce ****.

Agree: 1
Disagree
Informative
Unhelpful
Funny

**** ** *** ** activist **** *** * place ** *** ******.

Agree
Disagree: 1
Informative
Unhelpful: 1
Funny: 1

"* ** ******* **** a *** ** **** sales ****** ******* *********** is **** **** ** free *** *** ***** anyone *** *** ******** they **** *** ****'* not ******** *** ****."

***, **'* ******** *** case, ********** ** *** operate ** *** *********** circles. *** ******* ***** is ***** *****. *****. Did * ****** ** mention *****?

Agree
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Informative
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"

**** ** ********** **** the *****?

***** *** ****** "********** At *******" ***** ********* as * ***** ******* it's ***** ********* *** Verkada **** *** ******* it **** ****** ** repeatedly ***** **** ***** it."

***, ****** **; **'* not ********. *** **** what *** *** ****.....

Agree
Disagree
Informative
Unhelpful
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"*** ** **** ** that ***** ** ** you **** ********?"

** *****

Agree: 1
Disagree
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