OnSSI Goes on the Offensive

By: John Honovich, Published on Aug 18, 2010

Striking back at those who confuse them for Milestone and Genetec, OnSSI has launched an animated video denigrating the value of 'recorders'. Key statements from OnSSI include:

  • They 'use someone else's recorder but that is just part of [their] software'
  • Compares the use of 3rd party recorder to a spacebar in a typewriter
  • Contends recorders are 'a dime a dozen - inexpensive no matter who you choose'
  • Contends that, for complex projects, a 'recorder is like a bicycle for a thousand mile trip'

[Update: We examine the fallout from the OnSSI video].

The video is embedded below:

OnSSI's position is surprisingly aggressive, especially for an industry where direct public attacks in marketing/PR material is uncommon. On the other hand, it reflects their strategic efforts over the last 2 years to position their Ocularis solution [link no longer available] as 'video centric PSIM'. See our December 2009 review of OnSSI's PSIM positioning. In January 2010, we reviewed OnSSI's NetDVMS and Ocularis Client Lite. We showed that NetDVMS was a clear re-brand of Milestone Enterprise but Ocularis Client Lite was OnSSI's own user interface. In the interim, OnSSI has released an Ocularis server. We have not yet reviewed the OnSSI Ocularis server.

We disagree with OnSSI's stance on recorders. The spacebar/keyboard analogy is absurd - even for marketing material. For the majority of users, recorders are not simply low level components but first rate, complete systems. Secondly, the recorders they allude to (Milestone and Genetec) are much more than just recorders (as are many other 'recorders'). These 'recorders' offer integration with numerous security systems, video distribution, multiple advanced user interfaces, etc.

OnSSI needs to provide value beyond what 'recorders' can - meaning PSIM / command and control software. The success of the PSIM market is clearly debatable (as we examined after the NICE / Orsus acquisition). PSIM providers fight against access control and VMS systems offering advanced functionalities and to deliver turn-key software in a industry lacking interoperability standards among security systems (see PSIM's problems).

OnSSI could face a crisis: (1) Why should you buy a recorder from OnSSI anymore? They have clearly acknowledged that they are just a reseller. (2) Can their PSIM software get good enough fast enough to contend on its own? and (3) If they get there, given PSIM's small market size, can they generate sufficient sales?

3 reports cite this report:

OnSSI Co-Founders Are Out on Jan 04, 2019
OnSSI's co-founders, Gadi Piran [link no longer available] and Mulli Diamant...
The State of the VMS Market 2010 on Sep 12, 2010
Video Management Software is undergoing a violent transformation. Evolving...
The Fallout from OnSSI's Offensive Examined on Aug 19, 2010
The fallout has been spectacular. OnSSI's hate video triggered an...
Comments : Members only. Login. or Join.

Related Reports

Don't Deceive. Lessons From Scott Schafer on Mar 20, 2020
Deception is bad. We can learn some important lessons from Scott Schafer, a...
Verkada Falsely Claims "First Native Cloud-based Access Control and Video Security Solution" on Jun 18, 2020
Verkada's false claims continue, this time to be the first native cloud-based...
ISC News Fakes Fever Screening, Falsely Quotes FDA on Jun 18, 2020
ISC News, the Reed publication behind the ISC East and West trade shows, has...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking...
Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM...
Vape Detection Legal Battle: Soter Sues IPVideo Corp on Jul 22, 2020
The crosstown vape detection rivals are now in a legal battle. While IPVideo...
HID Presents Signo on Apr 23, 2020
HID Global presented their new Signo readers they claim read farther and...
New: Mobile Access Proxy Releases 'World's Smallest Mobile Reader' on Mar 04, 2020
Mobile access provider Proxy claims its new Nano is 'the world’s smallest...
Wrong Dahua Australia Medical Device Approved on Jul 20, 2020
Dahua's body temperature system is now in Australia's medical device...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts,...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered...
Bottom: Integrators Start To Stand Vs Coronavirus on Apr 20, 2020
Good news - IPVM integrator statistics show that while coronavirus has hit...
UK ICO Approves Unconsented Facial Recognition At Security Conferences on Feb 05, 2020
The UK's data protection agency has declined IPVM's GDPR complaint against...
Convergint Refuses To Fix Faked Fever Marketing, FTC Complaint Filed on Jun 19, 2020
Since Convergint has refused to fix their faked fever camera marketing, IPVM...
Use Access Control Logs To Constrain Coronavirus on Apr 09, 2020
Access control users have included capabilities that are not commonly used...

Recent Reports

Taiwan Lilin NDAA Compliant Cameras Tested on Aug 13, 2020
Taiwan-based manufacturer Lilin is taking direct aim at Dahua and Hikvision...
White House Expands Dahua Hikvision Blacklist To Federal Funding on Aug 13, 2020
The White House is expanding the NDAA to blacklist anyone who "uses" banned...
Actual Coronavirus Testing Options Examined on Aug 13, 2020
Fever cameras have emerged as an indirect and flawed way to test for...
Video Analytics Online Show September 2020 Opened - Axis, Avigilon, Bosch, BriefCam, Genetec, Milestone + 30 More on Aug 12, 2020
IPVM's sixth online show will feature 35+ Video Analytics companies...
The German Company Powering Many China Temperature Tablets (Heimann) on Aug 12, 2020
Many fever tablet suppliers market German-made Heimann thermal sensors while...
Salesforce Drops Dahua and Hikvision on Aug 12, 2020
Salesforce has dropped Dahua and Hikvision as customers, forcing the two mega...
Access Control Course Fall 2020 - Register Now on Aug 12, 2020
IPVM offers the most comprehensive access control course in the industry....
Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...
Telpo China Temperature Tablets Tested on Aug 10, 2020
The provider for overseas companies ranging from Canon Singapore to US'...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...