OnSSI Goes on the Offensive

By: John Honovich, Published on Aug 18, 2010

Striking back at those who confuse them for Milestone and Genetec, OnSSI has launched an animated video denigrating the value of 'recorders'. Key statements from OnSSI include:

  • They 'use someone else's recorder but that is just part of [their] software'
  • Compares the use of 3rd party recorder to a spacebar in a typewriter
  • Contends recorders are 'a dime a dozen - inexpensive no matter who you choose'
  • Contends that, for complex projects, a 'recorder is like a bicycle for a thousand mile trip'

[Update: We examine the fallout from the OnSSI video].

The video is embedded below:

OnSSI's position is surprisingly aggressive, especially for an industry where direct public attacks in marketing/PR material is uncommon. On the other hand, it reflects their strategic efforts over the last 2 years to position their Ocularis solution [link no longer available] as 'video centric PSIM'. See our December 2009 review of OnSSI's PSIM positioning. In January 2010, we reviewed OnSSI's NetDVMS and Ocularis Client Lite. We showed that NetDVMS was a clear re-brand of Milestone Enterprise but Ocularis Client Lite was OnSSI's own user interface. In the interim, OnSSI has released an Ocularis server. We have not yet reviewed the OnSSI Ocularis server.

We disagree with OnSSI's stance on recorders. The spacebar/keyboard analogy is absurd - even for marketing material. For the majority of users, recorders are not simply low level components but first rate, complete systems. Secondly, the recorders they allude to (Milestone and Genetec) are much more than just recorders (as are many other 'recorders'). These 'recorders' offer integration with numerous security systems, video distribution, multiple advanced user interfaces, etc.

OnSSI needs to provide value beyond what 'recorders' can - meaning PSIM / command and control software. The success of the PSIM market is clearly debatable (as we examined after the NICE / Orsus acquisition). PSIM providers fight against access control and VMS systems offering advanced functionalities and to deliver turn-key software in a industry lacking interoperability standards among security systems (see PSIM's problems).

OnSSI could face a crisis: (1) Why should you buy a recorder from OnSSI anymore? They have clearly acknowledged that they are just a reseller. (2) Can their PSIM software get good enough fast enough to contend on its own? and (3) If they get there, given PSIM's small market size, can they generate sufficient sales?

3 reports cite this report:

OnSSI Co-Founders Are Out on Jan 04, 2019
OnSSI's co-founders, Gadi Piran [link no longer available] and Mulli Diamant [link no longer available], are out of the company just a week after...
The State of the VMS Market 2010 on Sep 12, 2010
Video Management Software is undergoing a violent transformation. Evolving from its niche beginnings, VMS has matured into a core component of...
The Fallout from OnSSI's Offensive Examined on Aug 19, 2010
The fallout has been spectacular. OnSSI's hate video triggered an unprecedented reaction for a social media post. Here are some take-aways we...
Comments : PRO Members only. Login. or Join.

Related Reports on PSIM

Directory of 70 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Vidsys New President Interviewed on May 31, 2019
A decade ago, PSIM was hot with projections then of a billion dollar market by now. This has not come close to happening. However, Vidsys, one of...
Prysm PSIM Profile on Mar 05, 2019
A decade ago, PSIM promised significant potential but has always suffered from significant problems. Now, a number of PSIMs have either gone out of...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese took over the show, centered on Hikvision, flanked by Dahua, Huawei and a...
N3N "Truly Open Visualization Platform For Physical Security" Profile on May 09, 2018
A Cisco-backed startup, N3N, claims to deliver "the world’s first and only truly open visualization platform for physical security." The company...
Anixter Acquires 'PSIM Platform' Inner Range - "Heart of Our Technology Differentiation" on Apr 30, 2018
Anixter Security has made a bold move, acquiring what it calls a PSIM platform as part of a $150 million deal, with Anixter's CEO Bob...
Genetec Citigraf Big Data Platform Analyzed on Oct 26, 2017
A big industry debate is whether VMS software is now a commodity. However, Genetec believes it can charge a substantial premium for higher-end...
ASIS Show 2017 Final Report on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report). When walking in, one is greeted with Dahua's...
CNL PSIM Profile on Sep 06, 2017
CNL has been one of the strongest advocates for PSIM, as one of the earliest entrants into the market releasing their command and control software...
Genetec Mission Control Tested on Jul 13, 2017
Genetec continues to move up market with their Mission Control, "Decision Support System", bringing PSIM-like procedures and incident management to...

Most Recent Industry Reports

US DoD Comments on Huawei, Hikvision, Dahua Cyber Security Concerns on Oct 16, 2019
A senior DoD official said the US is "concerned" with the cybersecurity of Hikvision, Dahua, and Huawei due to "CCP" (China Communist Party)...
Pelco Sarix Pro3 Camera Tested on Oct 16, 2019
Pelco has released their Sarix Professional Series 3 cameras, claiming "more security detail in challenging scenes with excellent low light and...
IPVM Camera Calculator User Manual / Guide on Oct 16, 2019
Learn how to use the IPVM Camera Calculator. The guide below includes instructions, images, gifs, and videos demonstrating and explaining the...
Altronix Claims Tango 'Eliminates Electricians' on Oct 15, 2019
Power supply provider Altronix claims its new Tango power supply 'eliminates the need for an electrician, dedicated conduit and wire runs'. In...
Pelco CEO Out, Seeking New Industry CEO, New CEO Found on Oct 15, 2019
Just 2 months after Pelco was sold, Pelco's CEO is out, with Pelco bringing in an outside President and searching for a new CEO from the industry,...
Hikvision Dissolves North American Business Unit, Splits Canada and USA on Oct 15, 2019
Hikvision has dissolved its North American Business Unit, splitting up US and Canada operations as the PRC-government owned manufacturer faces...
Camera Focusing Tutorial on Oct 14, 2019
Camera focus is fundamental to quality imaging. Mistakes can significantly reduce details, making cameras less effective. In this guide, we...
"UL Has Blood On Their Hands" Alleges The Interceptor / Keith Jentoft on Oct 14, 2019
"UL has blood on their hands" alleges Keith Jentoft of "The Interceptor Project". We examined The Interceptor in-depth last year, see: The...
Access Control Course Fall 2019 - Last Chance on Oct 14, 2019
Register Now - Fall 2019 Access Control Course. Thursday, October 17th is the last day to register. IPVM offers the most comprehensive access...
Axis HD Analog Encoder Tested on Oct 11, 2019
Two years after declaring "Everything is IP", Axis has released their first HD analog encoder, the P7304, with support for AHD, CVI, TVI, and SD...