Online Surveillance Sales Trends 2015

Author: Derek Ward, Published on Jun 11, 2015

IPVM has uncovered the key trends and top options being offered across some of the most well known and commonly used online retailers.

Is SD analog still king? Has IP 'won'? Is HD Analog making headway?

IPVM received quotes and recommendations from 11 internet resellers, including:

  • 123 Security Products
  • A1 Security Cameras
  • B&H
  • Backstreet Surveillance
  • Brickhouse Security
  • CCTV Camera Pros
  • CDW
  • EZ-Watch
  • Security Camera Warehouse
  • Super Circuits
  • Video Surveillance.com

We asked each sales rep for recommendations and pricing for an 8 camera system.

In this report, we show what vendors quoted us, compare trends based off quotes and recommendations plus share our experiences talking to each vendor's salespersons.

**** *** ********* *** *** ****** *** *** ******* ***** offered ****** **** ** *** **** **** ***** *** ******** used ****** *********.

** ** ****** ***** ****? *** ** '***'? ** ** Analog ****** *******?

**** ******** ****** *** *************** **** ** ******** *********, *********:

  • *** ******** ********
  • ** ******** *******
  • *&*
  • ********** ************
  • ********** ********
  • **** ****** ****
  • ***
  • **-*****
  • ******** ****** *********
  • ***** ********
  • ***** ************.***

** ***** **** ***** *** *** *************** *** ******* *** an * ****** ******.

** **** ******, ** **** **** ******* ****** **, ******* trends ***** *** ****** *** *************** **** ***** *** *********** talking ** **** ******'* ************.

[***************]

******

***** ** ***** ****** *** *************** **** ******* *******, ** *** ***** key ******:

** ****** *******

*** ** ** ********* ********, ****** **** *** ***-** **, with * ***** **-***/***. ***** ******* *** ******** ** *** integrator ******,***** ~**% ** *********** ******** ******** *** ** ***.

***** ** ******* ***

******* **** ~* *****, **** *** ******** ****** *********** **** *** **** ***** ** ***** ********. *** ****** quoted **** *** * $*,*** *** *** *** *** ******. 8 ** *** ** ****** ** **** ****** *** ***** this *****, **** *** ****** *** ******* *** **. 

****** ********** ******* **********

***** ***** *** ** ****** **** ** **** ***** ********* the ******* ** ******** ******* *** ****** ***** * ****** *** ** cloud-based *******. *** **** *** ** *********, **** ****** **** said **** ** ** ****** ********** ******* ** ****** **********, they ***** ** **** **** ******* ** ****** **.

***** ******** ****

***** **** **** **** ** * ***** *** ** **** to ** ** * ****** ** ** ******* ** ****. Also, ** ** **** ******* ** ******* *** ***** ** go ** ***** ****, **** ***** **** ** *** ***** system **** ***********. ** ** ***** ****** *** ***** ** chats **** ** ******* ******* ** **** **** *** **** than ** ******* ** **.

Vendor *********

*** ***** ***** ******** **** ******** ** **** ******** **** each internet ******** ** *********. ******* *** ****** ** *** *****, displaying **** **** ** ****** **** ****** ** (******, **-***/***/***, or **), **** ************(*) **** *********, *** ********** ** *** cameras, *** ************** ***** *** ******, *** ******* ***** (***).

************ ****, ************, **********, *** ***** *** ****** ******, **** no *** ******* ******* *** **** ************ (*** ******** ****).

*** **** ****** **** ******** **** **** ********** ********, * 480 *** ****** *************** * **" ******* *** $***.** *** ******. *******, *** **** $** ****, *&* ********* * ***** 720p **-*** ***. ***** ******** ********* * *** *** *** 720p ******* *** ~$*** **** **** *** ***** ***, *** including ****** ** ************.

************, *** **** ********* ***** *** *** **, *** **-***, from**-*****, ** ****** $*,***, **** **** ** *** **** ** *** ***** **-*** kit.

Overall ****** ****** ******** **********

*** ******** ********

*** ******** ******** *** *********** **** * ****** (**** ****** there **** ***** ~** ******* **** ****** **** ******), ** instead * **** ** ***** ********* *** ************ ** *** 8 ****** ******, ****** *** ***** "**** ********* *****". *** an ******* ***** *** **** *** *** *******, ***, ***** and ***** ******.

** ******** *******

** ******** ******* *** **** ** ******** ** ***** *******, searching *** *****, *** ************ * ***** ****** *** ***. I ***** *** ***** *** *** ** ******* ** *** a **** ***, ** **** "** ********* **** ***** ** *** **** **** *** **** of *** ********* ** *** ****". ******* ** ****, ** additional *********** *** ********.

*&*

******** **** *** *&* ***** *** *** ***** *** ****, as ***** ** ***** ** ***** **** * *** ******* for, ** ****** ** ******** ** * ***** ******. * asked ***** ******** ********** *** **** *****, ***** ** **** provided ** **** ********** ***** *** ***********.

********** ************

*** ********** ************ *** *** *** ***** ******* *** ** every *** * ****** **. * *** ** ******** ************ as **** ** ***** ** ******* ** ********* *** *** should **** **** ****** ** (**** *** **** ******* ** I ****). *** *** **** ** ** * **** ** their ******* **** *** ***** * ******* **** *** *** "pick *** **** ***** **** *****".

********** ********

********** ********'* *** ***** *************** ********* ***** ** ***** *** plans *** *** ******, *** *********** ** ****** ****** ***** ended ** ***** *** ******** ****** ** ***** ** ****** for.

**** ****** ****

**** ****** **** ***** *** *** **** ************* *** *******, although *** **** ****** *** ***** ** *****, **** ** saying *** ** ************ ****** *** ******* *** *** ****** monitoring ****** ******* ** **** ****** ***** **.

**** *****.***

****** **** ***** *** ***** **** * ************** **** **** me * ***** *** ***** **** ** **** ** * later ****. *** ****** ***** *** *** ****, *** ** tell ** ** *** **** *** ***** **** ** **** later ** *** ***. **** *** ** **** **** *****.

***

***** ********* **** ** ***** **** *** *** ******, *** CDW rep *********** **** ******* ** ** **** ** *** ***** **-** *** "what **** ****** ***". *********, * *** ****** ** *** Axis ******** *** ~$*,*** *** ***** **** ** ******** ****** a *** ** ** ***** ***** ****'* *********** ****** *******, but ******* * **** ***** * *** ****** **** ******** ****** ********** ** * ***** *** * *** *** ********** ******* for **% **** **** ****, **** * ********. 

******: *** *** *** ****** *** ******* ******** ** '****' and *** *** ******** / ******** **** **** ** *** cameras **** ** ******.

**-*****

**-***** ***** *** **** ** **** ***** ******* *** *********** an *-******* ***** ******, ***** ***** *** ** ***** *** most ********* ****** ****** ** **. *** **** **** ****** was "*** **** ***** *** ** *****".

******* *******.***

** ******* ******* ******* ********* *************** *** ** *-******* ******, but ** ******** *** ***** "***** *** *** **** *******. ** ** ****** ****** **** equipment ****** *** ****** ****** *’* ******."

******** ****** *********

*** ******** ****** ********* *** *** ************* *** ******** ******, and *** *** ***** *** ** ***** ** ** ** based ******. *** *** ******** ** *** "******-*****" ****** ** IP *******, ****** **** *** ******* ***** *** ** ******* and ****** ******* **** ** *** *** ***, **** ******** down *** *********** ******* *** *** ** ********** ******* ** asking.

***** ********

**** ** ********* ***** ********, ** ***** *** *** ********* and ** ********* ***** ** ** **** **** ****** ** hour. *******, * ******* ** ***** **** * ******* **** of ** * ****** ****** ** **** ******* ***. ** received * ***** ** ****** ** ****, *** ***** ******* to *** ***** ***, *** *** ******** *** ********** *** missing *** ******* ****.

***********

**** * ********* *** *********** ***** ***, ** **** ** ** was **** *** ***** *** **** ** ** ** * later ****. ** **** *** ** **** ****. ******* *** entirely **********, ***** ******* ********** *********** *** **** * *** ** *********.

***** ************.***

*** ***** ************.*** ***** *** *** ******* *** *************, *** went ** *** ** ** ****** * ******** ******, *** for ** ** ****** *** ******* *** **-*** ******. ***** rep *** *************, *******, *** *** ***** ** *** ***** of ******** *** *** *** ******.

Vendor *********

** ***** *** *************** ***** ********* ****** *********** ** *****. This ******** ***** ********* **** ***** (*** *** ******* ** them):

  • ****** ** **: **** ***** ** **** (** **********) ***** ** *****. Simplest ***** **** ***** ***** ** ****** * ***** ** more **** *** ****.
  • *****: ** ***** ***** *****, ****** *** '**** *****' **************.
  • ******** ** *********: ***** ********.
  • ******** *** *******: **** ** **********, ********* ** ***** **** ********* ******* be ******.
  • **** ******: ****** ******-***** ***** ** ********.
  • *** *** **** ** ** **** ** *** ******: ****** **** ~**' ** ~**'.

** ***** ***** **** ** ****** ****** ****** ****** ** recommend ******* **** ***** *******.

**** ** *** ****** ***** **** ** **** **** ** asked, ************ * ***** ***** ****:

Comments (14)

So you asked for an 8 camera system, but how did the quotes distribute them? Were they all inside? Where?

As an integrator, it was very common for end users to totally wiff on just how many cameras they 'needed'. Either they asked for an insane amount, or they assumed one camera could cover the whole thing.

The first step was working backward from their plan (none of them ever looked as good as yours, Derek) to establish the level of detail and FoVs critical to see.

Usually getting the engineering design up front like that made the customer feel better about whatever price we proposed them. Even if we were third lowest (or maybe even highest) per camera, the fact we worked up a detailed plan won a lot of appreciation and credibility than if we had just sold them blind.

Brian, thanks for the feedback and insight!

To answer your question:

There was little to no mention from sales rep on how I should "cover" or position the cameras in the store, although I made it clear that I wanted the walls (which is holding skateboards and shoes) entrance, exit, checkout counter (which has smaller hardware pieces for boards as well as skateboarding accessories), half pipe and "aisles" of clothing covered, which usually consisted of them saying "6 cameras should do it for the indoors".

However, I stressed how I would like to have a camera monitor the workbench area near the half pipe as well as the managers office, which hit the 8 camera indoor only mark. If the kit came with indoor and outdoor cameras, I would use 2 cameras to cover the outside entrance and exit of the building, and use the 6 other cameras to monitor the areas previously mentioned.

Again, no concrete "set the cameras up this exact way" mention from the sales rep, but they had a solid idea of what needed coverage.

Was any 'scale' given to that floor plan?

Did any of them ask for a scale? Or how much detail you actually wanted to capture? Or how long you needed to store the video?

It doesn't sound like any of them got that granular but without more detail they would basically be guessing.

Do you think that would make much of a practical difference? Would you expect someone giving online quotes to strangers to spend 30 minutes or an hour designing a custom system?

Was any warranty / support info offered? Especially on the Dahua...

One can only hope that you used a disposable email here, otherwise you may be plagued for years to come. ;)

Ranking by PPP (PixelsPerPenny)

  1. A1 Security @ 143
  2. SecurityWh @ 130
  3. CDW - SDI.. @ 126
  4. Backstreet.. @ 108
  5. B&H Photo.. @ 105
  6. SuperCircuits @ 85
  7. VideoS - TVI. @ 67
  8. CDW - IP.... @ 66
  9. VideoS - IP. @ 66
  10. EZ - Watch... @ 56
  11. Brickhouse S.@ 39
  12. 123 Security. @ 30
  13. CCTV C. Pros @ 20

Key: IP SDI TVI/CVI 960H SD Analog

That's pretty amazing you did that!

Note, for readers, the top 2 were IP because they were the only 3MPs and were similar in price to the next couple which were non-IP and 'just' 1080p.

If only Arecont was around to see the fruits of their labor...

Funny that of the two vendors that gave more than one quote, Video Surveillance's were almost identical at 66/67, where CDW - Dave came in at 66, and CDW - Sam was nearly double the PPP at 126.

At least it's fair that 960H owned the cellar, and yes I even credited them the full 960x480 resolution.

As reported here, CDW - Samsung SDI is actually an SDI/960H hybrid, with a true PPP of 77 not 126.

It's bronze medal has therefore been stripped, and awarded to Backstreet Security.

A1 Security is one of the most serious offenders of undercutting integrators on certain camera brands. Sony being one of them.

In fact, distributors aren't even allowed to sell to them because of their undercutting.

http://pro.sony.com/bbsc/ssr/mkt-security/resource.resellers.bbsccms-assets-cat-camsec-resellers-ineligibileresellerlist.shtml

Thanks for sharing that Sony list. Very interesting.

Ironically, A1 Security has this page - "Don't Buy From Lowballers"

Thanks for doing this project! We will use it to further train our team. I would have prefered they also quote an IP option but happy they had a good deal for you ;-)

Unfortunately, this project omitted the elephant in the room.. Amazon.com where a search for "8 security camera kit" has some crazy low prices but no phone number to call so the customer now has low a price with no context.

-Todd

Todd, interesting point about Amazon. I had not checked Amazon options recently but just did. Lots of 8 channel systems for less than $300, though all SD.

Todd, do you have any idea how well those kits are doing on Amazon? It's weird but each of those kits are basically the same price as a single Dropcam...

I think in this day and age you have to assume every potential customer has looked at Amazon before they spoke to you or they will do so shortly after speaking with you.

Foscam and their sister brand amcrest do quite well as does zmodo plus there are hundreds of other sellers who when put together add up to a huge volume of units sold.

The absolute scale of amazon is hard to grok. Think several thousand of these camera kits sold every single day. The sellers make almost no margin and have no chance to talk directly to the customer.

Only Amazon wins...

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock on Sep 21, 2018
Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
European Mega Security Firm Verisure Pushing Security Fog on Sep 17, 2018
The European mega security firm Verisure (Securitas Direct), with a reported 2 million customers, is pushing security fog, as shown in this BBC...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
Ambarella on Computer Vision and US Hikua Ban on Sep 10, 2018
Ambarella, a widely-used video surveillance component supplier, is betting on the rise of computer vision and is already seeing a sales impact from...
Stanley Security Acquires 3xLogic, Kushner Becomes Product President on Sep 10, 2018
Stanley Security acquired 3xLogic a few months ago. However, the company has still not officially publicly announced it, leading many to wonder...
Dell Launches IoT for Surveillance on Sep 05, 2018
Historically, Dell has been a PC and server provider (e.g., "Dude, you're getting a Dell") and widely used for surveillance storage. However, in...
JCI / Napco Integration Battle on Aug 30, 2018
JCI and Napco are firing salvos at each other over integration issues which both sides blame on the other. The bigger problem is that central...

Most Recent Industry Reports

Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock on Sep 21, 2018
Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake...
UTC, Owner of Lenel, Acquires S2 on Sep 20, 2018
UTC now owns two of the biggest access control providers, one of integrator's most hated access control platforms, Lenel, and one of their...
BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact