Now Avigilon's VP of Marketing is Out

By: John Honovich, Published on Aug 13, 2015

In 3 months, the EVP of Engineering, the SVP of Sales and now the VP of Marketing of Avigilon have exited.

In this note, we review what happened and how this is likely to impact the company and its stock.

** * ******, ****** ** ***********, ****** ** ******** *** *** ** of ********* ** ******** have ******.

** **** ****, ** review **** ******** *** how **** ** ****** to ****** *** ******* and *** *****.

[***************]

VP ***

***** ** ***** ** advancing ****** **,******** *************** ** ***** ********* "**** ********* ** ****** Marketing *** **************"** ********* ****. ***, less **** *** **** later, *** *** ****, according ** ******** *******.

** *** ***** ** an ******** ********* ****** on *** *******'* **** phone ****, *** **** that, ** *** *********, Herndon *** *** ****, though ** **** ********** that ******** *** *** made *** ******** ******** announcement ******.

******: ********** *** ******** marketing **** *** *****, but ***** ** ***** no ******** ******** ************. However,*******'* ******** ******* *** shows *** ***** ** Ericsson.

Challenging ***

** ******* **** **** ************, *** **** ******** were:

** ******** **********, ***** will ******* **** ** learn *** ******** / idiosyncracies ** *** ***** surveillance ******.
********* **** **, * low ** ******** ******, conservative ******* *** ****** to ***** ** ********'* win ** *** ***** approach.

** ******* *** ******* over *** **** **** at ********, ******** **** Avigilon's *** ********* ********* culture (******** ******* **** ***** Women, ***.) *********** ** her ****.

Marketing **** **********

**** ****** ****, ***** have **** ***** * number ** ******* ** Avigilon's ********* **** ****, the **** ******* ***** the**** ** *** ******** of ******* ********** *** Marketing ** **** ** ************** *******.

************, ******* *** ***** * number ** *** ********* employees, ********* **** **** HP, **** ** *********** ** ****** ******* Marketing.

Scaling / ****** **********

******** ********* ** *** for *** $*** ******* 2016 ****** *** *** high growth ****** ** ******* that. ***** ********'* ******* growth **** *** *** industry's ******* **********, ****** or ****** *** **** of ***********, ***** *** now ********* ** *** course ** * ****** is * ***** *******.

** ******, **** ** not *** ***** **** executive ******** *** **** an *****. **** ****, the **** ******* ***** after *** ***, *** of **********, ******** *** of ********* *** ** of **,*** ******. *** **** ****** rate, ************* *** *** stock ***** ****** ** struggled.

**** *** ***** ** executives ***** ************* ********* the **** ** ******* declines ** ****** *** pressure ** *************. ****, it ****** ******* ****** on*** *******, ***** ***** ****** 'leadership', *** ******* *** experienced ********** ********.

** ******, **** ** have ******** ****** ********* ******* ramping **.

Comments (29)

Undisclosed #1

08/13/15 02:11pm

We did speak to an Avigilon marketing person on the company's main phone line, who said that, to her knowledge, Herndon had not left, though we also understand that Avigilon had not made any official internal announcement either.

Can we legally execute large-block trades based on this information?

John Honovich

IPVM | In reply to Undisclosed #1 | 08/13/15 02:30pm

Making stock trades is an issue between you, your attorney, and your financial advisor, not IPVM.

Undisclosed Integrator #2

In reply to Undisclosed #1 | 08/13/15 08:01pm

According to Avigilon, only if you're buying.

Undisclosed #1

08/13/15 04:48pm

At Avigilon 'Resigning' without being asked is grounds for dismissal.

Undisclosed Integrator #2

08/13/15 08:00pm

For all you know the "booth babes" may have been her idea. But maybe she quit when someone mistakingly asked her to be a booth babe.

John Honovich

IPVM | In reply to Undisclosed Integrator #2 | 08/13/15 08:04pm

The 'booth babes' preceded her tenure at Avigilon, e.g., Avigilon Paints Half Nude Women With Their Logo at IFSEC 2014.

Undisclosed Manufacturer #3

08/14/15 06:28am

They have a high turnover of staff in MEI region. They are just told when they come to office that they are fired and should pack up and leave... No wonder no one wants to apply for jobs there

Undisclosed Manufacturer #4

08/14/15 11:37am

Undisclosed Manufacturer #5

In reply to Undisclosed Manufacturer #4 | 08/16/15 08:57pm

If only someone could photoshop Schmode holding Alex Fernandes...

Undisclosed #1

In reply to Undisclosed Manufacturer #5 | 08/16/15 09:34pm

I would have to pass on that.

Transforming Prof. Smash into Dr. Sapartheshi was hard enough.

Undisclosed #1

08/15/15 10:39pm

Apparently you have touched off a un-civil war over at stockhouse*, turning fanboy against fanboy and pumper against promoter...

The final post, (to date) is a study in the art of non-denial denials and back handed touting:

That blog loves to create and stir controversy over the hottest companies in the industry as it sells memberships. Take it with a pinch of salt until stories come from more reputable sources that don't hide behind a paywall.

*Warning, nasty name calling prevalent, though the intentional mispellings to avoid the vulgarity filter are somewhat humorous.

Luis Carmona

IPVMU Certified | In reply to Undisclosed #1 | 08/16/15 12:57pm

Those stock boards are rarely ever civil, I may be wrong about Stockhouse, but most are anonymous and unmoderated, meaning the human Id (Freudian) is predominant,

Undisclosed Integrator #6

08/18/15 01:28pm

Is anyone truly surprised at this departure along with earlier exits of the Executive Vice President of Engineering, Senior Vice President of Sales, the Director of Product Management along with their Marketing Manager?

Why would you need any of these people when your future focus seems clearly set on becoming the Surveillance Industry’s #1 Patent Troll.

Perhaps we should pull the quarterly report and see how many new lawyers have been added to the Avigilon Team?

Undisclosed Integrator #6

08/18/15 01:38pm

Patent Troll

Dennis Dyer

08/18/15 01:54pm

This thread is like a camera with low light gone bad, you know some one is out there but you can't see them in the dark. Since there isn't any evidence, there is nothing credible to take away from the footage.

John Honovich

IPVM | In reply to Dennis Dyer | 08/18/15 01:57pm

No evidence of what?

Avigilon itself is not disputing that the VP of marketing quit.

Dennis Dyer

In reply to John Honovich | 08/18/15 05:25pm

I am simply referring to the "undisclosed" comments - we can't see them - don't know who they are - could be the competition, could be anyone. An accusation or comment from someone we can't see is not as credible as a comment from someone we can identify or identify with, so take it for what it is - undisclosed. Just like surveillance footage when we can't quite identify the subject. It will be interesting to how this all pans out for Avigilon. You know you are out in front when evryone keeps trying to kick you in the but.

I will add that undisclosed is far better than no comment at all, just don't know how credible it is.

John Honovich

IPVM | In reply to Dennis Dyer | 08/18/15 05:31pm

Avigilon has burned a lot of bridges with their ex-employees and former partners. That's a big factor here.

EJ Nemec

In reply to John Honovich | 08/18/15 05:49pm

Not just burned their bridges, went out of their way to be predatory against their own dealers.

Didn't stand behind their product when they were clearly defective (HD JPEG2000 dome comes to mind).

P!ssed people off to the extend they created a site called avigilonsucks.com; now defunct, but it gives you an idea of the bad will they created. Not me, by the way.

https://web.archive.org/web/20140517001518/http://avigilonsucks.com/

If you look back at my past posts, I had to file as undisclosed when I was forced to deal with them, but since that's no longer an issue, I go out of my way to let people know how bad they were/are. Do I have sour grapes? Not really, they just screwed me so bad, I haven't forgotten 3 years later and I'm happy to help other people make an informed decision.

Undisclosed Integrator #2

In reply to EJ Nemec | 08/18/15 06:05pm

Oh come on, John, we know that's really you. ;)

John Honovich

IPVM | In reply to Undisclosed Integrator #2 | 08/18/15 06:07pm

Avigilonsucks.com? lol

No, I think the few Avigilon loyalists left think that of IPVM.com though

EJ Nemec

In reply to Undisclosed Integrator #2 | 08/18/15 06:07pm

LMAO, too funny. Nope, not John. Though I'm sure there are plenty of people who feel the same way.

Hal Bennick

Trafficware, a CUBIC Company | In reply to Dennis Dyer | 08/18/15 04:24pm

Must...stop...sarcastic...atom...bomb...

EJ Nemec

08/18/15 04:43pm

Couldn't happen to a nicer company. :)

Undisclosed Manufacturer #7

08/18/15 07:56pm

You forgot about the Business Develpment Team, manged by Dan Martel. In the last year they have lost thier Manager for Casinos, Education, Verzion, Healthcare, and many more managing thier Top Tier integrators. It seems if you have talent, you are a threat and must be eliminated.

Chris Dearing

IPVMU Certified | 08/19/15 05:47am

...Vice President of Global Marketing and Communications...

Question, when you are in charge of global communications, and you give notice, is your last job to write your own press release?

Jason Spielfogel

08/19/15 09:59pm

/pops popcorn

John Honovich

IPVM | 09/03/15 06:05pm

Update: Herndon's LinkedIn profile now shows she works at Ericsson. If only she waited a few weeks, she could have been free of Schmode...

Undisclosed #1

In reply to John Honovich | 09/03/15 07:01pm

Then again she might have been the final straw...

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