No Milestone, Please Not Coupons

By: John Honovich, Published on Apr 14, 2015

Sigh.

After Milestone boasted of adding more storage to their boxes, it could not get any sadder.

Yet it has.

****.

***** ********* ******* ******** **** ******* ** their *****, ** ***** *** get *** ******.

*** ** ***.

[***************]

************* *** * "******* Bulletin"*** *** ****, **********:

"***’* **** **** ****** at ********* ** **-**** promotioncoupon *** * **** **** **% ******** on the Milestone Husky M10! Visit the Milestone booth #20060."

*** ******** ******* ********** ******** **** now **** * *** hard *****, ****** *** previous *******.

*****, ******** ****** ******* ********** ** ********* overall, ** ********* ****** not **** ** ****** to ****. ******** *** 50% ******* ** *** what ****** '*******' **.

******, *** **** ****** are ***** ** ************* * ******? *** those ****-******* ********* **** will *** *** *********'* premium-priced *********?

*****, **** ********* *** have *** **** ********** or ********* ** **** people ** ***** *****?

******, **** **** **** say *** *********'* ******** line *****? **** ********* have ** ****** ********** in *** ***************, **** they **** ****, "***'* just **** **** **** off *******." ** *** other ****, **** ****** differentiation **** ***** **** Husky ********.

*** **** **** ******** 'software ****' ******** ** now ******* ** ****** growth **** * ********* hardware ****. ** **** point, ******* *** ****** is *******.

Comments (18)

No Groupon?

"Would you like to apply for a Milestone credit card today and get an additional 10% off your total purchase and 1000 bonus miles?"

"Who are you talking to??" "Uh... Jake... from Milestone"

"What are you wearing "Jake from Milestone"??

uhh... khakis?

You guys are terrible...

Printed.

I think the point they are trying to make, is that it is hard to convert integrators away from "what is working" ie. Exacqvision, so this will get those people's attention. Now everyone here is a master integrator and a master marketing wizard? I doubt it.

I don't think you need to be a 'marketing wizard' to appreciate that giving away half off coupons for coming to a booth reeks of desperation. Again, if Milestone was a no-name, nobody company I could totally understand. I think Milestone is (or at least once was) better than this.

What Milestone could use is a new rep firm. I've been trying to get in touch with a Milestone rep for a few weeks and expressed a huge interest in trying out XProtect but they simply do not respond to emails.

In my advertising and public relations undergraduate work, we were presented with an early advertisement for Pepsi Cola with the tagline: "Twice as much, and for a nickel too!" Pepsi has been trailing Coca Cola ever since.

Throwing out 50% coupons is not what market 'leaders' do.

What if the new sales 'strategy' is coming from 'downtown'? As in downtown Tokyo?

Only a pessimist would note that there's room on the last line for exactly two more categories, IP cameras and NVR's...

Meanwhile, setup at Canon's Bumper Sale Booth continues...

When I see a 50% off coupon, my first thought is "wow, their list price is really bloated". It's sort of like shopping for a watch in the sub-$500 price range. You will find a ton of watches out there for $245, with an MSRP of $795. Huge discount! Crazy thing is, there are exactly ZERO people selling the watch for $795. The MSRP is a scam from the start.

A 50% off coupon just stinks of schlocky scam. "If you order in the next 13 minutes, you'll also receive a Slap-Chop Chopper!"

But wait, there's more!

Here's today's Milestone announcement: They are adding Video Push to the M10, a feature to stream video from phones that previously was only on their higher end systems.

It's a nice niche feature though I am not sure how many 4 or 8 camera recorder users are going to really want / care to use it.

Sounds like a great marketing approach: perhaps a strategy to woo back potential customers that may have been discouraged by useability issues? Creating that coupon is probably a lot easier than improving the installation experience.

"Creating that coupon is probably a lot easier than improving the installation experience."

Is that a compliment or an insult? :)

Creating that coupon is probably a lot easier than improving the installation experience.

3rd degree burn

2TB as a noteworthy technological advancement? The new Apple watch probably approaches that. We have certainly witnessed the beginning of impact by Canon and perhaps the beginning of the decline of Milestone.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Criticism

Critical Vulnerability Across 18+ Network Switch Vendors: Cisco, Netgear, More on Aug 26, 2019
Cisco, Netgear and more than a dozen other brands, including small Asian ones, have been found to share the same critical vulnerability, discovered...
Dahua Wiretapping Vulnerability on Aug 02, 2019
IPVM has validated, with testing, and from Dahua, that many Dahua cameras have a wiretapping vulnerability. Even if the camera's audio has been...
"Stats Don't Lie" Says Deceptive IFSEC on Jul 30, 2019
While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems. On...
Hikvision: In China, We Obey PRC Human Rights Law on May 28, 2019
Hikvision defended its activities in Xinjiang, where the PRC is accused of mass human rights abuses, by stating that human rights have a “varied...
LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019
'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...

Most Recent Industry Reports

ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...
Gatekeeper Security Company Profile - Detecting Faces Inside Vehicles on Nov 14, 2019
Border security is a common discussion in mainstream US news and politics, as is the use of banned Chinese equipment by US Government agencies....
Hikvision CEO And Vice-Chair Under PRC Government Investigation on Nov 14, 2019
In a surprising and globally covered move, Hikvision CEO Hu Yangzhong and Vice-Chairman Gong Hongjia are being investigated by China's securities...
Camera Field of View (FoV) Guide on Nov 13, 2019
Field of View (FoV) and Angle of View (AoV), are deceptively complex. At their most basic, they simply describe what the camera can "see" and seem...
UK Big Brother Watch: Hikvision Is 'Morally Bankrupt' on Nov 13, 2019
UK civil liberties advocate Big Brother Watch has condemned Hikvision as being 'morally bankrupt' following IPVM exposing Hikvision marketing...
Color Low Light Mega Camera Shootout - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Panasonic, Speco, Sony, Vivotek on Nov 12, 2019
This is the biggest color low light shootout ever, testing 20+ super low light models from 10 manufacturers: Increasingly, each manufacturer...
Wireless / WiFi Access Lock Guide on Nov 12, 2019
For some access openings, running wires can add thousands in cost, and wireless alternatives that avoid it becomes appealing. But using wireless...
Hikvision Global News Reports Directory on Nov 11, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...
Hikvision Markets Uyghur Ethnicity Analytics, Now Covers Up on Nov 11, 2019
Hikvision has marketed an AI camera that automatically identifies Uyghurs, on its China website, only covering it up days ago after IPVM questioned...
Open vs End-to-End Systems: Integrator Statistics 2019 on Nov 11, 2019
Preference for open systems is on the decline, according to new IPVM statistics. We asked integrators: For video surveillance systems, do you...