No Groupon?
No Milestone, Please Not Coupons
Published Apr 14, 2015 04:00 AM
Sigh.
After Milestone boasted of adding more storage to their boxes, it could not get any sadder.
Yet it has.
************* *** * "******* ********"*** *** ****, **********:
"***’* **** **** ****** ** ********* an **-**** *********coupon *** * **** **** **% ******** on the Milestone Husky M10! Visit the Milestone booth #20060."
*** ******** ******* ********** ******** **** *** **** a *** **** *****, ****** *** previous *******.
*****, ******** ****** ******* ********** ** ********* *******, ** ********* ****** *** **** to ****** ** ****. ******** *** 50% ******* ** *** **** ****** 'leaders' **.
******, *** **** ****** *** ***** to ************* * ******? *** ***** ****-******* prospects **** **** *** *** *********'* premium-priced *********?
*****, **** ********* *** **** *** real ********** ** ********* ** **** people ** ***** *****?
******, **** **** **** *** *** Milestone's ******** **** *****? **** ********* have ** ****** ********** ** *** differentiation, **** **** **** ****, "***'* just **** **** **** *** *******." On *** ***** ****, **** ****** differentiation **** ***** **** ***** ********.
*** **** **** ******** '******** ****' provider ** *** ******* ** ****** growth **** * ********* ******** ****. At **** *****, ******* *** ****** is *******.
Comments (18)
SP
Sean Patton
Apr 14, 2015
Luis Carmona
Apr 14, 2015"Would you like to apply for a Milestone credit card today and get an additional 10% off your total purchase and 1000 bonus miles?"
SP
Sean Patton
Apr 14, 2015UM
Undisclosed Manufacturer #3
Apr 14, 2015JH
John Honovich
Apr 14, 2015
Brian Rhodes
Apr 14, 2015
SP
Sean Patton
Apr 14, 2015JE
Jeremy Ellis
Apr 14, 2015I think the point they are trying to make, is that it is hard to convert integrators away from "what is working" ie. Exacqvision, so this will get those people's attention.
Now everyone here is a master integrator and a master marketing wizard? I doubt it.
JH
John Honovich
Apr 14, 2015I don't think you need to be a 'marketing wizard' to appreciate that giving away half off coupons for coming to a booth reeks of desperation. Again, if Milestone was a no-name, nobody company I could totally understand. I think Milestone is (or at least once was) better than this.
UI
Undisclosed Integrator #1
Apr 14, 2015What Milestone could use is a new rep firm. I've been trying to get in touch with a Milestone rep for a few weeks and expressed a huge interest in trying out XProtect but they simply do not respond to emails.
Kevin Nadai
Apr 14, 2015In my advertising and public relations undergraduate work, we were presented with an early advertisement for Pepsi Cola with the tagline: "Twice as much, and for a nickel too!" Pepsi has been trailing Coca Cola ever since.
U
Undisclosed #2
Apr 14, 2015Throwing out 50% coupons is not what market 'leaders' do.
What if the new sales 'strategy' is coming from 'downtown'? As in downtown Tokyo?
Only a pessimist would note that there's room on the last line for exactly two more categories, IP cameras and NVR's...
Meanwhile, setup at Canon's Bumper Sale Booth continues...
Hal Bennick
Apr 14, 2015When I see a 50% off coupon, my first thought is "wow, their list price is really bloated". It's sort of like shopping for a watch in the sub-$500 price range. You will find a ton of watches out there for $245, with an MSRP of $795. Huge discount! Crazy thing is, there are exactly ZERO people selling the watch for $795. The MSRP is a scam from the start.
A 50% off coupon just stinks of schlocky scam. "If you order in the next 13 minutes, you'll also receive a Slap-Chop Chopper!"
JH
John Honovich
Apr 14, 2015But wait, there's more!
Here's today's Milestone announcement: They are adding Video Push to the M10, a feature to stream video from phones that previously was only on their higher end systems.
It's a nice niche feature though I am not sure how many 4 or 8 camera recorder users are going to really want / care to use it.
HL
Horace Lasell
Apr 15, 2015Sounds like a great marketing approach: perhaps a strategy to woo back potential customers that may have been discouraged by useability issues? Creating that coupon is probably a lot easier than improving the installation experience.
JH
John Honovich
Apr 15, 2015"Creating that coupon is probably a lot easier than improving the installation experience."
Is that a compliment or an insult? :)
Brian Rhodes
Apr 15, 2015Creating that coupon is probably a lot easier than improving the installation experience.
3rd degree burn
JS
Jack Sink
Apr 16, 20152TB as a noteworthy technological advancement? The new Apple watch probably approaches that. We have certainly witnessed the beginning of impact by Canon and perhaps the beginning of the decline of Milestone.