No Milestone, Please Not Coupons

By: John Honovich, Published on Apr 14, 2015

Sigh.

After Milestone boasted of adding more storage to their boxes, it could not get any sadder.

Yet it has.

****.

***** ********* ******* ******** **** ******* ** their *****, ** ***** *** get *** ******.

*** ** ***.

[***************]

************* *** * "******* Bulletin"*** *** ****, **********:

"***’* **** **** ****** at ********* ** **-**** promotioncoupon *** * **** **** **% ******** on the Milestone Husky M10! Visit the Milestone booth #20060."

*** ******** ******* ********** ******** **** now **** * *** hard *****, ****** *** previous *******.

*****, ******** ****** ******* ********** ** ********* overall, ** ********* ****** not **** ** ****** to ****. ******** *** 50% ******* ** *** what ****** '*******' **.

******, *** **** ****** are ***** ** ************* * ******? *** those ****-******* ********* **** will *** *** *********'* premium-priced *********?

*****, **** ********* *** have *** **** ********** or ********* ** **** people ** ***** *****?

******, **** **** **** say *** *********'* ******** line *****? **** ********* have ** ****** ********** in *** ***************, **** they **** ****, "***'* just **** **** **** off *******." ** *** other ****, **** ****** differentiation **** ***** **** Husky ********.

*** **** **** ******** 'software ****' ******** ** now ******* ** ****** growth **** * ********* hardware ****. ** **** point, ******* *** ****** is *******.

Comments (18)

No Groupon?

"Would you like to apply for a Milestone credit card today and get an additional 10% off your total purchase and 1000 bonus miles?"

"Who are you talking to??" "Uh... Jake... from Milestone"

"What are you wearing "Jake from Milestone"??

uhh... khakis?

You guys are terrible...

Printed.

I think the point they are trying to make, is that it is hard to convert integrators away from "what is working" ie. Exacqvision, so this will get those people's attention. Now everyone here is a master integrator and a master marketing wizard? I doubt it.

I don't think you need to be a 'marketing wizard' to appreciate that giving away half off coupons for coming to a booth reeks of desperation. Again, if Milestone was a no-name, nobody company I could totally understand. I think Milestone is (or at least once was) better than this.

What Milestone could use is a new rep firm. I've been trying to get in touch with a Milestone rep for a few weeks and expressed a huge interest in trying out XProtect but they simply do not respond to emails.

In my advertising and public relations undergraduate work, we were presented with an early advertisement for Pepsi Cola with the tagline: "Twice as much, and for a nickel too!" Pepsi has been trailing Coca Cola ever since.

Throwing out 50% coupons is not what market 'leaders' do.

What if the new sales 'strategy' is coming from 'downtown'? As in downtown Tokyo?

Only a pessimist would note that there's room on the last line for exactly two more categories, IP cameras and NVR's...

Meanwhile, setup at Canon's Bumper Sale Booth continues...

When I see a 50% off coupon, my first thought is "wow, their list price is really bloated". It's sort of like shopping for a watch in the sub-$500 price range. You will find a ton of watches out there for $245, with an MSRP of $795. Huge discount! Crazy thing is, there are exactly ZERO people selling the watch for $795. The MSRP is a scam from the start.

A 50% off coupon just stinks of schlocky scam. "If you order in the next 13 minutes, you'll also receive a Slap-Chop Chopper!"

But wait, there's more!

Here's today's Milestone announcement: They are adding Video Push to the M10, a feature to stream video from phones that previously was only on their higher end systems.

It's a nice niche feature though I am not sure how many 4 or 8 camera recorder users are going to really want / care to use it.

Sounds like a great marketing approach: perhaps a strategy to woo back potential customers that may have been discouraged by useability issues? Creating that coupon is probably a lot easier than improving the installation experience.

"Creating that coupon is probably a lot easier than improving the installation experience."

Is that a compliment or an insult? :)

Creating that coupon is probably a lot easier than improving the installation experience.

3rd degree burn

2TB as a noteworthy technological advancement? The new Apple watch probably approaches that. We have certainly witnessed the beginning of impact by Canon and perhaps the beginning of the decline of Milestone.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

No Genetec Major Releases In Over A Year on Feb 06, 2019
Annual VMS licenses are a controversial practice in the video surveillance industry, with many questioning their need or value. However, enterprise...
Exacq Raises VMS Software Pricing Twice in Less Than a Year on Feb 18, 2019
Most VMSes regularly release new features, but rarely increase their prices. For the 3rd time in 4 years, and 2nd time in 8 months, since being...
Prysm PSIM Profile on Mar 05, 2019
A decade ago, PSIM promised significant potential but has always suffered from significant problems. Now, a number of PSIMs have either gone out of...
Qognify Dropping Seetec and OnSSI Brands on Mar 01, 2019
Qognify is dropping both the Seetec and OnSSI brands, just over 2 months after acquiring OnSSI / Seetec and a week after sweeping cuts to the...
BCDVideo Expansion And Switch From HP To Dell Examined on Mar 11, 2019
BCDVideo says they have more than tripled revenue in the past 5 years and are continuing to grow, powered most recently by switching their lead...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
ISC West 2019 Report on Apr 12, 2019
The IPVM team has finished at the Sands looking at what companies are offering and how they are changing their positioning. See below for 50+...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Security Canada Central Show Report 2019 on Oct 24, 2019
IPVM attended Security Canada Central in Toronto to see what is new in the Canadian market. Inside, we share videos and dozens of images...

Most Recent Industry Reports

Hanwha Wisenet X Plus PTRZ Tested on Feb 14, 2020
Hanwha has released their PTRZ camera, the Wisenet X Plus XNV-6081Z, claiming the "modular design allows for easy installation". We bought and...
PRC Warns Against China Video Surveillance Hacks, Hikvision Targeted on Feb 14, 2020
Hackers are targeting China video surveillance manufacturers and systems, according to the PRC's main cyber threat monitoring body. The hackers...
IPVM Conference 2020 on Feb 13, 2020
IPVM is excited to announce our 2020 conference. This is the first and only industry event that will be 100% sponsor-free. Like IPVM online, the...
Bosch Dropping Dahua on Feb 13, 2020
Bosch has confirmed to IPVM that it is in the process of dropping Dahua, over the next year, as both IP camera contract manufacturer and recorder...
BluB0X Alleges Lenel, S2, Software House Are Dinosaurs on Feb 13, 2020
BluB0X is running an ad campaign labeling Lenel, S2, Software House, Honeywell, AMAG and more as dinosaurs: In a follow-up email to IPVM,...
London Live Police Face Recognition Visited on Feb 13, 2020
London police have officially begun using live facial recognition in select areas of the UK capital, sparking significant controversy. IPVM...
Converged vs Dedicated Networks For Surveillance Tutorial on Feb 12, 2020
Use the existing network or deploy a new one? This is a critical choice in designing video surveillance systems. Though 'convergence' was a big...
Monitoreal "Completely Autonomous" Home AI Tested on Feb 12, 2020
Monitoreal claims to allow users to "see the things you want (people, vehicles, animals) and ignore the things you don’t”, using AI to distinguish...
Cisco Video Surveillance Is Dead, Long Live Cisco Meraki Video Surveillance on Feb 11, 2020
A dozen years ago much of the industry thought that Cisco was destined to dominate video surveillance. They stumbled repeatedly, failing. Now it is...
BICSI For IP Video Surveillance Guide on Feb 11, 2020
Spend enough time around networks and eventually someone will mention BICSI, the oft-referenced but only vaguely known standards body prevalent in...