No Milestone, Please Not Coupons

By John Honovich, Published Apr 14, 2015, 12:00am EDT (Info+)

Sigh.

After Milestone boasted of adding more storage to their boxes, it could not get any sadder.

Yet it has.

************* *** * "******* ********"*** *** ****, **********:

"***’* **** **** ****** ** ********* an **-**** *********coupon *** * **** **** **% ******** on the Milestone Husky M10! Visit the Milestone booth #20060."

*** ******** ******* ********** ******** **** *** **** a *** **** *****, ****** *** previous *******.

*****, ******** ****** ******* ********** ** ********* *******, ** ********* ****** *** **** to ****** ** ****. ******** *** 50% ******* ** *** **** ****** 'leaders' **.

******, *** **** ****** *** ***** to ************* * ******? *** ***** ****-******* prospects **** **** *** *** *********'* premium-priced *********?

*****, **** ********* *** **** *** real ********** ** ********* ** **** people ** ***** *****?

******, **** **** **** *** *** Milestone's ******** **** *****? **** ********* have ** ****** ********** ** *** differentiation, **** **** **** ****, "***'* just **** **** **** *** *******." On *** ***** ****, **** ****** differentiation **** ***** **** ***** ********.

*** **** **** ******** '******** ****' provider ** *** ******* ** ****** growth **** * ********* ******** ****. At **** *****, ******* *** ****** is *******.

Comments (18)

No Groupon?

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"Would you like to apply for a Milestone credit card today and get an additional 10% off your total purchase and 1000 bonus miles?"

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"Who are you talking to??" "Uh... Jake... from Milestone"

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"What are you wearing "Jake from Milestone"??

uhh... khakis?

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You guys are terrible...

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Printed.

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I think the point they are trying to make, is that it is hard to convert integrators away from "what is working" ie. Exacqvision, so this will get those people's attention. Now everyone here is a master integrator and a master marketing wizard? I doubt it.
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I don't think you need to be a 'marketing wizard' to appreciate that giving away half off coupons for coming to a booth reeks of desperation. Again, if Milestone was a no-name, nobody company I could totally understand. I think Milestone is (or at least once was) better than this.

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What Milestone could use is a new rep firm. I've been trying to get in touch with a Milestone rep for a few weeks and expressed a huge interest in trying out XProtect but they simply do not respond to emails.

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In my advertising and public relations undergraduate work, we were presented with an early advertisement for Pepsi Cola with the tagline: "Twice as much, and for a nickel too!" Pepsi has been trailing Coca Cola ever since.

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Throwing out 50% coupons is not what market 'leaders' do.

What if the new sales 'strategy' is coming from 'downtown'? As in downtown Tokyo?

Only a pessimist would note that there's room on the last line for exactly two more categories, IP cameras and NVR's...

Meanwhile, setup at Canon's Bumper Sale Booth continues...

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When I see a 50% off coupon, my first thought is "wow, their list price is really bloated". It's sort of like shopping for a watch in the sub-$500 price range. You will find a ton of watches out there for $245, with an MSRP of $795. Huge discount! Crazy thing is, there are exactly ZERO people selling the watch for $795. The MSRP is a scam from the start.

A 50% off coupon just stinks of schlocky scam. "If you order in the next 13 minutes, you'll also receive a Slap-Chop Chopper!"

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But wait, there's more!

Here's today's Milestone announcement: They are adding Video Push to the M10, a feature to stream video from phones that previously was only on their higher end systems.

It's a nice niche feature though I am not sure how many 4 or 8 camera recorder users are going to really want / care to use it.

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Sounds like a great marketing approach: perhaps a strategy to woo back potential customers that may have been discouraged by useability issues? Creating that coupon is probably a lot easier than improving the installation experience.

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"Creating that coupon is probably a lot easier than improving the installation experience."

Is that a compliment or an insult? :)

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Creating that coupon is probably a lot easier than improving the installation experience.

3rd degree burn

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2TB as a noteworthy technological advancement? The new Apple watch probably approaches that. We have certainly witnessed the beginning of impact by Canon and perhaps the beginning of the decline of Milestone.

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