NICE, Now Qognify, Releases Object Origin

Author: John Honovich, Published on Sep 24, 2015

NICE physical security has a new name and a new offering.

The former NICE PSBU is now officialy Qognify and they have announced Object Origin.

In this note, based on a discussion with Qognify, we break down how Object Origin works, what its use case is and how it impacts NICE's competitive positioning.

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Comments (7)

Let's see. Find an object in a scene, draw a box around it and see when that changes? Sounds like museum search (a common feature) with perhaps a little more intelligence. I wonder how many filters you can apply.

"Sounds like museum search (a common feature) with perhaps a little more intelligence."

Yes, I think they are emphasizing the more intelligent part, i.e., they can filter out what is just motion in front of the object. Again, I don't know how well Qognify's feature works so it's hard to tell how much of a difference it makes.

I am trying to figure out a way to delicately phrase this, but I am in a rush so...... What is with all these dumb ass names lately? Have I just never noticed before?

"What is with all these dumb ass names lately?"

You know Ross, hearing that, Qognify's naming consultant is crying into his large pile of cash right now...

Domain name availability plays a big part, as almost all real names are taken at this point (for .com), so you need to make one up if you want something relatively short. Is it worse than theFormerNicePhysicalSecurityBusinessUnit.com?

Ahhh yes, good point. I did not think of the .com aspect.

It is worse than theFormerNicePhysicalSecurityBusinessUnit.com in my opinion, but I suppose the name is better than making theFormerNicePhysicalSecurityBusinessUnit an acroynm and going with FNPSBU as the name of the company. Actually that was probably their second choice behind Qognify....

Domain name availability plays a big part...

So Quognify was already taken?

Finding when an abandoned object was, well, abandoned, can be done in under a minute using a simple snapshot/thumbnail/whatever search, which every major VMS supports. I'm all for efficiency, but I can't help but be reminded of this xkcd comic (maybe with "time" replaced by "money"):

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