The New Generation of Security Startups

Author: Brian Rhodes, Published on Sep 02, 2014

New entrants to the security market are few and far between.

However, there is one area that is clearly driving new security startups - crowdfunding.

Crowdfunding has grown from a curiosity to a powerful global force raising billions for companies worldwide.

Indeed, IPVM analysis shows that over $10 million USD has been earned by security startups crowdfunding since 2013, leading to millions more in equity investments following on crowdfunding success.

Indeed, the majority of security startup crowdfunding campaigns have meet their revenue goals during this period, a remarkable accomplishment.

*** ******** ** *** ******** ****** *** *** *** *** between.

*******, ***** ** *** **** **** ** ******* ******* *** ******** startups - ************.

************ *** ***** **** * ********* ** * ******** ****** force ******* ******** *** ********* *********.

******, **** ******** ***** **** **** $** ******* *** *** been ****** ** ******** ******** ************ ***** ****, ******* ** ******** **** ** ****** *********** ********* on*******************.

******, *** ******** ** ******** ******* ************ ********* **** **** their ******* ***** ****** **** ******, * ********** **************.

[***************]

19 ********* - *********** ******** ********

*** **** ** ******** ******** ** ********* *********** ***** ** the **** *** ***** ** ***** *****. ***** *** **** find ** ******** **** **** *** ******** ** *******, ********* ****** 8 ******* ******* ** ***** *****:

7 ******** - *********** ******** ********

*******, **** ********* *** *** ********** **** ** *** **** ** unique ** ** ** ******** ** **** * ***** ***********. Consider ***** ********, ***** *** ******* *** **** ********** ***** success ** ******* *******, *** **** **** *** **** *** not **** ** ****** ******* *****: 

How ************ *****

****** *** ******** *********** ** ***** *** * ***** ********* video. ************ *****, ******************************* * ***** *** *** ******** *** ********* *** ************ collections. 

* *** ******** ***** ******** ********* *** ~$*** **** *** ******** that ** *** *** ***** *** **** **** **** ** receive ** *** ******.

******** ** ************ ******* ** *** ** ********, ********** *********** the ******** *** ********* ** **** **** ********** ** **** stage.

***** ******, **** *** ********* **** ****** ***, **** ** be ****** *****. *** *******,****'* ************ ** ** *********** ******** *********:

***** **** ****, ** ****** **** ****** ****** ********** **** and ****** ***** *** ******** ** ******* *********.

Limits - ******** *******

******* ************* ********* ********* ****** ** ***** ************* **** **** individuals, **** ********* **** ********** *****, **** **** ** ** consumer / *********** *******.

**** ***, ** ***, *** ***** ********* ********** / *** traditional ******** *****.

Risk - ****** ******** ********

***** *** ******** ********* ** *** ***** ** *** **** of '****', *** ****** *** ****** ***** ** *******, **** risk ******* ******** **** *** ********** ******* *** **** **** to ******* ** *** ***** ******** *******.

*** ** *** **** ****** ******************* ********,*********, ********* ** ********* ********, ** ****'************** *****.

*******

**** ************ ******* ****, ************ ************* *** *** ***** ******* ** the ******* **** ***** ***** ** *** *******. ** **** continues *** / ** *** ****** ***** *****, *** ***** adopters *** ****** ***** ******** ** ******* ** ***** ********* may *** **.

******

******* ***** ***********, *** ******* ** ***** ***** *** *********** real ******** ******** ** * **** ******* ** ********.

**** ***** *********** ** ********, **** **** ********** ****, **** after ************ ************* *** *** ****** ** *** **** *************** and *** ******* ** ******* *********** ******** ** *** ******.

Comments (7)

** **** ***** *******:

******, **** ******** ***** **** **** $** ******* *** *** been******** ******** ******** ***************** ****, ******* ** ******** **** ** ****** *********** ********* on*******************.

******, *** ******** ** ******** ******* ************ ********* **** **** their************ ****** **** ******, * ********** **************.

...*** ***** ***** ** ****, *** ******** *************************. **** ****** ** ***** ******* **** **** *** ******** making *****, *** ****** ******* **.

**** *** *** ****** *****?

***** *** * ****** ***** **** **** ****** **********. * explicitly *** *** **** ** *** *** **** '******' ** it*********** **** **** ******* ** ****** *********** *** ****************, ************ *** ******** (*********) *** ** ******.

*'* *** ****** **** **** ** **** ***** ** ****** money.

** *****, ************, ** **************************** ***** "***** *** ***** ** **** ******* ******* ** services".

** ***** ****** **** ************* ****** *******? **'* * ****** line, ******* ********* **** ** *** * ****** *******, *** many ****** **** **** ** **** *** ******** ****** ***** as *******. ** ********* *** $***....***** ** **? *******? ** Capital ******?

** ***'* *******, ****'* *** ****, ****** ******* ***** ** no ********** ** ****** ** ***. ** *********** ** *********, you *** ****** * ******* ** * ******* (******* **'* $5 **** *** * ***** *** **** ** $*** **** you * ******, ***.). *** ***** *** ******.

****'* ******** *************'* ***** ***:

"******* ******** **** ***% ********* ** ***** ****. *** *********** cannot ** **** ** ***** ********* ******* ** ******, ** to ******* *****."

"** *******, ** *** **, ***** ****** ** *********** *** considered ******."

**********:

***** ****** **** ************ ***’* * ***-**** ********. **’* *** like ******* *** (***) *******. **’* ******, **** **** *** othersales ******...

**********, **********, ****** ** *** *** *************** ******* ********** ** ** ***** * ******** ****** *** (often ***********)********. ********* **********:

******, **** ******** ***** **** **** $** ******* *** *** been******** ******** ********...

**** ** ** ***** **** * ******* **** ******. * gave ** ******* **** ******* ** **** ******

**** & *** ******* *** *** ****** ** ** *** for *** ****** * ******

*** ******. *** ** * ******, *** **** **** ****** never ******

**** *** ** ***** ** **** ********.

***** ** ****** - ***** ***** *** *****'* ** ***** types

** **** ***** ** *** **** ******* **** *************************.

**************************
******* *** **********://***.******.***/*******
****************.******.**********
******************://******.**/********
********************://***.*******.***/*******
***************://*******.***/*******
**** ******* ***********://*********.***/*******
****** ************** ******, **** ******, ****** *************://***.******.***/**/********/****-**********/*/****-****-**********/*******
******* ****************://***.*******.***/**-*********
**** ************ & ** ************://****.***/*****-**-*****/****-****-****-*******/*******
********* ************://***.*******.***/****
********* ************://****.***/****
******* ******************://***.*******.***/***/***/*********/*******-*******/****
************* *********://*********.***/****************
********** ********://***.******.***/********
******** ********://***.**********.***/*******
******* ******** ********://***.*******.***/****/*******.****#.******************
****** (****)**** ********://***.******.***/*******
*******************://*********.***/********
********** **** ********://*****.**/********
**** (*****)* *** **********://***.*****.***/*******+**+**********************
****************://****.**/*******
***********************://***.***********.***/*******
******** *** **********://***.*******.***/*******
***********************://***.******-******.***/*******
***************://*****.**/*******
******* *** **********://***.**************.***/*********/**********-*******/*******
*************** ************://***.******.***/****/**/******/*******/**********/?*****=*********************************
************ ************://***.*******.***/*******/*******-******/*******
************ ************://***.**********.***/*******
****** *** **********://***.*********.***/*********.***********
*********** **************://*****.***/*******
******* *** **********://***.******.***/********
************ *** **********://***.***********.***/*******
******** *** **********://***.*******.***/*******
********** ***********://***.**********.***/*******
************** ***************://***.**********.***/*******
****** *** **********://***.*********.***/*******
******** ********://***.*******.***/********
************ **************://***************.***/*****/********
***** *************** *** ********* ******* ************://***.***********.***/*******
********************://***.********.**/*******

* ****** ******. * *** * ****** *** ****** "??? Cool ****" **** *** ****.

****** ******* ***** ******* *************://***.******.***/**********/********
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Nest Secure Alarm System Tested on Nov 16, 2017
Google's expansion continues, this time into home security with their Nest subsidiary's move into alarm systems. They paid more than a...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Honeywell Crowdfunding Bombs on Nov 08, 2017
100,000+ employees and $40,000,000,000 in annual revenue. That's Honeywell. ~200 backers and ~$67,000 in funding in a week. That's Honeywell...
Honeywell Indiegogo-Funded DIY Intrusion System Examined on Nov 02, 2017
Honeywell did $39 Billion dollars in revenue last year, but they are asking the public for $50,000 (.0001% of revenue) to fund their Indiegogo...
Assa Abloy Acquires August on Oct 25, 2017
The mega access control manufacturer, Assa Abbloy, has acquired one of the most well funded access control startups, smart lock...
Verkada, Silicon Valley VSaaS Startup, Targets Enterprise on Oct 19, 2017
Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the...
Long Time Industry Exec Leads New Security Franchise Offering on Oct 12, 2017
John Nemerofsky previously built and sold a $150 million dollar integration business, and then was VP of Niscayah from its spinout of Securitas,...
Deep Learning Startup Umbo Raises Prices 733% For Analytics on Oct 02, 2017
While the industry overall trend is racing to the bottom on price, deep learning startup Umbo is taking the alternative approach, raising prices on...
Reseting IP Cameras - 30 Manufacturer Directory on Sep 22, 2017
Every camera has a reset button (well, almost) but it is not always clear what these buttons do, how long they need to be held, what settings they...
Startup Turing Video Segway-Based Security Robot Profile on Sep 13, 2017
If security robots can not replace guards, perhaps the next best thing is a robot the guard can actually ride.  Turing Video has raised $5...

Most Recent Industry Reports

Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017
Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...
Amazon Cloud Cam Is Poor (Tested) on Nov 17, 2017
Retail behemoth Amazon has entered the surveillance market with the Amazon Cloud Cam, the eyes of its just-announced Amazon Key delivery...
Nest Secure Alarm System Tested on Nov 16, 2017
Google's expansion continues, this time into home security with their Nest subsidiary's move into alarm systems. They paid more than a...
Dahua Forbes 'Next Web Crisis' Vulnerability Dispute on Nov 16, 2017
The buffer overflow vulnerability in Dahua products is not in dispute, in fact we covered it when it was first published. What is in dispute is...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
Axis Commits To Long-Term Firmware Support on Nov 15, 2017
With the rise of cyber security awareness, and a general increase in hardware reliability, "software warranties" may prove more valuable than...
Hikvision NVR 4.0 Improvements Tested on Nov 14, 2017
Hikvision has released firmware version 4.0 for select NVRs, touting two years of research and development, and claiming "the new generation GUI...
Vivotek Remote Stack Overflow Vulnerability on Nov 14, 2017
A stack overflow vulnerability in Vivotek cameras has been discovered by bashis, the security researcher who has also found vulnerabilities in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact