New Feature: Easy Emailing Posts

Author: John Honovich, Published on Feb 28, 2013

PRO Members, with our new Easy Email feature, it is now simpler than ever to share excerpts of IPVM posts with your friends and colleagues. When logged in, right beneath the title of each post, is a one line dialogues like this:

Just enter the address of the recipient and press send. An email will immediately be sent. If the address is for a member, including yourself, the whole post will be emailed. If it is for a non-member, the opening excerpt will be sent.

How People Share

For the last few years, we have used AddThis and it has worked OK, but not great. You might recognize these buttons on many websites:

However, the workflow is cumbersome. Click on an icon for the service you want and then fill out a form, complete with name, email, login info, etc.

IPVM averaged 130 shares per month across email, Facebook, LinkedIn, Twitter, etc. However, email absolutely dominated, with over 85% of resulting clicks coming from email messages.

Because of this, we focused on making email sharing super simple, developing a custom feature.

400% Increase in Sharing

Amazingly, in the first week of sharing, without any formal announcement, our new Easy Email feature increased sharing by 400% over the AddThis toolbar. Once we spread the word, it could get to 10x.

Go ahead and try it out. Remember, you must be logged in!

1 report cite this report:

IPVM New Features and Improvements Directory on Feb 28, 2016
IPVM's development team continuously releases new features and site improvements. This document lists those items so you can see what has changed...
Comments (2): PRO Members only. Login. or Join.

Most Recent Industry Reports

Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...
Canon 250MP Prototype Targeted At Surveillance on Jan 17, 2017
At one point Axis declared the megapixel race was over, but now parent company Canon is showing an imager that would be a rocket ship in a...
Cut in Half, Everfocus Shifts Strategies on Jan 17, 2017
The race to the bottom impact continues. Now, Everfocus, who used to be one of the larger budget providers, is shifting strategies after years of...
Top ISC West 2017 Booth Trends on Jan 16, 2017
There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we...
Genetec Favorability Results on Jan 16, 2017
In the race to the bottom and flight to 'solutions', Genetec has taken a contrary path. The company remains independent, focusing up market,...
Free VMS Software Directory on Jan 13, 2017
Many Video Management Software (VMS) providers offer free versions, either open source, for a limited number of cameras or for a limited amount of...
Milestone Essential Subscription Removed on Jan 12, 2017
Subscriptions may be the future for Milestone and VMSes but not right now. Responding to negative feedback, Milestone has removed subscriptions...
Alarm Reporting Formats Overview on Jan 12, 2017
Alarm reporting formats are methods for communicating complicated information quickly, using plain old telephone service. It is still the main...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact