New Feature: Easy Emailing Posts

Author: John Honovich, Published on Feb 28, 2013

PRO Members, with our new Easy Email feature, it is now simpler than ever to share excerpts of IPVM posts with your friends and colleagues. When logged in, right beneath the title of each post, is a one line dialogues like this:

Just enter the address of the recipient and press send. An email will immediately be sent. If the address is for a member, including yourself, the whole post will be emailed. If it is for a non-member, the opening excerpt will be sent.

How People Share

For the last few years, we have used AddThis and it has worked OK, but not great. You might recognize these buttons on many websites:

However, the workflow is cumbersome. Click on an icon for the service you want and then fill out a form, complete with name, email, login info, etc.

IPVM averaged 130 shares per month across email, Facebook, LinkedIn, Twitter, etc. However, email absolutely dominated, with over 85% of resulting clicks coming from email messages.

Because of this, we focused on making email sharing super simple, developing a custom feature.

400% Increase in Sharing

Amazingly, in the first week of sharing, without any formal announcement, our new Easy Email feature increased sharing by 400% over the AddThis toolbar. Once we spread the word, it could get to 10x.

Go ahead and try it out. Remember, you must be logged in!

1 report cite this report:

IPVM New Features and Improvements Directory on Feb 28, 2016
IPVM's development team continuously releases new features and site improvements. This document lists those items so you can see what has changed...
Comments (2): PRO Members only. Login. or Join.

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact