New Feature: Easy Emailing PostsBy: John Honovich, Published on Feb 28, 2013
PRO Members, with our new Easy Email feature, it is now simpler than ever to share excerpts of IPVM posts with your friends and colleagues. When logged in, right beneath the title of each post, is a one line dialogues like this:
Just enter the address of the recipient and press send. An email will immediately be sent. If the address is for a member, including yourself, the whole post will be emailed. If it is for a non-member, the opening excerpt will be sent.
How People Share
For the last few years, we have used AddThis and it has worked OK, but not great. You might recognize these buttons on many websites:
However, the workflow is cumbersome. Click on an icon for the service you want and then fill out a form, complete with name, email, login info, etc.
IPVM averaged 130 shares per month across email, Facebook, LinkedIn, Twitter, etc. However, email absolutely dominated, with over 85% of resulting clicks coming from email messages.
Because of this, we focused on making email sharing super simple, developing a custom feature.
400% Increase in Sharing
Amazingly, in the first week of sharing, without any formal announcement, our new Easy Email feature increased sharing by 400% over the AddThis toolbar. Once we spread the word, it could get to 10x.
Go ahead and try it out. Remember, you must be logged in!
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