Homeowner 4 Channel Kit - Analog, IP or HD SDI?

By Brian Rhodes, Published on Jun 13, 2012

What should a homeowner use for a 4 channel surveillance system? We recently called up internet reseller Supercircuits who sells multiple types of video surveillance systems, and pretended to be a homeowner looking for a system recommendation. In this note, we examine Supercircuit's pitch for 3 competitive offerings - Analog, IP and HDcctv offering our observations on the pros and cons of each approach.

The Question

We asked the Supercircuits sales rep for recommendations and pricing on a 4 camera system. We provided no futher criteria up front. The sales rep asked us for a few pieces of information:

  • Is the system for a business or residence?  - Residence
  • Are these for outdoor use? - Outdoors only
  • Do we care to have domes or bullets? - No preference
  • How far away did we desire to see detail? - 10' to 40'
  • What was our price range? We gave no range - we asked for 'best value' recommendation

Based on those answers, the sales rep developed a specification for us.

The Answers

The sales rep did not hesitate to suggest a 'standard' analog 4 camera/DVR offering, and suggested the performance of the equipment would meet or exceed our performance expectations.

Analog Pitch: Our rep's main thrust centered around the solid performance of this $1750 USD kit [link no longer available] in residential surveillance applications. He did recommend an upgrade from the included 420 TVL base cameras to 600 TVL models for a 'crystal clear' picture. The sales rep encouraged we change up to the higher resolution camera because his customers are typically more satisfied with the improvement in picture quality.

When we inquired about the difference between the recommended kit and the 'HDcctv' kit advertised elsewhere on the website, our sales rep explained the difference as being 'vastly superior resolution':

HDcctv Pitch: Our sales rep explained the differences in systems via an impromptu 'Goto Meeting' session. This allowed us to see a live demonstration displaying the differences in picture quality/resolution between HDcctv and standard analog cameras. While our rep did not recommend to us a 'ready made' HD SDI Kit (even though several are promoted on the site [link no longer available]), he quoted us a 4 camera [link no longer available]/4 channel DVR [link no longer available] HDcctv system priced slightly less than $2300 USD. The sales rep suggested that 'for just over $500 more, you get 10 times the picture quality' with HDcctv.

We grabbed a screenshot of our demo below, and we note the resolution type of the cameras being demoed in the lower right corner of the frames:

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

SC_screenshot

IP Pitch: Rather, the lack of an IP pitch was the noticeable aspect. The sales rep suggested the benefit of a networked IP system really had no applicability to a residential system, and that a premium would be paid for no real functional advantage. The sales rep suggested that without already having a substantial LAN we would not see a benefit for the roughly $1000 per camera cost. According to our rep, the cost of IP would significantly exceed the lower cost of other options.

Takeaways

Even though Supercircuits features a $500 4-camera/DVR kit special on the website [link no longer available], they recommended a higher end analog system with varifocal lens. We agree with the rationale behind the recommendation, and presume the cheap kit is intended to attract attention and serve as a 'starting point' in discussion for requests like ours.

Interestingly, the equivalent HD-SDI/HDcctv kit was not that much more expensive. While HDcctv was not initially mentioned or proposed to us, it became clear that this newer, higher-resolution video technology is closing the pricing gap on older analog video technology. The main driver is that Supercircuits is selling an HD SDI DVR for only ~$200 more than an analog version. As a matter of explaining why it was not initially proposed to us, the sales rep noted that because HDcctv is a relatively new technology it is still very early in penetrating the surveillance market.

Supercircuits' IP offering was fairly non existent. Our sales rep, who expressed no strong justification to look at IP, did not assemble a 4 camera IP quote, nor does the internet reseller offer an 'off-the-shelf' 4 camera IP system.

Based on our own specification, a roughly equivalent IP system sourced from 3rd parties would be closely priced to the analog systems. For example, a kit composed of the following equipment:

Kit pricing would total about $2250 USD, in the same range as the HD SDI kit.

1 report cite this report:

Online Surveillance Sales Trends 2015 on Jun 11, 2015
IPVM has uncovered the key trends and top options being offered across some...
Comments : Members only. Login. or Join.

Related Reports

Hikvision DS 2nd Gen Intercom Tested on Dec 12, 2019
With its newest IP intercom, Hikvision proclaims users can 'get full control...
Video Surveillance Business 101 on Mar 30, 2020
This report explains the fundamental elements of the video surveillance...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
Ipsotek UK Video Analytics Company Profile on Jan 08, 2020
UK-based Ipsotek is one of just a few surviving independent video analytic...
BICSI For IP Video Surveillance Guide on Feb 11, 2020
Spend enough time around networks and eventually someone will mention BICSI,...
Startup Digeiz Reidentification Video Analytics Profile on Jul 20, 2020
French Start-Up Digeiz is marketing 'shopping centre analytics' with, most...
US GSA Explains NDAA 889 Part B Blacklisting on Jul 31, 2020
With the 'Blacklist Clause' going into effect August 13 that bans the US...
VSaaS 101 on Mar 25, 2020
Video Surveillance as a Service (VSaaS) is the common industry term for cloud...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Uniview Deep Learning Camera Tested on Jul 14, 2020
Uniview's intrusion analytics have performed poorly in our shootouts. Now,...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
Weak ISC West Virtual 2020 on Oct 08, 2020
"I feel like I am attending a carpet cleaner's convention at a grim little...
Dynamic vs Static IP Addresses Tutorial on Apr 16, 2020
While many cameras default to DHCP out of the box, that does not mean you...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
This is a unique installation course in a market where little practical...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...

Recent Reports

Motorola Solutions Total Revenue Down, Video Revenue Up on Oct 30, 2020
Motorola Solutions' total revenue is down, but video (both fixed and...
Recruiters Show 2020 On-Demand Recordings on Oct 30, 2020
Recordings from the 12 recruiter presentations are now available...
Consultants Show 2020 On-Demand Recording on Oct 29, 2020
Recordings from the consultant show are available on-demand at the end of...
Hikvision AcuSense G2 Camera Test on Oct 29, 2020
Hikvision has released their next generation of AcuSense analytic cameras...
Biggest Problems Selling Access Control 2020 on Oct 29, 2020
Access control can cause integrators big headaches. What practical issues do...
Taiwan Geovision AI Analytics and NDAA Examined on Oct 29, 2020
Taiwan manufacturer Geovision's revenue has been falling for years. However,...
Bedside Cough and Sneeze Detector (Sound Intelligence and CLB) on Oct 28, 2020
Coronavirus has increased interest in detecting symptoms such as fever and...
Fever Tablet Thermal Sensors Examined (Melexis) on Oct 28, 2020
Fever tablet suppliers heavily rely on the accuracy and specs of...
Verkada Fires 3 on Oct 28, 2020
Verkada has fired three employees over an incident where female colleagues...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...