This may be the future of manufacturer marketing. Each day, the once dominant manufacturer marketing machine is further drowned out by the rise of the Internet. PR hacks continue to send out boring press releases, hoping that more than a few friends will read them or that a trade magazine will copy them for literally just a few more. The model is failing, but we see a solution on the horizon.
While Mobotix continues to fade away, yet another one of their innovations may prove to be a template for future rival's success. If you have not seen MxInstaller [link no longer available], I urge you to take a look. He claims to be a 'journalist' but a particularly curious one.