Brazil's Multilaser Factory/HQ Visit & Expansion Plans

By Robert Wren Gordon, Published Dec 18, 2020, 10:24am EST (Info+)

IPVM visited the HQ and factory of Multilaser, Brazil's second largest domestic CCTV company.

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Multilaser says its security/surveillance business is projected to grow 100%+ this year and is aiming for 50% growth in 2021.

Inside this post, the XM/Uniview OEMer, first profiled by IPVM in October, discusses its factory, doing business in Brazil, how it says it has been able to grow in a Brazilian market dominated by Intelbras and its plan to achieve its ambitious 2021 growth target:

  • Tax Savings Make Up for High Labor Costs
  • Customer Service Important to Brazilian End-User
  • CCTV Street Struggles
  • 2020: ~100% Growth - Coronavirus Pandemic Positive Financial Impact
  • 2021: Expansion - 50% Growth Target
  • Extrema Factory Tour & São Paulo Office Visit
  • Risks for Multilaser

This post is part of IPVM's ongoing Latin America coverage. For recent posts about Brazil, see:

Tax ******* **** ** *** **** ***** *****

***** ****ê*, *** ******** ** **********'* ********/************ business, **** **** **** *** ********* domestic ************ ****** ******* ****** ********* companies **** ** ********** *** ********* who **** *** ** *** ******'* high ***/****** *********** ** ***** *********.** **** ******** **** *****, ******** ********* ******* *** ***** taxes *** ****** ** **** ****** the ***** ** ******** *******.

*******, **** ** ********* ***** *** tariffs *** ****, ********* ***** ***** are **** ******** ****** **** ** Asia, **** ********** ******** ** **** that *** ******* **** ** ** employee ** ***** ******* *********,***** ******, ** *$ *,***/**. (**$***/**.),* ****** ************* ****** **** ** the *** ** *******:

*** ***** ** * ****** ** Extrema ****, *** ***** **** ** around *$ *,*** [*** *****].

***********, **. ****ê* ****** **** *** tax ******* ******** ** ********* ** Brazil **** **** **** ** *** the *******'* ********** **** ***** *****:

**** ****** ***** ***** **** *** higher **** ** ***** ** *******, "Made ** ******" ***** ***** ******* tax ******* *** ***** ** ** 50% ** ***** *****. **** ********** have * *** ** ********* ** industrial ********* **** ** ****** *** in *******, **** * **** *********** team.

** ******** ** *** *,***-******** ******* in *******, ********** *** * ****** factory ********,*************** ** **** ********** **** ***–*** employees.

********** ****** ********** ** *******:

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********** ********* ** ****, **** *** 50% *** ******* ***** **** ***** or ** ****** *** (**), *** on ************ ******** (***), *** ***** Services *** ************ *********** *** (****). Mr. ****ê* **** ********* **** *** tax ******* **** ** ******* ****, with ******* ***** ******** *** *** highest **** ** *** *******:

****** ******* ** ****** ***** **% on *****, ******* ***** **–**%, ********* on *** **** ** *******.

**. ****ê* *** ***** ** ********* to **** **** *** ********** *********, with *********** ******* *** ********* ***** of***** ********, *************, *********, *** ********** *********** in *******, *** ******* ************* ** Manaus, ******** ** **** * *********** edge **** ***-********* ***********.

Customer ******* ********* ** ********* ***-****

********** ****** **** ********* ********* ** not **** ** **** *** *******, thus *** ******* ********** ********* *** sending **** ****** ** ******* ******** and ******* ******** ***** ** *********** goods.

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*****, ********** ******-**** ** ******* ***** in *** *********** **** ** *******.

** ******** ** *** ************, ********** sees ******** ******* ** * ****** why ** *** **** **** ** achieve ***%+ ****** ** ****.

**. ****ê* ******** ** **** **** customer ******* ** ********* ********* ** Brazilian ***-***** *** **** ********** ***** hard ** **** ***** ************.

*** *******, ********** ******** ******* ********** are ********* *** **** *** **** by *****, *-****, *** ******* ** well ** *** ********* ************** *** ******* *** **** ** believes ** ** * **** ********** policy.

*** ***** **. ****ê* ******** **** a **** ******** **** ** **** important, ** **** ******** ** **** that ********** **** ******** ******* ** a ***** ** *********** *** ** area ***** ** *** ************* ****** from *** ********** *** ******** ****** share ** **** *** ******.

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CCTV ****** *********

** ** ******* ** ***** ********** can ******* *** ******** ******* *** increase ****** *****, **. ****ê* ******* to*ã* *****'* "****" ****** **** **** toured **** *****.

******* ********** *** *** ******** *****, Giga ********, **** ******** ** *** street; **. ****ê* ************ ** **** that ********** ** "*** ******" ***** and "***** ***** ** *****" *** to **** ******** *** ****** ***** few ****** **** **** ******** ******** inside (*** *****).

**** ***** *** ********** ********* ** this ********** ******, **. ****ê* ******* to ********* *** ****** ******* ** an ******* *******, ****** **** ** is **** *** **********'* ****** ********** to **** **** **** *** ** irregularity ** *******.

2020: ~***% ****** - *********** ******** ******** ********* ******

**. ****ê* ****** **** **** *** the *********** ******** **** ********** ******** Multilaser's ********/************ ********. ***, ****** *********** Intelbras *** (**********) *********, * ********** of ******* **** ******* ********** ** grow *** ********/************ ******** ** **** without ******* * ****** ***** ******.

*******, **** *** ***** **** ********** consumers **** **** ***** **** ** previous *****. **. ****ê* ******* *** pandemic ** "* *******" **** ****** Brazilians ** ***** ******** **** ** vacations ******, ****** ***, *** *** cars, ******** **** ** **** *****.

****** ************, ********** ********, *** *** progression ** *** ******** **** **** some ********* **** **** ********** ****** while ***** ***** ** ****. **. Gouvêa ******** **** *** ****** *** lead ** ********* ********** ** **** goods *** ***********, **** **** ********* of **********. ************, ********** ********* ****** in *** ********* ****** ** * middle-/low-end *****, ******* ** ** * time **** ********* *** **** ********* to ******* ** ****-*** ******.

IPVM Image***********, **. ****ê* ***** ******í*** ***********, ** ********* **** ******** ******* launched **** **** ** *** ********** of ********* ************* *********(********, *****), ** * ****, ****** that *** ********** ** *** **********'* emergency **** ********* **** **** ** Multilaser's **** ******, ******* ********* **** with ****** ** ***** ** ***** on ***** **** ** ********** ********.

***** *** ******* *** *** ******** its **** *****-**-***** ******* *******, **. Gouvêa ******* **** ***** **** **** "strong" ***** ***/****.

2021: ********* - **% ****** ******

********** ** ********* **% ****** ** its ********/************ ******** **** *** ****. When ***** *** ** ******* ** achieve **** ***** **********, **. ****ê* cited * **** ******** ******* ******** for ****:

*** **** ** ******, ** *** now ********** *** *********.

** ** ****, ********** ******* ** be **** ** ******* ********** *** CCTV—cameras, ***, ****, *********, ******, ******, routers, ***.—****** **** ** **** **** competitors ********* ** *********, ******* ** whom **** ******** ** *********, *** example.

** ******** ** ***** * ***-**** solution, ********** ***** ** ***** ********** what ** ********* ** * *****, competitive ****, **** **** ** ****** options, *** ******** *** ** *******, fiber ******, *******, *******, **** ******** (i.e. **** ***), *** ** ****** control **** ********* ******** **** ******.

********** **** ***** ** **** *** a ***% **-***** ******** ******** ***** as **** ** **** ***** **** offerings.

** ******** ** ********* *** ******* line, ********** ** ********* **********, **** plans ** *** ***,*** **. **. (10,000 *²) ** *** ***,*** **. ft. (**,*** *²) ********** ****** ** Extrema, ** ***** ** ******* ** production ***** ** **%.

Extrema ******* **** & *ã* ***** ****** *****

******** ** ******* *******:

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******* *******:

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******-**** **** ********-******* **** *******:

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*********** ****:

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****** ******:

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********** ***** ********:

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********** *ã* ***** ******:

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Risks *** **********

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  • **************** **** ****** **** ********** *** has******** ** ******** ** ******** ** ***** ** Q1 ****. ** ** *** **** on *ã* *****'* **** ******, ********** and *** **** ******** ******* **** far **** *********** **** ** ********* solutions, **** **********'* *** ****** ******** in *ã* ***** ********* ********* ******* in ***** ********* (*** *****, *****).
  • *********** **** ************ ****** **** ********** and ******* ******** **** ********** ** ******, **** ********* *** **********. ********* has ****** ** **** *** ** planning ** ****** **************** ******** ** ******.
  • ** ******** ******* **** ***** *** be ****** ** ***** ****** ***** away **** ******* ******* ** *** Brazilian ***** ************ ****** **** *****,******, ********.

**********

**********'* ********/************ ******** ** ******** ** have ***** ************ ** **** *** over *** **** ******* *****. ******** it ******** ***%+ ****** ** ****, this *** *** ** **** ** special *************, ******* ** **% ** 2021 ** *********.

********** ******* ****** (********* *** *********) and ******* (*** ** ******, *** example) ***********, ** ******* *** ** be **** ** ***** ** ****** space ** *** ********* ********/************ ****** for ********** ** **** ** **% in **** ***/** ******* *** *****-***** position ************.

Comments (1)

Note: We have also visited Intelbras's factory and headquarters and will soon run a similar post on them.

Also, we plan to visit Manaus, Brazil, where Hikvision, Intelbras, and Multilaser each have CCTV production, once the health and security situation in that city improves.

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