Brazil's Multilaser Factory/HQ Visit & Expansion Plans

By Robert Wren Gordon, Published Dec 18, 2020, 10:24am EST

IPVM visited the HQ and factory of Multilaser, Brazil's second largest domestic CCTV company.

IPVM Image

Multilaser says its security/surveillance business is projected to grow 100%+ this year and is aiming for 50% growth in 2021.

Inside this post, the XM/Uniview OEMer, first profiled by IPVM in October, discusses its factory, doing business in Brazil, how it says it has been able to grow in a Brazilian market dominated by Intelbras and its plan to achieve its ambitious 2021 growth target:

  • Tax Savings Make Up for High Labor Costs
  • Customer Service Important to Brazilian End-User
  • CCTV Street Struggles
  • 2020: ~100% Growth - Coronavirus Pandemic Positive Financial Impact
  • 2021: Expansion - 50% Growth Target
  • Extrema Factory Tour & São Paulo Office Visit
  • Risks for Multilaser

This post is part of IPVM's ongoing Latin America coverage. For recent posts about Brazil, see:

Tax ******* **** ** *** **** ***** *****

***** ****ê*, *** ******** ** Multilaser's ********/************ ********, **** IPVM **** *** ********* domestic ************ ****** ******* favors ********* ********* **** as ********** *** ********* who **** *** ** use ******'* **** ***/****** environment ** ***** *********.** **** ******** **** month, ******** ********* ******* and ***** ***** *** double ** **** ****** the ***** ** ******** cameras.

*******, **** ** ********* taxes *** ******* *** high, ********* ***** ***** are **** ******** ****** than ** ****, **** Multilaser ******** ** **** that *** ******* **** of ** ******** ** their ******* *********,***** ******, ** *$ *,***/**. (US$785/mo.),* ****** ************* ****** than ** *** *** or *******:

*** ***** ** * worker ** ******* ****, the ***** **** ** around *$ *,*** [*** month].

***********, **. ****ê* ****** that *** *** ******* realized ** ********* ** Brazil **** **** **** up *** *** *******'* relatively **** ***** *****:

**** ****** ***** ***** here *** ****** **** in ***** ** *******, "Made ** ******" ***** sense ******* *** ******* can ***** ** ** 50% ** ***** *****. Also ********** **** * lot ** ********* ** industrial ********* **** ** Manaus *** ** *******, with * **** *********** team.

** ******** ** *** 2,000-employee ******* ** *******, Multilaser *** * ****** factory ********,*************** ** **** ********** with ***–*** *********.

********** ****** ********** ** Extrema:

IPVM Image

********** ********* ** ****, that *** **% *** savings ***** **** ***** or ** ****** *** (II), *** ** ************ Products (***), *** ***** Services *** ************ *********** Tax (****). **. ****ê* also ********* **** *** tax ******* **** ** product ****, **** ******* being ******** *** *** highest **** ** *** savings:

****** ******* ** ****** saves **% ** *****, Extrema ***** **–**%, ********* on *** **** ** product.

**. ****ê* *** ***** to ********* ** **** that *** ********** *********, with *********** ******* *** Brazilian ***** ******* ********, *************, *********, *** additional *********** ** *******, and ******* ************* ** Manaus, ******** ** **** a *********** **** **** non-Brazilian ***********.

Customer ******* ********* ** ********* ***-****

********** ****** **** ********* consumers ** *** **** to **** *** *******, thus *** ******* ********** consumers *** ******* **** broken ** ******* ******** and ******* ******** ***** as *********** *****.

IPVM Image

*****, ********** ******-**** ** cameras ***** ** *** warehousing **** ** *******.

** ******** ** *** optimization, ********** **** ******** service ** * ****** why ** *** **** able ** ******* ***%+ growth ** ****.

**. ****ê* ******** ** IPVM **** ******** ******* is ********* ********* ** Brazilian ***-***** *** **** Multilaser ***** **** ** meet ***** ************.

*** *******, ********** ******** service ********** *** ********* six **** *** **** by *****, *-****, *** webchat ** **** ** via ********* ************** *** ******* *** what ** ******** ** be * **** ********** policy.

*** ***** **. ****ê* remarked **** * **** training **** ** **** important, ** **** ******** to **** **** ********** sees ******** ******* ** a ***** ** *********** and ** **** ***** it *** ************* ****** from *** ********** *** increase ****** ***** ** 2021 *** ******.

IPVM Image

CCTV ****** *********

** ** ******* ** where ********** *** ******* its ******** ******* *** increase ****** *****, **. Gouvêa ******* ***ã* *****'* "****" ****** that **** ****** **** month.

******* ********** *** *** security *****, **** ********, have ******** ** *** street; **. ****ê* ************ to **** **** ********** is "*** ******" ***** and "***** ***** ** learn" *** ** **** approach *** ****** ***** few ****** **** **** Security ******** ****** (*** right).

**** ***** *** ********** struggles ** **** ********** market, **. ****ê* ******* to ********* *** ****** vendors ** ** ******* problem, ****** **** ** is **** *** **********'* credit ********** ** **** with **** *** ** irregularity ** *******.

2020: ~***% ****** - *********** ******** ******** ********* ******

**. ****ê* ****** **** 2020 *** *** *********** pandemic **** ********** ******** Multilaser's ********/************ ********. ***, unlike *********** ********* *** (especially) *********, * ********** of ******* **** ******* Multilaser ** **** *** security/surveillance ******** ** **** without ******* * ****** fever ******.

*******, **** *** ***** left ********** ********* **** more ***** **** ** previous *****. **. ****ê* likened *** ******** ** "a *******" **** ****** Brazilians ** ***** ******** such ** ********* ******, dining ***, *** *** cars, ******** **** ** save *****.

****** ************, ********** ********, and *** *********** ** the ******** **** **** some ********* **** **** disposable ****** ***** ***** stuck ** ****. **. Gouvêa ******** **** *** result *** **** ** increased ********** ** **** goods *** ***********, **** core ********* ** **********. Additionally, ********** ********* ****** in *** ********* ****** as * ******-/***-*** *****, helping ** ** * time **** ********* *** more ********* ** ******* on ****-*** ******.

IPVM Image***********, **. ****ê* ***** the***í*** ***********, ** ********* **** transfer ******* ******** **** year ** *** ********** of ********* ************* *********(********, *****), ** * help, ****** **** *** recipients ** *** **********'* emergency **** ********* **** part ** **********'* **** market, ******* ********* **** with ****** ** ***** to ***** ** ***** such ** ********** ********.

***** *** ******* *** not ******** *** **** month-by-month ******* *******, **. Gouvêa ******* **** ***** have **** "******" ***** May/June.

2021: ********* - **% ****** ******

********** ** ********* **% growth ** *** ********/************ business **** *** ****. When ***** *** ** intends ** ******* **** lofty **********, **. ****ê* cited * **** ******** product ******** *** ****:

*** **** ** ******, we *** *** ********** our *********.

** ** ****, ********** intends ** ** **** to ******* ********** *** CCTV—cameras, ***, ****, *********, memory, ******, *******, ***.—****** them ** **** **** competitors ********* ** *********, neither ** **** **** monitors ** *********, *** example.

** ******** ** ***** a ***-**** ********, ********** wants ** ***** ********** what ** ********* ** a *****, *********** ****, with **** ** ****** options, *** ******** *** IP *******, ***** ******, servers, *******, **** ******** (i.e. **** ***), *** an ****** ******* **** developed ******** **** ******.

********** **** ***** ** roll *** * ***% in-house ******** ******** ***** as **** ** **** smart **** *********.

** ******** ** ********* its ******* ****, ********** is ********* **********, **** plans ** *** ***,*** sq. **. (**,*** *²) to *** ***,*** **. ft. (**,*** *²) ********** center ** *******, ** doing ** ******* ** production ***** ** **%.

Extrema ******* **** & *ã* ***** ****** *****

******** ** ******* *******:

IPVM Image

******* *******:

IPVM Image

******-**** **** ********-******* **** cameras:

IPVM Image

*********** ****:

IPVM Image

****** ******:

IPVM Image

********** ***** ********:

IPVM Image

********** *ã* ***** ******:

IPVM Image

IPVM Image

Risks *** **********

IPVM Image

  • **************** **** ****** **** Multilaser *** *********** ** ******** ** ******** ** price ** ** ****. As ** *** **** on *ã* *****'* **** street, ********** *** *** Giga ******** ******* **** far **** *********** **** do ********* *********, **** Multilaser's *** ****** ******** in *ã* ***** ********* Intelbras ******* ** ***** elevators (*** *****, *****).
  • *********** **** ************ ****** than ********** *** ******* ******** **** ********** in ******, **** ********* *** Multilaser. ********* *** ****** of **** *** ** planning ** ****** **************** ******** ** ******.
  • ** ******** ******* **** might *** ** ****** to ***** ****** ***** away **** ******* ******* in *** ********* ***** surveillance ****** **** *****,******, ********.

**********

**********'* ********/************ ******** ** reported ** **** ***** considerably ** **** *** over *** **** ******* years. ******** ** ******** 100%+ ****** ** ****, this *** *** ** part ** ******* *************, growing ** **% ** 2021 ** *********.

********** ******* ****** (********* and *********) *** ******* (JFL ** ******, *** example) ***********, ** ******* yet ** ** **** if ***** ** ****** space ** *** ********* security/surveillance ****** *** ********** to **** ** **% in **** ***/** ******* its *****-***** ******** ************.

Comments (1)

****: ** **** **** visited *********'* ******* *** headquarters *** **** **** run * ******* **** on ****.

****, ** **** ** visit ******, ******, ***** Hikvision, *********, *** ********** each **** **** **********, once *** ****** *** security ********* ** **** city ********.

Agree: 1
Disagree
Informative
Unhelpful
Funny
Read this IPVM report for free.

This article is part of IPVM's 7,253 reports and 966 tests and is only available to subscribers. To get a one-time preview of our work, enter your work email to access the full article.

Already a subscriber? Login here | Join now
Loading Related Reports