Motorola Paid $124 Million For Envysion
A 15-year old company that most, even within video surveillance, have never heard of was acquired by Motorola for $124 million.
This is more than Motorola paid last year for Pelco and follows Motorola 4 months ago acquiring OpenPath, which had very little revenue, for $297 million.
Inside this note, we examine what lessons this shows for those investing in video surveillance and projecting the future of the industry's competitive dynamics.
Revenue *** *********
******** ************* ******** *** $** ******* ** annual ********* ******* *** **** **** paid $*** ******* *** *** *******.
*'** *** ***** ** ********. ****'* approximately $** ******* ** ********* *******.
** ******** ********, * ****** ** enterprise ***** ******** *** ******** ********* for $*** ******* *** ** ****.
**** ***** ******** **** ******** **** about ******** ***** * ****** ** the ******* ****** *** ******* ** is * *** **** ** ******* question.
5x ******** ** ***
******** **** ~* ***** *** *******'* annual ********* *******. *** **** **********, this ** *** ********** * **** high ********, ********** ** *****'* ******. However, ******** ** *** * ****-****** business.
Envysion ******* ******** ****
***** ******** *** *** ******** ********'* revenue ****** ****, ******** ********** ********** for ******** ***** * ******* *** reducing ********* **** *** **** * years:
****, *** ******** **** *********** **** pre-COVID (*.*., ******** **** - *** employees ********* ** *** ** ******** 2020 ****** ***** *******).
**** ** *** ******* ** * company ****, ** ****, *** *** been ******* ******* *************.
Pelco **********
***** *****'* ****** ******* ** ******* 5x ****** **** **** ** ********, Motorola **** **** *** ******** ($*** million) **** **** *** *** ***** ($110 *******).
*** **** *** ******* *** *** differences *** (*) ********* ***** ********* revenue **** ****** **** ***-********* ******* sales *** (*) *****'* ******* *** been *** ********* *** *****.
OpenPath **********
***** ******** **** ~** *** ********, they **** *** ******* *********,~***, *** ********(****** ******* ~$** *******, ********* $***).
*** **** ******* *** *** *********** are (*) ******** ** * ****-******* business *** (*) ******** *** * bigger *********** ****** (********** ****** ******* horizontally ** ********'* ******** ***** ** C-Store / ****).
********
**** ********* *** ** ** ********. Certainly, ** ******** ** **** ************* *** **** ******** ****:
** ******** ****** ******* ** *** low **** ** ******** ** ******* and ** *********** ***** ** *** $100 ** $*** ******* *****.
**** ** * ******** ** *** going **** *** ******** ******** ************ businesses.
*** *** ******* ******* ** **********, e.g.,*********, * ****-*** **** ******* ****** $20 ********** **** *** ********* ** ******* how **** ********* **** ****, **** they ********* ****, ** **** **** markets **** ***** **.
** ** *****, **** ** *** irrational. ***** **** *********** *** ****, the ******* ****** ** ********. **** companies **** **** ******** ******* ***, in *** **** ****, *** ****** to ******** ****** *** ******** **** flow *****, *** ******** ********* ****** of **********.
Valuation ******
********'* ***** (**** ******** *** *** Envysion) **** *** ********* ************ *** other ******* ** *** ******. ** multiple ********** ***** ** **, *** many ********* ***** **** ****** *** the **** ********* ** ********, ******** or ***. ********'* **** **** *** to **** *********** ** ******** ** a **** *****, ***** ****** ********.
***** ** ******* ****** *** ********* not ******** *********, ********'* ***** *** and *** *** ***** ** * benchmark *** ********* *** *********** ****** deals.
** ***, **** **** **** ******* higher ********** *** ***** ** *** next *** *****.
Motorola *******
****** *** ********, ***** *** ********** been ******* **** ******** ** ****** too **** *** ***** *****. *** this *** **** *** ** ** the ****. ********'* ********* ****** ** that ** ***** ***** ************ **** its ******* ******* **** *** *** potential ** ******* ***** (******* *** large ***** ************) *** ******* *** product (** *********** ** **** *** much ****** *&* ************).
*** *** *** ** ***** **** businesses, ** / **** **** ** reach **********, **** **** *** **** potential ** ******** ******** **** ***** (even ** ************* ***** ******* *****) as **** ********** **** ****** ** other *******.
Vote / ****
**** **** **** **** ***** **** food ****** - ****'** ******* ******** is ****** ** *** ****. * think **** ** * *** *** Motorola ** * ***** ** ******* the ****** ********. ***** ** * nice ******** ** **** ********* **** into ***** ************ ********* *** ***** way.
********* ****** * ******* ********* ******** than **** **** ********* *****. ** will ** *********** ** ********* ** pulled *** ** *** ****, ** and *** **** ******* ***** ********* in.
* ***** ********** ****'* ** ****** that ****! *'* ******** ** *** it's * *** ****, *** *'* not ****** ****** *** ******** ******** must ** ** ***** $****.
******** ***'* ** *** **** ** make ***** ***** **** ****** * -4 *****. *** * *** ****.
** *-* ***** **** **** ******** generate **** ** ******* *** *** in ******* ** **** ****, *** / **?
$*** ******* *** $** ******* ** revenue **** **,*** ******** ******* ** a ******* **** ****'* **** *** tech ***. **** ** **,*** ********* they *** *** **** ****** *****/******** cameras ***. ** ********** **** **** Hikvision *******, **** ** ********* *******. Keep ***** ********* ***** ** *** near/long ****, *** *** ******* ******** of ******* ** ***** *******. ** you *** ** **** ** * great *** *** ***. **** **** managed ** ******** *****. ******* **** with *** ********* *** ***, ** could *** ******* ****** ** ** switched *** - ********** **** ******* in *** **** ****.
*** ******* *** **** ********* - Great **** *** *** ** ** books.
** *** **** **** **** ****** a *** **** ******** ********* ***** value ******* *** **** *** *** and ******* *********?
***********.
*** *********** *** *** ******* *********, there ** *** *********** ********* ** the *********** ** **** ** *** ban ***** ******. ******* * ****** like ************, ****'** ****** * ******** base ** *** ***** ******* ***. Which ** *** **** **,*** *********, most ***** *** ******* *********, *** add * **** ****** ** ******* potential. ** ** ******* ***** ********* open * ****** *% **** ****** we *** ******* ****** ***** ** $15 *** ** *** *******. **** this **** *** ******* ** **** and **** * ******** * ***** see **** ******* ******* ********* **** cameras *****.... ** **** *** *** their ****** ***** **** **.
**** *** **** **** ************ ***'* see *** *** ******'* ****** **** with ********. *************** ***'* ******** ***** *****
* *** *** **** ****** ****** off **** ****.
**** **** *** ********...*** *** ****** close ****** ** **** **** ********-** *********** ***. **** *** **** * few ****** ***** **** ********* ************.
***** ** *** **** **,*** *********
***** ** ****, ******** **** **,*** locations ** ****** *** ****** ** customers ** *** **** **** **,***. I ** ***** ***** *** ********* for ******* / ********** / ************.
********* ** * ********** *'** ****** thought ** ********* ** ********. ** I *** **,*** ********* ** **,*** installs.
*********** ** **** ***, **** ***** they **** **,*** ********* **** ***,*** cameras. **** ******* ** ** ******* of *.** ******* *** *******.
**** ******** ***** **** **********/********** ***,*** cameras. * *** *** *** **** before *** ** ** ****** ** a *** ****** ******.
~** *** ******** ***** ***** ***** their ***** ** *-****** / ***.
** **** ******* ******** **** * customer’s **** *** *****, *** **** still ****** *** ************?
******** ****** **** ** ******** **** with **** ****, ********** ******, ***. that ** *** **** **** * large ****** ** *****.
*** **** **** ***** ***** ***?
**** *** *** ********* ** *** Motorola ******** ********* ** ***.
***** **** * *** **** *** a ******* **** **** ****** *****'* even ***** **!