Struggling Ascent Hiding Under Brinks

By: Dan Gelinas, Published on Aug 07, 2018

The market cap of Brinks Home Security, Monitronics, MONI, Ascent Capital Group (whatever one calls them) is down 96% over the past 5 years as the stock chart below shows:

Despite announcing changing their brand to Brinks Home Security in February 2018, over the past 6 months, the stock is down 62% (just yesterday down ~10% after Q2 financials were announced) as the chart below shows:

The company is clearly struggling. But is being 'Brinks Home Security' making it any better? And is the company deceptively hiding under the Brinks name? In this note, we examine those questions.

*** ****** *** ** Brinks **** ********, ***********, MONI,****** ******* *****(******** *** ***** ****) is **** **% **** the **** * ***** as *** ***** ***** below *****:

***************** ******** ***** ***** to ****** **** ******** in ******** ****, **** *** **** 6 ******, *** ***** is **** **% (**** yesterday **** ~**% ******* ********** **** *********) ** *** ***** below *****:

*** ******* ** ******* struggling. *** ** ***** 'Brinks **** ********' ****** it *** ******? *** is *** ******* *********** hiding ***** *** ****** name? ** **** ****, we ******* ***** *********.

[***************] 

****** **** **** **** drove *** **** ******:

*** *********** ** ** to ****** **** **** an ****** ***** ** key ** ********* *********** in ** **** ******** market. ** *** ********* market ******** *** *** Brinks **** ******** **** has ************* ****** ********* than *** **** ******. Therefore ** **** **** promoting *** ** *** products ***** *** ****** Home ******** ***** ***** allow ** ** ********** on **** ***** **** across *** ****** ********.

Where *** **** ****?

*** '****** **** ********' website ******** *** ** mention ** **** ** all:

******, **** *** '***** Us' page *** **** ******** of **** *** ***********. Indeed, **** ***** '*****' completely ********** **** **** their **+ **** '*****':

********, ** *** **** 'About **' *******, **** declare:

*******, ****** *** ** those ****** *** *** sign ** *** ****** and **** ****** ** not **** **** ***** the **** ******.

****** *** ****** **** Security ******* *** ****** 3,000 ***** ********* ** Google, ***** *** **** 6 ******** ** **** or ***********:

* ****** ** ********* **** ******** ******* ****** ** * *** ******** of *** *** ****.

*** ******* ***** *** ******** ******:

**** * ******** ****** of *** ****, ********* *** *******'* emphasis **** **** **** not **** *** ** business:

Perfectly *****, ********* ** *******

********** **** ** ******* a ****-********** *** ****-********** campaign ** ********* *****, according ** * *** legal experts ** *********** *** Internet *** **** *********. Moreover, ******** ********* ** the **** ** ****/****** is * "*******," ********* to *** ******:

** ******* **’* ********** legal ** *******. ** the ******** *** * terrible **********, ***** ***** be ** ******** **** people ***** ** ********, but ****’* * *******. Claiming *** *** ********* under *** *** **** is ******** ** ******* anyone ** * *** that ***** * ********** to ***** ****** *******.

******* ****** **** ***** ** noted **** ********* * well-respected ********* **** *** necessarily **** * ******** will ** **********:

*** ******** *** ** have **** **** ** quality *******, *** ** doesn't **** ** ** very ********. ********* ** supposed ** ** * signal ** ***'* ******** behind *** ***** ** services, *** ********* ****** are ***** ********* **** to *** ***** ********** into *** ****** ** they ***'* **** ******** false **********. 

Reverse ****** **** * ***** ***

*** **** ****** ****** ** only * ***** ***** the ******* ***** ** ****** rebranding *********** ** ****. SSI ******* **** ********** ******** ** *** ****, **** the ******* *********** **** "Moni" *** **** ** more **-**-****, ****** *** embraced ** *******:

********, ** ****, **** **** against ***** * '*********** blue ******** *******':

*** ***, **** *** a *********** **** ********************:

*** *** **** ******** ** not ******* ** *** ***** name ** ****-***** *** new vs. ***-*****-*** ** ******* ***** logo ** ****** *** green **. ****, *** whether ** *** ******** **** are *** ***** ** working *** *** ****** line.

** *** ****** ** performance ** *** ******** and *********** ** *** stock ****** ******* **** change? ** ***** ********* have **** ****** ***** elsewhere? * **** ** Ascent's **** **-* ***** that ******** **** **** down **** *** **** two ***** *** *** loss **** ********** ********** has **** **.

** ** *** ***** to **** ************ ** the********* $* ******* *****-**** ** licensing **** ****** **** pay *** *** ****** ***** **** pay ***, *** ******'* deal **** ****** ** initially *** * ***** with ********** ** ***** to ***** *** ** beyond ** *****, ** maybe *****'* ***** ****.

***** *** ***** ** the *********, **** **** have ********* *** ** the ****** *** ****** Home ******** ********** ******* to *** *********** ***** home *** **** ******** categories ** *** *.* and ******.  **** **** pay *****’* ********* ********* fees *** ******* *** growth-based ********* **** **** increase ******** ** *** BRINKS **** ******** ***** is ************. **** ******* to *** *****-**** ********* of ************* $* *******. The ********* ******** *** an ******* **** ** seven ***** ***, ******* to ******* **********, ****** for ********** ******* ******* whereby **** *** ****** the ********* ****** ** years.

****** ****** ******* ** rebrand *****.

Poll / ****

Comments (12)

Undisclosed Integrator #1

08/07/18 02:09pm

***...** *** **** * months, **** **** ******* the **** **** **** *** the *** ** ***** office ******** ** ****** view ** ** ****** that *** ** **** than * ****.

Larry Tracy

08/08/18 03:33am

* ***** *** ****** name *** **** ***** dealers *** **** **** some ******* ***** ******** operational ******. 

**** *** * *** management **** *** ** better ** *****. 

Lee Jones

Support Services Group
In reply to Larry Tracy | 08/08/18 06:22am

***** **** *****.... *** name ****** ** ****** Home ******** ***** ** a ********* ****…. ** it **** *** *** late….way *** ****. *** Brinks **** **** ******* new *********, *** *** solve *** **** ********* of ******** *********. *** the **** ** ******* lost ******* ** ******* as ***********. **** ****, low ****, **** *********, sloppy **********…. ***.

John Honovich

IPVM | In reply to Lee Jones | 08/08/18 12:14pm

***** *** $* ******* they ******* ******** ** the ***** ****, *** many ********* ** **** expect / **** ** attract ** **** ** profitable?

***** *******, ***'* *** they *** ******* ** pay $** *** ***** per ******* **** *** because ** *** ****** name. ** $* ******* per ****, **** ***** 42,000 ******** *** ******* of *** ****** ****. Do *** ***** **** is * ********** **********? Do *** ***** ****** is ****** ****** ** win ** **** ********?

Larry Tracy

In reply to John Honovich | 08/08/18 03:00pm

* *** ***** **** a ****** ****** *** done **** ***** *** and ****** *** *** number *** **** ********** name *** *** ******** was ******** ***** * security ******

John Honovich

IPVM | In reply to Larry Tracy | 08/08/18 03:15pm

* *** ******* **** *** I ****** (*) *** much ** ******* *****, (2) *** **** ** matters ** * *********** offering *** (*) ******* it ** ***** **** they *** ******.

* ** ** ******** here *** ** ***** a ****** **** ******** on * ***, * superficial **** **** **** not ******* ***** *********** problems. *** ***** ***** continuing ********* ***** *****, it ***** **** ********* are *** *********...

Larry Tracy

08/08/18 03:35pm

**** *********, * ***** the ***** ******* ** the ********* ** ********** vote ** *** ********** team *** *** ******* state ** *** **********.

Undisclosed #2

08/08/18 05:05pm

******, **** *** '***** Us' **** *** **** mentions ** **** *** Monitrorics. 

**** ** *** ****!

Undisclosed #3

In reply to Undisclosed #2 | 08/29/18 03:15pm

Lee Jones

Support Services Group
08/29/18 02:22pm

******;*** **** ****** *******• ****** **, ****

Brinks **** ******** ***** **** **** $*** ******* '**** ****' ************* *****

LAJ *******:

********, ********.  ***** ********* know *** *** **** the *******, *** *** the *****. 

******* *********???  **** ** us ******** *** *********** was *******.  ****** *** critical **** **** ***MY ***** founders and angel investors, then BK.  Assets purchased for pennies and renamed ***********.   

>***<

Lee Jones

Support Services Group
In reply to Lee Jones | 09/01/18 04:43am

****** ** ***** ** stock ******.   *** ** see the “**** *** ******”…???

Undisclosed #3

08/29/18 03:29pm

"******** *** *** ********* under *** *** **** is ******** ** ******* anyone ** * *** that ***** * ********** to ***** ****** *******."

** **** ****** *** valid, **** *** **** would **** ******* ***** a ****-***** - *** allegedly ******* - *****?  Especially ***** ***** ****** rebranding ****** **** ****?

******:

********** ** ***** **** hip ****'* ****, ** they ****** ** ******* license * '*********' ***** and **** ********** **** thing.  *.*. ********** ** make * ********** ** potential ********* ****** *******.

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