The market cap of Brinks Home Security, Monitronics, MONI, Ascent Capital Group (whatever one calls them) is down 96% over the past 5 years as the stock chart below shows:
Despite announcing changing their brand to Brinks Home Security in February 2018, over the past 6 months, the stock is down 62% (just yesterday down ~10% after Q2 financials were announced) as the chart below shows:
The company is clearly struggling. But is being 'Brinks Home Security' making it any better? And is the company deceptively hiding under the Brinks name? In this note, we examine those questions.