****** **** **** **** ***** *** name ******:
*** *********** ** ** ** ****** with **** ** ****** ***** ** key ** ********* *********** ** ** ever ******** ******. ** *** ********* market ******** *** *** ****** **** Security **** *** ************* ****** ********* than *** **** ******. ********* ** felt **** ********* *** ** *** products ***** *** ****** **** ******** brand ***** ***** ** ** ********** on **** ***** **** ****** *** entire ********.
Where *** **** ****?
*** '****** **** ********' ******* ******** has ** ******* ** **** ** all:

******, **** *** '***** **' **** *** zero ******** ** **** *** ***********. Indeed, **** ***** '*****' ********** ********** Moni **** ***** **+ **** '*****':

********, ** *** **** '***** **' section, **** *******:

*******, ****** *** ** ***** ****** did *** **** ** *** ****** and **** ****** ** *** **** know ***** *** **** ******.
****** *** ****** **** ******** ******* has ****** *,*** ***** ********* ** Google, ***** *** **** * ******** of **** ** ***********:

* ****** ** ********* **** ******** ******* ****** ** * *** ******** ** *** old ****.
*** ******* ***** *** ******** ******:

**** * ******** ****** ** *** ****, ********* *** *******'* ******** **** they **** *** **** *** ** business:

Perfectly *****, ********* ** *******
********** **** ** ******* * ****-********** and ****-********** ******** ** ********* *****, according ** * *** ***** ******* ** advertising *** ******** *** **** *********. Moreover, ******** ********* ** *** **** of ****/****** ** * "*******," ********* to *** ******:
** ******* **’* ********** ***** ** rebrand. ** *** ******** *** * terrible **********, ***** ***** ** ** argument **** ****** ***** ** ********, but ****’* * *******. ******** *** old ********* ***** *** *** **** is ******** ** ******* ****** ** a *** **** ***** * ********** to ***** ****** *******.
******* ****** **** ***** ** ***** **** licensing * ****-********* ********* **** *** necessarily **** * ******** **** ** successful:
*** ******** *** ** **** **** sort ** ******* *******, *** ** doesn't **** ** ** **** ********. Trademark ** ******** ** ** * signal ** ***'* ******** ****** *** goods ** ********, *** ********* ****** are ***** ********* **** ** *** their ********** **** *** ****** ** they ***'* **** ******** ***** **********.
Reverse ****** **** * ***** ***
*** **** ****** ****** ** **** * years ***** *** ******* ***** ** ****** rebranding *********** ** ****. *** ******* **** ********** ******** ** *** ****, **** *** ******* emphasizing **** "****" *** **** ** more **-**-****, ****** *** ******** ** dealers:

********, ** ****, **** **** ******* ***** a '*********** **** ******** *******':

*** ***, **** *** * *********** blue ********************:

*** *** **** ******** ** *** ******* or *** ***** **** ** ****-***** *** new vs. ***-*****-*** ** ******* ***** **** ** purple *** ***** **. ****, *** whether ** *** ******** **** *** *** doing ** ******* *** *** ****** line.
** *** ****** ** *********** ** the ******** *** *********** ** *** stock ****** ******* **** ******? ** could ********* **** **** ****** ***** elsewhere? * **** ** ******'* **** 10-K ***** **** ******** **** **** down **** *** **** *** ***** and *** **** **** ********** ********** has **** **.

** ** *** ***** ** **** definitively ** ************ $* ******* *****-**** ** ********* **** Ascent **** *** *** *** ****** ***** **** *** ***, but ******'* **** **** ****** ** initially *** * ***** **** ********** in ***** ** ***** *** ** beyond ** *****, ** ***** *****'* still ****.
***** *** ***** ** *** *********, MONI **** **** ********* *** ** the ****** *** ****** **** ******** trademarks ******* ** *** *********** ***** home *** **** ******** ********** ** the *.* *** ******. **** **** pay *****’* ********* ********* **** *** minimum *** ******-***** ********* **** **** increase ******** ** *** ****** **** Security ***** ** ************. **** ******* to *** *****-**** ********* ** ************* $5 *******. *** ********* ******** *** an ******* **** ** ***** ***** and, ******* ** ******* **********, ****** for ********** ******* ******* ******* **** can ****** *** ********* ****** ** years.
****** ****** ******* ** ******* *****.
Poll / ****

Comments (12)
Undisclosed Integrator #1
Hmm...in the past 3 months, they have removed the huge moni sign off the top of their office building on valley view ln in dallas that was up less than a year.
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Larry Tracy
I think the Brinks name can help their dealers but they have some serious basic business operational issues.
Time for a new management team and it better be quick.
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Larry Tracy
Good questions, I think the stock decline is the investors no confidence vote in the management team and the current state of the financials.
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Undisclosed #2
Show me the MONI!
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Lee Jones
08/29/18 02:22pm
Source; The Wall Street Journal• August 27, 2018
Brinks Home Security Owner Sued Over $100 Million 'Hail Mary' Restructuring Offer
LAJ Comment:
Applause, Applause. Smart investors know you can hide the carcass, but not the smell.
History repeating??? Some of us remember how Monitronics was founded. Remove the critical cash from the MY ALARM founders and angel investors, then BK. Assets purchased for pennies and renamed Monitronics.
>end<
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Undisclosed #3
If this theory was valid, then why else would they rebrand under a well-known - and allegedly trusted - brand? Especially after their recent rebranding effort with MONI?
Answer:
Rebranding to sound more hip didn't work, so they decide to instead license a 'respected' brand and call themselves that thing. i.e. attempting to make a difference in potential customers market choices.
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