Struggling Ascent Hiding Under Brinks

By: Dan Gelinas, Published on Aug 07, 2018

The market cap of Brinks Home Security, Monitronics, MONI, Ascent Capital Group (whatever one calls them) is down 96% over the past 5 years as the stock chart below shows:

Despite announcing changing their brand to Brinks Home Security in February 2018, over the past 6 months, the stock is down 62% (just yesterday down ~10% after Q2 financials were announced) as the chart below shows:

The company is clearly struggling. But is being 'Brinks Home Security' making it any better? And is the company deceptively hiding under the Brinks name? In this note, we examine those questions.

*** ****** *** ** Brinks **** ********, ***********, MONI,****** ******* *****(******** *** ***** ****) is **** **% **** the **** * ***** as *** ***** ***** below *****:

***************** ******** ***** ***** to ****** **** ******** in ******** ****, **** *** **** 6 ******, *** ***** is **** **% (**** yesterday **** ~**% ******* ********** **** *********) ** *** ***** below *****:

*** ******* ** ******* struggling. *** ** ***** 'Brinks **** ********' ****** it *** ******? *** is *** ******* *********** hiding ***** *** ****** name? ** **** ****, we ******* ***** *********.

[***************] 

****** **** **** **** drove *** **** ******:

*** *********** ** ** to ****** **** **** an ****** ***** ** key ** ********* *********** in ** **** ******** market. ** *** ********* market ******** *** *** Brinks **** ******** **** has ************* ****** ********* than *** **** ******. Therefore ** **** **** promoting *** ** *** products ***** *** ****** Home ******** ***** ***** allow ** ** ********** on **** ***** **** across *** ****** ********.

Where *** **** ****?

*** '****** **** ********' website ******** *** ** mention ** **** ** all:

******, **** *** '***** Us' page *** **** ******** of **** *** ***********. Indeed, **** ***** '*****' completely ********** **** **** their **+ **** '*****':

********, ** *** **** 'About **' *******, **** declare:

*******, ****** *** ** those ****** *** *** sign ** *** ****** and **** ****** ** not **** **** ***** the **** ******.

****** *** ****** **** Security ******* *** ****** 3,000 ***** ********* ** Google, ***** *** **** 6 ******** ** **** or ***********:

* ****** ** ********* **** ******** ******* ****** ** * *** ******** of *** *** ****.

*** ******* ***** *** ******** ******:

**** * ******** ****** of *** ****, ********* *** *******'* emphasis **** **** **** not **** *** ** business:

Perfectly *****, ********* ** *******

********** **** ** ******* a ****-********** *** ****-********** campaign ** ********* *****, according ** * *** legal experts ** *********** *** Internet *** **** *********. Moreover, ******** ********* ** the **** ** ****/****** is * "*******," ********* to *** ******:

** ******* **’* ********** legal ** *******. ** the ******** *** * terrible **********, ***** ***** be ** ******** **** people ***** ** ********, but ****’* * *******. Claiming *** *** ********* under *** *** **** is ******** ** ******* anyone ** * *** that ***** * ********** to ***** ****** *******.

******* ****** **** ***** ** noted **** ********* * well-respected ********* **** *** necessarily **** * ******** will ** **********:

*** ******** *** ** have **** **** ** quality *******, *** ** doesn't **** ** ** very ********. ********* ** supposed ** ** * signal ** ***'* ******** behind *** ***** ** services, *** ********* ****** are ***** ********* **** to *** ***** ********** into *** ****** ** they ***'* **** ******** false **********. 

Reverse ****** **** * ***** ***

*** **** ****** ****** ** only * ***** ***** the ******* ***** ** ****** rebranding *********** ** ****. SSI ******* **** ********** ******** ** *** ****, **** the ******* *********** **** "Moni" *** **** ** more **-**-****, ****** *** embraced ** *******:

********, ** ****, **** **** against ***** * '*********** blue ******** *******':

*** ***, **** *** a *********** **** ********************:

*** *** **** ******** ** not ******* ** *** ***** name ** ****-***** *** new vs. ***-*****-*** ** ******* ***** logo ** ****** *** green **. ****, *** whether ** *** ******** **** are *** ***** ** working *** *** ****** line.

** *** ****** ** performance ** *** ******** and *********** ** *** stock ****** ******* **** change? ** ***** ********* have **** ****** ***** elsewhere? * **** ** Ascent's **** **-* ***** that ******** **** **** down **** *** **** two ***** *** *** loss **** ********** ********** has **** **.

** ** *** ***** to **** ************ ** the********* $* ******* *****-**** ** licensing **** ****** **** pay *** *** ****** ***** **** pay ***, *** ******'* deal **** ****** ** initially *** * ***** with ********** ** ***** to ***** *** ** beyond ** *****, ** maybe *****'* ***** ****.

***** *** ***** ** the *********, **** **** have ********* *** ** the ****** *** ****** Home ******** ********** ******* to *** *********** ***** home *** **** ******** categories ** *** *.* and ******.  **** **** pay *****’* ********* ********* fees *** ******* *** growth-based ********* **** **** increase ******** ** *** BRINKS **** ******** ***** is ************. **** ******* to *** *****-**** ********* of ************* $* *******. The ********* ******** *** an ******* **** ** seven ***** ***, ******* to ******* **********, ****** for ********** ******* ******* whereby **** *** ****** the ********* ****** ** years.

****** ****** ******* ** rebrand *****.

Poll / ****

Comments (12)

***...** *** **** * months, **** **** ******* the **** **** **** *** the *** ** ***** office ******** ** ****** view ** ** ****** that *** ** **** than * ****.

* ***** *** ****** name *** **** ***** dealers *** **** **** some ******* ***** ******** operational ******. 

**** *** * *** management **** *** ** better ** *****. 

***** **** *****.... *** name ****** ** ****** Home ******** ***** ** a ********* ****…. ** it **** *** *** late….way *** ****. *** Brinks **** **** ******* new *********, *** *** solve *** **** ********* of ******** *********. *** the **** ** ******* lost ******* ** ******* as ***********. **** ****, low ****, **** *********, sloppy **********…. ***.

***** *** $* ******* they ******* ******** ** the ***** ****, *** many ********* ** **** expect / **** ** attract ** **** ** profitable?

***** *******, ***'* *** they *** ******* ** pay $** *** ***** per ******* **** *** because ** *** ****** name. ** $* ******* per ****, **** ***** 42,000 ******** *** ******* of *** ****** ****. Do *** ***** **** is * ********** **********? Do *** ***** ****** is ****** ****** ** win ** **** ********?

* *** ***** **** a ****** ****** *** done **** ***** *** and ****** *** *** number *** **** ********** name *** *** ******** was ******** ***** * security ******

* *** ******* **** *** I ****** (*) *** much ** ******* *****, (2) *** **** ** matters ** * *********** offering *** (*) ******* it ** ***** **** they *** ******.

* ** ** ******** here *** ** ***** a ****** **** ******** on * ***, * superficial **** **** **** not ******* ***** *********** problems. *** ***** ***** continuing ********* ***** *****, it ***** **** ********* are *** *********...

**** *********, * ***** the ***** ******* ** the ********* ** ********** vote ** *** ********** team *** *** ******* state ** *** **********.

******, **** *** '***** Us' **** *** **** mentions ** **** *** Monitrorics. 

**** ** *** ****!

******;*** **** ****** *******• ****** **, ****

Brinks **** ******** ***** **** **** $*** ******* '**** ****' ************* *****

LAJ *******:

********, ********.  ***** ********* know *** *** **** the *******, *** *** the *****. 

******* *********???  **** ** us ******** *** *********** was *******.  ****** *** critical **** **** ***MY ***** founders and angel investors, then BK.  Assets purchased for pennies and renamed ***********.   

>***<

****** ** ***** ** stock ******.   *** ** see the “**** *** ******”…???

"******** *** *** ********* under *** *** **** is ******** ** ******* anyone ** * *** that ***** * ********** to ***** ****** *******."

** **** ****** *** valid, **** *** **** would **** ******* ***** a ****-***** - *** allegedly ******* - *****?  Especially ***** ***** ****** rebranding ****** **** ****?

******:

********** ** ***** **** hip ****'* ****, ** they ****** ** ******* license * '*********' ***** and **** ********** **** thing.  *.*. ********** ** make * ********** ** potential ********* ****** *******.

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