Mobotix Admits Channel Stuffing

By: John Honovich, Published on Aug 27, 2014

Channel stuffing is becoming an important industry issue.

First, there was an analyst firm's alert against Avigilon and now Mobotix's admission.

In this note, we examine what happened, its ongoing and potential future impact.

******* ******** ** ******** ** important ******** *****.

*****, ***** *** ** ******* firm's***** ****************** *** *******'* *********.

** **** ****, ** examine **** ********, *** ongoing *** ********* ****** ******.

[***************]

*******'* *** *** ********* and ************ **** *** company ******* ** ******* stuffing. ** ** ***** to ****, *** *** said:

"***** ****** ************** *** MOBOTIX' ***** ** ******** this **** ** ***** to ****** *********** **** last ***** ***** ****** "was ****** ** "******* stuffing" ** * *** of *** *******'* ****-* distributors, ************ ** *** hence ********* ***-****** ******".  In *** ******** ** have ********* **** ***********. These *** ****-* ************ have ******* ***** *****-***** to * ********** ***** now. ** *****, **** has ******** *** ***** for **** ******** **** and ** * *********** we **** ******* *** financial ********. ** ** clear, **** **** ******* our ***** ******* ********.

** **** ***** ************ to ******* *** ********** our ***** **** *** we **** ****** *********** on *** ******** ******* innovations ** **** * am ********* ** **** back ** *** "****** path" ** ******."

*** ******** ***** *** the******* ** *** ******** CEO, ****** ******, *** implicitly ** ***** ****** for ****.

Stuffing's **********

**** * ******* ** 'stuffed', **** ******** *** sold ** **-******* **** they *** ****** **** to *** *****. **** makes ***** **** ********** look ****** *** *** company '********'. *** ******** is **** **** *** only ** **** *** so **** ***** * significant **** ******.

Mobotix's ***** ******

*******'* ***** ***** ** down ~**%**** *** **** * months, **** *** ******* stuffing ***** ***** * key ******.

Stuffing **********

****** ******** **** *** situation believe ******* *** ** using **** ** ** excuse ** ***** *** prior ****** *** **** distributor **** ********* *** not *** ** ****.

*** ********* **** '********' is **** ** ******* how **** ******* *** stuffed. ******* *********, ** could ** **** ** a ***** ** ******* from ********* ******* ***** / ******* *********** - a ********* ******* *** had **** *** **** few *****.

Going *******?

*** ********* ****** / implication ** **** **** could **** *** ******* to ** *******. ******, the ********* ***** ***** price *** ***** ** a *** **** ********* *** Mobotix's ******* / ********** to ****** ****, ** they *****.

******* ** ******* ***** ******* about ***** ****** *** ***** private ***** **** **** greater ******* *** **** hassle **** ********* *********** and *** *** *** downs ** * ******** traded *******.

Comments (3)

Idiots. Don't stuff the channel till you have a mark, I mean buyer, lined up.

Mobotix is horrible - I was strong-armed into signing up for an account with them by a super aggressive sales rep and they have spammed me ever since almost weekly. I've never bought a single product from them, never recieved any kind of sales materials or information that would make me interested in buying their products etc. I did ask my supplier about them and discovered that they are ultra expensive. Been trying to get off their mailing list for about a year now.

All the negative financial & staffing news aside - I took that leap recently & bought 2 of thier cameras (M15 and D15). You might want to give them an opportunity to come in & present the product formally to you or, as I did, attend one of thier seminars when they come to your town. I'm just saying they aren't a fit for all solutions (although I know a couple competitor friends who default to them in all situation)they DO fit perfectly for many applications and in those cases, are much less expensive than other options because of the way they're built. Example: you don't need a housing or mount - included in cost of camera. Also, M15 is really 2 cameras in one so if you have an LPR situation - reduces camera count & gives you the overall view from one module & the zoomed view from the other all in one price. You're right about all the email documentation they send out and they aren't particularly good about proactively and personally reaching out to the channel but if you extend to them and request a meeting, I've found them to be VERY helpful and willing to work with me one on one to better understand all the capabilities & nuances you really can't "see" in the brochure. Good luck.

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